Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power

2021 ◽  
pp. 027614672199643
Author(s):  
Philip Kotler ◽  
Hermawan Kartajaya ◽  
Abdullah Alaydrus

Amid globalization and digitalization, market access is relatively more difficult due to various obstacles caused by political and social forces. Large enterprises with limited control over regulation-making with values not in sync with the society experience difficulty accessing markets. Megamarketing represents an effort by business enterprises to counter closed market access by way of managing two “mega” forces: political and social power. The practice of megamarketing has considerably evolved with the changing times -- considering the increasingly significant role of society, preventive interventions, and political forces. Business enterprises can apply megamarketing by (1) better understanding the political and social landscape, (2) integrating relevant organizational functions, and (3) addressing the issues that restrict market access.

1995 ◽  
Author(s):  
Horacio Schwartz ◽  

In contemporary society – according to Dennis Potter’s dictum – citizens have been transformed into consumers. The shift in social power behind this process is mirrored in the changing shape of the city. Tel Aviv, founded just eighty five years ago, is an extreme example of the interaction between urban conceptions and configurations and dominant social forces. By means of a schematic section through the history of the city, this paper attempts an assessment of the role of those forces and conceptions – or their absence – in determining the nature and scope of the present transformations of the urban fabric. Tel-Aviv is an assemblage of past and recent urban utopias, constrained by conditions, scaled-down and transformed, but still identifiable and influential. Partly “collision city” and partly “collage city” – in Colin Rowe’s terms – its growth, while chronologically continuous, resulted in a fragmented pattern; each district reflecting the urban ideals and historical conditions under which it came into being. Four determinant stages can be detected in the ascent of the city.


Author(s):  
Adrian Kuenzler

This chapter argues for a reinvigorated role of the market access doctrine and references a number of important antitrust and intellectual property law decisions in which courts have given priority to market access. It finds a novel function for market access to play within antitrust and intellectual property law liability: courts that grant plaintiffs access to a defendant’s production output should refer to a three-step test under which they inquire (1) whether the inventor, through first-mover advantages, has reaped a sufficient reward such that contractual or intellectual property rights protection would no longer be required to facilitate innovation, (2) whether competitors were able to challenge the proprietary platform’s position in the market without the possibility of granting access, and (3) whether competitors seeking to benefit from market access will make use of it to facilitate the introduction of new goods rather than merely to copy the initial invention.


2020 ◽  
Vol 9 (2) ◽  
pp. 149-152
Author(s):  
Michael J. Balboni

AbstractThis article offers a brief response to constructive criticism of the book featured in this edition of Spiritual Care. Hostility to Hospitality argues that the role of spirituality within the care of sick patients, despite clear empirical evidence demonstrating its importance, remains deeply contested because of bias against religious communities. Deeply flawed conceptualizations of the nature of religion and the secular camouflage how a society's commitment to immanence functions like a spirituality. A secular framework weakens how spiritual communities can positively influence medical institutions or socialize professional guilds in caring for the whole patient. The diminishment of communities that champion compassion as a chief end, pave a way for hostile economic, technological, and bureaucratic forces to suppress our ability to fully care for patients in body and soul. Rather than being neutral as purported, the secular structures of medicine manipulate and use pastoral care for its own immanent ends. Hostility to Hospitality argues that unless pluralism is embraced, allowing for a diversity of religious communities to influence the structures of medicine, compassionate and holistic care will increasingly become unlikely as impersonal social forces increase.


