scholarly journals The Impact of Personal Traits of the Consumers on their Impulsive Buying Behavior of Pakistan

2019 ◽  
Vol 1 (1) ◽  
pp. 46-62
Author(s):  
Abdul Rauf ◽  
Dr. Arshia Hashmi ◽  
Dr. Azeem Ahmad
Keyword(s):  
Firm Performance ◽  
Positive Association ◽  
Positive Mood ◽  
Buying Behavior ◽  
Personal Traits ◽  
Mediating Role ◽  
Impulsive Buying ◽  
The Impact

Impulsive buying is considered most idiosyncratic and persistence phenomena of consumer lifestyle and also get the intentions of the consumers nowadays. Thus, the aim of the current study is to examine the role of personal traits of the consumer such as openness, conscientiousness, extraversion, agreeableness and neuroticism on their impulsive buying behavior. The purpose also include the investigation of mediating role of positive mood of the consumers among the nexus of personal traits of the consumer and their impulsive buying behavior. The data has been gathered by using questionnaires while SPSS and smart-PLS have been employed for analysis. The results exposed that openness, extraversion, and agreeableness have positive association with consumer impulsive buying behavior. The findings also exposed that positive mood of the consumers positively mediates among the nexus of consumer traits such as openness, and extraversion and impulsive buying behavior. These findings also suitable for the regulators that they should improve their focus on consumer personal traits that should improve the impulsive buying behavior and also enhance the firm performance.

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn
Keyword(s):  
Service Providers ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Positive Direct ◽  
The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

The role of internationalization in entrepreneurial orientation-performance link: empirical study of SMEs in a developing nation perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zaynab Dadzie ◽  
Ahmed Agyapong ◽  
Abdulai Suglo
Keyword(s):  
Firm Performance ◽  
Empirical Study ◽  
Entrepreneurial Orientation ◽  
Developing Nation ◽  
Content Type ◽  
Mediating Role ◽  
And Performance ◽  
The Impact ◽  
The Relationship

Purpose This study aims to examine the mediating role of internationalization in the relationship between the dimensions of entrepreneurial orientation (EO) and performance, empirical study of small and medium scale enterprises (SMEs) in a developing nation. Design/methodology/approach The study uses a sample of 158 exporting SMEs based in the sub-Saharan developing economy, Ghana. The use of hierarchical regression (ordinary least square analysis) was used by the researcher to assess the suggested model of the study. Findings Largely supporting the conjectural predictions, the study indicates that EO positively and significantly influences performance; internationalization fully mediates the relationship between innovativeness and performance of export firms; internationalization fully mediates the relationship between risk-taking and performance of export firms; and finally, internationalization partially mediates the relationship between competitive aggressiveness and performance of export firms. Managers are, therefore, encouraged to strategically develop both their EO and internationalization, as the study has confirmed that EO has both a direct and indirect relationship with performance. Originality/value This study integrated a resource-based view of the firm and international entrepreneurship theory as a theoretical foundation. Theoretically, internationalization’s mediating role reveals the relevance of this construct in the linkage between entrepreneurial orientation and firm performance. Furthermore, the study extends the entrepreneurial orientation concept to the international business literature by estimating and testing models of the mediating link between entrepreneurial orientation and performance. Moreover, the study seeks to broaden the knowledge of entrepreneurial orientation and its relationship with performance in small and medium businesses. The study further extends the limited studies on performance, driven by entrepreneurial orientation and internationalization in a developing nation (Ghanaian) context. This paper besides seeks to highlight the impact of entrepreneurial orientation on performance when channeled through internationalization. The study also reveals the dimensions of entrepreneurial orientation to be important antecedents of internationalization, in attempts at unearthing the critical predictors of firm performance, especially those of international characteristics.

The impact of balanced agile project management on firm performance: the mediating role of market orientation and strategic agility

2020 ◽  
Vol 30 (4) ◽  
pp. 457-490 ◽  
Author(s):  
Randy Kurniawan ◽  
Dyah Budiastuti ◽  
Mohammad Hamsal ◽  
Wibowo Kosasih
Keyword(s):  
Project Management ◽  
Firm Performance ◽  
Market Orientation ◽  
Content Type ◽  
Mediating Role ◽  
Telecommunication Technology ◽  
Agile Project Management ◽  
Strategic Agility ◽  
The Impact

Purpose This study aims to examine the impact of balanced agile project management (balanced APM) on firm performance through the mediating role of market orientation and strategic agility of medium and large telecommunication technology providers in Indonesia. Design/methodology/approach Research data was collected from the executive management of telecommunication technology providers in Indonesia via a questionnaire survey to obtain 150 valid questionnaires for analysis. This study analyzed the overall model fit through confirmatory factor analysis and causal relationships through structural equation modeling. Findings The results indicate that market orientation mediates the link between balanced APM and strategic agility and that strategic agility mediates the link between market orientation and firm performance. Research limitations/implications The choice of single telecommunication industry in a single country, Indonesia, provides a limitation on external validity. It is, therefore, suggested to extend the research efforts to other industry sectors in multi-country environments. Originality/value This study extends the knowledge about agile project management by embracing balancing control enforcement and tests it empirically. This study also re-conceptualizes strategic agility to embrace business partner switching capability and market orientation to embrace the inter-partner coordination dimension. Finally, the results highlight that agile project management needs to be framed by market orientation to create higher value for customers. However, market orientation alone is not enough and that the organization requires strategic agility to achieve firm performance.

