The Mediating Effect of Brand Trust Between Online Customer Reviews and Willingness to Buy

2013 ◽  
Vol 11 (1) ◽  
pp. 22-42 ◽  
Author(s):  
Ting-Pong Vincent Chang ◽  
Jo Rhodes ◽  
Peter Lok
Keyword(s):  
Structural Equation ◽  
Mediating Effect ◽  
Consumer Decision Making ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Customer Reviews ◽  
Equation Modelling ◽  
Online Customer Reviews ◽  
Willingness To Buy ◽  
The Relationship

This research investigates how online customer reviews affect consumer decision-making (willingness to buy) during their first purchase of services or products. By using brand trust as a mediating variable in the relationship between online customers’ reviews and consumers’ willingness to buy, data was collected through a quasi-experiment approach, and analysed using structural equation modelling. 240 returns were used in this study (a response rate of approximately 70%). The findings demonstrated that the “reliability dimension” of brand trust has a mediating effect on online customer reviews’ valence to willingness to buy, while the “intentionality dimension” had little effect. Furthermore, the findings also suggested that online customer reviews generated by in-group and out-group reviewers have little effect on purchasing decisions when viewing the reviews from an independent source. These results suggest that marketers should focus more on managing negative online customer reviews that have a damaging effect on brand trust.

The Relationship between Online Reviews, Brand Trust, and Willingness to Buy

2015 ◽  
pp. 139-161 ◽  
Author(s):  
V. Cheng ◽  
J. Rhodes ◽  
P. Lok
Keyword(s):  
Decision Making ◽  
Online Reviews ◽  
Mediating Effect ◽  
Consumer Decision Making ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Willingness To Buy ◽  
The Relationship

This chapter investigates how online customer reviews affect consumer decision-making (willingness to buy) during their first purchase of services or products using brand trust as a mediating variable. A brief literature review, rationale and significance, and methodology are discussed, and a conceptual framework based on the relationships between the stated variables is adopted in this empirical study to demonstrate linkages and insights. The findings demonstrate that the “reliability dimension” of brand trust had a mediating effect on online customer reviews' valence to willingness to buy, while the “intentionality dimension” of brand trust had little effect. Furthermore, the findings demonstrate that online customer reviews generated by in-group and out-group reviewers have little effect on purchasing decisions (willingness to buy). These results suggest that marketers should focus more on managing negative online customer reviews that have a damaging effect on brand trust.

scholarly journals INVESTIGATING THE ROLE OF JOB SATISFACTION: DOES IT ACT AS A MODERATOR OR MEDIATOR BETWEEN ORGANIZATIONAL IDENTIFICATION AND WORK ENGAGEMENT?

2019 ◽  
Vol 6 (4) ◽  
Author(s):  
Sevcan KILIÇ AKINCI
Keyword(s):  
Job Satisfaction ◽  
Work Engagement ◽  
Social Identity Theory ◽  
Organizational Identification ◽  
Structural Equation ◽  
Mediating Effect ◽  
Business Units ◽  
Equation Modelling ◽  
The Relationship

This study extends Social Identity Theory by examining the link between organizational identification (OI) and work engagement (WE) through enhanced job satisfaction (JS) and testing it in a non-US environment, which makes contribution to the literature. The study was conducted on a large sample (527) of Turkish blue and white-collar employees from business units of 15 independent companies from 10 different industry types and data was analyzed with Structural Equation Modelling. The results showed that organizational identification is positively related with work engagement. Job satisfaction did not moderate the relationship between OI and WE, but it mediated 54 % of the effect of OI and thus, confirmed the applicability of Social Identitiy Theory in a Turkish context. Results revealed that a sense of identification may be a precondition for work engagement; but it is the mediating effect of job satisfaction, which enhances this relationship.

scholarly journals Religious Coping and Life Satisfaction during the COVID-19 Pandemic among Polish Catholics. The Mediating Effect of Coronavirus Anxiety

2021 ◽  
Vol 10 (21) ◽  
pp. 4865
Author(s):  
Paweł Piotr Dobrakowski ◽  
Sebastian Skalski ◽  
Janusz Surzykiewicz ◽  
Jolanta Muszyńska ◽  
Karol Konaszewski
Keyword(s):  
Social Support ◽  
Life Satisfaction ◽  
Religious Coping ◽  
Structural Equation ◽  
Satisfaction With Life ◽  
Mediating Effect ◽  
Equation Modelling ◽  
Negative Religious Coping ◽  
The Relationship ◽  
Positive Religious Coping

Recent data have indicated that people may have experienced fear during the COVID-19 pandemic. This study aims to deepen our understanding of the relationship between religious coping and life satisfaction by analysing the indirect effects of fear of COVID-19. Methods: This study included 365 people (75% women) aged 18–78 years. The procedure consisted of completing questionnaires to measure religious coping, COVID-19 anxiety, satisfaction with life, and satisfaction with social support. Results: Structural equation modelling showed that positive religious coping was related to greater life satisfaction and greater satisfaction with social support during the pandemic. Moreover, fear of COVID-19 mediated the relationship between negative religious coping and life satisfaction and social support satisfaction. Conclusions: The data suggest a need for practitioners to focus on interventions that enhance positive religious coping to improve life satisfaction during the spread of infectious diseases.

