scholarly journals THE INFLUENCE OF PERCEIVED USEFULNESS, SOCIAL INFLUENCE, INTERNET SELF-EFFICACY AND COMPATIBILITY ON USERS’ INTENTIONS TO ADOPT E-LEARNING: INVESTIGATING THE MODERATING EFFECTS OF CULTURE

2019 ◽  
Vol 5 (15) ◽  
pp. 300-320
Author(s):  
Khaled M S FAQİH
Keyword(s):  
Social Influence ◽  
Cultural Values ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Perceived Usefulness ◽  
Learning Technology ◽  
Moderating Effects ◽  
Individual Level ◽  
Intention To Adopt ◽  
E Learning

The current study has been inspired by two significant issues: (1) The proliferation of e-technologies such as e-learning have dramatically motivated global research intended to advance our knowledge of the dynamics of these technologies in varying environmental contexts and settings, and (2) the importance of cultural values at individual-level analysis in technology adoption merits greater level of attention and interests from researchers and practitioners, particularly in relation to developing country contexts. This study intends to investigate the significance of highly influential adoption factors acknowledged as relevant in prior literature in predicting user’s behavioral intention to adopt new technologies. These potentially important factors were drawn from highly popular technology adoption and social theories including perceived usefulness (Technology Acceptance Model), social influence (Theory of Planned Behavior), Internet self-efficacy (Social Cognitive Theory) and perceived compatibility (Innovation Diffusion Theory). Further, the present study examines the moderating impact of both individualism-collectivism and uncertainty avoidance cultural dimensions at individual-level on the hypothesized relationships linking these highly influential adoption factors with behavioral intention to adopt e-learning environment in order to facilitate and enhance learning processes and in an effort to achieve value maximization and waste minimization requirements in the context of e-learning technology. The empirical data which consists of 262 valid datasets was collected from undergraduate university students in Jordan via self-administered paper-based questionnaire. The questionnaire was developed from previously accepted and validated a set of measurements items. The empirical data was numerically assessed and analyzed with the help of WarpPLS 5.0. The findings of this study demonstrate that perceived usefulness, social influence, Internet self-efficacy and perceived compatibility are important predictors of individuals’ behavioral intention to adopt e-learning technology. Further, the current findings provide adequate empirical evidence to support all hypotheses involving moderating effects with one exception whereby both individualism-collectivism and uncertainty avoidance cultural values have little statistical significance on the relationship linking perceived usefulness with behavioral intention to adopt e-learning technologies. Interestingly, the proposed model explains a substantial amount of variance (63%) which signifies that the model fits the data well. Research findings are discussed and contribution to theory and practice are presented. Keywords adoption, e-learning, culture, WarpPLS, Jordan

Exploring Effect Factors of E-Learning Behavioral Intention on Cross-Level Analysis

2011 ◽  
Vol 204-210 ◽  
pp. 174-177 ◽  
Author(s):  
Pei Wen Liao ◽  
Chien Yu ◽  
Chin Cheh Yi
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Hierarchical Linear Model ◽  
Perceived Behavioral Control ◽  
Performance Expectations ◽  
Individual Level ◽  
Use Of Technology ◽  
E Learning

The study, based on the unified theory of acceptance and use of technology (UTAUT), investigates the determinants of e-learning acceptance. We create a cross-level variable of the incentive and social influence to explore with the other variable context effect and the interaction effects in the acceptance of e-learning. Data collected from 932 respondents in Taiwan were tested against the research model using the hierarchical linear model approach. This model improved Yu, Liao, Wen’s research to detailed intended the learning environment. The results showed that individual-level variables (performance expectations, effort expectancy, perceived behavioral control), and group-level variables (incentive, social influence) have a positive effect on behavioral intention. The incentive has an effect on behavioral intention through the moderating role of manager influence.

SUMBER KEPERCAYAAN-KEPERCAYAAN DALAM NIAT MENGGUNAKAN SYNCHRONOUS E-LEARNING: STUDI EMPIRIS PADA PERGURUAN TINGGI DI YOGYAKARTA

2018 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Eka Noor Asmara
Keyword(s):  
Behavioral Intention ◽  
Self Efficacy ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Top Management Commitment ◽  
E Learning ◽  
Computer Self Efficacy