Smart supply chain and firm performance: the role of digital technologies

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdullah Fahad AlMulhim
Keyword(s):  
Supply Chain ◽  
Firm Performance ◽  
Design Methodology ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Content Type ◽  
Mediating Role ◽  
Smart Technologies ◽  
The Impact

PurposeThis study aims to explore the impact of digital transformation on firm performance with the help of smart technologies.Design/methodology/approachThis study used a valid and well-structured survey to collect data from 460 respondents from 150 Small and medium-sized enterprises (SMEs) in Saudi Arabia. In order to analyze this data, SmartPLS software was used.FindingsThe empirical results of this study found that the digital transformation has no significant direct impact on firm performance. Therefore, in this situation, smart technologies play an important role in developing the link between digital transformation and firm performance.Originality/valueThis study contributes to the digital supply chain from SMEs' perspective by investigating the mediating role of smart technologies between digital transformation and firm performance.

scholarly journals Entrepreneurial Orientation and its Dimensions Impact on Firms Performance with the Mediating role of Innovation Performance

2019 ◽  
Vol 7 (2) ◽  
pp. 49-59
Author(s):  
Yasmeen Sultan ◽  
◽  
Sualeh Khattak ◽  
Habib Ahmed
Keyword(s):  
Firm Performance ◽  
Entrepreneurial Orientation ◽  
Positive Association ◽  
Innovation Performance ◽  
Mediating Effect ◽  
Policy And Practice ◽  
Significant Positive Association ◽  
Mediating Role ◽  
Growing Economy

The Entrepreneurial Orientation (EO) of firms is broadly described as a dimension of strategic posture and important part for enhancing firm Performance. The current study investigated the effect of Entrepreneurial orientation and its dimensional factors (Innovativeness, Risk-taking, Pro-activeness, Competitive Aggressiveness and Autonomy) on firm Performance with the mediating effect of Innovation Performance. Based on data from SMEs, the results indicated that EO has a significant positive association with firm execution. First, Entrepreneurial orientation focus on grown-up economy was expanded, taking a step in the direction of the applicability of the Entrepreneurial Orientation idea in the growing economy perspective. Second, it was explored how Innovation performance connected with SMEs performance and competitive power control the association between entrepreneurial orientation and firm performance. The most important objectives of these studies are to establish the level of Entrepreneurial Orientation on SME and create the influence of this orientation on firms performance. The Research study also represents policy and practice that give a source for entrepreneurial orientation decision and actions. In other words, it was established that EO helps SMEs owners to act entrepreneurially

Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education

2019 ◽  
Vol 15 (3) ◽  
pp. 44-59 ◽  
Author(s):  
MD Sarwar-A Alam ◽  
Daoping Wang ◽  
Abdul Waheed
Keyword(s):  
Positive Association ◽  
Digital Age ◽  
Digital Marketing ◽  
Buying Behavior ◽  
Gender And Education ◽  
Impulsive Buying ◽  
Effective Relationships ◽  
Online Shoppers ◽  
The Impact ◽  
Online Buying

We are living in the digital age where consumers have become more elegant, and their buying intention is radically transforming from traditional to online buying behavior. This study investigates the impact of digital marketing (DM) tools on consumers' online impulsive buying tendencies (OBIT), i.e., effective (AD) and cognitive tendencies (CD) with intervening role of the gender (GDR) and education-level (EL). Four hundred surveys were randomly distributed to online shoppers in Pakistan. SEM was applied to test the proposed relationships and findings revealed a positive association between DM and consumers' OBIT. The comprehensive examination affirmed the positive interrelationships of sub-dimensions of DM on consumers' OBIT, i.e., AD and CD. It is further revealed that GDR and EL did not moderate the relationships between DM and OBIT. This study furnishes insights on how advertisers can exploit such platforms to achieve OBIT and creating effective relationships in today's digital age. This study demonstrates certain directions for academicians and practitioners.

Can religiosity foster intrapreneurial behaviors? The mediating role of perceived organizational support

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Farrukh ◽  
Issam Ghazzawi ◽  
Ali Raza ◽  
Imran Ahmed Shahzad
Keyword(s):  
Organizational Support ◽  
Perceived Organizational Support ◽  
Positive Association ◽  
Vital Role ◽  
Mediating Effect ◽  
Quantitative Methodology ◽  
Content Type ◽  
Mediating Role ◽  
The Impact

PurposeReligion is a system of beliefs that plays a vital role in an individual's personal and work life. Surprisingly, management researchers have not studied this area in a meaningful way. To address this gap in the existing literature, the purpose of this study is to investigate the impact of religiosity on intrapreneurial behaviors of employees.Design/methodology/approachA quantitative methodology was adopted in this study. A total of 306 responses are collected through a structured questionnaire.FindingsResults showed a positive association between religiosity and intrapreneurial behaviors of employees and a significant mediating effect of perceived organizational support on religiosity-IB linkagesOriginality/valueThe study presents several implications for researchers and practitioners.

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