Financing Business Enterprises: The Role of Equity and Debt

Keyword(s):  
2021 ◽  
pp. 027614672199643
Author(s):  
Philip Kotler ◽  
Hermawan Kartajaya ◽  
Abdullah Alaydrus

Amid globalization and digitalization, market access is relatively more difficult due to various obstacles caused by political and social forces. Large enterprises with limited control over regulation-making with values not in sync with the society experience difficulty accessing markets. Megamarketing represents an effort by business enterprises to counter closed market access by way of managing two “mega” forces: political and social power. The practice of megamarketing has considerably evolved with the changing times -- considering the increasingly significant role of society, preventive interventions, and political forces. Business enterprises can apply megamarketing by (1) better understanding the political and social landscape, (2) integrating relevant organizational functions, and (3) addressing the issues that restrict market access.


1944 ◽  
Vol 4 (S1) ◽  
pp. 61-67 ◽  
Author(s):  
Wesley C. Mitchell

The role money has played, and still plays, in the evolution of social organization and individual behavior remains a dark area though some corners besides price history have been studied intensively. You know better than I how much has been written by anthropologists, numismatists, and historians about such matters as the different forms of money men have used, the evolution of coinage, the relation of gifts and piracy to the rise of regular trade and organized markets, the commutation of dues in kind and services into money payments, the transformation of an agricultural peasantry into an industrial proletariat, the changing methods of governmental finance in war and peace, the development of credit and banking, the spread of bookkeeping and its refinement into accounting, the diverse forms of business enterprises, and the interrelations between making goods and making money. Some of the monographs I have read upon these and related topics are admirable pieces of work. But monographs are flashlights; they do not give general illumination. What we do not yet have, what we need, and what economic historians should supply is a coherent story of how monetary forms have infiltrated one human relation after another, and their effects upon men's practices and habits of thought. I am well aware that the spadework desirable for this job is far from completed; but even now wellequipped students could draw an authentic sketch of the process as a whole. By so doing they would both stimulate detailed research and enlighten the thinking of all who are concerned with social organization, past and present.


Intellectual capital is the creation of more wealth by dint of knowledge and knowledge-based processes. The cycle of intellectual capital begins at inner faculties of a human being, in the application of skills, knowledge, experimentation, and research. Thus, it begins at the knowledge level in a person and ends at the creation of capital. This capital is known as intellectual capital. This chapter mainly explains the role of the elements in intellectual capital for open innovative initiatives in business enterprises. Five case illustrations are discussed in open innovation management with the elements of intellectual capital.


2021 ◽  
Vol 5 (1) ◽  
pp. 98-115
Author(s):  
S.N. Singh

Ethiopia is fast growing economy among countries in the continent of Africa and the participation of skilled women in the small business enterprises has become interesting for the analysis come across. The role of education of women is the crucial one, especially for third world countries like Ethiopia. Thus, the main purpose of this study is to investigate the participation of skilled women in Micro & Small Enterprises in case of Mettu town. This study has attempted to portray participation of educated women in Micro and Small Enterprises in the study area. To conduct this study, the data has been collected from both primary and secondary sources. The primary sources of data obtained through structured questionnaire, interviews and observations however the secondary sources of data are books, journals and different written documents of government as well as NGOs. Descriptive method of statistics has been used to analyze the data. The findings of the study reveal that despite of financial crunches the participation of women particularly skilled in MSEs gradually increasing over the period of time in town. Educated women are more likely preferring service sector followed by trade sector in the study area.


2021 ◽  
Vol 258 ◽  
pp. 06053
Author(s):  
Artoym Kovalenko ◽  
Irina Okolnishnikova ◽  
Yulia Kuzmenko

Modern online marketing consists of a variety of interacting methods and tools. The consumer exists in the flows of marketing information. The consumer’s value acquisition process is not linear. Financial constraints at the marketing budget level for small business enterprises require reducing the uncertainty of results from the applied online marketing methods. In this paper, we look into the properties of gap analysis to study the discrepancies between the current and planned results of online marketing activities of small business enterprises. The research methodology is based on the gap analysis method, which is complemented by the methods of content analysis, cvp analysis, graphical methods, and special methods of online marketing. The study examines the properties of gaps in the transformation of online marketing informational flows. A mathematical description and graphic interpretation of the gap in the transformation of the informational flow of online marketing is proposed. The results of the study show that the use of gap analysis methods makes it possible to detail the phenomenon of consumer proactivity, reduce the uncertainty from the use of online marketing methods and improve the quality of marketing information about the consumer for small business enterprises.


2009 ◽  
Vol 6 (4) ◽  
pp. 382-390 ◽  
Author(s):  
Marion Weissenberger-Eibl ◽  
Patrick Spieth

Ownership of corporations in Germany is today highly concentrated in the hands of families and other companies. Theses ‘insider’ systems often result in core conflict tends to be between controlling shareholders and sometimes between strong stakeholders and weak minority shareholders. The aim of this paper is to research the characteristics of ownership and control in family business and point out the role of Family Business Governance in securing an appropriate control of the owning families. The authors give suggestions how to implement the German Governance Code recommendations in family businesses.


2013 ◽  
pp. 208-218
Author(s):  
Amarjibi Ghimire

This article articulates on number of issues on CSR with an analysis of the importance in safeguarding human rights. It explains the comprehendible understanding of CSR and how it has evolved. Further, it highlights what should be the role of human right commission of Nepal in promoting CSR and what should be the corporate behavior of business enterprises under CSR in Nepal upon examination of human rights treaties and exploration of the specific business risks posed by the CSR dilemma. It makes some suggestions on range of actions that responsible business enterprises can take in order to respect and encourage human rights protection.


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