scholarly journals Impact of Personality Traits on Compulsive Buying Behavior: Mediating Role of Impulsive Buying

2016 ◽  
Vol 09 (05) ◽  
pp. 416-432 ◽  
Author(s):  
Kiran Shehzadi ◽  
Muhammad Ahmad-ur-Rehman ◽  
Anam Mehmood Cheema ◽  
Alishba Ahkam
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.


2017 ◽  
Vol 61 ◽  
pp. 117-130 ◽  
Author(s):  
Tahir Islam ◽  
Jiuchang Wei ◽  
Zaryab Sheikh ◽  
Zahid Hameed ◽  
Rauf I. Azam

2011 ◽  
Vol 19 (1) ◽  
pp. 81-96 ◽  
Author(s):  
Kay M. Palan ◽  
Paula C. Morrow ◽  
Allan Trapp ◽  
Virginia Blackburn

Author(s):  
Muhammad Zubair Tariq ◽  
Ghulam Ali Bhatti ◽  
Naseer Abbas Khan ◽  
Moin Qadir

Abstract. This study investigates the role of emotional intelligence (EI) in consumers’ satisfaction with life (SWL), particularly during the COVID-19 crisis. It looks into the relationship between consumer EI, impulsive buying (IB), and SWL, particularly during the dreadful COVID-19 pandemic. It also reflects on the mediating role of IB in the indirect association between consumer EI and SWL. The data were collected from 483 public-sector university graduates in Islamabad, Pakistan. Findings reveal a significant association between consumer EI and IB as well as between consumer EI and SWL. In addition, consumer IB behavior played a significant mediating role in the indirect relationship between consumer EI and SWL: When consumers have a high level of EI, their involvement in IB is low, and they are more satisfied with their lives. This study helps consumers to understand how to effectively manage emotions ensuing during shopping experiences to control their buying behavior. The study also broadens our understanding of how EI can help consumers to remain satisfied during the COVID-19 crisis.


2019 ◽  
Vol 1 (1) ◽  
pp. 46-62
Author(s):  
Abdul Rauf ◽  
Dr. Arshia Hashmi ◽  
Dr. Azeem Ahmad

Impulsive buying is considered most idiosyncratic and persistence phenomena of consumer lifestyle and also get the intentions of the consumers nowadays. Thus, the aim of the current study is to examine the role of personal traits of the consumer such as openness, conscientiousness, extraversion, agreeableness and neuroticism on their impulsive buying behavior. The purpose also include the investigation of mediating role of positive mood of the consumers among the nexus of personal traits of the consumer and their impulsive buying behavior. The data has been gathered by using questionnaires while SPSS and smart-PLS have been employed for analysis. The results exposed that openness, extraversion, and agreeableness have positive association with consumer impulsive buying behavior. The findings also exposed that positive mood of the consumers positively mediates among the nexus of consumer traits such as openness, and extraversion and impulsive buying behavior. These findings also suitable for the regulators that they should improve their focus on consumer personal traits that should improve the impulsive buying behavior and also enhance the firm performance.


2018 ◽  
Author(s):  
Maciej Kościelniak ◽  
Jarosław Piotrowski ◽  
Magdalena Żemojtel-Piotrowska

Many authors examined the interplay between gender and conflict management preferences, but those findings were often mixed and inconsistent. In the current paper we tried to explain those inconsistencies by investigating the mediating role of personality for the relationship of gender and conflict management. Rahim's inventory was used for identifying five conflict management styles, and Big Five Model theory was a base for assessing participants' personality traits. Data were collected from a sample of 1,055 working Poles (52.7% women), in an online survey. Based on the structural equation modeling we detected multiple indirect mediating paths of gender on conflict management via personality traits, while no direct effect of gender was observed. Despite some limitations, the study sheds light on the actual role of gender in conflict behavior and the importance of personality traits in the conflict management, both from a theoretical and practical perspective.


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