Tourism Mobile Application Usability

2013 ◽  
Vol 5 (2) ◽  
pp. 54-70 ◽  
Author(s):  
Alessandro Inversini ◽  
Lucia Violi
Keyword(s):  
Mobile Communication ◽  
Mobile Applications ◽  
Mobile Application ◽  
Relevant Information ◽  
Tourism Industry ◽  
Smart Phones ◽  
Significant Growth ◽  
Google Play

Mobile communication is experiencing significant growth: the domain has been completely reshaped since the launch of the Apple iPhone (June 2007) and the ensuing development of so-called “smart phones”. Furthermore, together with the expansion of new mobile artifacts, mobile application markets (such as Apple iTunes Store and Android Google Play market) have contributed to the diffusion of new forms of communication within different sectors and domains. Tourism is being very much exposed to the advent of mobile applications as tools for communication and assistance during the consumption of touristic experiences. By examining a case from the tourism industry, this research highlights the importance of the usability of mobile communication in this mobile tourism (mTourism) context. mTourism usability can be achieved by emphasizing the importance of fast and reliable access to content, as well as the quality – particularly conciseness, accuracy and coverage – of the relevant information.

Tourism Mobile Application Usability

2014 ◽  
pp. 448-466
Author(s):  
Alessandro Inversini ◽  
Lucia Violi
Keyword(s):  
Mobile Communication ◽  
Mobile Applications ◽  
Mobile Application ◽  
Relevant Information ◽  
Tourism Industry ◽  
Smart Phones ◽  
Significant Growth ◽  
Google Play

Mobile communication is experiencing significant growth: the domain has been completely reshaped since the launch of the Apple iPhone (June 2007) and the ensuing development of so-called “smart phones”. Furthermore, together with the expansion of new mobile artifacts, mobile application markets (such as Apple iTunes Store and Android Google Play market) have contributed to the diffusion of new forms of communication within different sectors and domains. Tourism is being very much exposed to the advent of mobile applications as tools for communication and assistance during the consumption of touristic experiences. By examining a case from the tourism industry, this research highlights the importance of the usability of mobile communication in this mobile tourism (mTourism) context. mTourism usability can be achieved by emphasizing the importance of fast and reliable access to content, as well as the quality – particularly conciseness, accuracy and coverage – of the relevant information.

scholarly journals EFFICIENCY OF CREATIVE MOBILE APPLICATION TO PROMOTE TOURISM: CASE OF BANG NAM PHEUNG MARKET, SAMUT PARKAN PROVINCE

2021 ◽  
Vol 58 (2) ◽  
pp. 5323-5337
Author(s):  
Kittikhun Meethongjan, Somsak Klaysung
Keyword(s):  
Mobile Applications ◽  
Mobile Application ◽  
Tourism Industry ◽  
Smart Phones ◽  
Intention To Use ◽  
Moderation Effect ◽  
Purposive Sampling ◽  
Survey Responses ◽  
Application Developers

The extensive usage of smart phones and digital applications has changed the lifestyle, this trend has also affected tourism, it has transformed the tourism industry ways to access visitors during travelling. Mobile applications are used for different purpose in tourism from booking, mapping, finding locations and payments. Mobile application usage is very common in Thailand. Though, the drivers behind increased use of such applications in hospitality enterprises and markets in Samut Parkan province is still unidentified and imprecise. On the basis of Theory of Acceptance this paper is targeted to identify the factors that drives tourist’s continuous intention to use mobile application. A purposive sampling was instigated in restaurants, food stalls, souvenirs shops in Bang Nam Pheung Market, compiling 415 useful survey responses to check that how different drivers such as personal innovation, awareness and destination infrastructure risk impact continuous intention to use mobile application. This study also examined the moderation effect of information knowledge on interconnection among Mobile applications drivers and tourist intention to uses the mobile applications. This study is offering several helpful points and recommendations for tourism organizations and government to effectively incorporate mobile application. Mobile application developers can also refer to this paper.

