scholarly journals ANALISIS MATRIKS BCG (BOSTON CONSULTING GROUP) DALAM STRATEGI MEMPERTAHANKAN PANGSA PASAR PADA SMARTPHONE MEREK SAMSUNG (STUDI KASUS PADA PT. SAMSUNG ELEKTRONIK INDONESIA TAHUN 2019)

2020 ◽  
Vol 11 (2) ◽  
Author(s):  
Kiki Maristia
Keyword(s):  
Data Collection ◽  
Product Development ◽  
Market Share ◽  
Calculation Result ◽  
Secondary Data ◽  
Research Data ◽  
Market Growth ◽  
Group Matrix ◽  
Bcg Matrix ◽  
Data Collection Technique

The purpose of this research itself is to determine the market position PT Samsung Elektronik Indonesia in the BCG matrix (Boston Consulting Group) and formulating strategies to maintain market share. This type of research used in this research is to use descriptive methods. While this research data collection technique uses secondary data based on written documents in the form of sales results and market share PT Samsung Elektronik Indonesia. The calculation result of BCG Matrix owned by PT Samsung Elektronik Indonesia shows that the company is in the position of Cash Cows where the position has a medium market growth with high market share. Thus the company can formulate strategies in the form of product development and diversification. Keywords: BCG (Boston Consulting Group Matrix), Implementation of Strategies, Market Share Defense

scholarly journals STRATEGI PEMASARAN TAKSI BANDARA NGURAH RAI DENGAN METODE BGC (BOSTON CONSULTING GROUP)

Jurnal IPTA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 147
Author(s):  
Jontinus Naibaho ◽  
I Gusti Putu Bagus Sasrawan Mananda ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Stable Condition ◽  
Structured Interviews ◽  
Literature Study ◽  
Market Growth ◽  
Group Matrix ◽  
Bcg Matrix ◽  
Relative Market Share

The purpose of this research is to find out the right marketing strategies and competitiveness by identifying and analyzing the internal and external environment that affect the Ngurah Rai Airport Taxi Cooperative. In this study using marketing strategy analysis, namely BCG/Boston Consulting Group Matrix and SWOT (Strength, Weakness, Opportunity, Threats) analysis. BCG matrix to determine the level of market growth and relative market share. SWOT analysis to analyze strengths, weaknesses, opportunities and threats, then using segmenting, targeting, positioning/STP and 7P (marketing mix) results of the data obtained and then analyzed with IFAS and EFAS. The types of data used in this study are qualitative and quantitative data, primary and secondary data. Determination of samples in this study using purposive sampling method as many as 50 respondents. Data collection techniques by observation, questionnaires, structured interviews, and literature study. The results of the BCG matrix research, based on the calculation of the market growth rate is 1.35% and the result of the calculation of the relative market share is 1.45 x> 1 so that it is in the position of Cash Cow. The marketing strategy that can be carried out by the Ngurah Rai Airport Taxi Cooperative is to maintain the market, create new products, find new businesses. The strategy offered in the Cash Cow quadrant the company must always keep the company in a stable condition. The results of the SWOT analysis study from IFAS assessment were 2.66 and EFAS was 2.28. Then the position of the SWOT diagram is Growth Stability which is the company must determine efforts to strengthen market share, increase sales, pursue large profits by diversifying/expanding the market.

scholarly journals Export Performance of Coconut Sector of Sri Lanka

2020 ◽  
pp. 35-43
Author(s):  
Vanitha Prasannath
Keyword(s):  
Sri Lanka ◽  
United Arab Emirates ◽  
Market Share ◽  
Export Performance ◽  
Secondary Data ◽  
World Market ◽  
Export Market ◽  
Sri Lankan ◽  
Market Growth ◽  
Bcg Matrix

