scholarly journals THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA

2020 ◽  
Vol 21 (2) ◽  
pp. 613-622
Author(s):  
Tri Yulistyawati Evelina ◽  
Andriani Kusumawati ◽  
Umar Nimran ◽  
Sunarti
Keyword(s):  
Customer Satisfaction ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Social Value ◽  
Equation Modeling ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
The Social ◽  
Customer Satisfaction Survey

The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with the WarpPLS tool version 6.0 which was then analyzed through Inferential Statistics analysis. The results of the study showed that utilitarian value significantly influences customer satisfaction. Hedonic value significantly influences customer satisfaction. However, the findings showed that social value did not have a significant effect on customer satisfaction, meaning that the level of the social value of e-commerce customers does not have a significant impact on the level of customer satisfaction. Finally, the results show, perceived risk significantly influences customer satisfaction.

scholarly journals The Social Acceptance of Collecting and Utilizing Personal Information in Smart Cities

2021 ◽  
Vol 13 (16) ◽  
pp. 9146
Author(s):  
Yuho Shimizu ◽  
Shin Osaki ◽  
Takaaki Hashimoto ◽  
Kaori Karasawa
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Social Acceptance ◽  
Personal Information ◽  
Smart Cities ◽  
Equation Modeling ◽  
Perceptions Of Risk ◽  
Perceived Benefit ◽  
The Social

In recent years, active efforts to implement smart cities have increased worldwide. In smart cities, a large amount of personal information is captured, and urban development is based on these data. In Japan, implementations of smart cities continue to gain momentum, but the issue of social acceptance has become apparent, as smart cities are not fully accepted by citizens because of concerns about data leaks and misuse of personal information. This study examines the social acceptance of collecting and utilizing personal information in smart cities in relation to a variety of factors such as trust and perceptions of risk, justice, benefit, and necessity. An online survey was conducted wherein participants (N = 568) were presented with a vignette depicting an overview of a typical smart city. The results of structural equation modeling showed that perceived justice was positively related to trust and trust was negatively related to perceived risk and positively related to perceived benefit and necessity. Trust, perceived benefit, and perceived necessity were significantly related to social acceptance, with trust having the greatest relationship. The model obtained in this study contributes to practical efforts for the implementation of smart cities, and future directions are discussed.

scholarly journals MEMAHAMI KEINGINAN KONSUMEN UNTUK MEMBELI KEMBALI RTD COFFEE

2019 ◽  
Vol 4 (1) ◽  
pp. 33
Author(s):  
Zulianis Zulianis ◽  
Renny Risqiani ◽  
Amir Fikri
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Product Attribute ◽  
Hedonic Value ◽  
Utilitarian Value

<p>Tujuan: penelitian ini dilakukan dengan tujuan untuk mengeksplorasi efek dari product attribute beliefs ready to drink coffee/rtd coffee yang terdiri dari content sensory, packaging and branding, dan content functional terhadap consumer perceived value (utilitarian dan hedonic value), customer satisfaction dan repurchase intention.<br />Metode: penelitian ini merupakan studi kausal untuk mempelajari hubungan antar variabel terkait. Metode survei digunakan untuk mengumpulkan data dari kosumen yang pernah mengkonsumsi rtd coffee pada enam bulan terakhir. Sebanyak 327 responden berpartisipasi dalam survei online. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan puposive sampling sedangkan uji hipotesis menggunakan sem (structural equation modeling).<br />Kesimpulan: temuan menunjukkan bahwa ketiga dimensi dari product attribute beliefs berpengaruh terhadap perceived value baik utilitarian value maupun hedonic value, namun kepuasan kosumen hanya terbentuk dari hedonic value sedangkan utilitarian value berpengaruh langsung terhadap keinginan untuk membeli kembali rtd coffee.</p>

scholarly journals The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands

2021 ◽  
Vol 26 (2) ◽  
pp. 179-195
Author(s):  
Metin Saygılı ◽  
Tolga Yalçıntekin
Keyword(s):  
Customer Satisfaction ◽  
Willingness To Pay ◽  
Structural Equation ◽  
Online Survey ◽  
Missing Values ◽  
Price Premium ◽  
General Situation ◽  
Repurchase Intention ◽  
Hedonic Value ◽  
Utilitarian Value

