Conscientiousness and the Intention–Behavior Relationship: Predicting Exercise Behavior

2007 ◽  
Vol 29 (4) ◽  
pp. 518-533 ◽  
Author(s):  
Mark Conner ◽  
Wendy Rodgers ◽  
Terra Murray
Keyword(s):  
University Students ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Exercise Behavior ◽  
Perceived Behavioral Control ◽  
Descriptive Norm ◽  
Past Behavior ◽  
Cognitive Attitude ◽  
Moderating Role

The present study examined the moderating role of conscientiousness within the theory of planned behavior (TPB) for exercise behavior during usual vs. unusual context. Affective and cognitive attitude, subjective and descriptive norm, perceived behavioral control, behavioral intention, past behavior, conscientiousness, and self-reported behavior were assessed in relation to exercising in a sample of university students (n = 146). Conscientiousness was found to significantly moderate the intention–behavior relationship when the behavior was performed in unusual context (exercising during a reading week of term), but not when behavior was performed in usual context (exercising during a normal week of term). The find-ings indicate a role for conscientiousness in understanding intention–behavior relationships when the context of behavior is changing or unknown.

Predicting Game-Attending Behavior in Amateur Athletes: The Moderating Role of Intention Stability

2013 ◽  
Vol 113 (2) ◽  
pp. 420-434 ◽  
Author(s):  
Wan Chen Lu ◽  
Chih-Fu Cheng ◽  
Lung Hung Chen
Keyword(s):  
Behavioral Intention ◽  
Behavioral Control ◽  
Hierarchical Regression ◽  
Perceived Behavioral Control ◽  
Attending Behavior ◽  
And Behavior ◽  
Weak Implications ◽  
The Relationship ◽  
Moderating Role

The theory of planned behavior is a well-established theory in predicting human behavior. However, there is evidence of an inconsistent relationship between intention and behavior. Therefore, the purpose of the current study is to further investigate the gap between intention and behavior. The study proposes intention stability as the moderator. Participants ( N=154, M age = 23 yr., SD = 6.7) were recruited from Internet volleyball forums and local volleyball courts in Taiwan. Multiple hierarchical regression was used to analyze the data. The results indicated that perceived behavioral control significantly predicted game-attending behavior through intention. However, attitude and subjective norms did not significantly predict behavioral intention. In addition, intention stability moderated the relationship between intention and behavior and indicated the relationship between intention and behavior was strong when intention stability was high. On the contrary, when intention stability was low, the relationship between intention and behavior was weak. Implications and applications are discussed.

Exploring Effect Factors of E-Learning Behavioral Intention on Cross-Level Analysis

2011 ◽  
Vol 204-210 ◽  
pp. 174-177 ◽  
Author(s):  
Pei Wen Liao ◽  
Chien Yu ◽  
Chin Cheh Yi
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Hierarchical Linear Model ◽  
Perceived Behavioral Control ◽  
Performance Expectations ◽  
Individual Level ◽  
Use Of Technology ◽  
E Learning

The study, based on the unified theory of acceptance and use of technology (UTAUT), investigates the determinants of e-learning acceptance. We create a cross-level variable of the incentive and social influence to explore with the other variable context effect and the interaction effects in the acceptance of e-learning. Data collected from 932 respondents in Taiwan were tested against the research model using the hierarchical linear model approach. This model improved Yu, Liao, Wen’s research to detailed intended the learning environment. The results showed that individual-level variables (performance expectations, effort expectancy, perceived behavioral control), and group-level variables (incentive, social influence) have a positive effect on behavioral intention. The incentive has an effect on behavioral intention through the moderating role of manager influence.

scholarly journals Personal and Media Factors Related to Citizens’ Pro-environmental Behavioral Intention against Haze in China: A Moderating Analysis of TPB

2020 ◽  
Vol 17 (7) ◽  
pp. 2314 ◽  
Author(s):  
Xiaodong Yang ◽  
Liang Chen ◽  
Lai Wei ◽  
Qi Su
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Online Survey ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Mediating Role ◽  
Media Messages ◽  
Moderating Role

This study extends the theory of planned behavior by taking communication factors into account to examine the determinants of pro-environmental behavioral intention in haze mitigation. Unlike other theory of planned behavior (TPB) extension studies, we shift the focus of inquiry from examining the mediating role of TPB variables to investigating the moderating role in promoting pro-environmental behavior. Using an online survey in China, the results indicated that attitude, subjective norms, perceived behavioral control, and attention to haze-related efficacy messages were positively associated with pro-environmental behavioral intention. Notably, attention to haze-related threat messages had no significant relationship with behavioral intention. Moreover, moderation analyses revealed that the interaction effects between attention to efficacy messages and attention to threat messages on behavioral intention vary among people with different attitude, subjective norms, and perceived behavioral control. Theoretically, this study contributes to the literature of the TPB by analyzing its moderating role in promoting behavior change. Findings from this study suggest the importance of disseminating distinctive media messages to audiences with different personality traits, which is beneficial for practitioners to tailor specific messages in environmental campaigns.