Mobile Communication

2013 ◽  
pp. 217-233
Author(s):  
Ozlem Hesapci-Sanaktekin ◽  
Irem Somer
Keyword(s):  
Mobile Communication ◽  
Mobile Applications ◽  
Mobile Application ◽  
Smart Phone ◽  
Communication Technologies ◽  
Online Questionnaire ◽  
Communication Tools ◽  
Digital Platforms ◽  
Communication Industry ◽  
Mobile Communication Industry

With the improvements in communication technologies and the increased need for mobile communication among users, the mobile communication industry has been faced with fast-paced developments in the last few decades. The developments in mobile communication technologies provide opportunities that cannot be provided by traditional communication tools. Mobile applications are considered examples of such opportunities. The services offered by mobile phone technologies are diversified by the mobile applications that can be downloaded through digital platforms, and with these applications smart-phone users become even more active users. The current chapter reports findings from a study that employed a structured online questionnaire with 271 smart-phone users. The findings revealed that mobile application use, either free or paid, is explained by the period of smart-phone use, attitudes toward mobile applications, financial cost, and opinion leadership. Furthermore, free applications are more frequently used when the innovativeness increases and the perceived application cost decreases. The results present important outcomes for mobile companies, the digital platform providers, as well as mobile application producers.

Augmented Reality Advertisements in Tourism Marketing

2015 ◽  
pp. 125-146
Author(s):  
Evrim Celtek
Keyword(s):  
Augmented Reality ◽  
Mobile Applications ◽  
Smart Phone ◽  
Tourism Industry ◽  
Smart Phones ◽  
Customer Engagement ◽  
Tourism Marketing ◽  
Digital World ◽  
History Of ◽  
Marketing Tool

The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to market the services to customers. The growing use of smart phones is driving the mobile applications market to be one of the fastest growing media outlets in the history of consumer technology. Augmented reality, or AR, has become one of the new advertising and marketing tool. Many brands use AR to attract customers and to increase customer engagement. AR allows smart phone and tablet computer users to point their phone or tablet cameras at certain objects—be they print advertisement or even coffee cups—that trigger a 3D video. Augmented reality gives businesses opportunity to unexpectedly integrate the digital world with the real world. This chapter presents the profile of AR applications and AR advertisements in the tourism industry.

scholarly journals The Use of Mobile Applications for the Diagnosis and Treatment of Tumors in Orthopaedic Oncology – a Systematic Review

2021 ◽  
Vol 45 (11) ◽  
Author(s):  
J. Berger-Groch ◽  
M. Keitsch ◽  
A. Reiter ◽  
S. Weiss ◽  
KH. Frosch ◽  
...  
Keyword(s):  
Everyday Life ◽  
Mobile Applications ◽  
Mobile Application ◽  
Trauma Surgery ◽  
Soft Tissue Tumors ◽  
Orthopaedic Oncology ◽  
Musculoskeletal Tumors ◽  
Medical Evaluation ◽  
Trauma Surgeons ◽  
Google Play

AbstractThe use of smartphone apps is an essential part of everyday life. Mobile applications offer enormous opportunities for dealing with challenges in public health, and their number increases every day. This paper aims to review the existing literature on mobile applications in orthopaedic oncology and to summarize the current mobile applications for musculoskeletal tumors. A systematic literature review was conducted regarding articles on mobile applications in orthopaedic and trauma surgery. The focus was on identifying mobile applications that can be used in the treatment of patients with musculoskeletal tumors. Two reviewers independently assessed study eligibility, extracted data, and appraised methodological quality. In addition, the Apple App Store and Google Play Store were searched for suitable mobile applications. Ninety-one articles describing a mobile application in orthopaedic and trauma surgery were identified. Three articles focused on a mobile application for musculoskeletal tumors. Additionally, seven mobile applications were available in the App/Play Stores dealing with bone or soft tissue tumors in orthopaedic oncology without corresponding scientific articles. Increasing numbers of mobile applications are being developed in orthopaedic and trauma surgery. Currently, only three scientific articles on mobile applications in orthopaedic oncology are present, yet several more applications are available without scientific medical evaluation. Since mobile applications can facilitate the everyday life of orthopaedic and trauma surgeons, it is worthwhile to be aware of new developments in this field. A regular scientific evaluation of the subject is important in order to classify the significance of these applications.

scholarly journals RNAtor: an Android-based application for biologists to plan RNA sequencing experiments