The aim of this study is to examine the role of hedonic value (HV), utilitarian value (UV), and customer satisfaction (CS) in individuals' willingness to pay a price premium (WTP a price premium) and repurchase intention (RI) to smartwatches. This study is unique and important as it only deals with smartwatches, unlike other studies on wearable technology products that often focus on the general situation. The research sample includes smartwatch users aged 18 years and above. An online survey was used to collect research data from 420 people identified using the convenience sampling method. After checking the missing values, 401 valid surveys were retained for further analysis. Hypotheses were analysed using the Structural Equation Modelling. The research findings revealed strong relationships between HV and UV and CS. HV and UV were found to positively affect the CS. The results showed that CS also had a positive influence on both WTP a price premium and RI.

scholarly journals The Role of Personality as A Trigger For the Satisfaction of Valuable Bag

2021 ◽  
Vol 4 (2) ◽  
pp. 61-72
Author(s):  
Retno Dewanti ◽  
Siti Nabila ◽  
Diana Simanjuntak ◽  
Siti Rohaida Mohamed Zainal
Keyword(s):  
Customer Satisfaction ◽  
Direct Effect ◽  
Structural Equation ◽  
Community Empowerment ◽  
Equation Modeling ◽  
Behavioural Intentions ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Research Findings

Community empowerment activities through research results. This article is to investigated the influence of Hedonic Value and Utilitarian Value against Customer Satisfaction with moderating Personality has impacted to Behavioral Intentions on valuable bag. This research using Structural Equation Modeling (SEM) with Smart PLS 3.0 software. Data collected directly from respondents who meet the specified characteristics of population by distributing questionnaires. This study uses a sample of respondents who ever buy or use specific brand of bag.  The samples used in this study were 100 respondents. The research findings indicate that hedonic and utilitarian values had a direct effect on customer satisfaction and have direct effect on behavioural intentions. In addition, customer satisfaction directly influenced behavioural intentions. The role of personality as the moderate variable in this study were able to amplify between customer satisfaction and perceived value.

scholarly journals Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

2016 ◽  
Vol 11 (2) ◽  
pp. 22 ◽  
Author(s):  
M. Shakaib Akram ◽  
Wafi Albalawi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Social ◽  
Perceived Enjoyment ◽  
Adoption Intention

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

Creating Utilitarian and Hedonic Value from Website Quality and Online Retail Performance

2017 ◽  
Vol 15 (3) ◽  
pp. 1-13 ◽  
Author(s):  
Edward Shih-Tse Wang
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Relationship Commitment ◽  
Equation Modeling ◽  
System Quality ◽  
Price Fairness ◽  
Online Retail ◽  
Website Quality ◽  
Hedonic Value ◽  
Utilitarian Value

Although consumer-perceived utilitarian value and hedonic value have been considered essential antecedents of consumer behavior, few studies have investigated the effects of both website quality and online retail performance on consumer-perceived utilitarian value and hedonic value, which in turn affect consumers' relationship commitment. This study analyzed data from 394 online shoppers using structural equation modeling. The results revealed that both utilitarian and hedonic value significantly and positively affected relationship commitment. Information quality, system quality, service quality, and price fairness were revealed to significantly and positively affect the perceived utilitarian value of online stores, whereas system and service quality increased perceived hedonic value.

Effects of customer-based corporate reputation on perceived risk and relational outcomes: empirical evidence from gender moderation in fashion retailing

2017 ◽  
Vol 26 (3) ◽  
pp. 227-238 ◽  
Author(s):  
Gianfranco Walsh ◽  
Mario Schaarschmidt ◽  
Stefan Ivens
Keyword(s):  
Corporate Reputation ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Firm Reputation ◽  
Content Type ◽  
Relational Outcomes ◽  
Customer Outcomes

Purpose Given the strategic importance of firm reputation because of its potential for value creation, extant reputation research focuses on favorable customer outcomes. This study proposes and tests a model that relates the customer-based corporate reputation (CBR) of fashion retailers to customer-perceived risk and two relational outcomes – trust and commitment. In addition, this study aims to test whether or not the hypothesized paths are equally strong for male and female shoppers. Design/methodology/approach Data for this study were collected through an online survey approach. Using a sample of more than 300 retail customers and structural equation modeling, the authors tested the hypotheses. Findings Drawing on previous research, the commitment–trust theory of relationship marketing and signaling theory, the authors find support for direct and indirect links between retailers’ reputation and relational outcomes, the intervening role of perceived risk and the partially moderational role of gender. Practical implications The findings of this research suggest that a retailer’s positive reputation can reduce customers’ risk and engender trust, which in turn promotes customer commitment. Originality/value A growing number of examples suggests that retailers (specially fashion retailers) need to manage their reputation, which can come under threat in myriad ways, and its outcomes. However, so far, no individual study empirically investigated any of these reputation outcomes simultaneously or considered gender differences. Thus, the authors address an important research gap by examining the mechanism through which CBR affects relevant customer outcomes and by considering contextual factors.