This study aims to provide empirical evidence of the influence of individual factors, social factors and institutional factors as the antecedent of behavioral intention through beliefs in using the technology of synchronous e-learning, such as perceived usefulness and perceived ease of use. Analysis uses structural equation models by using smartPLS software. Results of this research shown the support of 6 out of 7 proposed hypothesis, namely that there is a significant positive relationship between top management commitment and support, references from colleagues and computer self efficacy against perceived usefulness and perceived ease of use. Keywords: behavioral intention, perceived usefulness, perceived ease of use, computer self efficacy, synchronous e-learning. ABSTRAKPenelitian ini bertujuan untuk memberikan bukti empiris pengaruh faktor individual, faktor sosial dan faktor institusional sebagai anteseden behavioral intention melalui kepercayaan-kepercayaan menggunakan teknologi synchronous e-learning, yaitu perceived usefulness dan perceived ease of use. Analisis menggunakan model persamaan structural dengan menggunakan software smartPLS. Hasil penelitian menunjukkan terdukungnya 6 dari 7 hipotesis yang diajukan yaitu terdapat hubungan positif signifikan antara dukungan dan komitmen manajemen puncak, referensi rekan sejawat dan computer self efficacy terhadap perceived usefulness dan perceived ease of use.Kata kunci: Niat perilaku, kegunaan yang dirasakan, persepsi kemudahan penggunaan, efikasi diri komputer, sinkron e-learning.

scholarly journals Investigating the Factors Influencing Students' Intention to Adopt E-Learning in a Small Island Developing State (SIDS) Economy: Evidence from Mauritius

2018 ◽  
Vol 13 (3) ◽  
pp. 135-160 ◽  
Author(s):  
Rajesh Sannegadu ◽  
Dhuvandranah Seethiah ◽  
Kiran Dookhony-Ramphul ◽  
Raj Gunesh ◽  
Krishan Seethiah ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Self Efficacy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Small Island ◽  
Survey Method ◽  
Intention To Adopt ◽  
Factors Influencing ◽  
E Learning ◽  
Computer Self Efficacy

Abstract This study is designed to investigate the factors influencing students' intention to adopt electronic learning (e-learning) in a Small Island Developing State (SIDS) economy. The overarching theory underpinning this study is the Technology Acceptance Model (TAM) which has been extended to include the learner's computer self-efficacy, the course flexibility and the instructor's attitude dimensions. Constructs from this extended TAM were used to design a questionnaire that was administered among 494 students using a survey method. Relevant hypothesis were formulated and tested using multiple regression analysis. The results indicate that gender, type of course, Internet experience, prior experience in e-learning/mixed mode courses and initial proficiency level in e-learning significantly impacted on student's intention to enroll for a fully online degree programme. Furthermore, computer self-efficacy, course flexibility and the instructor's attitude were found to be pertinent antecedent to the Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) while (PEOU) and (PU) were both found to be predictors of attitude towards e-learning. These results have managerial implications for higher education institutions which need to pay a close attention to the factors influencing students' attitude towards e-learning.

scholarly journals An Empirical Investigation into Examination of Factors Influencing University Students’ Behavior towards Elearning Acceptance Using SEM Approach

2020 ◽  
Vol 14 (02) ◽  
pp. 19 ◽  
Author(s):  
Barween Al Kurdi ◽  
Muhammad Alshurideh ◽  
Said A. Salloum ◽  
Zaid Mohammad Obeidat ◽  
Rami Mohammad Al-dweeri
Keyword(s):  
University Students ◽  
Social Influence ◽  
Behavioral Intention ◽  
Computer Anxiety ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
E Learning ◽  
Behavioral Intention To Use

<p class="0abstract">There are several reasons why most of the universities implement E-learning. The extent of E-learning programs is being offered by the higher educational institutes in the UAE are evidently expanding. However, very few studies have been carried out to validate the process of how E-learning is being accepted and employed by university students. The study involved a sample of 365 university students. To describe the acceptance process, the Structural Equation Modeling (SEM) method was used. On the basis of the technology acceptance model (TAM), the standard structural model that involved E-learning Computer Self-Efficacy, Social Influence, Enjoyment, System Interactivity, Computer Anxiety, Technical support, Perceived Usefulness, Perceived Ease of Use, Attitude, and Behavioral Intention to Use e-learning, was developed. The findings showed that TAM served as a suitable theoretical tool to comprehend the acceptance of e-learning by users. The most critical construct to explain the causal process employed in the model was E-learning Computer Self-Efficacy, Social Influence, Enjoyment, System Interactivity, Computer Anxiety, Technical support, Perceived Usefulness, Perceived Ease of Use, Attitude, followed by Behavioral Intention to Use e-learning. Practical implications are offered by the outcomes for decision makers, professionals and developers in how effective E-learning systems can be implemented properly.</p>

Factors influencing the adoption of mobile payment systems in Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lisana Lisana
Keyword(s):  
Behavioral Intention ◽  
Self Efficacy ◽  
Network Externalities ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Direct Effects ◽  
Perceived Ease Of Use ◽  
Moderating Effects ◽  
Trust Network ◽  
Content Type

