EFFICIENCY OF CREATIVE MOBILE APPLICATION TO PROMOTE TOURISM: CASE OF BANG NAM PHEUNG MARKET, SAMUT PARKAN PROVINCE

The extensive usage of smart phones and digital applications has changed the lifestyle, this trend has also affected tourism, it has transformed the tourism industry ways to access visitors during travelling. Mobile applications are used for different purpose in tourism from booking, mapping, finding locations and payments. Mobile application usage is very common in Thailand. Though, the drivers behind increased use of such applications in hospitality enterprises and markets in Samut Parkan province is still unidentified and imprecise. On the basis of Theory of Acceptance this paper is targeted to identify the factors that drives tourist’s continuous intention to use mobile application. A purposive sampling was instigated in restaurants, food stalls, souvenirs shops in Bang Nam Pheung Market, compiling 415 useful survey responses to check that how different drivers such as personal innovation, awareness and destination infrastructure risk impact continuous intention to use mobile application. This study also examined the moderation effect of information knowledge on interconnection among Mobile applications drivers and tourist intention to uses the mobile applications. This study is offering several helpful points and recommendations for tourism organizations and government to effectively incorporate mobile application. Mobile application developers can also refer to this paper.

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Tourism Mobile Application Usability

International Journal of E-Services and Mobile Applications ◽

10.4018/jesma.2013040104 ◽

2013 ◽

Vol 5 (2) ◽

pp. 54-70 ◽

Cited By ~ 3

Author(s):

Alessandro Inversini ◽

Lucia Violi

Keyword(s):

Mobile Communication ◽

Mobile Applications ◽

Mobile Application ◽

Relevant Information ◽

Tourism Industry ◽

Smart Phones ◽

Significant Growth ◽

Google Play

Mobile communication is experiencing significant growth: the domain has been completely reshaped since the launch of the Apple iPhone (June 2007) and the ensuing development of so-called “smart phones”. Furthermore, together with the expansion of new mobile artifacts, mobile application markets (such as Apple iTunes Store and Android Google Play market) have contributed to the diffusion of new forms of communication within different sectors and domains. Tourism is being very much exposed to the advent of mobile applications as tools for communication and assistance during the consumption of touristic experiences. By examining a case from the tourism industry, this research highlights the importance of the usability of mobile communication in this mobile tourism (mTourism) context. mTourism usability can be achieved by emphasizing the importance of fast and reliable access to content, as well as the quality – particularly conciseness, accuracy and coverage – of the relevant information.

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Mobile application for the timeshare industry

Journal of Hospitality and Tourism Technology ◽

10.1108/jhtt-01-2015-0002 ◽

2015 ◽

Vol 6 (3) ◽

pp. 242-257 ◽

Cited By ~ 28

Author(s):

Manuel Rivera ◽

Amy Gregory ◽

Liza Cobos

Keyword(s):

Mobile Technology ◽

Mobile Applications ◽

Mobile Application ◽

Online Survey ◽

Positive Influence ◽

Tourism Industry ◽

Perceived Usefulness ◽

Intention To Use ◽

Content Type ◽

The Impact

Purpose – The purpose of this study is to examine consumer perceptions toward the adoption of mobile technology within the vacation ownership/timeshare segment of the hospitality industry. Despite the proliferation of mobile applications in the greater hospitality and tourism industry, few timeshare companies use this technology. However, customers have expressed strong intentions to use technology. Therefore, this study examines consumers’ attitudes toward and experiences with mobile applications and then through the use of a prototype, examines consumers’ intentions to use a mobile application. The relationships between attitude, experience and usefulness are explored in relation to intention to use. Design/methodology/approach – Consumers that owned timeshares in the Orlando area responded to an online survey invitation from their resort management company. The survey instrument gathered data related to consumers’ attitudes toward and experiences with technology using established measures. A total of 914 surveys were collected and the proposed model was analyzed using path analysis. Findings – Findings indicate that traditional technology adoption antecedents (experience, usefulness and attitude) explain timeshare owners’ intentions to use a mobile application. This is consistent with prior research. However, using established measures, the model explained consumers’ intentions to use the technology with greater certainty than what previous research has reported. Research limitations/implications – The most encouraging and noteworthy implications from the findings are threefold. First, timeshare owners are using mobile technology while traveling (mobile phones, tablets and laptops). The owners’ experiences with mobile devices exert a positive influence that moderates intention to use. In addition, the impact of technology experience on intent to use is mediated by perceived usefulness and attitudes toward the application. Though the sample size was large, limitations do exist, as those surveyed were all owners of a single timeshare resort based in Orlando, Florida. Originality/value – In studies reported to date, there is scarce empirical research regarding mobile application adoption for timeshare owners or information about the factors that drive usage, attitude and adoption. This study discusses important insights about mobile services for an industry that lacks research in information technology.

