Marketing robot services in hospitality and tourism: the role of anthropomorphism

2021 ◽  
pp. 16-27
Author(s):  
Jamie Murphy ◽  
Ulrike Gretzel ◽  
Juho Pesonen
Keyword(s):  
Hospitality And Tourism

Going digital is the only way forward for the Indian hospitality and tourism industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandeep Munjal ◽  
Anjana Singh
Keyword(s):  
Customer Experience ◽  
Tourism Industry ◽  
Theme Issue ◽  
Content Type ◽  
Digital Era ◽  
Use Of Technology ◽  
Rapid Pace ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Purpose The purpose of this paper is to review and summarize the theme issue outcomes in relation to the strategic question: How is the hospitality and tourism industry in India responding to the dynamic digital era? Design/methodology/approach This paper draws on the findings of the theme issue contributors to identify the response of the Indian hospitality and tourism industry towards the rapid pace of digitization and use of technology. Findings The summary highlights the research on various facets of digital push with respect to marketing of products and services, role of data analytics, use of technology tools in operations to impact customer experience. It has implications for industry practitioners, researchers and policymakers. Practical implications It is quite clear that technology needs to be embraced by the hospitality and tourism Industry in India at a faster pace to compete well globally, deployment of digital technology has potential to positively impact efficiencies and quality of customer experience. There are huge implications for how digital marketing is going to become a critical part of the marketing strategy at large. Originality/value The research in this theme provides insight from both practitioner and academic perspectives provide a take on the ground realities with respect to how the hospitality and tourism businesses in India are changing how they work in the digital era.

Resort-based or resource-based tourism? A case study of Jamaica

2014 ◽  
Vol 4 (2) ◽  
pp. 1-19 ◽  
Author(s):  
Gaunette Marie Sinclair-Maragh
Keyword(s):  
Learning Outcomes ◽  
Tourism Development ◽  
Tourism Industry ◽  
Content Type ◽  
Tourism Management ◽  
Hospitality And Tourism Management ◽  
The Future ◽  
Hospitality And Tourism

Title – Resort-based or resource-based tourism? A case study of Jamaica. Subject area – This case study can be used in the following subject areas: tourism management; tourism policy; tourism planning and development; destination marketing and management; hospitality and tourism management; special event planning and management; and attraction management. Study level/applicability – This case study is useful to both undergraduate and graduate students specializing in hospitality and tourism management. Case overview – This case study explored the nature of two forms of tourism development; resort-based and resource-based, and aimed to determine which is the more viable and sustainable option for the future of tourism in Jamaica, an island destination in the Caribbean which depends highly on the tourism industry. The literature established that both forms of tourism are challenged by several and varying factors and so their synergistic integration appears to be the most functional option for sustainable tourism development in Jamaica along with the involvement of the relevant stakeholders. Expected learning outcomes – The students should be able to: Distinguish between resort-based tourism and resource-based tourism by identifying the elements and attributes that make them different. ▪Explain the usefulness and drawbacks of both types of tourism model. ▪Discuss the nature of culture and heritage tourism and eco-tourism. ▪Analyze Jamaica's tourism model from the nineteenth to the twenty-firstst century by assessing the changes and developments. ▪Discuss the role of government in facilitating the development of a “wholisitic tourism model” that will facilitate the synergy of resort-based tourism and resource-based tourism. ▪Assess the role of the private sector in encouraging and facilitating resource-based tourism. Supplementary materials – Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Social implications – This case study conceptually and empirically analyzed the tourism model in Jamaica to ascertain whether or not the future of Jamaica's tourism should remain dependent on resort-based tourism or should it opt for resource-based tourism as a more viable and sustainable option. The discussion however, indicates that resort-based tourism can synergize with resource-based tourism to achieve sustainable development along with the involvement of all the relevant stakeholders including the government, hotel operators and the residents. The case synopsis likewise presented a concise summary of the literature reviewed regarding the concepts of resort-based tourism and resource-based tourism; and the case of Jamaica's tourism.The learning outcomes are intended to guide the teaching- learning process and stimulate students' understanding of the concepts of resort-based tourism and resource-based tourism and their specific implications in terms of tourism development in Jamaica. This knowledge can also be generalized to other destinations with similar historical background and tourism resources. The applied questions will guide the discussions and provide additional resources for assessment purposes. They will also help the students to critically assess the dynamics of tourism development.The case synopsis is consistent with the learning outcomes, corresponding applied questions and course recommendations. A total of two to three-hours teaching session can be used to discuss the constructs, analyze the case in point and answer the applied questions.

scholarly journals PENGUATAN PERAN TOUR GUIDE DALAM MEMASARKAN OBJEK WISATA DI KECAMATAN SILIAN RAYA DI KABUPATEN MINAHASA TENGGARA

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Margaretha Nova Warokka ◽  
Radjab Djamali
Keyword(s):  
Marketing Strategy ◽  
Tour Guide ◽  
Descriptive Research ◽  
The Third ◽  
South West ◽  
Community Economy ◽  
Qualitative Descriptive ◽  
Hospitality And Tourism ◽  
To Come

