scholarly journals PENGARUH BRAND PERSONALITY DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Butik Meccanism)

2019 ◽  
Vol 9 (2) ◽  
pp. 98
Author(s):  
Fauziah Dewi Mahuda
Keyword(s):  
Structural Equation Modeling ◽  
Data Processing ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Brand Personality ◽  
Positive Influence ◽  
Equation Modeling ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Equation Modelling

Penelitian ini bertujuan untuk mengetahui pengaruh brand personality dan brand trust terhadap keputusan pembelian butik Meccanism. Indikator yang digunakan untuk mengukur brand personality antara lain sincerity,excitement, competence, dan sophistication. Pengolahan data dilakukan melalui pendekatan Structural Equation Modelling (SEM) dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara brand personality terhadap brand trust, brand trust terhadap keputusan pembelian,dan pengaruh tidak langsung brand personality terhadap keputusan pembelian melalui brand trust. Sementara secara langsung brand personality tidak terbukti berpengaruh terhadap keputusan pembelian.This research aims to figure out the influence of brand personality and brand trust on purchasing decisions of Meccanism Boutique. The indicators that used to measure the brand personality are sincerity,excitement,competence,and sophistication. The data processing is done through Structural Equation Modeling (SEM) approach with a sample of one hundred respondents. The results showed that there is a positive influence of brand personality on the brand trust, and there is an influence of brand trust on purchasing decisions, and indirect influence of brand personality on purchasing decisions through the brand trust. While directly, the brand personality is not proven to have an effect on purchasing decisions.  

scholarly journals PENGARUH BRAND PERSONALITY DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Butik Meccanism)

2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Fauziah Dewi Mahuda
Keyword(s):  
Structural Equation Modeling ◽  
Data Processing ◽  
Structural Equation ◽  
Brand Personality ◽  
Positive Influence ◽  
Equation Modeling ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Indirect Influence

This research aims to figure out the influence of brand personality and brand trust on purchasing decisions of Meccanism Boutique. The indicators that used to measure the brand personality are sincerity,excitement,competence,and sophistication. The data processing is done through Structural Equation Modeling (SEM) approach with a sample of one hundred respondents. The results showed that there is a positive influence of brand personality on the brand trust, and there is an influence of brand trust on purchasing decisions, and indirect influence of brand personality on purchasing decisions through the brand trust. While directly, the brand personality is not proven to have an effect on purchasing decisions.

scholarly journals The Relationship between Brand Club Personalities, Trust and Brand Loyalty in Fans of Persepolis FC

2016 ◽  
Vol 8 (3) ◽  
pp. 187
Author(s):  
Hamid Roudbari ◽  
Alireza Elahi ◽  
Hossein Akbari Yazdi
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Brand Personality ◽  
Equation Modeling ◽  
Brand Trust ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Sports Clubs ◽  
Statistical Sample ◽  
The Relationship

<p>Fan loyalty is imperative for sports clubs. In fact, fans have more trust in their favorite team will remain loyal to the team. Team managers and sports clubs must win the trust of their fans. Club brand personality is one of the variables that can be used to enhance the trust of the fans. Due to this issue, in this study, the relationship between club brand personality, trust and loyalty of fans have been investigated. The population of this research consists of Persepolis FC fans and 384 persons were evaluated as the statistical sample. To collect the data, the brand personality questionnaire by Tsiotso (2012), the modified questionnaire by Chowdhury and Holbrook (2001), the attitudinal loyalty questionnaire by Gladden and Funk (2003) and the behavioral loyalty questionnaire by Fink et al. (2001) were used. Descriptive and inferential statistics (regression coefficient and Structural Equation Modeling) were used for statistical analysis. The results of structural equation modeling revealed that club brand personality influences on brand trust and it influences behavioral and attitudinal loyalty of the fans. The managers of Persepolis FC can use a brand trust to increase the loyalty of their fans and implement brand personality to gain their trust.</p>

scholarly journals Connecting Athletes’ Self-Perceptions and Metaperceptions of Competence: a Structural Equation Modeling Approach

