Tour de France: A Taxpayer Bargain Among Mega Sporting Events?

2013 ◽  
Author(s):  
Judith Grant Long
Keyword(s):  
Sporting Events ◽  
Tour De France

From Macro to Mega

2016 ◽  
Vol 5 (1) ◽  
pp. 69-94 ◽  
Author(s):  
Bernat López ◽  
Helle Kettner-Høeberg
Keyword(s):  
Sporting Events ◽  
Online Activity ◽  
Sporting Event ◽  
Semistructured Interviews ◽  
Tour De France ◽  
Level Scale ◽  
Set Up ◽  
Mega Event ◽  
Sport Organisation

The Vuelta a España is one of the three cycling Grand Tours, a long-established (first staged in 1935) and global sports mega event. Nonetheless, in the mid-noughties, it went through a financial and identity crisis, which culminated with the French company, Amaury Sport Organisation (ASO), the organizer of the Tour de France, taking over the Spanish race in 2008. This research, an in-depth case study based on semistructured interviews and analysis of all the relevant corporate documentation and online activity, aims at shedding light on how the new ASO management has refloated the race through a reinforcement of its globalization and mediatization, on the lines of the managerial policies already in place for the Tour de France since the early 80s. This article also proposes a small theoretical refinement of the “mega sporting event” concept, moving from a binary, yes–not typology, to a four-level scale including micro (local), meso (provincial/subnational), macro (national or regional), and mega (global) sporting events. In this sense, this article concludes that the communication strategies set up by the new ASO management have pushed the Vuelta beyond the macro and towards the mega level.

Made in France

2019 ◽  
pp. 203-260
Author(s):  
Cathal Kilcline
Keyword(s):  
Working Class ◽  
Information Age ◽  
Sporting Events ◽  
Football Club ◽  
Tour De France ◽  
Selection Of ◽  
Made In

This chapter considers a selection of the key touchstones for nostalgic reminiscence in French sport, including the Tour de France cycle race and Saint-Étienne football club, and analyses what these reveal in regards to public memories of, and hopes for, sport and society generally. In this analysis, the ‘legends’ and ‘epics’ of France’s sporting past are frequently set against a backdrop of a utopian era of industrial triumph and working-class solidarity, distinct from the globalized information age of today. Nostalgia for this era, and its associated champions, values and aesthetics are increasingly being mobilised to promote sporting events and sell sportswear today.

Televised Sporting Events

2020 ◽  
pp. 15-29
Author(s):  
Joaquín Marín-Montín
Keyword(s):  
Sporting Events ◽  
Distinctive Features ◽  
Second Screen ◽  
Tour De France ◽  
Viewing Experience ◽  
The Way

The second screen has become a new resource for accessing information in addition to what you can see on television. This allows for an enhanced viewing experience through the generation of new services, apps, and changes in the production of content. Sporting events, especially large ones that are broadcast live, have especially developed this innovation. This chapter examines the distinctive features that the second screen contributes to televised sporting events, considering the type of production as well as the effects that are generated in the reception of the content and the alteration to the way the treatment the audiovisual content may receive. To achieve this, real cases from the Spanish context are studied, such as two major cycling events: La Vuelta 2017 (rtve.es) and the Tour de France 2019 (rtve.es and Eurosport Player App).

The Tour de France: corporate sponsorships and doping accusations

2015 ◽  
Vol 36 (2) ◽  
pp. 41-48 ◽  
Author(s):  
Jens Blumrodt ◽  
Philip J. Kitchen
Keyword(s):  
Best Practices ◽  
Best Practice ◽  
Sporting Events ◽  
Content Type ◽  
Sporting Event ◽  
Brand Reputation ◽  
Tour De France ◽  
Practical Implications ◽  
Brand Heritage