Author(s):  
N. Lapina

This article deals with the impact of various factors on the perception of Russia in different European countries. The focus is on the role of mass media, expert and political elites in forming of Russia's image, especially in the context of Ukrainian crisis. In this article, the reaction of different European counties to events in Ukraine, the polarization of European space is analyzed: some countries prefer to put a pressure on the Russian Federation, other – to find a way out of the critical situation and reach a compromise. Some political establishment representatives in France, Germany, Czech Republic support Russia and the reunification with Crimea, dispute sanctions against Russia. For such politicians, this support results from anti-American views and independent foreign policy aspirations. Other representatives of the European elite demand tougher approach and more pressure on Russia by any means whatsoever (including military ones). European business-communities reveal great interest in solving issues related to sanctions. Many entrepreneurs in Europe (in particular major corporations in France, UK, Germany, Italy), who profit from long and fruitful cooperation with Russia, are against anti-Russian sanctions. In view of the Ukrainian crisis, Russia has to face and solve various important issues. How can Russia implement a modernization project after burning all traditional bridges to the West and western friends and partners? What is the right way for Russian foreign policy to support and defend Russian-speaking people all over the world? Which European political forces can provide support to Russia? How can civil society affect and influence cooperation between Russia and Europe?


2021 ◽  
Author(s):  
◽  
Marie Bell

<p>This thesis presents the voices of 17 pioneers of the organisation parents' Centre, founded in Wellington, New Zealand, in 1952. They reflect on Parents' Centre's contribution to the welfare and happiness of young children and their parents, and the challenges and satisfactions for them as 'movers and shakers' of an entrenched system. The pioneers, 13 women and 3 men, were a group of professionals and parents educated in the progressive tradition who worked as volunteers to found and develop the organisation. They challenged the well-established and generally respected views of the policymakers of the 1950s about the management of childbirth and parent education for young children. They believed that the education and care of the child from birth to three needed to be brought into line with the progressive principles and practices which had been gaining ground in the schools and pre-schools of New Zealand since the 1920s and which emphasised holistic development, especially the psychological aspects. Using Bronfenbrenner's ecological systems theory I set the study within the social climate of the 1950s to assess the contribution the changing times made to the success of the organisation. I identified the social and economic forces which brought change both in the institutions of society and within every day family life, particularly for young children and their parents. As researcher, I added my voice to their reflections while also playing the role of analyst. The study used an oral history method to record the stories of the participants from a contemporary perspective. My involvement in the organisation over 50 years gave me insider knowledge and a rapport with the people interviewed. Using a loosely structured interview I adopted a collegial method of data gathering. A second interview, two years after the first, informed the pioneers about my use of the interview material and gave opportunities for critical comments on my analysis. It became apparent that under the leadership of Helen Brew, parents' Centre was able to influence change. Analyses of the background of the pioneers and of the educationalists who influenced them in training, career and parenthood show that key influences on the pioneers were lecturers at Wellington and Christchurch Training Colleges and Victoria University of Wellington. The liberal thrust of these educational institutions reinforced similar philosophical elements in the child rearing practices experienced by the pioneers. Overall, the pioneers expressed satisfaction with the philosophies and practice they advocated at that time, their achievements within Parent's Centre, and pride in founding a consumer organisation effective for New Zealand conditions. They saw Parents' Centre as having helped to shape change. This study documents the strategies used by Parents' Centre to spread its message to parents, policy makers and the general public. At the end of the study the pioneers were in agreement that the change in the role of women, particularly as equal breadwinners with men, presented a challenge to the consumer and voluntary aspects of the organisation of Parents' Centre today. Some felt the organisation had lost its radical nature and was at risk of losing the consumer voice. Nonetheless, all the pioneers felt that Parents' Centre still had a part to play in providing effective ante-natal education 'by parents for parents' and a continuing role in working for change in the services in accordance with the needs of parents and children under three.</p>


2021 ◽  
Vol 11 (3) ◽  
pp. 66-69
Author(s):  
DADAPEER P ◽  
RAMANJANEYULU N

Getting food through online food apps has gained momentum in recent times. Online tools have shown a new perspective on the food industry. Online allows consumers to choose the food of their choice anytime, anywhere. Facilities like net banking and digital wallet payments, cash on delivery and minimum order value attract the customer well. Distances between City and Village have been reduced due to the widespread use of smart phones. Companies are making their services available online according to the convenience and preference of the customer to keep pace with the changing times. Due to the present Covid-19 pandemic situation, the online food delivery system is gaining momentum. In this research, we will specifically look at the growth and significance of digital apps in food delivery systems operated by food companies in India in specific and some of the approaches they can accept for maintainable business in the coming days and challenges faced by the company.


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