scholarly journals Explaining mobile government social media continuance from the valence perspective: A SEM-NN approach

PLoS ONE ◽  
2021 ◽  
Vol 16 (2) ◽  
pp. e0246483
Author(s):  
Yubo Peng ◽  
LingWu Wang ◽  
Shuiqing Yang
Keyword(s):  
Neural Network ◽  
Social Media ◽  
Structural Equation ◽  
Social Value ◽  
Equation Modeling ◽  
Research Model ◽  
Media Usage ◽  
Hedonic Value ◽  
The Neural Network ◽  
Using Data

Different from many previous studies explain mobile social media usage from a technical-center perspective, the present study investigates the factors that influence citizens’ mobile government social media (GSM) continuance based on the valence framework. The research model was calculated by using data collected from 509 citizens who are the mobile GSM users in China. A structural equation modeling (SEM)-neural network (NN) method was employed to test the research model. The results of SEM indicated that the positive utilities included social value and hedonic value positively affect mobile GSM continuance, while the negative utility reflected by self-censorship negative affect mobile GSM continuance. This is further supported by the results of the neural network model analysis which indicated that hedonic value is more influencing predictor of continuous usage of mobile GSM, following by social value and self-censorship.

D. Pengaruh Nilai Utilitarian Dan Nilai Terhadap Loyalitas Pelanggan

2017 ◽  
Vol 2 (1) ◽  
pp. 35
Author(s):  
Agung Mudrajat ◽  
Eryana Setyarti ◽  
Ronny Susilo Winasis
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Coffee Shop ◽  
Probability Sampling ◽  
Hedonic Value ◽  
Utilitarian Value

Studi ini bertujuan untuk menguji dan menganalisis Pengaruh Utilitarian Value, Hedonic Value terhadap  Kepuasan Pelanggan serta Loyalitas Pada Pelanggan Kedai Kopi Modern Di Surbaya. Studi ini dilakukan pada pelanggan kedai kopi modern  (Coffee shop) di Surabaya. Sesuai dengan data yang diperoleh dari Dinas Pariwisata Surabaya ada 14 kedai kopi modern dengan outlate sebanyak 41 gerai yang tersebar di Surabay.Sample yang digunakan dalam studi ini adalah pelanggan kedai kopi modern (coffee shop) di Surabaya sebanyak 600, teknik sampling menggunakan non probability sampling, yaitu dengan accidental sampling yang ditemui  peneliti pada saat menggunjungi kedai kopi modern dan penentuan besaran jumlah responden pada masing-masing kedai kopi dengan menggunakan prosentase  didasarkan pada jumlah kedai kopi yang ada di Surabaya. Teknik analisis dalam studi ini menggunakan structural equation modeling (SEM) dengan program AMOS 18. Kesimpulan hasil studi ini adalah :  utilitarian value tidak berpengaruh signifikan terhadap kepuasan pada pelanggan kedai kopi modern. hedonic value  berpengaruh signifikan terhadap kepuasan pada pelanggan kedai kopi modern. utilitarian value tidak berpengaruh signifikan terhadap loyalitas pelanggan kedai kopi modern. hedonic value berpengaruh signifikan terhadap loyalitas pelanggan kedai kopi modern

Fear of Missing Out (FOMO) Toward ICT Use During Public Health Emergencies

2021 ◽  
Vol 32 (2) ◽  
pp. 20-35
Author(s):  
Xiaokang Song ◽  
Shijie Song ◽  
Yuxiang (Chris) Zhao ◽  
Hua Min ◽  
Qinghua Zhu
Keyword(s):  
Life Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Fear Of Missing Out ◽  
Public Health Emergencies ◽  
Ict Use ◽  
Process Use ◽  
The Social ◽  
Social Use

COVID-19 has brought a great impact on people's lives around the world. This paper aims to study the influencing factors of people's fear of missing out (FOMO) toward personal ICT use and its further impact on life satisfaction during the pandemic. A sample consisting of 318 participants was obtained by an online survey in China. Partial least squares structural equation modeling (PLS-SEM) was used for data analysis. The results suggested that people's anxiety and boredom brought by the pandemic are positively correlated with their FOMO. People with higher FOMO used personal ICTs more frequently for both social and process purposes. Furthermore, the social use of ICTs promoted people's life satisfaction, while the process use of ICTs had no significant effect on life satisfaction. Several theoretical and practical implications were discussed based on the results.

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