scholarly journals The Creation of Distribution Channel, Marketing Activities, and Partnership Networks for Community Enterprises in Thailand

2021 ◽  
Author(s):  
Pensri Jaroenwanit ◽  
Kampanat Siriyota ◽  
Phaibun Yanakittkul
Keyword(s):  
Distribution Channel ◽  
Marketing Activities ◽  
The Creation ◽  
Community Enterprises ◽  
Partnership Networks

Entrepreneurship in the Internet

2011 ◽  
pp. 1405-1411 ◽  
Author(s):  
Christian Serarols-Tarrés
Keyword(s):  
Information Technologies ◽  
New Ventures ◽  
Distribution Channel ◽  
The Internet ◽  
Venture Creation ◽  
Creation Process ◽  
Theoretical Perspectives ◽  
History Of ◽  
The Creation ◽  
The One

The increasing development of information technologies (IT) has significantly affected both firms and markets. IT is currently changing the world in a more permanent and far-reaching way than any other technology in the history of mankind (Carrier, Raymond, & Eltaief, 2004). A new economy, where knowledge is the most important strategic resource, is forcing firms to review their traditional routines and take advantage of the tools able to create new value. Nowadays, there are two types of firms using this new IT. On the one hand, firms with physical presence (traditional companies) use the Internet as a new distribution channel or alternatively as a logical extension of their traditional business. On the other hand, there are dotcoms, Internet start-ups, or cybertraders (European Commission, 1997), which have been specifically conceived to operate in this new environment. A number of scholars have attempted to explain the creation of new ventures from many different theoretical perspectives (economics, psychology, and population ecology among others) and have also offered frameworks for exploring the characteristics of the creation process (Bhave, 1994; Carter, Gartner, & Reynolds, 1996; Gartner, 1985; Shook, Priem, & McGee, 2003; Veciana, 1988; Vesper, 1990; Webster, 1976). However, despite the growing literature in this area, few studies have explored the process of venture creation in dotcom firms. Cyberentrepreneurship is still in its emergent phase, and there is more to know about the phenomenon and the elements of the venture creation process (Carrier et al., 2004; Jiwa, Lavelle, & Rose, 2004; Martin & Wright, 2005). What are the stages they follow to create their firms? This article attempts to answer this question. First, we analyse the entrepreneurial process of a new firm’s creation. Second, we shed some light on how this process is applied by cyberentrepreneurs in starting their businesses based on an in-depth, multiple case study of eight entrepreneurs in Spain.

scholarly journals The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia

2017 ◽  
Vol 27 (2) ◽  
pp. 33-44 ◽  
Author(s):  
Erika Loucanova ◽  
Martina Kalamarova ◽  
Jan Parobek
Keyword(s):  
Comparative Analysis ◽  
Distribution Channel ◽  
Active Packaging ◽  
Comparison Analysis ◽  
Intelligent Packaging ◽  
The Creation ◽  
Innovative Approaches

Abstract Packaging has always served a practical function - to hold goods together and protect it when moving toward the customer through distribution channel. Today packaging is also a container for promoting the product and making it easier and safer to use. The sheer importance of packaging functions is still growing and consequently the interest of the company is to access to the packaging more innovative and creative. The paper deals with the innovative approaches to packaging resulting in the creation of packaging with interactive active features in the form of active and intelligent packaging. Using comparative analysis, we monitored the perception of the active packaging functions in comparison to intelligent packaging function among different age categories. We identified the age categories which are most interested in these functions.

scholarly journals The role of transportation in customized supply chains

1999 ◽  
Vol 11 (1) ◽  
pp. 50-64
Author(s):  
Remko I van Hoek
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Distribution Channel ◽  
Distribution Channels ◽  
International Transport ◽  
The Creation

This paper empirically explores the role of transportation in creating a customized supply chain using postponement. Based on a survey among manufacturers in three countries, it was found that a reconfiguration is needed for the creation of a customized supply chain. In this reconfiguration process, transportation considerations are extremely important, resulting in supply chains and distribution channels that are globalized and reliant on international transport. Postponement is increasingly applied in both manufacturing and distribution. Thus, through the facilitation of postponement and customization activities in the distribution channel, much business is to be gained for transportation and logistics companies.

scholarly journals Organization-economic mechanism for financial ensuring of marketing activities of small engineering enterprises

