A Study of Purchase Influence and Behavioral Intention on the Adoption of Electronic Word of Mouth (eWOM) Systems

2017 ◽  
Vol 15 (3) ◽  
pp. 14-32 ◽  
Author(s):  
Tiong-Thye Goh ◽  
Bing Yang ◽  
Xin Dai ◽  
Dawei Jin
Keyword(s):  
Behavioral Intention ◽  
Site Quality ◽  
Review System ◽  
Argument Quality ◽  
Behavior Intention ◽  
Two Factors ◽  
Chinese Consumer ◽  
And Behavior ◽  
Practical Implications ◽  
Relevant Factors

This study investigates how relevant factors representing the central and peripheral routes affect Chinese consumer adoption of eWOM system. This study is the first to propose a model linking argument quality, site quality and reviewer quality with purchase influence and behavior intention and show how these two factors affect the usage and the adoption of eWOM. Complementing the predicted intention-adoption link, data analysis based on 136 samples after controlling gender, age and occupation status shows that the purchase influence-adoption link has a stronger predictability than the behavioral intention-adoption link. The results show that site quality, reviewer quality and argument quality all positively affect behavioral intention while argument quality and site quality affects purchase influence. The findings demonstrate the importance of purchase influence and its antecedents in the context of predicting eWOM adoption and they carry important practical implications helping organizations and system designer to implement a more effective online review system.

scholarly journals The Analysis of E-service Quality, Customer Trust, Perceived Value, and Behavioral Intention on Online Transportation in Surabaya

2018 ◽  
Vol 1 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Anindya Selviana Putrianti ◽  
Hatane Semuel
Keyword(s):  
Service Quality ◽  
Public Transportation ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Influential Factor ◽  
Motor Vehicles ◽  
Transportation Industry ◽  
Behavior Intention ◽  
Two Factors ◽  
Customer Trust

The current number of motor vehicles in Indonesia increased very rapidly and impacted the traffic jam. Therefore, it was expected that with the increasing use of public transportation can reduce congestionproblems. Competition in the transportation industry is gotten competitive, so there is an innovation withmobile applications. But to make consumers want to use online transportation applications, companies mustunderstand about consumer behavior. Measurement of behavioral intention is the best way to predictconsumer buying behavior in the future. In this study, we wanted to know the factors that affect thebehavioral intention of online transportation consumers in Surabaya. This research used causal quantitativeresearch method. Based on the results of research conducted on 240 respondents found that e-service quality,trust and perceived value correlated significantly and positively to behavior intention. E-service quality is themost influential factor in building behavior intention compared to the other two factors.

scholarly journals A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao

2016 ◽  
Vol 8 (4) ◽  
pp. 117 ◽  
Author(s):  
Xi Li ◽  
Huawen Shen ◽  
Huijun Wen
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Heritage Tourism ◽  
Mediating Effects ◽  
The Sustainable Development ◽  
Behavior Intention ◽  
Culture Heritage ◽  
And Behavior ◽  
The Impact ◽  
Positive Effect

<p>This study is basically an explorative and explanatory research, with the overall purpose to identify, explore and analyze the tourists’ perceived authenticity of culture heritage. This study proposes to identify and evaluate the impact of authenticity by tourists’ perceptions of culture heritage on their experience quality and behavioral intention, from which implications for the sustainable development of culture heritage tourism can be derived. The results showed that perceived authenticity has a positive effect on experience quality. Furthermore, experience quality performed a significance function in behavioral intention, while the effect of perceived authenticity on behavioral intention is insignificant. These results imply that the importance of perceived authenticity on behavioral intentions is recognized via the mediating effects of experience quality.</p>

Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants

2021 ◽  
pp. 109634802110115
Author(s):  
Yide Liu ◽  
Hiram Ting ◽  
Christian Ringle
Keyword(s):  
Behavioral Intention ◽  
Business Strategy ◽  
Hospitality Management ◽  
Research Model ◽  
Behavior Intention ◽  
Hedonic Value ◽  
Cultural Effects ◽  
Utilitarian Value ◽  
And Behavior ◽  
Insight Into

Appreciation is an ingredient that is essential for enhancing customers’ postconsumption service evaluations; nevertheless, few studies have explored its role in the context of ethnic restaurants. This article aims to examine appreciation’s effects on customers’ behavioral intention by first considering the cultural effects. This study develops and empirically tests a research model based on 488 questionnaires collected at an upscale ethnic restaurant in Macau. The result shows that utilitarian value, hedonic value, and cultural motivation affect appreciation positively, which in turn affects behavioral intention positively. Utilitarian value and hedonic value also affect behavioral intention directly and positively. The mediation roles of diners’ utilitarian value, hedonic value, and appreciation are also discussed. This article contributes to hospitality management theory by providing an additional insight into appreciation and suggests that, in practice, using appreciation as a business strategy could change customers’ choice.

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