scholarly journals Another Endless November: AOL, WoW, and the Corporatization of a Niche Market

2009 ◽  
Vol 2 (3) ◽  
Author(s):  
Ray Op'tLand
Keyword(s):  
Virtual Worlds ◽  
Role Playing ◽  
World Of Warcraft ◽  
Niche Market ◽  
The Future ◽  
History Of ◽  
America Online ◽  
Market Leader ◽  
Role Playing Game ◽  
Future Growth

The entrance of World of Warcraft (WoW) into the massively multiplayer online role-playing game (MMO) market has drastically altered conceptions of how popular a virtual world could be. Currently servicing over 12 million monthly subscribers (Woodcock, 2008), it has vastly exceeded expectations, and has brought with it more new users to persistent virtual worlds than any other product before it. However, while there has been much academic work exploring developments within the game itself (Bainbridge, 2007; Duchenault, et al., 2006; Castronova, 2007), the processes by which this explosive growth has occurred have been under-explored. The growth of World of Warcraft relative to the MMO market can only be explained via its extrinsic characteristics of the game and how these characteristics interact with processes of standardization and diversification with relative to the market as a whole. In this paper, I propose that the process that enabled WoW to rise to its current position as market leader amongst MMOs is remarkably similar to that employed by America Online (AOL) in the early 1990’s, and that the growth of both firms are evidence of the standardizing influence that a globalizing process such as McDonaldization has when it enters a niche market. The parallels that may be drawn between these cases may be instructive in understanding the future growth of MMOs and other virtual environments. I will examine the history of the two firms to find evidence of commonalities between them. I will also outline the parallel corporatist models of McDonaldization and Disneyization as proposed by Ritzer (2000) and Bryman (2004). The process by which these firms grew to dominate their spheres will be examined in this context. I will conclude with an examination of what this growth may mean for the future of the MMO industry.

scholarly journals Virtual Sense of Community in a World of Warcraft® Storytelling Open Forum Thread

2018 ◽  
Vol 11 (2) ◽  
Author(s):  
Dean Anthony Fabi Gui
Keyword(s):  
Sense Of Community ◽  
Virtual Worlds ◽  
Virtual Community ◽  
Role Playing ◽  
World Of Warcraft ◽  
Online Forums ◽  
New Members ◽  
Alternative Communities ◽  
Ethnographic Data ◽  
Role Playing Game

World of Warcraft® (WoW), a massive multiplayer online role-playing game (MMORPG) extends to its members a virtual landscape of live gaming opportunities through such platforms as “dice” rolled character stats, open-ended story development, and interactive AI. These affordances are underpinned by a kind of virtual sense of community bringing players together in order to develop relationships and the self, adventure together, build up wealth, and overcome obstacles in order to complete quests. In addition to live game-play (or “in-world”) communities, WoW residents create alternative communities through rich online forums—here, new members are recruited into guilds, disputes are spawned and slayed, and seasoned warriors reminisce over worlds and lives that once- were. However, a third type of community is also evident through particular threads crafted within forums specifically for collaborative storytelling (or roleplaying). This paper examines sense of community—a sense of “belonging to, importance of, and identification with a community”—through one particular thread, “The Darkening Grove Tavern” under the forum World’s End Tavern using an adaptation of McMillan and Chavis’ theory and Boellstorff, Nardi, Pearce & Taylor’s ethnographic data collection methodology for qualitative analysis of virtual worlds . Findings from players’ story text (or “turns”) suggest that online storytelling forum threads exhibit a linguistically and semiotically branded sense of virtual community. 

scholarly journals Yet Another September: AOL, World of Warcraft, and Niche Markets

2009 ◽  
Vol 2 (1) ◽  
Author(s):  
Ray Op'tLand
Keyword(s):  
Service Providers ◽  
Pop Culture ◽  
Role Playing ◽  
World Of Warcraft ◽  
Virtual Space ◽  
Niche Markets ◽  
South Park ◽  
Role Playing Games ◽  
Order Of Magnitude ◽  
America Online