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Nestor Shpak ◽  
Tamara Kyrylych
Keyword(s):  
Market Research ◽  
Marketing Activity ◽  
Economic Mechanism ◽  
Mutual Assistance ◽  
Sales Channels ◽  
Consulting Firms ◽  
Marketing Activities ◽  
The Creation

The article outlines the features of marketing activity of small engineering enterprises (SEE), the usefulness of their union for joint financing their marketing activity is substantiated. It is argued that the best form of marketing efforts integration and cooperation is an association as a contractual organization that does not interfere in the function of its members but only consolidates marketing activity. Based on this study, the organization and economical mechanism of creation and functioning of SEE Marketing Association is proposed and the financial terms of cooperation between SEE and consulting firms are investigated to ensure fair and favorable agreements on the ammount of membership fees for enterprises – the members of SEE Marketing Association.  The features and directions of the use of membership fees are studies and the benefits of the creation of such associations are shown. It was established that the activity of the SSE Marketing Association will focus on consolidating marketing efforts and professional mutual assistance of its members to meet the marketing interests, improving marketing activities, market research, protection of marketing interests of association members, forecasting market situations, finding new sales channels and organizing activities in them, selecting the most appropriate sales channels, effective solutions to the problem of planning the distribution of products between sales channels of members of the Association, development of proposals concerning elimination of undisciplined intermediaries.

scholarly journals MODERN EXPERIENCE OF EXPERIENTIAL MARKETING IN THE HOSPITALITY INDUSTRY

2021 ◽  
Author(s):  
Liliya Ivanova ◽  
Olha Vovchanska
Keyword(s):  
Positive Emotions ◽  
Hospitality Industry ◽  
Financial Success ◽  
Experiential Marketing ◽  
Hotel Design ◽  
Personal Approach ◽  
Marketing Activities ◽  
The Creation ◽  
Modern Experience

The article studies the essence and features of experiential marketing and utilization of its main tools in the hospitality industry. Experiential marketing is defined as a creative process of managing successful long-term interaction with customers, which provides the company with competitive advantages and financial success. Experiential marketing is especially actively used in the field of hospitality, because here customers can get additional values through emotions, impressions, feelings. Authors determine the main directions of experiences and define the peculiarities of experiential marketing in the tourist industry. It is emphasized that travel companies should use new tools to build an emotional connection between the travel service and the consumer to give him real, vivid emotions, an original experience. New forms of tourism also allow tourists to create new emotions and impressions of the tourist product. The introduction of experiential marketing in the hotel business involves the creation of a hotel product that can provide unforgettable positive emotions and create the most vivid impressions for guests. In order to influence the emotional and sensory aspects of consumers of hotel services, hotel companies widely implement a variety of events. Creating unforgettable positive impressions for the guests of the hotel is facilitated through psychological additions to the tourist service; hotel design; tourist animation; personal approach. Various formats of marketing activities for the creation of wow-service and wow-effect in restaurants have been studied. Authors describe the classification and characteristics of events that are most often used as an occasion for organizing creative marketing activities in restaurants. Financial success of the hospitality industry largely depends on meeting the needs of modern consumers to get an unforgettable experience and emotional pleasure. To expand the range of impressions and increase their consumer value, hospitality companies need to implement marketing innovations and use the latest technologies. Synergistically, this will help ensure maximum satisfaction of customer requests and needs, increase their loyalty and form long-term and mutually beneficial relationships with them.

scholarly journals An Appraisal of Trade Marketing as a Tool in Managing Distribution Channels in MTN Nigeria

2019 ◽  
Vol 2 (1) ◽  
pp. p33
Author(s):  
Isaac Tayo Osungbadegun
Keyword(s):  
Distribution Channel ◽  
Least Square ◽  
Primary Data ◽  
Revenue Generation ◽  
Ordinary Least Square ◽  
Goods And Services ◽  
Information And Communication ◽  
Marketing Activities ◽  
Multiple Variables