2016 ◽  
Author(s):  
Shruti Kane ◽  
Himanshu Garg ◽  
Neeraja M. Krishnan ◽  
Aditya Singh ◽  
Binay Panda
Keyword(s):  
Rna Sequencing ◽  
Mobile Applications ◽  
Mobile Application ◽  
Splice Variants ◽  
Real Data ◽  
Flow Cell ◽  
Rna Seq ◽  
Amount Of Information ◽  
Novel Transcripts ◽  
Google Play

AbstractRNA sequencing (RNA-seq) is a powerful technology for identification of novel transcripts (coding, non-coding and splice variants), understanding of transcript structures and estimation of gene and/or allelic expression. There are specific challenges that biologists face in determining the number of replicates to use, total number of sequencing reads to generate for detecting marginally differentially expressed transcripts and the number of lanes in a sequencing flow cell to use for the production of right amount of information. Although past studies attempted answering some of these questions, there is a lack of accessible and biologist-friendly mobile applications to answer these questions. Keeping this in mind, we have developed RNAtor, a mobile application for Android platforms, to aid biologists in correctly designing their RNA-seq experiments. The recommendations from RNAtor are based on simulations and real data.Availability and ImplementationThe Android version of RNAtor is available on Google Play Store and the code from GitHub (https://github.com/binaypanda/RNAtor).

scholarly journals Mobile-Assisted Pronunciation Training: The Google Play Pronunciation and Phonetics Application

2020 ◽  
Vol 5 (2) ◽  
pp. 70-88
Author(s):  
Fitria Meisarah
Keyword(s):  
Mobile Applications ◽  
Mobile Application ◽  
Video Camera ◽  
App Store ◽  
Suprasegmental Features ◽  
English Pronunciation ◽  
Android App ◽  
The University ◽  
Google Play

Background:  Several obstacles to pronunciation have been proposed and urged students to practice pronunciation deliberately. Regardless of these problematic, mobile applications can be a great assistant in pronunciation training. However, considering that Google Play is the most prominent android app store with 227,970 instructional devices, it is challenging to find and select pronunciation and phonetics applications. Students should be conscious of their needs by recognizing the proper mobile application for pronunciation learning. This study explores the pronunciation applications utilized by students for pronunciation learning in and out of the classroom. Methodology: This study administered the data with paper reports and interviews accompanying students. This study involved 41 students who were taking a pronunciation and phonetics course at the University of Kutai Kartanegara Tenggarong. Findings: Nine such applications, as reviewed in this study, are divided into two categories: English pronunciation special purpose (EPSP) application and English dictionary assisted pronunciation (EDAP) application. Noteworthy findings were not all of the applications fulfill the content and design approaches such the suprasegmental features, audio playback, and video camera recorder. Conclusion: This study endeavors to have a critical look at four applications recommended after concerning the term of Mobile Assisted Pronunciation Training (MAPT). They are AV Phonetic, English Phonetic Pronunciation, Listening Practice, English Pronunciation developed by Kepham, and U-Dictionary to assist pronunciation learning in and out of the classroom. Keywords: Pronunciation and phonetics; mobile application; MAPT

Dark Skin Representation within Mobile Applications for Dermatology Education: an Observational Analysis (Preprint)

2021 ◽  
Author(s):  
Rhys Dore
Keyword(s):  
Health Professionals ◽  
Ethnic Diversity ◽  
Mobile Applications ◽  
Mobile Application ◽  
Application Technology ◽  
Dark Skin ◽  
Acral Lentiginous Melanoma ◽  
Keloid Scarring ◽  
Google Play