Aims: The study aims to identify the coconut export market of Sri Lanka based on market share and market growth and to classify coconut-importing countries using BCG matrix in order to facilitate potential strategic marketing decisions. Study Design:  This is a quantitative study based on secondary data. Place and Duration of Study: This study is based on Sri Lanka’s coconut exporting sector. The secondary data were collected from 2009 to 2019 from the various annual report of Central Bank of Sri Lanka, export performance report of Export Development Board of Sri Lanka and TRADEMAP. Methodology: The data were first tabulated and then generated as graphs to display market share and growth. The Boston Consulting Group (BCG) matrix was used to classify coconut export market into four groups, namely stars, cash cows, question marks and dogs. Results: Export performance of coconut sector increased based on the export value. Similarly, the percentage share of coconut exports to the total exports increased from 3.5% to 5.5% over the last decade. United States of America (USA), Germany and the United Kingdom (UK) are significant importers of Sri Lankan coconut and coconut-based products. India, Mexico and Australia showed a growing trend in the growth of market share for coconut and coconut-based products. According to the BCG matrix, the USA is categorised under the star market, and no countries fall in the cash cow market. Sri Lankan coconut market with India, Mexico, Australia, Germany, France, Netherlands, United Arab Emirates (UAE), UK, South Korea, Italy, Canada, Japan, China, Spain and Russia fall into question mark markets. Turkey, Pakistan, Egypt and Iran are grouped into dogs market category. Conclusion: By identifying the position of the country at the BCG matrix, the coconut industry would carry out activities and projects to earn additional income and capture more world market share for coconut and coconut-based products. Policymakers should consider the position of the country while implementing related policies.

scholarly journals Analisis Matriks Boston Consulting Group (BCG) untuk Memenangkan Strategi Organisasi (Studi Kasus Perguruan Tinggi Di Kopertis Wilayah III – DKI Jakarta)

2013 ◽  
Vol 4 (1) ◽  
pp. 414-422 ◽  
Author(s):  
Haryadi Sarjono ◽  
Engkos Achmad Kuncoro
Keyword(s):  
Higher Education ◽  
Data Collection ◽  
Market Share ◽  
Research Method ◽  
Field Research ◽  
Secondary Data ◽  
Literature Research ◽  
Market Growth ◽  
New Student ◽  
Academic Year

This research intends to know position of market growth in higher education, especially Sekolah Tinggi, based on market share, using BCG metrics. Unit analysis is all private higher educations in Kopertis III – DKI Jakarta, consisting of University, Sekolah Tinggi, Institute, and Academics. The object of analysis is the numberof new student admission. Method of data collection in this paper is field research including observation and literature research method. The secondary data used in this study is data from Kopertis region III. Based on the results of the study, it is obtained Sekolah Tinggi for the academic year 2008 and 2009 is in quadrant III (Cash Cow).

PENGARUH LINGKUNGAN KERJA DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT ASTRA OTOPARTS TBK DIVISI SSC (Shared Service Centre)

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Dian Anggraeni ◽  
Eddy Sanusi S
Keyword(s):  
Career Development ◽  
Data Collection ◽  
Work Environment ◽  
Employee Performance ◽  
Field Research ◽  
Secondary Data ◽  
Sampling Technique ◽  
Service Center ◽  
Shared Service ◽  
Data Collection Technique

<em>The research objective was to determine the effect of work environment and career development on employee performance of PT. Astra Otoparts Tbk Division SSC (Shared Service Center). The research method, in this study using primary and secondary data sources, where the data collection is done by field research and library research. Respondents in this study were all employees of PT. Astra Otoparts Tbk Division SSC (Shared Service Center) as many as 72 respondents using the slovin technique with a tolerance level of 5 percent. The data collection technique used a questionnaire and the sampling technique used random sampling. The results of the study have an effect both partially and simultaneously on work environment and career development on employee performance at PT. Astra Otoparts Tbk Division SSC (Shared Service Center).</em>

scholarly journals Penggunaan Aplikasi Whatsapp Groupping Terhadap Hasil Belajar Menulis Geguritan Di Masa Pandemi Covid-19 Pada Siswa Kelas 9H SMPN 1 Karanggayam, Kebumen

