BCG Matrix

VASODILATORS FOR THE TREATMENT OF CARDIAC DISEASES (С01D) ON THE PHARMACEUTICAL MARKET OF THE REPUBLIC OF BELARUS

Vestnik Farmacii ◽

10.52540/2074-9457.2021.2.33 ◽

2021 ◽

Vol 92 (2) ◽

pp. 33-39

Author(s):

S. E. Rzheussky ◽

◽

P. S. Varabei ◽

Keyword(s):

Side Effects ◽

Domestic Market ◽

Pharmaceutical Market ◽

Isosorbide Mononitrate ◽

Cardiac Diseases ◽

Bcg Matrix ◽

The Matrix ◽

The Republic ◽

Marketing Information

The article studies the domestic market of vasodilators for cardiac diseases in Belarus by analyzing and comparing secondary marketing information. The structure of the market depending on the manufacturing country was studied. It was established that medicines containing isosorbide mononitrate/dinitrate have the greatest number of indications to use and the least number of side effects. The dynamics of changing the sales of medicines in the vasodilators group for cardiac diseases for the period 2010-2018 is presented. The market attractiveness of medicines of the vasodilators group for cardiac diseases was studied using the matrix of the Boston Consulting Group (BCG matrix).

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Marketability and Trend Analysis of Cosmetic Products using BCG Matrix

10.33645/cnc.2021.02.43.2.817 ◽

2021 ◽

Vol 43 (2) ◽

pp. 817-833

Author(s):

Jang Joong Kim ◽

Byung Woong Kwon

Keyword(s):

Trend Analysis ◽

Cosmetic Products ◽

Bcg Matrix

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Rule-Based BCG Matrix for Product Portfolio Analysis

Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing - Studies in Computational Intelligence ◽

10.1007/978-3-030-26428-4_2 ◽

2019 ◽

pp. 17-32

Author(s):

Chih-Chung Chiu ◽

Kuo-Sui Lin

Keyword(s):

Portfolio Analysis ◽

Product Portfolio ◽

Rule Based ◽

Bcg Matrix

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Wiley Encyclopedia of Management ◽

10.1002/9781118785317.weom090346 ◽

2015 ◽

pp. 1-2

Author(s):

Dale Littler

Keyword(s):

Bcg Matrix

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Competitiveness analysis of Czech agrarian foreign trade in the context of world agrarian market and agrarian trade of EU-27 countries

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis ◽

10.11118/actaun201058060503 ◽

2010 ◽

Vol 58 (6) ◽

pp. 503-514

Author(s):

Miroslav Svatoš ◽

Luboš Smutka

Keyword(s):

World Market ◽

View Point ◽

Eu Countries ◽

Bcg Matrix ◽

The World ◽

Comparative Advantages ◽

Two Stages ◽

Balassa Index ◽

The Eu

This paper analyses the commodity structure of Czech (CR) agrarian trade in relation to the EU countries. An emphasis is put on comparative advantages of particular aggregations from the view-point of their application on the EU internal market. This analysis is based on an evaluation of comparative advantages by means of a modified Balassa index. It is studied in two stages, for the internal EU market and the world market. The analysis results are then shown in a graph. Subsequently, the authors implement an idea arising from a BCG matrix on the results of the graphic presentation. The aim is to identify those aggregations (SITC, rev. 3) which are or have a potential to be a pillar of agri-business (ie, the “cash cows” and “stars”), and vice versa to show the aggregation which are non-prospective in the long term or problematic (ie, the “dogs” and “problem children”). As start are identified as those aggregations which are characterised by the highest growth rate of comparative advantage value. From the analysis results, changes are apparent if we compare the CR trade commodity structure in relation to the EU countries. Findings also concern the development of comparative advantages and following CR specialisation on trade with certain aggregations.

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ANALISIS MATRIKS BCG (BOSTON CONSULTING GROUP) DALAM STRATEGI MEMPERTAHANKAN PANGSA PASAR PADA SMARTPHONE MEREK SAMSUNG (STUDI KASUS PADA PT. SAMSUNG ELEKTRONIK INDONESIA TAHUN 2019)

Jurnal Ekonomika ◽

10.35334/jek.v11i2.1436 ◽

2020 ◽

Vol 11 (2) ◽

Author(s):

Kiki Maristia

Keyword(s):

Data Collection ◽

Product Development ◽

Market Share ◽

Calculation Result ◽

Secondary Data ◽

Research Data ◽

Market Growth ◽

Group Matrix ◽

Bcg Matrix ◽

Data Collection Technique

The purpose of this research itself is to determine the market position PT Samsung Elektronik Indonesia in the BCG matrix (Boston Consulting Group) and formulating strategies to maintain market share. This type of research used in this research is to use descriptive methods. While this research data collection technique uses secondary data based on written documents in the form of sales results and market share PT Samsung Elektronik Indonesia. The calculation result of BCG Matrix owned by PT Samsung Elektronik Indonesia shows that the company is in the position of Cash Cows where the position has a medium market growth with high market share. Thus the company can formulate strategies in the form of product development and diversification. Keywords: BCG (Boston Consulting Group Matrix), Implementation of Strategies, Market Share Defense

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