BACKGROUND Ethnic diversity in dermatology has previously been neglected within educational curricula. This has previously been demonstrated within many established dermatology textbooks. Many urban populations find their communities becoming increasingly diverse and medical education must match these changes. The increasing use and modernisation of mobile technology in health education may represent an avenue to provide increasingly diverse knowledge related to dermatology in dark skin populations. OBJECTIVE To review the representation of dark skin photography and diseases in dermatological educational resources provided via mobile application technology. METHODS Mobile applications related to ‘dermatology’ were reviewed within the Google Play Store. Only original mobile applications made for education of medical students or health professionals were analysed. Photographic depictions of dermatological conditions were categorised according to Fitzpatrick type 1-4, Fitzpatrick type 5-6, or uncertain. Additionally, mobile applications were reviewed for information regarding four conditions more common in people with darker skin: central centrifugal cicatricial alopecia, melasma, acral lentiginous melanoma, and keloid scarring. RESULTS Of 200 mobile applications reviewed, 12 were included within the analysis. In total 3755 in-app photographs were categorised into Fitzpatrick type 1-4 (3398 photographs, 90.5%), Fitzpatrick type 5-6 (245 photographs, 6.5%), or uncertain (112 photographs, 3.0%). The degree of photographs showing Fitzpatrick 5-6 ranged from 0.7% to 17.6% between the different mobile applications. This was not significantly different from results previously gained from photographic depictions in dermatology textbooks. Furthermore, the number of mobile applications presenting overt educational information regarding the four conditions reviewed varied considerably; central centrifugal cicatricial alopecia (1 application, 8.3%), melasma (5 applications, 41.7%), acral lentiginous melanoma (4 applications, 33.3%), and keloid scarring (6 applications, 50%). No mobile applications contained information for all four conditions. CONCLUSIONS There is limited depiction of dermatological conditions in darker skin tones within mobile applications aimed at educational students and professionals in dermatology.

Datafied mobile markets: Measuring control over apps, data accesses, and third-party services

2021 ◽  
pp. 205015792110390
Author(s):  
Sofie Flensburg ◽  
Signe S. Lai
Keyword(s):  
Political Economy ◽  
Empirical Analysis ◽  
Mobile Communication ◽  
Mobile Applications ◽  
Mobile App ◽  
Third Party ◽  
Power Structures ◽  
Critical Data ◽  
Google Play ◽  
Measuring Control

The increasing use of mobile applications (apps) has turned data harvesting, mining, and distribution into commercial as well as functional backbones of mobile communication. Acknowledging that contemporary markets for mobile communication are increasingly datafied, this article maps and discusses how infrastructures for mobile datafication are controlled. It combines perspectives from critical data studies, political economy of communication, and app studies in an empirical analysis of the 500 most downloaded apps in the Google Play store (November 2020). Focusing on control over and ownership in the three interdependent markets for apps, data accesses, and third-party services, the analysis documents, confirms, and explains established power structures and sheds light on the mobile datafication processes that frame the use of apps and commodification of users. As such, it provides an empirical baseline for future monitoring, and ultimately regulation, of mobile app ecosystems.

Shaping travelers’ attitude toward travel mobile applications

2014 ◽  
Vol 5 (2) ◽  
pp. 177-193 ◽  
Author(s):  
Jin Young Im ◽  
Murat Hancer
Keyword(s):  
Technology Acceptance ◽  
Mobile Applications ◽  
Mobile Application ◽  
Online Survey ◽  
Tourism Industry ◽  
Content Type ◽  
Self Identity ◽  
Hospitality And Tourism Industry ◽  
Indirect Relationship ◽  
Positive Direct

Purpose – This study aimed to investigate the direct and indirect relationship of utilitarian motivation, hedonic motivation and self-identity to travelers’ attitude toward travel mobile application usage using the technology acceptance model (TAM). In addition, this study identified the differences in these relationships according to users’ level of experience in general mobile application usage. Design/methodology/approach – This study used a causal research design. Online survey was conducted with a self-administered questionnaire. Findings – Utilitarian motivation is the most important factor in shaping the attitude in using travel mobile applications. However, hedonic motivation plays a role as an important catalyst for utilitarian motivation. Self-identity has a positive direct effect on attitude and an indirect effect through perceived enjoyment. There were differences in these relationships by the years of using similar technologies, general mobile application. Practical implications – This study provided meaningful implications for practitioners who utilize mobile applications as their communication channel with customers in the hospitality and tourism industry. For example, using graphic and simple icons helps users make free of efforts from reading and writing in text. Originality/value – This paper presented an important and needed research for the area of hospitality information technology. This study enhances the understanding of travel mobile application usage behavior by investigating interrelationship of utilitarian/hedonic motivation and self-identity on attitude toward using travel mobile application.

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