Syntax Idea ◽  
2021 ◽  
Vol 3 (11) ◽  
pp. 2270
Author(s):  
Agus Budiono
Keyword(s):  
Online Learning ◽  
Data Collection ◽  
Research Method ◽  
Quantitative Research ◽  
Research Data ◽  
Economic Aspects ◽  
School Year ◽  
Data Collection Instrument ◽  
Data Collection Technique ◽  
Recording Techniques

Covid-19 is a big challenge for Indonesians, it affects various aspects, in addition to economic aspects many aspects are also harmed by Covid 19 aspk other aspects, namely aspectsofEducation. This research aims to find out the results of learning to write in the pandemic period in students of grade 9H SMPN 1 Karanggayam, Kebumen in the 2nd semester of the 2020/2021 school year and to find out the learning results of students in using the WhatsApp Grouping application. The method used in this study is a descriptive quantitative research method, with a sample of students of SMPN 1 Karanggayam. This research data collection technique uses observation techniques, questionnaires and recording techniques. The data collection instrument used in the study was an online learning questionnaire. The results of research in the use of WhatsApp media showed that the results of learning to write a rebuke against the results of grades that are not 100% most students have grades that are less or below KKM

scholarly journals Relationship Host Behavior and The Environment of DHF Incidence in Wonokusumo Surabaya

2018 ◽  
Vol 5 (3) ◽  
pp. 383
Author(s):  
Sofa Nutrima Rismawati
Keyword(s):  
Data Collection ◽  
Dengue Hemorrhagic Fever ◽  
Secondary Data ◽  
Hemorrhagic Fever ◽  
Primary Data ◽  
Environment Interaction ◽  
Cross Sectional ◽  
Host Behavior ◽  
Cross Sectional Design ◽  
Data Collection Technique

ABSTRACTFree Number of larvae (ABJ) in RW 15, Wonokusumo Village is 85%. However, the incidence of Dengue Hemorrhagic Fever (DHF) is still high, ie 17 cases. The high incidence rate of DHF is due to the interaction between host, agent and environment. Host in terms of behavior, dengue virus as an agent and environment derived from the surrounding conditions that can cause and trigger the spread of DHF. The purpose of this research is to analyze the relationship of host and environment behavior to the occurrence of DHF in RW 15. This research using cross sectional design. Random sampling using the guy method. How to calculate the method guy is 10% of the population so that obtained a sample of 78 respondents. Primary data collection technique is done through indepth interview and filling questionnaire. Secondary data collection was obtained from Wonokusumo Puskemas report and report from Surabaya City Health Office. The research was conducted in RW 15. The result of bivariate statistic test showed significant relation between knowledge, attitude, action and environment against DHF incidence with p> α, 0,00> 0,05. The conclusion of this research is that there is host and environment interaction to DHF incidence. Suggestion of this research is procurement of work program every month, independent larvae monitoring movement by society and 3M movement plus every week on Thursday and procurement of training of cadre jumantik about how and regulation of dosage of abate powder according to dose.Keywords: host behavior, environment, disease Dengue Hemorrhagic Fever

scholarly journals VARIASI JARGON DALAM SUATU KOMUNITAS WARIA DI SALON RETHAH WILAYAH PONDOK BENDA

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Amanda Rizky Amalia ◽  
Antika Suri Tauladan ◽  
Fani Aulia Sari
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Human Life ◽  
Transgender Women ◽  
Research Data ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Subject ◽  
Data Collection Technique ◽  
Descriptive Method