scholarly journals The Impact of Spokes-Characters on Customer Loyalty

2017 ◽  
Vol 12 (7) ◽  
pp. 162 ◽  
Author(s):  
Aibala Kassymbayeva
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Brand Trust ◽  
Positive Role ◽  
Consumption Experience ◽  
Brand Promotion ◽  
The Impact ◽  
The Relationship

This study aims to explore the relationship among spokes-characters and customer loyalty. To reach the purpose, a conceptual model has been constructed, with three variables, including spokes-characters, customer loyalty and brand trust. Specifically, spokes-characters (SC) is designed as the independent variable, brand trust (BT) as the mediating variable, and customer loyalty (CL) as dependent variable. This study has collected 332 effective samples both online and offline. All the respondents are common consumers with consumption experience. The collected data was processed and analyzed by regression analysis and structural equation modeling with SPSS and AMOS software. The result of this study indicated that spokes-characters have significant impact to customer loyalty, and brand trust has mediating effect on the relationship between spokes-characters and customer loyalty. These finding are important to brand promotion of companies, which suggest that spokes-characters can also play a positive role and marketing managers should attach more importance to spokes-characters.

Entrepreneurial orientation, social capital, and firm performance: The mediating role of innovation performance

2021 ◽  
pp. 146575032110552
Author(s):  
Huseyin Ince ◽  
Salih Zeki Imamoglu ◽  
Mehmet Ali Karakose
Keyword(s):  
Social Capital ◽  
Firm Performance ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Innovation Performance ◽  
Mediating Effect ◽  
Mediating Role ◽  
Equation Modelling ◽  
The Relationship

The relationship between entrepreneurial orientation, social capital, innovation performance, and firm performance has attracted the attention of many researchers. However, there is a lack of research on the mediating role of innovation performance on the relationship between entrepreneurial orientation, social capital, and firm performance. The purpose of this study is to investigate the mediating effect of innovation performance on the relationships between entrepreneurial orientation and firm performance and between social capital and firm performance. The study involves a questionnaire-based survey of managers from a variety of firms operating in Turkey. A total of 665 surveys from 298 firms were received and subjected to structural equation modelling analyses. We find that: (1) entrepreneurial orientation and social capital affect innovation performance, (2) innovation performance affects firm performance, and (3) innovation performance mediates the relationship between social capital and firm performance, and between entrepreneurial orientation and firm performance.

scholarly journals Mediating Effect of Brand Trust in the Relationship between Marketing Activities and Purchase Intention among the Malaysian Made Car Owners: A Pls-Sem Approach

2018 ◽  
pp. 563-570
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Motor Vehicle ◽  
Equation Model ◽  
Mediating Effect ◽  
Survey Method ◽  
Brand Trust ◽  
Marketing Activities ◽  
The Relationship

As a citizen of a country, there is a need to support any local industry that will enhance the country’s economic situation. The execution of the country’s first national project by Perusahaan AutomobilNasionalBerhad (PROTON) in 1985 and Perusahaan AutomobilKedua (Perodua) was an important step towards the improvement of the motor vehicle industry in Malaysia. However, local car manufacturers are struggling to sustain its sales and profit and the need to compete with the foreign made cars. Thus, this study aims to find out how Marketing Activities (i.e. Trendiness, Interaction, and Entertainment) could affect customers’ Purchase Intention and also Brand Trust. A survey was employed to collect data from 253 respondents who owned local made cars or have intention to purchase local made cars around Klang Valley. Majority of the respondents were from Petaling Jaya and Shah Alam area where judgmental sampling was used. A questionnaire which was developed and adapted from previous studies was used to collect data from the respondents using self-administered and online survey method. Data was developed and analysed using structural equation model where results of this study showed that Marketing Activities and Brand Trust does affect Purchase Intention. The analysis also confirms that Brand Trust partially mediates the relationship between Entertainment and Interaction toward Purchase Intention, whereas Brand Trust fully mediates the relationship between Trendiness and Purchase Intention.

scholarly journals PENGARUH BRAND PERSONALITY DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Butik Meccanism)

2019 ◽  
Vol 9 (2) ◽  
pp. 98
Author(s):  
Fauziah Dewi Mahuda
Keyword(s):  
Structural Equation Modeling ◽  
Data Processing ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Brand Personality ◽  
Positive Influence ◽  
Equation Modeling ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Equation Modelling