The Role of Responsible Gambling Strategy in Forming Behavioral Intention

2011 ◽  
Vol 51 (4) ◽  
pp. 512-523 ◽  
Author(s):  
Hak-Jun Song ◽  
Choong-Ki Lee ◽  
William C. Norman ◽  
Heesup Han
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Responsible Gambling ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Responsible Gambling Strategy

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.

Planned Behavior, Attitude Strength, Role Identity, and the Prediction of Exercise Behavior

1994 ◽  
Vol 8 (2) ◽  
pp. 149-165 ◽  
Author(s):  
Yannis Theodorakis
Keyword(s):  
Planned Behavior ◽  
Behavioral Control ◽  
Role Identity ◽  
Exercise Behavior ◽  
Attitude Strength ◽  
Perceived Behavioral Control ◽  
Behavioral Criterion ◽  
Fitness Programs ◽  
Intention To Exercise

The aim of this study was to examine the attitude–exercise behavior relationship according to the theory of planned behavior. Two additional variables, multicomponent attitude strength and role identity, were constructed to expand the initial model. The participation of 395 females in physical fitness programs over a 2-month period served as a behavioral criterion. Attitudes toward behavior, perceived behavioral control, role identity, and attitude strength predicted intention to exercise. Also, exercise behavior was predicted from intention, perceived behavioral control, role identity, and attitude strength. Perceived behavioral control was a more accurate predictor of behavior than of intention. Results also showed that the planned behavior model was slightly more successful in predicting exercise behavior when attitude strength and role identity were added to the analysis. Findings are discussed in terms of theoretical and practical implications and in terms of the role of intention, perceived behavioral control, role identity, and attitude strength variables for understanding attitude–behavior relationships.

scholarly journals On the Effect of Employer Offered Leave of Work on Participation in Continuing Vocational Education and Training – Investigating the Intention-Behavior Relation

2022 ◽  
Vol 12 ◽  
Author(s):  
Fabian Rüter
Keyword(s):  
Theory Of Planned Behavior ◽  
Vocational Education ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Education And Training ◽  
Vocational Education And Training ◽  
Perceived Behavioral Control ◽  
Moderating Role ◽  
And Training

The availability of time is a deciding factor for participation of adults in continuing vocational education and training (CVET). In view of the importance of time for participation, the present study investigates the impact of employer offered leave of work on employees’ participation behavior in CVET. Leave of work provides a specific timeframe for CVET by enabling the use of working time as learning time. The rationale of the intention-behavior relation as theorized by the theory of planned behavior provides the theoretical framework for the study. The theory allows the integration of individual and contextual factors (e.g., the work environment) in explaining individual behavior and the underpinning decision-making process. The theory conceptualizes time as an element of behavioral control that is required to act on an intention. Behavioral control is theorized to moderate the intention-behavior relation. Two modes of behavioral control are distinguished. We use employer offered leave of work as a proxy for actual behavioral control and the degree of perceived behavioral control regarding the availability of temporal resources to participate in CVET to investigate the theorized moderating role of behavior control on the intention-behavior relation. To test the hypotheses, two waves of panel data from the German National Educational Panel Study (NEPS) are used. Aiming at causal inferences, hybrid logit models are employed. We find that a participation intention is a significant predictor of CVET participation. However, the results provide no evidence regarding the theorized moderating role of actual behavioral control in terms of an employer offered leave of work on the intention-behavior relation. Furthermore, the results provide evidence that the degree of perceived behavioral control regarding the availability of temporal resources to participate in CVET does neither moderate the intention-behavior relation nor is a proxy for actual behavioral control. Finally, we discuss possible future developments of the theory of planned behavior by integrating action-theoretical assumptions from the value-expectancy theory.

Investigation on the Factors Determining Consumers' Use of Online Intermediated Shopping (OIS)

2015 ◽  
Vol 27 (1) ◽  
pp. 77-97 ◽  
Author(s):  
Wei Zhang ◽  
Xue Yang ◽  
Quansheng Wang ◽  
Chengde Zheng ◽  
Choon Ling Sia
Keyword(s):  
Behavioral Intention ◽  
Perceived Risk ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Research Model ◽  
Consumer Experience ◽  
Perceived Benefit ◽  
Moderating Role ◽  
Practical Implications ◽  
Do So

While consumers have increasingly exploited online intermediated shopping (OIS) to facilitate electronic shopping through the assistance of online intermediaries, many remain hesitant to do so for various perceptual reasons. This paper thus applies agency theory, the theory of planned behavior (TPB), perceived risk, and trust, to propose a research model for consumers' behavioral intention in using OIS. Empirical data was collected through a survey and analyzed using regression models. Results showed that constructs of perceived benefit, trust, subjective norms, and perceived behavioral control are related to behavioral intention to engage in OIS; consumer experience has a moderating role. Theoretically speaking, this study enriches and extends the original TPB by relating it to the emerging phenomenon of OIS behavior from the consumer's perspective. This study also offers important practical implications for OIS intermediaries and platforms that aim to better attract and serve existing and potential consumers.

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