Language has an important role in everyday human life in society. Jargon is a kind of language that is only used by certain communities as daily communication among its members. The jargon used by the transgender community is very interesting to understand because the jargon has its own form and meaning in its disclosure and can find out how the variety of jargon-shaped language used by transgenders in hiding their secrets so as not to be known by the public. It is evident that not all users of other languages understand the jargon. In this study, the researchers analyzed the jargon used by the waria community in the salon. This study aims to determine the jargon and describe and understand the meaning of the jargon used by the transgender community in interacting orally. The source of the research data was obtained from the subject, namely the transgender women who worked at the Retah salon in Pamulang, who used jargon in their daily communication with transgender women and sometimes with their customers. The method used in this study is a qualitative descriptive method, which describes and conveys data objectively. Describe the jargon terms of transgender language as the object of research. The data collection technique used is observation or see and note. The result of this research is the jargon used by waria in the form of transgender language vocabulary. Based on the results of the data analysis, it was found that 20 pieces of jargon used by transgender women in the salon were akika, rapose, capcus, endang gurindang, ink, sekong, belenjong, cucok, metong, hamidah, lekong, sapose, capcay, begindang, bala-bala, sindang. , lambreta, grasshopper, mesong, and mursida.Keywords: Waria, Jargon, Vocabulary

scholarly journals PELINDUNGAN HUKUM TERHADAP MEREK TERKENAL (WELL-KNOWN MARK) ATAS PASSING OFF PADA DIGITAL PLATFORM MARKETPLACE

2020 ◽  
Vol 8 (11) ◽  
pp. 1688
Author(s):  
Karenina Aulia Puti Chaidir ◽  
Ranti Fauza Mayana ◽  
Tasya Safiranita Ramli
Keyword(s):  
Data Collection ◽  
Legal Protection ◽  
Secondary Data ◽  
Passing Off ◽  
Digital Platform ◽  
Normative Approach ◽  
Library Research ◽  
Digital Disruption ◽  
Data Collection Technique ◽  
Full Protection

Adanya fenomena disrupsi digital menyebabkan praktik passing off tidak hanya ditemukan dalam pasar konvensional namun juga dalam perdagangan elektronik, yaitu pada bentuk digital platform marketplace. Penelitian ini bertujuan untuk, pertama, mendapatkan pemahaman mengenai pelindungan hukum merek terkenal terhadap passing off atas merek terkenal pada digital platform marketplace di Indonesia. Kedua, mendapatkan pemahaman mengenai tindakan hukum yang dapat dilakukan pemilik merek terkenal terhadap pedagang dan penyedia digital platform marketplace terhadap passing off pada digital platform marketplace. Penelitian ini berbentuk deskriptif-analitis yang menggunakan pendekatan yuridis-normatif serta menganalisis data dengan metode normatif-kualitatif. Teknik pengumpulan data yang dilakukan yaitu studi kepustakaan dengan mengakaji data sekunder. Hasil penelitian menunjukkan bahwa berdasarkan Undang-Undang No. 20 Tahun 2016 tentang MIG dan Undang-Undang-Undang No. 19 Tahun 2016 tentang Perubahan Atas Undang-Undang No. 11 Tahun 2008 tentang ITE, pemilik merek terkenal memiliki pelindungan hukum atas praktik passing off yang dilakukan dalam digital platform marketplace dan dapat melakukan tindakan-tindakan seperti mengajukan gugatan ganti rugi dengan memohon ganti rugi baik materil maupun immateril serta dapat mengajukan gugatan kepada Pengadilan Niaga sebagai bentuk ultimatum remedium. Namun untuk mendapatkan pelindungan lebih komprehensif pemilik merek terkenal haruslah mendaftarkan mereknya terlebih dahulu dan juga sebelum mengajukan gugatan dapat melakukan pengaduan kepada masing-masing digital platform marketplace. The phenomenon of digital disruption causes the practice of passing off not only found in conventional markets but also in electronic commerce, which is a digital platform marketplace. This research aims to, first gain an understanding of the legal protection of well-known marks against passing off on the digital platform marketplace in Indonesia and second, gains an understanding of legal actions that can be done by well-known marks owners towards traders and digital platform marketplace providers towards passing off on the digital platform marketplace. This research is in the form of descriptive-analytical using a juridical-normative approach and analyzing data with normative-qualitative methods. The data collection technique used is library research by assessing secondary data. The results showed that based on Law No. 20 of 2016 on Marks and GI and Law No. 19 of 2016 concerning Amendments to Law No. 11 of 2008 on EIT, it said that the owner of well-known marks has legal protection for the practice of passing off carried out in the digital platform marketplace and can take actions such as filing a claim for compensation by requesting compensation both material and immaterial and can file a lawsuit to the Commercial Court as a form of ultimatum remedium. In order to have full protection, the owner of the well-known mark must register the trademark first and also before filing a lawsuit can make a complaint to each digital platform marketplace.