Purpose – The purpose of this paper is show how sponsors in a major sponsored event may react when facing a potential doping affair. The Tour de France cycling competition is a premier global sporting event – broadcast worldwide – and thus attracts very significant sponsorship. Cycling teams are named after their team sponsors. Recent global news has, however, shown that there are doping scandals involved in this event which impact both teams and team sponsors. When a doping scandal occurs in a team, the sponsors have to react rapidly and expeditiously to protect their brand reputation. Design/methodology/approach – To ascertain potential reactions, team sponsors are interviewed in depth and their reactions to a doping affair assessed. The sponsors represent different brands and their commitment as team sponsors also varies. Findings – Research shows that sponsors react similarly when a doping scandal occurs in their team and adopt similar communication strategies in that situation. While best practice is apparent, doping policies put into place by sponsors nevertheless differ. These practices are more than just preventative in nature, i.e. they anticipate and try to prevent doping affairs. Practical implications – The teams and sponsors are engaged in a long-term relationship to build brand heritage. Undoubtedly, doping is taken very seriously, as consequences can be severe. In this sense, the sport, the teams and the sponsors share the same vision and objectives. Originality/value – Team sponsors reactions while facing a potential doping affair have not yet been assessed. Best practices become visible which might serve as guidelines in other global sporting events, also generating significant sponsorships.

scholarly journals The Tour de France: An Updated Physiological Review

2012 ◽  
Vol 7 (3) ◽  
pp. 200-209 ◽  
Author(s):  
Alfredo Santalla ◽  
Conrad P. Earnest ◽  
José A. Marroyo ◽  
Alejandro Lucia
Keyword(s):  
Heart Rate ◽  
Sporting Events ◽  
Heart Rate Monitors ◽  
Physiological Profile ◽  
The World ◽  
Tour De France ◽  
Physiological Demands ◽  
Over Time

From its initial inception in 1903 as a race premised on a publicity stunt to sell newspapers, the Tour de France had grown and evolved over time to become one of the most difficult and heralded sporting events in the world. Though sporting science and the Tour paralleled each other, it was not until the midlate 1980s, and especially the midlate 1990s (with the use of heart-rate monitors) that the 2 began to unify and grow together. The purpose of this brief review is to summarize what is currently known of the physiological demands of the Tour de France, as well as of the main physiological profile of Tour de France competitors.

Wir haben die Tour de France gewonnen!

1999 ◽  
Vol 30 (4) ◽  
pp. 259-261 ◽  
Author(s):  
Marc-André Reinhard ◽  
Ralf Jinschek ◽  
Michael Diehl
Keyword(s):  
Tour De France

Zusammenfassung: In zwei Experimenten wurde überprüft, ob eine erhöhte relative Verfügbarkeit des Erfolges von Jan Ullrich bei der Tour de France 1997 bei Deutschen zu einer stärkeren Identifikation mit ihrer Nation führt. In Experiment 1 wurde die relative Verfügbarkeit des Erfolges von Jan Ullrich direkt mit Hilfe eines Fragebogens manipuliert, in Experiment 2 indirekt, und zwar durch die erhöhte Verfügbarkeit des gelben Trikots, dem Symbol seines Erfolgs. In beiden Experimenten zeigte sich, daß Personen, bei denen der Erfolg im Vergleich zu einer Kontrollgruppe verfügbarer gemacht wurde, eine höhere Identifikation mit der Nation berichteten.

History of Tour de France from the Geographical Point of View

2013 ◽  
Vol 22 (3-4) ◽  
pp. 255-277 ◽  
Author(s):  
Vladimír Bačík ◽  
Michal Klobučník
Keyword(s):  
Point Of View ◽  
The Past ◽  
Advanced Technologies ◽  
The World ◽  
Spatial Dimensions ◽  
Tour De France ◽  
Wide Circle ◽  
History Of ◽  
Expert Community ◽  
Geographical Point

Abstract The Tour de France, a three week bicycle race has a unique place in the world of sports. The 100th edition of the event took place in 2013. In the past of 110 years of its history, people noticed unique stories and duels in particular periods, celebrities that became legends that the world of sports will never forget. Also many places where the races unfolded made history in the Tour de France. In this article we tried to point out the spatial context of this event using advanced technologies for distribution of historical facts over the Internet. The Introduction briefly displays the attendance of a particular stage based on a regional point of view. The main topic deals with selected historical aspects of difficult ascents which every year decide the winner of Tour de France, and also attract fans from all over the world. In the final stage of the research, the distribution of results on the website available to a wide circle of fans of this sports event played a very significant part (www.tdfrance.eu). Using advanced methods and procedures we have tried to capture the historical and spatial dimensions of Tour de France in its general form and thus offering a new view of this unique sports event not only to the expert community, but for the general public as well.

Sign in / Sign up

Export Citation Format

Share Document