International sport management

2021 ◽  
pp. 262-263
Author(s):  
Samantha Roberts
Keyword(s):  
Sport Management ◽  
International Sport

Identifying the Role of Digital Technologies in Sport Spectators Customer Experiences through Qualitative Approach

2021 ◽  
Vol 8 (2) ◽  
pp. 141-160
Author(s):  
Ekaterina Glebova ◽  
Michel Desbordes
Keyword(s):  
Literature Review ◽  
Sport Management ◽  
New Technologies ◽  
Digital Technologies ◽  
Primary Data ◽  
Technological Transformation ◽  
Consumption Culture ◽  
International Sport ◽  
The Impact

The massive uptake of digital technologies has changed the way how fans and the sports service field communicate and interact. In the current paper, we would like to emphasize the role of technology holistically in sport spectators customer experiences (SSCX) as a "game-changer" marketing in sports and the digitalization of SSCX. In this paper, we aim to explore and qualitatively describe by interviewees verbatim how new technologies impact SSCX. It draws on the literature review, combined with the primary data collected on unstructured interviews with international sport management and technology experts (N=10). It brings sports marketing insights followed by examples from industry professionals. Iterative analysis of data combined with literature review let us achieve to outline the crucial points and trends of technological transformations in sports spectacle. We offer an updated perspective on the SSCX through the prism of the impact of digital technologies and reshaping sports consumption culture. To this end, we develop a conceptual model that captures the nature of modern SSCX influenced by digital technologies. Keywords: technological transformation, sports spectacle, customer experience, co-creation, connectivity

Enhancing Sport Management Education with International Dimensions Including Language and Cultural Training

1997 ◽  
Vol 11 (1) ◽  
pp. 97-110 ◽  
Author(s):  
Lisa Pike Masteralexis ◽  
Mark A. McDonald
Keyword(s):  
Sport Management ◽  
Educational Background ◽  
Global Scale ◽  
Global Market ◽  
Global Perspective ◽  
Business Economics ◽  
Cultural Training ◽  
Potential Barriers ◽  
International Sport ◽  
Economics And Politics

This article presents the results of a pilot study that found significant differences between U.S. and non-U.S. based international sport managers with regard to the educational background, language, and cultural training deemed essential for success in the global sports market. Educational and executive training programs in sport management should recognize sport's movement into a global market and consider providing students in their programs with the competency to compete for positions in sport on a global scale. To do so, sport management programs should offer a global perspective, which encompasses education for recognizing and avoiding potential barriers to effectively conducting sport business in societies where differences exist in language, culture, business, economics, and politics.

The future of sports management: A social responsibility, philanthropy and entrepreneurship perspective

2010 ◽  
Vol 16 (4) ◽  
pp. 488-494 ◽  
Author(s):  
Vanessa Ratten
Keyword(s):  
Social Responsibility ◽  
Sport Management ◽  
Business Management ◽  
Business Leaders ◽  
Public Image ◽  
Sports Management ◽  
Socially Responsible ◽  
Future Directions ◽  
The Future ◽  
International Sport

AbstractSport management as an area of business management has gained ascendancy in the past decade with more people becoming interested in how sport incorporates social benefits in a society. Sport integrates social initiatives by enhancing an organization's competitiveness by improving its public image. Social responsibility and philanthropy in sport has become a mainstream business issue and the entrepreneurial ways that sport-related organizations do this is becoming more important. This paper interviews a well-known international sport academic and practitioner on the future directions sport management will take. As social responsibility, philanthropy and entrepreneurship in the sport sector are becoming more integrated, it is important to consider how sport management will change in the future. This paper focuses on sport management as an inspiring field of business management that has an accessible audience towards social responsibility. Sport management also offers a rationale for promoting social responsibility and philanthropy to organizations and business leaders that have an opportunity to model socially responsible practices in the sport context.