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Users’ Continuance Intention to Use a Mobile Application

International Journal of Asian Business and Information Management ◽

10.4018/ijabim.20210701oa01 ◽

2021 ◽

Vol 12 (3) ◽

pp. 0-0

Keyword(s):

Mobile Applications ◽

Perceived Control ◽

Mobile Application ◽

Ease Of Use ◽

Intention To Use ◽

User Perception ◽

Continuance Intention ◽

Personality Dimensions ◽

Factors Influencing ◽

Application Developers

This study examines factors that influence users’ continuance intention to use a mobile application. There exist few empirical researches focused solely on examining factors influencing users’ continuance intention of using mobile applications. An empirical analysis is conducted with data collected from 431 smartphone users in China. Two Application Personality dimensions i.e., Enthusiasm and Unpleasantness and one User Perception dimension i.e., Aesthetics found to have no significant impact on Application Continuance Intention; while Genuineness and Sophistication from Application Personality dimensions and Ease of Use and Perceived Control from User Perception dimensions have a positive significant influence. This study provides an insight to application developers on how to improve the quality and usability of mobile applications and enhance continues use.

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Tourism Mobile Application Usability

Hospitality, Travel, and Tourism ◽

10.4018/978-1-4666-6543-9.ch027 ◽

2014 ◽

pp. 448-466

Author(s):

Alessandro Inversini ◽

Lucia Violi

Keyword(s):

Mobile Communication ◽

Mobile Applications ◽

Mobile Application ◽

Relevant Information ◽

Tourism Industry ◽

Smart Phones ◽

Significant Growth ◽

Google Play

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Mobile business travel application usage

Journal of Hospitality and Tourism Technology ◽

10.1108/jhtt-01-2018-0002 ◽

2019 ◽

Vol 10 (3) ◽

pp. 269-285

Author(s):

Anneli Douglas

Keyword(s):

Mobile Applications ◽

Mobile Application ◽

Tourism Industry ◽

Mobile Business ◽

Online Data ◽

Business Travel ◽

Content Type ◽

Males And Females ◽

Application Developers ◽

Business Travellers

Purpose Research abounds highlighting the differences between males and females when they travel. Even in business travel, these differences have been acknowledged, with suppliers and marketers spending significant money to develop and market products to accommodate them. The purpose of this study is to ascertain whether differences exist in terms of mobile application usage between male and female business travellers. Design/methodology/approach A mixed method approach is followed. An internet-based survey is distributed and in-depth interviews conducted with South African business travellers. The Mann–Whitney U-test is used to test the differences between males and females and their mobile application usage. Content analysis is used to analyse the interviews. Findings The results show that mobile applications are perceived as more important by females than males in all the phases of the travel cycle, although most of these differences in perceived importance were not significant. Research limitations/implications Owing to the online data-collection method and the self-selective process, the findings cannot be generalised to the global population of business travellers who use mobile applications. Practical implications The results should caution corporate organisations, travel management companies and their application developers not to spend unnecessary technological and financial resources on developing applications to accommodate differences between males and females, which might not exist. Companies should rather spend money on developing applications that will enhance and add convenience to the business traveller’s experience. Originality/value The main contribution of this study lies in investigating the applications market, particularly in the context of business travel. Applications focussed on specific sectors of the tourism industry, such as business travel applications, serve business travellers differently from generic travel applications. This research examines business travel-specific applications and expands the scale and scope of the enquiry, concentrating on the travellers’ view.