2015 ◽  
Vol 46 (1) ◽  
pp. 189-198 ◽  
Author(s):  
Jose A. Cecchini ◽  
Javier Fernández-Rio ◽  
Antonio Méndez-Giménez
Keyword(s):  
Structural Equation Modeling ◽  
Intrinsic Motivation ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Self Perceptions ◽  
Equation Modelling ◽  
Modelling Analysis ◽  
Intrinsic Motivation Inventory ◽  
And Task

AbstractThis study explored the relationships between athletes’ competence self-perceptions and metaperceptions. Two hundred and fifty one student-athletes (14.26 ± 1.89 years), members of twenty different teams (basketball, soccer) completed a questionnaire which included the Perception of Success Questionnaire, the Competence subscale of the Intrinsic Motivation Inventory, and modified versions of both questionnaires to assess athletes’ metaperceptions. Structural equation modelling analysis revealed that athletes’ task and ego metaperceptions positively predicted task and ego self-perceptions, respectively. Competence metaperceptions were strong predictors of competence selfperceptions, confirming the atypical metaperception formation in outcome-dependent contexts such as sport. Task and ego metaperceptions positively predicted athletes’ competence metaperceptions. How coaches value their athletes’ competence is more influential on what the athletes think of themselves than their own self-perceptions. Athletes’ ego and task metaperceptions influenced their competence metaperceptions (how coaches rate their competence). Therefore, athletes build their competence metaperceptions using all information available from their coaches. Finally, only taskself perfections positively predicted athletes’ competence self-perceptions.

PENGARUH KEPEMIMPINAN DAN MOTIVASI TERHADAP KOMITMEN ORGANISASIONAL SERTA DAMPAKNYA PADA KEDISIPLINAN KARYAWAN

2019 ◽  
Vol 21 (3) ◽  
pp. 223
Author(s):  
Rahmat Kurnia ◽  
Arief Teguh Nugroho
Keyword(s):  
Structural Equation Modeling ◽  
Organizational Commitment ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Research Data ◽  
Equation Modeling ◽  
Positive Direction ◽  
Employee Discipline ◽  
Equation Modelling ◽  
Leadership Motivation

The research aims to determine and analyze the influence of leadership and motivation on organizational commitment and its impact on employee discipline. The study was conducted by distributing questionnaires to 150 respondents. Research data were analyzed using structural equation modeling. The research produced findings that leadership and motivation had a significant effect on the positive direction of organizational commitment and had an impact on employee disciplineKeywords: Leadership, Motivation, Organizational Commitment, Discipline  ABSTRAKPenelitian bertujuan untuk mengetahui dan menganalisis pengaruh kepemimpinan dan motivasi terhadap komitmen organisasional karyawan serta dampaknya pada kedisiplinan karyawan. Penelitian dilakukan dengan menyebar kuesioner kepada 150 responden. Data hasil penelitian dianalisis menggunakan structural equation modelling. Penelitian menghasilkan temuan bahwa kepemimpinan dan motivasi berpengaruh signifikan dengan arah yang positif terhadap komitmen organisasional dan berdampak pada kedisiplinan karyawanKata kunci:  Kepemimpinan, Motivasi, Komitmen Organisasional, Kedisiplinan.

scholarly journals PERKEMBANGAN STRUCTURAL EQUATION MODELING (SEM) DAN APLIKASINYA DALAM BIDANG EKONOMI

2018 ◽  
Vol 8 (1) ◽  
pp. 10-26
Author(s):  
Sayyida Sayyida ◽  
Alwiyah Alwiyah
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Social Research ◽  
Estimation Method ◽  
Equation Modeling ◽  
Economic Phenomenon ◽  
Equation Modelling ◽  
Economic Area