Since it’s introduction in November 2004, World of Warcraft (WoW) has exploded in popularity within the sphere of Massively-Multiplayer Online Role-Playing Games (MMOs), dominating the field with over 11.5 million monthly subscribers, an order of magnitude larger than its nearest competitor (Woodcock, 2008). It has become a pop-culture phenomenon, parodied in South Park, promoted by William Shatner, and fiercely defended by its proponents. However, much of the current analysis of the game itself has been on the activities and functions that occur within its virtual space (Ducheneaut, et. al., 2006). The exogenous processes by which WoW came to dominate in its sphere have been under-explored, and the effect their marketplace entry had on established groups within that sphere has been neglected. In this paper, I propose that similarities to what WoW has accomplished in the MMO market can be found in the rise of America Online (AOL) in the early 1990’s, and its effect on the existing service providers and systems of the nascent internet. Exemplifying this is the opening of UseNet to its users in 1993, the infamous “September That Never Ended.”

scholarly journals Transformative (h)activism: Breast cancer awareness and the World of Warcraft Running of the Gnomes

2017 ◽  
Vol 25 ◽  
Author(s):  
Lauren B. Collister
Keyword(s):  
Breast Cancer ◽  
Collective Action ◽  
Virtual World ◽  
Civil Disobedience ◽  
Role Playing ◽  
World Of Warcraft ◽  
Cancer Awareness ◽  
Breast Cancer Awareness ◽  
Player Experience ◽  
Role Playing Game

Players of the massively multiplayer online role-playing game World of Warcraft (WoW) are accustomed to a transformative culture that appropriates off-line events and personas into virtual-world representations inside of the game. Following this culture, players have transformed an off-line event—the Race for the Cure, to benefit breast cancer charities—into an online event called the Running of the Gnomes with parameters and participation properties appropriate for the virtual world. This transformative event is a disruptive form of civil disobedience including elements of hacktivism. Though the event conforms to the game's culture and rules, the mass collective action of the Running of the Gnomes disrupts the player experience by flooding the game's chat boxes with messages about an off-line concern (breast cancer) and also disrupts the game itself by crashing the server through the sheer volume of player participation. This disruption is embraced as an integral part of the event and is one of the primary causes for the event's success as a fundraising activity.

scholarly journals The Popularity of Faerlina US - World of Warcraft Classic Server: Game Study Using Qualitative Research Methods on the World of Warcraft Classic Game Server

MEDIASI ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 19-27
Author(s):  
Deddy Stevano H. Tobing
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Role Playing ◽  
Qualitative Research Methods ◽  
World Of Warcraft ◽  
Economic Activities ◽  
Virtual Currency ◽  
The World ◽  
Role Playing Game ◽  
Depth Interviews

This research discusses the popularity of Faerlina US which is one of the game server of the game World of Warcraft Classic (WoW Classic), a MMORPG (Massively Multiplayer Online Role Playing Game) game version which is one of the World of Warcraft game version released on 26 August 2019. This study uses several qualitative research methods, namely participatory observation, in-depth interviews, and studies of previous studies. The results of this study indicate that the popularity of Faerlina US tends to be driven by the popularity of twitch.tv streamers who play on these servers. This research also shows that Faerlina has also become popular because it is interesting to be a place to conduct economic activities such as selling virtual items and conducting gold-virtual currency transactions into real money.

Total Factor Productivity Growth in East Asia: Implications for the Future

2002 ◽  
Vol 1 (2) ◽  
pp. 50-70 ◽  
Author(s):  
Jong-il Kim
Keyword(s):  
East Asia ◽  
Total Factor Productivity ◽  
East Asian ◽  
Developed Countries ◽  
Factor Productivity ◽  
Tfp Growth ◽  
The Future ◽  
History Of ◽  
The Developed Countries ◽  
Future Growth

The total factor productivity (TFP) growth controversy and the recent economic crisis raise many questions about the future growth of East Asia. Our analysis of historical experiences shows that low TFP growth in the East Asian newly industrialized economies (NIEs) is a natural pattern of growth at the initial phase of industrialization. Empirical evidence shows that East Asian NIEs in recent decades have been proceeding toward an efficiency-based growth as developed countries did some time ago. The history of Latin America, however, indicates that the reform of old-fashioned institutions is needed if East Asia is to follow the path of the developed countries.