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Users' Continuance Intention to Use a Mobile Application

International Journal of Asian Business and Information Management ◽

10.4018/ijabim.20210701.oa9 ◽

2021 ◽

Vol 12 (3) ◽

pp. 133-155

Author(s):

Jun Ge ◽

Mincheol Kang ◽

Tegegne Tesfaye Haile

Keyword(s):

Mobile Applications ◽

Perceived Control ◽

Mobile Application ◽

Ease Of Use ◽

Intention To Use ◽

User Perception ◽

Continuance Intention ◽

Personality Dimensions ◽

Factors Influencing ◽

Application Developers

This study examines factors that influence users' continuance intention to use a mobile application. There exist few empirical researches focused solely on examining factors influencing users' continuance intention of using mobile applications. An empirical analysis is conducted with data collected from 431 smartphone users in China. Two application personality dimensions (i.e., enthusiasm and unpleasantness) and one user perception dimension (i.e., aesthetics) were found to have no significant impact on application continuance intention while genuineness and sophistication from application personality dimensions and ease of use and perceived control from user perception dimensions have a positive significant influence. This study provides an insight to application developers on how to improve the quality and usability of mobile applications and enhance continues use.

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Augmented Reality Advertisements in Tourism Marketing

Handbook of Research on Effective Advertising Strategies in the Social Media Age - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-8125-5.ch007 ◽

2015 ◽

pp. 125-146

Author(s):

Evrim Celtek

Keyword(s):

Augmented Reality ◽

Mobile Applications ◽

Smart Phone ◽

Tourism Industry ◽

Smart Phones ◽

Customer Engagement ◽

Tourism Marketing ◽

Digital World ◽

History Of ◽

Marketing Tool

The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to market the services to customers. The growing use of smart phones is driving the mobile applications market to be one of the fastest growing media outlets in the history of consumer technology. Augmented reality, or AR, has become one of the new advertising and marketing tool. Many brands use AR to attract customers and to increase customer engagement. AR allows smart phone and tablet computer users to point their phone or tablet cameras at certain objects—be they print advertisement or even coffee cups—that trigger a 3D video. Augmented reality gives businesses opportunity to unexpectedly integrate the digital world with the real world. This chapter presents the profile of AR applications and AR advertisements in the tourism industry.

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A INFLUÊNCIA DA ENGENHARIA SEMIÓTICA NA EXPERIÊNCIA DO USUÁRIO DE APLICATIVOS MOBILE: Uma reflexão sobre a relação entre semiose e o desenvolvimento de APPs / THE INFLUENCE OF SEMIOTIC ENGINEERING IN THE USER EXPERIENCE OF MOBILE APPLICATIONS: A reflection on the relationship between semiosis and the development of APPs

Acta Semiótica et Lingvistica ◽

10.22478/ufpb.2446-7006.2018v23n2.43701 ◽

2018 ◽

Vol 23 (2) ◽

Author(s):

João Paulo Carneiro ARAMUNI ◽

Luís Cláudio Gomes MAIA

Keyword(s):