Economic phenomenon Area is complicated to be researched. Many researchwhich is difficult to be finished by ordinary analysis. So that in the year 1916, SwallWright introduce analyzer of Structural Equation Modelling (SEM). Until this time SEMis popular among social research of do not aside in economic area. Have many successeconomics research finish economic phenomenon with structure SEM analyse whichcomplicated. Structure in SEM which is complicated oblige all consumer to be more takea care in using it in order not to happened mistake of interpretation particularly againmistake of usage. This article aim to give the understanding of hitting SEM and its growthand also its application specially to researcher in economic area. This article present theunderstanding of hitting SEM started from estimation method, software which can wear,way of activity, weakness and advantage and also various application of SEM ineconomic area specially.

scholarly journals PENGARUH DARI IDENTITY TERHADAP BRAND VALUE, SATISFCATION, TRUST AND BRAND LOYALTY

2016 ◽  
Vol 8 (2) ◽  
pp. 87
Author(s):  
Rahmania Asmoningsih
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Brand Identity ◽  
Equation Modeling ◽  
Brand Value ◽  
Brand Trust

<p>The purpose of this study was to analyze the influence of brand identity on brand value, customer satisfaction and brand trust and the influence of brand value and customer satisfaction on brand trust and its impact on brand loyalty. Respondents in this study is the beauty clinic customers in Jakarta which consists of 112 respondent . Structural Equation Modeling (SEM) with AMOS version 16 used in this study for data analysis . Results of the testing showed that the brand identity has a positive influence on brand value and brand trust, and customer satisfaction and brand value has a positive influence on brand trust that subsequently will have positive influence on brand loyalty. The results also showed that the brand identity does not have an influence on customer satisfaction</p>

scholarly journals ANALISIS MODEL HUBUNGAN KEPUASAN, KEPERCAYAAN DAN LOYALITAS PELANGGAN PROVIDER TELKOMSEL DI KOTA SURABAYA MENGGUNAKAN STRUCTURAL EQUATION MODELING (SEM)

JUMINTEN ◽  
2020 ◽  
Vol 1 (6) ◽  
pp. 13-24
Author(s):  
Andi Irawan ◽  
Minto Waluyo
Keyword(s):  
Structural Equation Modeling ◽  
Service Provider ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Internet Service Provider ◽  
Equation Modeling ◽  
Internet Service ◽  
Equation Modelling

Provider Telkomsel merupakan penyedia layanan Internet Service Provider (ISP) yang terlaris untuk saat ini. meskipun Telkomsel salah satu dari provider terlaris di Indonesia tetap harus mengalami persaingan yang sangat ketat. Dalam berbisnis secara umun tujuan seluruh usaha pemasaran adalah meningkatkan penjualan yang dapat menghasilkan laba dengan menawarkan kebutuhan yang memuaskan kepada pasar dalam jangka Panjang, karena kepuasan, kepercayaan dan loyalitas pelanggan merupakan tolak ukur bagi perusahaan. Tetapi masih ada keluhan konsumen terhadap provider Telkomsel yaitu salah satunya adalah harganya mahal, internet mulai melambat. Maka dari itu Provider telkomsel harus memberikan pelayanan terbaik mereka dengan cara memperhatikan kualitas pelayanan untuk memberi kepuasan terhadap pelanggan dan mendapatkan kepercayaan, selanjutnya akan mengakibatkan loyalitas pelanggan terhadap provider Telkomsel. Pada penelitian ini mencoba untuk membuat model pengukuran tingkat Kepuasan, Kepercayaan dan Loyalitas pelanggan sebagai acuan pihak manajemen dan penelitian untuk pengukuran tahun-tahun berikutnya. Penelitian ini menggukan 6 variabel yang terdiri dari 16 indikator yang tersusun dalam kuesioner dan dibagi kepada 180 responden.Dengan menggunakan metode Structural Equation modelling (SEM) penelitian tentang Analisis Model Kepuasan, Kepercayaan, dan Loyalitas Pelanggan provider Telkomsel memberikan hasil signifikan terhadap kepuasan pelanggan provider Telkomsel  sebesar 0,369 atau 36,9%, Kepercayaan pelanggan memiliki pengaruh hubungan terhadap loyalitas pelanggan sebesar -0,299, atau -29,9% disini pelanggan kurang memiliki kepercayaan terhadap provider telkomsel yang akan mempengaruhi kurang loyalnya pelangan terhadap provider telkomsel

scholarly journals ANALISIS KEPUASAN PENGGUNA WEBSITE PERPUSTAKAAN MENGGUNAKAN STRUCTURAL EQUATION MODELLING (SEM)