Production is not completed until goods and services get to the final consumer, in getting this goods and services across to the consumers, firms employ many channels of distribution. Hence, the traditional channel that involves the distributors and retailers require careful management by manufacturers and suppliers such that their goals and objectives will be aligned and this helps the manufacturer achieve their major objective of getting their goods across to the consumers through the channel. In the management of the channel – trade marketing is employed, that is why this study seeks to appraise the effectiveness of trade marketing in the management of distribution channel and how well this results into increased revenue generation using MTN Nigeria as a case study. The study uses primary data collected through the use of questionnaire which was analysed with simple percentage and ordinary least square with multiple variables. The study finds out that trade marketing activities contributes to increased revenue generation and also discovered that the use or non-use of retailers does not affect the survival of telecom firms due to the development and growth in information and communication technology which helps firm to reach out to their customers via other means different from retailers. The study concludes that telecom firms should balance budget allocation into trade marketing activities as well as other advertisement as a way of resonating their brand in consumer’s hearts.

scholarly journals Organization-Economic Mechanism For Financial Ensuring Of Marketing Activities Of Small Engineering Enterprises

2015 ◽  
Vol 3 (1) ◽  
pp. 21-31
Author(s):  
Nestor Shpak ◽  
Tamara Kyrylych
Keyword(s):  
Market Research ◽  
Marketing Activity ◽  
Economic Mechanism ◽  
Mutual Assistance ◽  
Sales Channels ◽  
Consulting Firms ◽  
Marketing Activities ◽  
The Creation

Abstract The article outlines the features of marketing activity of small engineering enterprises (SEE), the usefulness of their union for joint financing their marketing activity is substantiated. It is argued that the best form of marketing efforts integration and cooperation is an association as a contractual organization that does not interfere in the function of its members, but only consolidates marketing activity. Based on this study, the organization and economical mechanism of creation and functioning of SEE Marketing Association is proposed and the financial terms of cooperation between SEE and consulting firms are investigated to ensure fair and favorable agreements on the amount of membership fees for enterprises – the members of SEE Marketing Association. The features and directions of the use of membership fees are studies and the benefits of the creation of such associations are shown. It was established that the activity of the SSE Marketing Association will focus on consolidating marketing efforts and professional mutual assistance of its members to meet the marketing interests, improving marketing activities, market research, protection of marketing interests of association members, forecasting market situations, finding new sales channels and organizing activities in them, selecting the most appropriate sales channels, effective solutions to the problem of planning the distribution of products between sales channels of members of the Association, development of proposals concerning elimination of undisciplined intermediaries.

The Role of After-Sales Service in International Marketing

1997 ◽  
Vol 5 (4) ◽  
pp. 11-28 ◽  
Author(s):  
Gulden Asugman ◽  
Jean L. Johnson ◽  
James McCullough
Keyword(s):  
Market Research ◽  
Market Competition ◽  
International Marketing ◽  
Distribution Channel ◽  
Foreign Market ◽  
Foreign Markets ◽  
Relative Product ◽  
Marketing Activities ◽  
The Relationship

This study develops and tests a conceptual framework relating internationalization and after-sales service (AS) in international marketing activities. Specifically, the study tests the relationship between internationalization, importance of AS accompanying durable export products, and actual AS offerings in foreign markets. Level of foreign market competition, relative product quality, and marketer power in the foreign distribution channel were investigated as moderators in the relationship between AS importance and services actually offered in the foreign market. Research results generally support the hypotheses, suggesting that as firms internationalize, they come to understand the role of AS in international activities. However, there are factors that facilitate and/or inhibit the marketer's actual offering of these services.

scholarly journals SALURAN DISTRIBUSI KOMODITI CABAI RAWIT DI PASAR BERSEHATI KOTA MANADO

2018 ◽  
Vol 14 (2) ◽  
pp. 141
Author(s):  
Heryanto ., Siahaan ◽  
Lyndon R. J. Pangemanan ◽  
Audrey J. M. Maweikere
Keyword(s):  
Sampling Method ◽  
Distribution Channel ◽  
Distribution Channels ◽  
Primary Data ◽  
Snowball Sampling ◽  
Purposive Sampling ◽  
Marketing Activities

This study aims to find out the distribution channel of Cayenne Chili at Bersehati Market, Manado City. The data used are primary data. Primary data is obtained through a list of questions. Sampling method by purposive sampling and Snowball Sampling method for marketing institution, the sample is obtained based on information from interview to the respondent and traced to the next respondents in chains. The number of respondent is 20 people because it is representative of respondent. The results of this study show that the Distribution Channel that occurs in Bersehati Market consists of 3 distribution channels. Marketing institutions involved include collecting dealers, wholesalers, retailers. Distribution activities in Bersehati Market are activities that start from partners and cooperation between farmers and marketing institutions involved in marketing activities of cayenne pepper.*lwths*.

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