World of Warcraft

2019 ◽  
pp. 266-290
Author(s):  
Diego Lourenço Sá Pinto ◽  
Cláudio Xavier
Keyword(s):  
Literature Review ◽  
Social Relationships ◽  
Online Communities ◽  
Screen Time ◽  
Role Playing ◽  
World Of Warcraft ◽  
Field Of Study ◽  
Communication Processes ◽  
Role Playing Game

World of Warcraft (WoW), a game of the genre MMORPG (massive multiplayer online role playing game), has proven to be a valuable field of study for researchers interested in understanding the functioning of online communities and social relationships in those communities. This chapter seeks, through literature review and interviews conducted within the game itself, from player/researcher immersion, to discuss the relationships of a group of players in a new context of relationship and (in)formation, considering the significant screen time, communication processes, identifications, and identity building.

Interoperability, Learning Designs and Virtual Worlds

2010 ◽  
pp. 193-206
Author(s):  
Helen Farley
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Role Playing ◽  
World Of Warcraft ◽  
Role Playing Games ◽  
Collaborative Activities

Given the relatively high costs associated with designing and implementing learning designs in virtual worlds, a strategy for the re-use of designs becomes imperative. IMS LD has emerged as the standard for the description and expression of learning designs. This chapter explores some of the issues associated with using the IMS LD specification for learning designs in virtual worlds such as Second Life and multi-player online role playing games such as World of Warcraft. The main issues relate to the inadequate description of collaborative activities and the inability to alter the design ‘on-the-fly’ in response to learner inputs. Some possible solutions to these problems are considered.

scholarly journals An Exploration of Entrepreneurship in Massively Multiplayer Online Role-Playing Games: Second Life and Entropia Universe

2010 ◽  
Vol 2 (4) ◽  
Author(s):  
Stéphane Kieger
Keyword(s):  
Virtual Worlds ◽  
Second Life ◽  
Necessary Conditions ◽  
New Technology ◽  
Role Playing ◽  
Current Paper ◽  
Venture Creation ◽  
Role Playing Games ◽  
The Future ◽  
Massively Multiplayer

Virtual worlds represent a new market with a distinct economy andmany individuals are trying to exploit this very new technology in thesearch of profitable opportunities. The current paper proposes to studyentrepreneurship in the Massively Multiplayer Online Role-PlayingGames (MMORPG) Second Life® and Entropia Universe® in whichmonetary trades are possible. A survey was proposed to the community of players of both games, and from a sample of 244 players, nineteenentrepreneurs were contacted for a second survey. The traits of theentrepreneurs were compared to those of the players andentrepreneurship was observed in Second Life® and Entropia Universe®.  In fact, all the necessary conditions are present for entrepreneurship: a new technology giving new sources of revenues, an entrepreneur willing to invest money in order to increase his wealth, and a market with an economy well understood. The different entrepreneurs have developed successful ventures in several markets, and they had well defined the strategy they wanted to adopt. They have examined the different markets in which they have entered although they did not use all the tools known in the marketing fields. Further, some steps in the process of creation of the venture may not be important and some may be done relatively swiftly, thus the venture creation in MMORPG may be relatively easy. In conclusion, the venture creation may be relatively undemanding in virtual worlds, and this opens new possibilities for the future.

Personality Impressions of World of Warcraft Players Based on Their Avatars and Usernames

2015 ◽  
Vol 7 (1) ◽  
pp. 58-73 ◽  
Author(s):  
Gabriella M. Harari ◽  
Lindsay T. Graham ◽  
Samuel D. Gosling
Keyword(s):  
Virtual Worlds ◽  
Role Playing ◽  
Model Analysis ◽  
World Of Warcraft ◽  
Accurate Information ◽  
Lens Model ◽  
Role Playing Games ◽  
The World ◽  
Massively Multiplayer

Every week an estimated 20 million people collectively spend hundreds of millions of hours playing massively multiplayer online role-playing games (MMORPGs). Here the authors investigate whether avatars in one such game, the World of Warcraft (WoW), convey accurate information about their players' personalities. They assessed consensus and accuracy of avatar-based impressions for 299 WoW players. The authors examined impressions based on avatars alone, and images of avatars presented along with usernames. The personality impressions yielded moderate consensus (avatar-only mean ICC = .32; avatar plus username mean ICC = .66), but no accuracy (avatar only mean r = .03; avatar plus username mean r = .01). A lens-model analysis suggests that observers made use of avatar features when forming impressions, but the features had little validity. Discussion focuses on what factors might explain the pattern of consensus but no accuracy, and on why the results might differ from those based on other virtual domains and virtual worlds.

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