Penelitian ini bertujuan untuk mengetahui pengaruh brand personality dan brand trust terhadap keputusan pembelian butik Meccanism. Indikator yang digunakan untuk mengukur brand personality antara lain sincerity,excitement, competence, dan sophistication. Pengolahan data dilakukan melalui pendekatan Structural Equation Modelling (SEM) dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara brand personality terhadap brand trust, brand trust terhadap keputusan pembelian,dan pengaruh tidak langsung brand personality terhadap keputusan pembelian melalui brand trust. Sementara secara langsung brand personality tidak terbukti berpengaruh terhadap keputusan pembelian.This research aims to figure out the influence of brand personality and brand trust on purchasing decisions of Meccanism Boutique. The indicators that used to measure the brand personality are sincerity,excitement,competence,and sophistication. The data processing is done through Structural Equation Modeling (SEM) approach with a sample of one hundred respondents. The results showed that there is a positive influence of brand personality on the brand trust, and there is an influence of brand trust on purchasing decisions, and indirect influence of brand personality on purchasing decisions through the brand trust. While directly, the brand personality is not proven to have an effect on purchasing decisions.  

scholarly journals Exploring the Effect of Perceptions on Children’s Physical Activity in Varying Geographic Contexts: Using a Structural Equation Modelling Approach to Examine a Cross-Sectional Dataset

Children ◽  
2018 ◽  
Vol 5 (12) ◽  
pp. 159 ◽  
Author(s):  
Leah Taylor ◽  
Andrew Clark ◽  
Piotr Wilk ◽  
Brenton Button ◽  
Jason Gilliland
Keyword(s):  
Physical Activity ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Vigorous Physical Activity ◽  
Mediating Effect ◽  
Children's Perceptions ◽  
Children’S Perceptions ◽  
Equation Modelling ◽  
Behavioural Aspects ◽  
The Relationship

Most Canadian children are not meeting the recommended 60 min of moderate-to-vigorous physical activity per day. Research suggests that children’s perceptions of their environment have an influence on their physical activity behaviours, but there is a lack of generalizability among previous work. The purpose of this study was to assess the mediating effect of children’s perceptions of barriers to physical activity on the relationship between their environments and their level of moderate-to-vigorous physical activity (measured with accelerometers). Structural equation modelling stratified by gender was used to assess the research objective in a sample of 546 participants aged 8–14 years old from Northwestern and Southwestern Ontario, Canada. In both models stratified by gender, perceptions of barriers did not significantly mediate the relationship between urbanicity and physical activity. Independent of all other factors, there was no significant relationship between urbanicity and physical activity in girls, but there was in boys. These results offer insight into potential processes by which perceptions impact physical activity and provide initial information to further our understanding of the behavioural aspects of physical activity through multiple levels of analysis. Researchers must continue to improve efforts for quantifying the experience of children’s daily activity contexts.

scholarly journals INVESTIGATING THE ROLE OF JOB SATISFACTION: DOES IT ACT AS A MODERATOR OR MEDIATOR BETWEEN ORGANIZATIONAL IDENTIFICATION AND WORK ENGAGEMENT?

2019 ◽  
Vol 6 (4) ◽  
pp. 1322-1335
Author(s):  
Sevcan KILIÇ AKINCI
Keyword(s):  
Job Satisfaction ◽  
Work Engagement ◽  
Social Identity Theory ◽  
Organizational Identification ◽  
Structural Equation ◽  
Mediating Effect ◽  
Business Units ◽  
Equation Modelling ◽  
The Relationship

This study extends Social Identity Theory by examining the link between organizational identification (OI) and work engagement (WE) through enhanced job satisfaction (JS) and testing it in a non-US environment, which makes contribution to the literature. The study was conducted on a large sample (527) of Turkish blue and white-collar employees from business units of 15 independent companies from 10 different industry types and data was analyzed with Structural Equation Modelling. The results showed that organizational identification is positively related with work engagement. Job satisfaction did not moderate the relationship between OI and WE, but it mediated 54 % of the effect of OI and thus, confirmed the applicability of Social Identitiy Theory in a Turkish context. Results revealed that a sense of identification may be a precondition for work engagement; but it is the mediating effect of job satisfaction, which enhances this relationship.

scholarly journals The drivers of the post-entry internationalisation commitment of small and medium-sized enterprises

2021 ◽  
pp. 026624262110427
Author(s):  
Nadia Zahoor ◽  
Yong Kyu Lew
Keyword(s):  
Structural Equation ◽  
Strategic Alliance ◽  
Mediating Effect ◽  
Dynamic Capability ◽  
Foreign Markets ◽  
Alliance Networks ◽  
Equation Modelling ◽  
Relational Embeddedness ◽  
Post Entry ◽  
The Relationship

By integrating relational embeddedness in international strategic alliance networks (ISANs) and the dynamic capability perspective, this article presents an examination of the drivers of the post-entry internationalisation commitment of small- and medium-sized enterprises (SMEs). Specifically, we investigated the mediating effect of opportunity-sensing capabilities (OSCs) on the relationship between ISAN relational embeddedness and the post-entry internationalisation commitment of SMEs. We also examined the moderating impact of strategic adaptiveness on the relationship between OSCs and post-entry internationalisation commitment. An analysis of 320 UK-based SMEs, performed using structural equation modelling, revealed that OSCs are an important mechanism through which the ISAN relational embeddedness leads to increased post-entry internationalisation commitment. Furthermore, strategic adaptiveness strengthens the positive relationship between OSCs and post-entry commitment to foreign markets. This article extends the existing SME venturing and internationalisation literature to the domain of SME post-entry internationalisation commitment.

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