Exploring Effect Factors of E-Learning Behavioral Intention on Cross-Level Analysis

2011 ◽  
Vol 204-210 ◽  
pp. 174-177 ◽  
Author(s):  
Pei Wen Liao ◽  
Chien Yu ◽  
Chin Cheh Yi
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Hierarchical Linear Model ◽  
Perceived Behavioral Control ◽  
Performance Expectations ◽  
Individual Level ◽  
Use Of Technology ◽  
E Learning

The study, based on the unified theory of acceptance and use of technology (UTAUT), investigates the determinants of e-learning acceptance. We create a cross-level variable of the incentive and social influence to explore with the other variable context effect and the interaction effects in the acceptance of e-learning. Data collected from 932 respondents in Taiwan were tested against the research model using the hierarchical linear model approach. This model improved Yu, Liao, Wen’s research to detailed intended the learning environment. The results showed that individual-level variables (performance expectations, effort expectancy, perceived behavioral control), and group-level variables (incentive, social influence) have a positive effect on behavioral intention. The incentive has an effect on behavioral intention through the moderating role of manager influence.

Understanding the Continued Usage Intention of Educators toward an e-Learning System

2013 ◽  
pp. 180-195
Author(s):  
A.K.M. Najmul Islam
Keyword(s):  
Behavioral Control ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning System ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Use Of Technology ◽  
E Learning ◽  
Faculty Educators

The tremendous development of technologies over recent decades has offered many e-learning systems to faculty educators to support teaching. The advantage of using such systems in connection with on-site courses is that it increases flexibility in teaching/learning by making resources available online. However, there is little empirical evidence to suggest which factors shape educators’ continuance intention to use such systems. This study builds a model, based on the Unified Theory of Acceptance and Use of Technology to identify the factors. The model was tested among university educators who use the popular e-learning system, Moodle. The results suggest that the continuance intention is driven by perceived usefulness and access. Perceived ease of use, perceived behavioral control, compatibility, and social influence do not have a significant direct impact on continuance intention, although perceived ease of use and compatibility significantly affect perceived usefulness. Taken together, the core determinants of the continuance intention explained around 70% of the total variance in intention in this study.

The Role of Responsible Gambling Strategy in Forming Behavioral Intention

2011 ◽  
Vol 51 (4) ◽  
pp. 512-523 ◽  
Author(s):  
Hak-Jun Song ◽  
Choong-Ki Lee ◽  
William C. Norman ◽  
Heesup Han
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Responsible Gambling ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Responsible Gambling Strategy

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.

Extending the theory of planned behavior to explain the role of awareness in accepting Islamic health insurance (takaful) by microenterprises in northwestern Nigeria

2019 ◽  
Vol 10 (4) ◽  
pp. 607-620
Author(s):  
Mansur Ahmed Kazaure
Keyword(s):  
Health Insurance ◽  
Theory Of Planned Behavior ◽  
Social Influence ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Insurance Coverage ◽  
Alternative Methods ◽  
Perceived Behavioral Control ◽  
Content Type

Purpose Nigeria is a country with very low health insurance coverage, with only 3 per cent of its population in the public and private sector covered by conventional health insurance. This made it possible for the exploration of alternative methods of insurance in Muslim dominated northwestern Nigeria. Thus, this paper aims to extend the theory of planned behavior to understand the role of awareness in the acceptance of Islamic health insurance (takaful) among microenterprises in northwestern Nigeria. Design/methodology/approach The methodology used was a purely quantitative survey with data collected from seven states that form the northwestern Nigeria. Findings The findings revealed that attitude, social influence and perceived behavioral control have a significant direct influence on takaful acceptance intention among microenterprises in northwestern Nigeria, while awareness does not. It was also discovered that awareness of takaful moderates the influences of social influence and perceived behavioral control on takaful acceptance intention, but it failed to moderate the influence of attitude on takaful acceptance intention in the same context. Research limitations/implications The implication is that despite the acceptance intention more awareness is required to enlarge the takaful market in the region. The study contributes to the theories of reasoned action and planned behavior through the integration of awareness as a moderator. Originality/value The work is pioneering, extent literature in the area of takaful failed in investigating the role of awareness as a moderating variables in Nigeria where much awareness of the concept is desirable.

scholarly journals THE INFLUENCE OF PERCEIVED USEFULNESS, SOCIAL INFLUENCE, INTERNET SELF-EFFICACY AND COMPATIBILITY ON USERS’ INTENTIONS TO ADOPT E-LEARNING: INVESTIGATING THE MODERATING EFFECTS OF CULTURE

