The Innovation of Tourism Marketing Model on E-Commerce Environment
2014 ◽
Vol 926-930
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pp. 4041-4044
Keyword(s):
The future development of tourism marketing should focus on marketing model for the Chinese market through the use of reasonable technical, find a more accurate, more effective way of marketing to product higher profit margins, but also provide more personalized of the product for consumers, and ultimately achieve long-term growth of tourism economy.This paper discuss the innovation of e-commerce tourism in following four aspects: the innovation of marketing model based on travel agency characteristics, the application of marketing method based on media characteristics, The evaluation innovation of travel agency based on marketing mix model and the innovation of marketing model of travel agency.
2021 ◽
2009 ◽
Vol 28
(2)
◽
pp. S65
2021 ◽
Keyword(s):
2005 ◽
Vol 44
(2)
◽
pp. 117-129
◽
Keyword(s):
Keyword(s):
2019 ◽
Vol 250
◽
pp. 109479
◽
Keyword(s):