The purpose of this research is to empowered the community, in this case Tour Guide in introducing tourism object in South West Minahasa Regency, especially Silian Raya District and to empowered them through their skill as a Marketing Agent in increasing tourists to come to this area, and the third, is to boost the community economy by participating in community businesses in tourism field, which are cooperated with BUNDES. This is due to no marketing strategy that suit to sell the tourism objects by the businessmen in Kecamatan Silian Raya Kabupaten Minahasa Tenggara. The previous marketing strategy through promotion that was implemented not well planned, takes some efforts and steps to synchronize, so the visitationsof tourist will increase.The method of this research used here is descriptive qualitative. Descriptive research is used to get the descriptions of role of Tour guide in increasing the tourist in Kecamatan Silian Raya, while to collect the data in this research are as follow, firstly, through interview to the businessmen, secondly, through observations, that is to observe directly about the existence of tourist in this district, thirdly through documentation which record all of the activity & the tourism objects.The outcome of this research is to put on an acreditate journal such as Hospitality and Tourism journal

Marketing robot services in hospitality and tourism: the role of anthropomorphism

2019 ◽  
Vol 36 (7) ◽  
pp. 784-795 ◽  
Author(s):  
Jamie Murphy ◽  
Ulrike Gretzel ◽  
Juho Pesonen
Keyword(s):  
Hospitality And Tourism

Authorship trends and collaboration patterns in hospitality and tourism research

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Antonio-Rafael Ramos-Rodriguez ◽  
María Paula Lechuga Sancho ◽  
Salustiano Martínez-Fierro
Keyword(s):  
Research Funding ◽  
Design Methodology ◽  
Relevant Information ◽  
Content Type ◽  
Collaborative Practices ◽  
The Past ◽  
Hospitality And Tourism ◽  
Practical Implications ◽  
Number Of Authors

Purpose Analyze patterns of co-authorship in hospitality and tourism (H&T) research using bibliometric methods. The purpose of this paper is to answer three questions related to collaborative practices, the number of authors, the order of signatures and the role of the corresponding author. Design/methodology/approach The methodology is based on the bibliometric techniques of authorship analyzes published in leading H&T journals. Evaluative techniques provide longitudinal evidence of the evolution of some indicators of authors’ collaboration: the percentage of alphabetized authorships; the percentage of articles were the most relevant author signs in the first, middle or last position; and the position of the corresponding author in the by-line. Findings First, the collaborative nature of H&T research is confirmed; almost 80% of articles in the sample are co-authored. Second, over the past 30 years, the alphabetized signature model has been in decline in this field. Today, about 20% of articles indexed in JCR journals are signed alphabetically. Third, the first author’s placement is less consistent than that of the corresponding author. Practical implications This work provides relevant information on researchers’ authorship habits that may help evaluators assign credit and accountability and avoid malpractice in the authorial assignment. Originality/value This study explores the habits of researchers who collaborate to improve their productivity, impact and reputation. This is often linked to facilitating access to research funding and obtaining recognition from incentive systems. Yet, no research specifically examines trends in signature order or the corresponding author’s role in the H&T field.

TOURISM EDUCATION AND TRAINING IN GREECE: A CRITICAL ASSESS OF THE ROLE OF GOVERNMENT AND THE PRIVATE SECTOR IN THE PROVISION OF EDUCATION AND TRAINING FOR HOSPITALITY AND/OR TOURISM

2005 ◽  
Vol 11 (2) ◽  
pp. 121-134
Author(s):  
loannis Valachis
Keyword(s):  
Private Sector ◽  
Work Experience ◽  
Management Education ◽  
Education And Training ◽  
Role Of Government ◽  
Tourism Management ◽  
Hospitality And Tourism Management ◽  
Hospitality And Tourism ◽  
And Training

In the present paper the provision of hospitality and tourism management education and training in Greece is assessed. There is an extended record o f the educational establishments that provides hospitality management courses and their evaluation as well. The aspect o f the supervised work experience, the provision of foreign languages courses and the distance learning programs are also examined and mentioned. The Greek educational system and the role of the public and private sector are evaluated additionally. Furthermore, there is made an appraisal of the future trends that potentially will influence the hospitality and tourism management education and training in Greece.

Developing and publishing interdisciplinary research: Creating dialogue, taking risks

2020 ◽  
Vol 10 (2) ◽  
pp. 217-230 ◽  
Author(s):  
Peter Lugosi
Keyword(s):  
Knowledge Creation ◽  
Interdisciplinary Research ◽  
Contact Zones ◽  
Challenges And Opportunities ◽  
Hospitality And Tourism

Abstract This article discusses the practicalities of developing interdisciplinary research, identifying associated risks, challenges and opportunities. It reflects on the role of common concepts and contexts for creating intellectual contact zones between disciplinary specialists and colleagues working in applied areas of hospitality and tourism. The article goes on to identify and evaluate different knowledge creation and publication strategies for interdisciplinary research, distinguishing between four types: provocative importation, conservative refinement, provocative exportation and radical pathmaking.

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