2019 ◽  
Vol 5 (15) ◽  
pp. 300-320
Author(s):  
Khaled M S FAQİH
Keyword(s):  
Social Influence ◽  
Cultural Values ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Perceived Usefulness ◽  
Learning Technology ◽  
Moderating Effects ◽  
Individual Level ◽  
Intention To Adopt ◽  
E Learning

The current study has been inspired by two significant issues: (1) The proliferation of e-technologies such as e-learning have dramatically motivated global research intended to advance our knowledge of the dynamics of these technologies in varying environmental contexts and settings, and (2) the importance of cultural values at individual-level analysis in technology adoption merits greater level of attention and interests from researchers and practitioners, particularly in relation to developing country contexts. This study intends to investigate the significance of highly influential adoption factors acknowledged as relevant in prior literature in predicting user’s behavioral intention to adopt new technologies. These potentially important factors were drawn from highly popular technology adoption and social theories including perceived usefulness (Technology Acceptance Model), social influence (Theory of Planned Behavior), Internet self-efficacy (Social Cognitive Theory) and perceived compatibility (Innovation Diffusion Theory). Further, the present study examines the moderating impact of both individualism-collectivism and uncertainty avoidance cultural dimensions at individual-level on the hypothesized relationships linking these highly influential adoption factors with behavioral intention to adopt e-learning environment in order to facilitate and enhance learning processes and in an effort to achieve value maximization and waste minimization requirements in the context of e-learning technology. The empirical data which consists of 262 valid datasets was collected from undergraduate university students in Jordan via self-administered paper-based questionnaire. The questionnaire was developed from previously accepted and validated a set of measurements items. The empirical data was numerically assessed and analyzed with the help of WarpPLS 5.0. The findings of this study demonstrate that perceived usefulness, social influence, Internet self-efficacy and perceived compatibility are important predictors of individuals’ behavioral intention to adopt e-learning technology. Further, the current findings provide adequate empirical evidence to support all hypotheses involving moderating effects with one exception whereby both individualism-collectivism and uncertainty avoidance cultural values have little statistical significance on the relationship linking perceived usefulness with behavioral intention to adopt e-learning technologies. Interestingly, the proposed model explains a substantial amount of variance (63%) which signifies that the model fits the data well. Research findings are discussed and contribution to theory and practice are presented. Keywords adoption, e-learning, culture, WarpPLS, Jordan

Predicting Game-Attending Behavior in Amateur Athletes: The Moderating Role of Intention Stability

2013 ◽  
Vol 113 (2) ◽  
pp. 420-434 ◽  
Author(s):  
Wan Chen Lu ◽  
Chih-Fu Cheng ◽  
Lung Hung Chen
Keyword(s):  
Behavioral Intention ◽  
Behavioral Control ◽  
Hierarchical Regression ◽  
Perceived Behavioral Control ◽  
Attending Behavior ◽  
And Behavior ◽  
Weak Implications ◽  
The Relationship ◽  
Moderating Role

The theory of planned behavior is a well-established theory in predicting human behavior. However, there is evidence of an inconsistent relationship between intention and behavior. Therefore, the purpose of the current study is to further investigate the gap between intention and behavior. The study proposes intention stability as the moderator. Participants ( N=154, M age = 23 yr., SD = 6.7) were recruited from Internet volleyball forums and local volleyball courts in Taiwan. Multiple hierarchical regression was used to analyze the data. The results indicated that perceived behavioral control significantly predicted game-attending behavior through intention. However, attitude and subjective norms did not significantly predict behavioral intention. In addition, intention stability moderated the relationship between intention and behavior and indicated the relationship between intention and behavior was strong when intention stability was high. On the contrary, when intention stability was low, the relationship between intention and behavior was weak. Implications and applications are discussed.

Lifelong E-Learning and Individual Characteristics: The Role of Gender, Age, Career and Prior Experience

2011 ◽  
Vol 267 ◽  
pp. 1-6
Author(s):  
Hsiu Li Liao ◽  
Su Houn Liu ◽  
You Jie Chou
Keyword(s):  
Lifelong Learning ◽  
Behavioral Control ◽  
Prior Experience ◽  
Individual Characteristics ◽  
Ease Of Use ◽  
System Response ◽  
Perceived Behavioral Control ◽  
Continuous Growth ◽  
E Learning