Purpose This empirical study aims to determine factors that influence an individual’s intention to use mobile payment (MP) systems. The study investigates direct, indirect and total effects as well as factors that mediate or moderate effects on intention. Design/methodology/approach A theoretical model is derived from previous studies and combines factors from technology acceptance model and unified theory of acceptance and use of technology (perceived usefulness, perceived ease of use, social influence, facilitating conditions, behavioral intention) with factors relevant to MP (perceived security, uncertainty avoidance, trust, network externalities and self-efficacy). Gender, age, MP experience and income are included as moderators of direct effects on behavioral intention. The sample includes 736 participants from the four large cities in Indonesia. Structural equation modeling is used to analyze and develop the theoretical model. Findings Self-efficacy has the greatest total effect on behavioral intention, followed in decreasing order of importance by perceived usefulness, perceived ease of use, social influence, trust, network externalities and uncertainty Avoidance. only gender and MP experience have significant moderating effects whereby the direct effects of self-efficacy and network externalities on behavioral intention are influenced by gender and MP experience, respectively. Trust, perceived usefulness and perceived ease of use have important mediation effects. Originality/value This study fills the gap in the limited theoretical understanding of MP adoption in Indonesia. New theoretical findings related to mediating and moderating effects, direct, indirect, and total effects are used to discuss important practical implications of the findings.

scholarly journals Investigating The Effect of Behavioral Intention on E-learning Systems Usage: Empirical Study on Tertiary Education Institutions in Ghana

2018 ◽  
Vol 9 (3) ◽  
pp. 201-216 ◽  
Author(s):  
Kenneth Wilson Adjei Budu ◽  
Mu Yinping ◽  
Kingsford Kissi Mireku
Keyword(s):  
Behavioral Intention ◽  
Self Efficacy ◽  
Behavioral Intentions ◽  
Tertiary Education ◽  
Ease Of Use ◽  
Learning Systems ◽  
Perceived Usefulness ◽  
Learning System ◽  
Perceived Ease Of Use ◽  
E Learning

Abstract The objective of the study aimed at assessing the relationship that exists between antecedents of behavioral intentions, and how they impact on the usage of E-learning systems in tertiary institutions in Ghana. Empirical data for the study was obtained through a survey from 237 respondents made up of; governing council members, school management members, faculty members, ICT department staff and students from five tertiary education institutions in Ghana. The study developed an extended Technology Acceptance Model (TAM) by incorporating an external variable, self-efficacy. The hypothesized model was examined using Partial Least Squares Structural Equation Modelling (PLSSEM) technique using Smart PLS version 12 software. The paper argues that perceived usefulness, perceived ease of use and self-efficacy influenced individual’s behavioral intentions to utilize E-learning systems. However, the findings confirm that, through the mediating role of individuals’ behavioral intention to use, self-efficacy is the most influential factor that affects individual’s behavioral intentions to utilize E-learning systems in Ghana’s tertiary education institutions, relative to perceived usefulness and perceived ease of use. This result implies that self-efficacy is the main behavioral intention factor in determining E-learning system utilization, in Ghana’s tertiary education context. This study satisfies or fills an E-learning utilization literature shortfall by the extension of the Technological Acceptance Model (TAM) to investigate antecedents of behavioral intentions and their impact on E-learning systems usage among tertiary education institutions. Also, the study demonstrates the importance of behavioral intention-to-use as playing a full mediating role between self-efficacy and E-learning system usage.

Factors influencing students’ adoption of e-learning: a structural equation modeling approach

2017 ◽  
Vol 10 (2) ◽  
pp. 164-182 ◽  
Author(s):  
Ali Tarhini ◽  
Ra’ed Masa’deh ◽  
Kamla Ali Al-Busaidi ◽  
Ashraf Bany Mohammed ◽  
Mahmoud Maqableh
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
E Learning ◽  
Facilitating Conditions

Purpose This research aims to examine the factors that may hinder or enable the adoption of e-learning systems by university students. Design/methodology/approach A conceptual framework was developed through extending the unified theory of acceptance and use of technology (performance expectancy, effort expectancy, hedonic motivation, habit, social influence, price value and facilitating conditions) by incorporating two additional factors, namely, trust and self-efficacy. Data were collected from students at two universities in England using a cross-sectional questionnaire survey between January and March 2015. Findings The results showed that behavioral intention (BI) was significantly influenced by performance expectancy, social influence, habit, hedonic motivation, self-efficacy, effort expectancy and trust, in their order of influencing the strength and explained 70.6 per cent of the variance in behavioral intention. Contrary to expectations, facilitating conditions and price value did not have an influence on behavioral intention. Originality/value The aforementioned factors are considered critical in explaining technology adoption but, to the best of the authors’ knowledge, there has been no study in which all these factors were modeled together. Therefore, this study will contribute to the literature related to social networking adoption by integrating all these variables and the first to be tested in the UK universities.