User Experience ◽

Mobile Applications ◽

Mobile Application ◽

Computer Mediated Communication ◽

Mediated Communication ◽

Computer Mediated ◽

Mobile Development ◽

Application Developers ◽

The Relationship

RESUMO. Este artigo apresenta uma abordagem sobre a influência da engenharia semiótica na experiência do usuário de aplicativos mobile. Uma vez que a semiótica se define como o estudo dos signos, dos processos de significação e como os signos e os significados tomam parte na comunicação, os seus estudos estão atualmente voltados para os processos de comunicação mediada por computador entre designers e usuários de sistema, em seus tempos de interação conjunta. Através dos sistemas de interface, por muitos meios diretos e indiretos, designers dizem aos usuários como eles podem ou devem interagir com o sistema, a fim de adquirir um alcance particular de alvos antecipados pelo momento do designing. A mensagem interativa dos designers para os usuários inclui uma “linguagem de interação” que deverá ser utilizada na comunicação de usuários com o sistema. O objetivo deste estudo é ampliar a visão do leitor sobre esta linguagem de interação e a forma como ela é construída no caso de aplicativos móveis. Este estudo contribui com o preenchimento de uma lacuna teórica na compreensão da relação entre semiose e desenvolvimento mobile. Na perspectiva aplicada, a pesquisa oferece contribuições para à comunidade de desenvolvedores de aplicativos móveis quanto à compressão da influência da semiótica na experiência do usuário com a interface do produto desenvolvido. Palavras-chave: Engenharia Semiótica; Experiência do Usuário; Desenvolvimento Mobile.ABSTRACT. This paper presents an approach on the influence of semiotic engineering on the mobile application user experience. Since semiotics is defined as the study of signs, meaning processes, and how signs and meanings take part in communication, their studies are currently focused on the processes of computer-mediated communication between designers and system users, in their times of joint interaction. Through interface systems, by many direct and indirect means, designers tell users how they can or should interact with the system in order to acquire a particular range of anticipated targets by the time of designing. The designers' interactive message for users includes an "interaction language" that should be used in the communication of system users. The purpose of this study is to broaden the reader's view on this interaction language and how it is built in the case of mobile applications. This study contributes to filling a theoretical gap in understanding the relationship between semiosis and mobile development. In the applied perspective, the research offers contributions to the community of mobile application developers regarding the compression of the influence of semiotics on the user experience with the developed product interface. Keywords: Semiotic Engineering; User Experience; Mobile Development.

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EVALUATION MODEL FOR LOW VISION USERS IN MOBILE APPLICATION

Journal of Southwest Jiaotong University ◽

10.35741/issn.0258-2724.56.5.39 ◽

2021 ◽

Vol 56 (5) ◽

pp. 433-441

Author(s):

Ahlam Mohamed Elmghirbia ◽

Azham Hussain ◽

Nur Hani Zulkifli

Keyword(s):

Mobile Applications ◽

Mobile Application ◽

Low Vision ◽

Evaluation Model ◽

Usability Evaluation ◽

Domain Experts ◽

Usability Problems ◽

Proposed Model ◽

Usability Requirements ◽

Application Developers

This paper aims to discuss the usability evaluation model for mobile applications used by low vision users. Low vision users have difficulties using mobile applications due to limited view, bright sunshine, small text, and other reasons. This type of user uses mobile applications designed for users with normal vision, and they have many difficulties in reading, accessing, and understanding. Therefore, this paper provides a mobile application usability evaluation model for this type of user, and the proposed model includes usability measures that fulfill their usability requirements. This study employed a systematic review of previous research on good practices and requirements for low vision users to use mobile applications. Also, the new model was evaluated by the domain experts through a focus group session. This model aims to support the development of a mobile application that low vision users can use, which has not been supported in previous studies since it guides mobile application developers to develop mobile applications that fulfill low vision users' usability requirements. It also helps to identify usability problems in the current mobile applications for this type of user. This study will benefit low vision people in using mobile applications effectively, easily, and comfortably.

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Understanding Restaurant Clients' Intention to Use Mobile Applications

Journal of Global Information Management ◽

10.4018/jgim.2020070101 ◽

2020 ◽

Vol 28 (3) ◽

pp. 1-16

Author(s):

Galina Kondrateva ◽

Chantal Ammi ◽

Patricia Baudier

Keyword(s):

Technology Acceptance ◽

Relationship Marketing ◽

Mobile Technology ◽

Mobile Applications ◽

Mobile Application ◽

Total Sample ◽

Intention To Use ◽

Technology Acceptance Models ◽

Restaurant Managers ◽

Technology Applications

Smartphones have changed consumer behavior by providing new mobile technology applications. In order to understand the intention to use mobile applications, this study highlights the factors of usability, loyalty, and trust based on technology acceptance models and relationship marketing by using mobile restaurant guides. This research fills a gap regarding the comparison of mobile application users' behavior in France and Russia. The authors tested the model by a total sample of 244 respondents (123 from Paris and 121 from Moscow) and analysed it with SmartPLS. The comparison of subgroups indicates that Russian users are sensitive toward the variable of trust, while French users are more impacted by mobile application usability. This study can be relevant for practitioners who work internationally, developers of mobile applications, and restaurant managers.

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