2019 ◽  
Vol 1 (1) ◽  
pp. 12-19
Author(s):  
Trisna Silvia ◽  
Zainudin Ismail ◽  
Muhamad Akbar
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Equation Modeling ◽  
The Internet ◽  
Library Service ◽  
Previous Researcher ◽  
Face To Face ◽  
Service Characteristics ◽  
Equation Modelling

The benefits of an internet website will not achieve maximum results if students or lecturers as consumers of the Library website feel dissatisfied with the service. This study aims to test the model that describes the satisfaction of students and lecturers when using the Library website as a supporter face-to-face lecture. This research is based on the method used frequently by the previous researcher that is structural equation modeling (sem). This research was conducted in Perguruantinggi Stie Mura Lubuklinggau. The data of 100 respondents of students Classified from students and lecturer Dect and Structural Equation Modeling used to test the hypotheses of the wesbite library service characteristics, the motivation to use the website and culture using the internet to customer satisfaction.

scholarly journals APLIKASI PARTIAL LEAST SQUARE STRUCTURAL EQUATION MODELLING UNTUK MENILAI FAKTOR PENCEMARAN AIR KALI SURABAYA

2014 ◽  
Vol 14 (2) ◽  
pp. 136-148
Author(s):  
Adam Rus Nugroho
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Equation Modelling ◽  
Inner Model

Pencemaran yang terjadi pada air Kali Surabaya disebabkan oleh beberapa faktor. Namun belum dapat dipastikan faktor pencemaran yang signifikan. Penelitian ini bertujuan untuk menilai pengaruh dan signifikansi dari faktor pencemaran air Kali Surabaya. Beberapa faktor pencemaran akan diprediksi pengaruhnya terhadap tingkat pencemaran Kali Surabaya. Kondisi hulu, kualitas air limbah domestik, dan persepsi masyarakat adalah variabel eksogen (variabel prediktor) yang diprediksi akan mempengaruhi variabel endogen (variabel respon), yaitu tingkat pencemaran Kali Surabaya. Penelitian ini menggunakan teknik Partial Least Square - Structural Equation Modeling (PLS-SEM) dengan menggunakan program SmartPLS 2.0 M3. Evaluasi outer model dan inner model menghasilkan model matematis berupa persamaan struktural sebagai berikut: tingkat pencemaran = 0,215  kondisi hulu + 0,466  kualitas air limbah domestik– 0,129  persepsi masyarakat. Hasil penelitian ini menyatakan bahwa faktor pencemaran Kali Surabaya yang signifikan adalah kondisi hulu sungai dengan nilai t-statistik sebesar 2,24.

Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Persepsi Risiko Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening (Studi Pada Konsumen Gofood di Kota Semarang)

2020 ◽  
Vol 19 (2) ◽  
pp. 114-125
Author(s):  
Isnaeni Agustin Widhiaswara ◽  
Harry Soesanto
Keyword(s):  
Structural Equation Modeling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Food Purchases ◽  
The City

This study aims to analyze the effect of perceived usefulness, perceived of ease of use, perceived risk , trust and purchasing decisions for GoFood in the city of Semarang. Respondents in this study are consumers who make food purchases through GoFood. Data collected through Google Form containing questionnaires filled out by 125 respondents. The analytical method used is Structural Equation Modeling (SEM) analysis carried out with the AMOS program. The results of hypothesis testing with SEM show that: 1. Perceived usefulness has a significant effect on trust, 2. Perceived of ease of use has a significant effect on trust, 3. Perceived risk has a significant effect on trust, 4. Trust has a significant effect on purchasing decisions, 5. Perceived usefulness has a significant effect on purchasing decisions, 6. Perceived of ease of use has a significant effect on purchasing desicion, 7. Perceived risk has a significant effect on purchasing decisions.

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