scholarly journals Blockchain Technology Adoption Behavior and Sustainability of the Business in Tourism and Hospitality SMEs: An Empirical Study

2020 ◽  
Vol 12 (3) ◽  
pp. 1256 ◽  
Author(s):  
Guych Nuryyev ◽  
Yu-Ping Wang ◽  
Jennet Achyldurdyyeva ◽  
Bih-Shiaw Jaw ◽  
Yi-Shien Yeh ◽  
...  
Keyword(s):  
Social Influence ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
New Technology ◽  
Perceived Usefulness ◽  
Strategic Orientation ◽  
Equation Modeling ◽  
Intention To Adopt ◽  
Factors Influencing ◽  
Tourism And Hospitality

This paper investigates the factors influencing the intention to adopt cryptocurrency payments among small to medium-sized enterprises (SMEs) in tourism and hospitality through the lens of the technology acceptance model (TAM). This paper uses an original sample of 101 SMEs employing a total of 15,831 people in Taiwan. Structural equation modeling is used to examine the joint effect of both internal and external factors influencing the intention to use cryptocurrency payments. Results show that (1) strategic orientation, owner/managers personal characteristics (self-efficacy and innovativeness) and social influence have a strong effect on the intention to adopt new technology; (2) perceived usefulness mediates the effects of strategic orientation and social influence; and (3) perceived ease of use mediates the effect of self-efficacy on the intention to adopt cryptocurrency payments. The present study is one of few empirical inquiries about cryptocurrency payment adoption among SMEs. This study extends the theoretical foundations of the TAM into the specific characteristics of SMEs. Limitations of the study are sample size and a single survey design. However, findings of this research on the cryptocurrency payment adoption offer practical implications for tourism stakeholders towards supporting SMEs competitiveness. The originality of this study is based on the fact that cryptocurrency payment is a new technology, and on the potential of cryptocurrency payments to disrupt the traditional way of operating tourism and hospitality SMEs. Hence the importance to consider major factors influencing SMEs’ intentions to adopt this technology.

Factors Influencing the Adoption of Payment Banks in India Using an Extended TAM

2021 ◽  
pp. 2319510X2110135
Author(s):  
Japneet Kaur ◽  
Sawraj Kaur ◽  
Amanjot Singh Syan ◽  
Rishi Raj Sharma
Keyword(s):  
Social Influence ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Initial Trust ◽  
Behavioural Intentions ◽  
Facilitating Conditions

The purpose of this study is to investigate the factors that shape behavioural intentions of customers towards the adoption of payment banks in India. The conceptual framework of study is based upon integration of technology acceptance model with initial trust, facilitating conditions and social influence. Further, the study tests the moderating role of age, income and self-efficacy on the relationships between dependent variable and associated predicted variable. A total of 507 responses were collected from the state of Punjab (India), using convenient sampling technique and were analysed using the structural equation modelling (SEM). The results revealed that perceived ease of use had the highest impact on the behavioural intentions, followed by initial trust and social influence. Facilitating conditions and perceived usefulness showed lower impact on the behavioural intentions towards the adoption of payment banks. Also, moderation analysis revealed that self-efficacy moderates the relation of perceived ease of use and perceived usefulness with behavioural intentions. Results imply that marketers should collaborate with developers to provide the customers with easy-to-operate solutions along with robust customer support mechanism to escalate the adoption intention of those having lower self-efficacy levels.

scholarly journals Using Blended Project-Based Learning for Students’ Behavioral Intention to Use and Academic Achievement in Higher Education

2021 ◽  
Vol 11 (5) ◽  
pp. 207
Author(s):  
Mahdi Mohammed Alamri
Keyword(s):  
Academic Achievement ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Project Based Learning ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Cross Point ◽  
Perceived Enjoyment ◽  
Behavioral Intention To Use

This research focused on the potential of project-based learning and blended learning, which offer a distinctive cross-point in regard to building 21st-century skills in the classroom. Specifically, this research hypothesized that using the BPBL approach has an effect on perceived self-efficacy, perceived enjoyment, perceived usefulness, behavioral intention of using BPBL, and students’ academic achievement. To achieve the research goal, we employed a questionnaire as the main data collection method and dispensed it to 80 students, all of whom use the BPBL approach. The findings were obtained via a quantitative research method, structural equation modeling (SEM). We found a significant relationship between the BPBL approach and perceived self-efficacy, perceived enjoyment, perceived usefulness, behavioral intention of using BPBL, and students’ academic achievement. Therefore, we believe that the BPBL approach enhances students’ behavioral intention to use and academic achievement in a blended project-based learning approach and allows sharing knowledge, information, and discussions. Thus, it is recommended that students use the BPBL approach for educational purposes, and they should also be encouraged to do so through their learning at university level.

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