scholarly journals EKSISTENSIALISME DAN ABSURDISME DALAM DRAMA KARYA PUTU WIJAYA

2017 ◽  
Vol 2 (1) ◽  
pp. 12
Author(s):  
Engkin Suwandana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Data Use ◽  
Research Data ◽  
Text Data ◽  
Valid Data ◽  
Recorded Data ◽  
Data Source ◽  
Data Collection Technique ◽  
Descriptive Method

This study aims to (1) describe the existential drama Oh, Edan, and Dag Dig Dug works of Putu Wijaya which include: (a) freedom, (b) anxiety, (c) the failure, (d) the futility, (e) death, (2) describe absurdism in drama  Ah, Edan, and Dag Dig Dug by Putu Wijaya which includes: (a) suicide philosophical, (b) the nature of the symbolic,  and  (c) of tragedy and comedy. This study focuses on (1) existentialism in the drama Oh, Edan, and Dag Dig Dug  by  Putu Wijaya which include: (a) freedom, (b) anxiety, (c) the failure, (d) the futility, (e) death and (2) absurdism in drama Ah, Edan, and Dag Dig Dug. This study is qualitative research, using descriptive qualitative research data collection. Descriptive method is a method which seeks to describe a phenomenon, the events that occurred at that time. In this study, descriptive method is used  to describe the concept of existentialism and absurdism. This research data  use  existantialism theory  and absurdism in playwrights  by PutuWijaya. By using the technique with  the  data source in the form of three plays, the relevant data collection technique is a technique read. Reading the drama text data collection activities conducted by member’s attention totally focused on the object. Reading and listening is a set of techniques to obtain valid data followed by activities recorded data. This study concluded five concepts of existentialism and three concepts of absurdism. The results showed that existentialism in the drama Oh, Edan, Dag Dig Dug by Putu Wijaya, looked  in terms of freedom, anxiety, failure, futility, and  death.  Three absurdism concepts  in drama Ah, Edan, Dag Dig Dug  by  Putu Wijaya looked through suicide philosophical, symbolic nature, tragedy and comedy.

scholarly journals Parunrungi Baju and Attarasa’s Tradition on Akil Balig Process of Konjo Community in Eastern Bulukumba

Al-Qalam ◽  
2019 ◽  
Vol 25 (2) ◽  
pp. 421
Author(s):  
Khaerun Nisa'
Keyword(s):  
Data Collection ◽  
Secondary Data ◽  
Research Data ◽  
Data Sources ◽  
Data Collection Methods ◽  
Islamic Perspective ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
Collection Methods ◽  
Community Adult

This study aims to determine the process of implementation the <em>parunrungi baju </em>and <em>attarasa’s </em>tradition in the Konjo community adult process, how is the existance of the <em>parunrungi baju </em>and <em>attarasa’s </em>tradition in the modern area, and how is the islamic perspective on the procession of tradition. The type of this research is qualitative descriptive research. Data sources are primary and secondary data. Researcher as a key instrument. Data collection methods are observation, deep interview and documentation. <em>Parunrungi baju </em>and <em>attrarasa’s </em>tradition is a traditional ceremony held by Konjo community in eastern Bulukumba, when  a child enters adulthood. The traditional still exists carried out by the community of Konjo until now, as a way to appreciate the ancestrals heritage. According to the islamic perpective on the procession of the traditional ceremonies, such as the presentation of offerings and flattening of teeth <em>(attarasa)</em> is considered contradictory to the existing rules in islam.<br /><p align="center"> </p>

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