Lifelong learning is a term recognized that learning is not confined to childhood or the classroom, but takes place throughout life and in a range of situations. Compare to the continuous growth of the e-learning market for the lifelong learning of adults, there are relatively few studies are available on the learning behaviors of these learners on the e-learning website. In this study, TAM and TPB theory were integrated and employed to examine the relationships between courses or systems and perception constructs. The degree of learners’ perceptions of interaction with others don’t influence course flexibility, ease of use, and behavioral control learners’ perceived. Different gender and career of learners don’t influence all constructs. Younger learners perceived that they can interact with teachers and other learners as well as learn more on the e-learning website. The e-learning experiences of learners are significantly associated with system functionality, system response, and perceived behavioral control.

scholarly journals Analysis of Behaviour of E-learning Users by Unified Teory of Acceptance and Use of Technology (UTAUT) Model A Case Study of Vocational Education in Halu Oleo University

2017 ◽  
Vol 5 (2) ◽  
Author(s):  
St. Nawal Jaya ◽  
Muh. Naidzirin Anshari Nur ◽  
Arman Faslih ◽  
Muh. Nadzirin Anshari Nur
Keyword(s):  
Social Influence ◽  
Vocational Education ◽  
Behavioral Intention ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
E Learning ◽  
Supporting Tool ◽  
Facilitating Conditions

E-learning (EL) as a supporting tool in learning process has increasingly developed because the implementation of the tool will be helpful for both lecturers and students to be more interactive in delivering materials and to evaluate learning outcomes. Analysis of the user’s behavior was required to measure the success rate of the implementation of e-learning. One of the models used in the present study was Unified Theory of Acceptance and Use of Technology (UTAUT). The model was designed to explain the behavior of the users on the information technology. The main variable was behavioral intention with four elements namely performance expectancy, effort expectancy, social influence and facilitating conditions. Data were collected randomly from the students of vocational education, university of Halu Oleo by distributing questioners to the e-learner users. The data were then validated and analyzed using regression analysis. The results showed EL affected the behavioral intention, performance expectancy, effort expectancy, social influence and facilitating conditions.

scholarly journals THE MICROENTERPRISING SIZE AND ACCEPTANCE OF ISLAMIC HEALTH INSURANCE (TAKAFUL) IN NORTHWESTERN NIGERIA

2019 ◽  
Vol 5 (3) ◽  
pp. 541-558
Author(s):  
Mansur Ahmed Kazaure ◽  
Addul Rashid Abdullah
Keyword(s):  
Health Insurance ◽  
Theory Of Planned Behavior ◽  
Social Influence ◽  
Planned Behavior ◽  
Reasoned Action ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Study Results ◽  
Moderating Role

Application of Theory of Planned Behavior (TPB) in Islamic Health Insurance(takaful) acceptance revealed mixed findings. Hence, the need for a moderatingvariable to explain the conflicting results. This paper examines the moderating roleof size of microenterprise among the TPB variables. To achieve this end, quantitativemethodology adopted through distribution of research questionnaires among theparticipants of the study. Results indicate that attitude, social influence, perceivedbehavioral control and size of microenterprises significantly influence Islamic HealthInsurance (takaful) acceptance intention among microenterprises in northwesternNigeria. The findings also revealed that size of microenterprise moderates the effectof social influence on Islamic Health Insurance acceptance intention, but it failed tomoderate the influence of attitude and perceived behavioral control on Islamic HealthInsurance acceptance intention in same context. It implied that size of microenterprisesdoes not matter most in Islamic Health Insurance acceptance; nonetheless, the findingcontributes to the Theories of Reasoned Action and Planned Behavior as it providesevidence on the significant moderating role of size on the effect social influence onIslamic Health Insurance acceptance intention among microenterprises.

Conscientiousness and the Intention–Behavior Relationship: Predicting Exercise Behavior

2007 ◽  
Vol 29 (4) ◽  
pp. 518-533 ◽  
Author(s):  
Mark Conner ◽  
Wendy Rodgers ◽  
Terra Murray
Keyword(s):  
University Students ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Exercise Behavior ◽  
Perceived Behavioral Control ◽  
Descriptive Norm ◽  
Past Behavior ◽  
Cognitive Attitude ◽  
Moderating Role

The present study examined the moderating role of conscientiousness within the theory of planned behavior (TPB) for exercise behavior during usual vs. unusual context. Affective and cognitive attitude, subjective and descriptive norm, perceived behavioral control, behavioral intention, past behavior, conscientiousness, and self-reported behavior were assessed in relation to exercising in a sample of university students (n = 146). Conscientiousness was found to significantly moderate the intention–behavior relationship when the behavior was performed in unusual context (exercising during a reading week of term), but not when behavior was performed in usual context (exercising during a normal week of term). The find-ings indicate a role for conscientiousness in understanding intention–behavior relationships when the context of behavior is changing or unknown.

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