The future of sports management: A social responsibility, philanthropy and entrepreneurship perspective

2010 ◽  
Vol 16 (4) ◽  
pp. 488-494 ◽  
Author(s):  
Vanessa Ratten
Keyword(s):  
Social Responsibility ◽  
Sport Management ◽  
Business Management ◽  
Business Leaders ◽  
Public Image ◽  
Sports Management ◽  
Socially Responsible ◽  
Future Directions ◽  
The Future ◽  
International Sport

AbstractSport management as an area of business management has gained ascendancy in the past decade with more people becoming interested in how sport incorporates social benefits in a society. Sport integrates social initiatives by enhancing an organization's competitiveness by improving its public image. Social responsibility and philanthropy in sport has become a mainstream business issue and the entrepreneurial ways that sport-related organizations do this is becoming more important. This paper interviews a well-known international sport academic and practitioner on the future directions sport management will take. As social responsibility, philanthropy and entrepreneurship in the sport sector are becoming more integrated, it is important to consider how sport management will change in the future. This paper focuses on sport management as an inspiring field of business management that has an accessible audience towards social responsibility. Sport management also offers a rationale for promoting social responsibility and philanthropy to organizations and business leaders that have an opportunity to model socially responsible practices in the sport context.

Internationalization of the Sport Management Labor Market and Curriculum Perspectives: Insights From Germany, Norway, and Spain

2020 ◽  
Vol 14 (2) ◽  
pp. 129-141
Author(s):  
Olivia Wohlfart ◽  
Sandy Adam ◽  
Jorge García-Unanue ◽  
Gregor Hovemann ◽  
Berit Skirstad ◽  
...  
Keyword(s):  
Labor Market ◽  
Sport Management ◽  
Sport Organizations ◽  
Event Management ◽  
Global Trends ◽  
Curriculum Changes ◽  
Generic Competencies ◽  
Intercultural Skills ◽  
International Sport ◽  
Language Competencies

This study applies “Europeanness” to the analysis of internationalization in the sport management labor market and which changes this trend necessitates for sport management curricula. The authors employed an analysis of 30 semistructured interviews with key informants from Germany, Norway, and Spain. The results reveal various effects of internationalization on the sport sector and highlight the richness and diversity in the three countries. Sport management graduates need to possess a diverse set of competencies for successfully starting their careers. In addition to subject-specific knowledge, generic competencies such as the ability to work in a team, being able to communicate in diverse languages, and having intercultural skills are important. The article discusses knowledge of international sport organizations, their governance, global trends, and intercultural and language competencies, as well as international sport event management as identified themes and proposes specific curriculum changes to promote educational outcomes of sport management programs.

Issues and new ideas in international sport management

2021 ◽  
pp. 1-15
Author(s):  
James J. Zhang ◽  
John Breedlove ◽  
Andrew Kim ◽  
Hannah H. Bo ◽  
Devin J. F. Anderson ◽  
...  
Keyword(s):  
Sport Management ◽  
New Ideas ◽  
International Sport

“What's next? Calling beer-drinking a sport?!”: virtual resistance to considering eSport as sport

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anne Tjønndal
Keyword(s):  
Content Analysis ◽  
Sport Management ◽  
Qualitative Content Analysis ◽  
Small Sample Size ◽  
Small Sample ◽  
Content Type ◽  
Sport Fans ◽  
Sport Video ◽  
Online Spaces ◽  
International Sport

PurposeThe purpose of this paper is to study virtual resistance towards the introduction of Norway's first professional eSport league in the category of sport video games (SVGs), Eserien – the professional FIFA league and its inclusion in the Norwegian Football Federation.Design/methodology/approachA qualitative content analysis of texts published from the first season of Eserien was launched (December 2018) and during the first season of Eserien (April 2019 to December 2019) in Norwegian online spaces. Based on this approach, a total of 23 texts were subjected to a qualitative content analysis. The theoretical framework for the analysis of the material is Guttmann's (1978/2004) characteristics of modern sport and processes of sportification, as well as conceptualizations of the sport-health ideology in national and international sport policies today.FindingsThe arguments made against the inclusion of the professional FIFA league Eserien as part of the Norwegian Football Federation revolves around three main themes: (1) eSport as something unhealthy and inactive, (2) issues of cheating and match fixing in professional eSports and (3) threats professionalized eSport poses for traditional football clubs and players in terms of securing sponsorship and gaining media attention.Research limitations/implicationsA limitation is the small sample size consisting of data from the first season of the first professional FIFA league organized by a Norwegian governing sport body. More research is needed to support the results found here, and readers should be careful to transfer the findings from this study to other sporting contexts.Originality/valueThis study is an empirical exploration of resistance towards eSport expressed by traditional sport fans. These insights expand on existing sport management research on spectators, commercialization and professionalization of eSport.

Sponsorship Sales in Minor Sport: The Case of the 2013 International Triathlon Union World Duathlon Championships

2014 ◽  
Vol 3 (1) ◽  
pp. 93-104
Author(s):  
Norm O’Reilly ◽  
Alana Gattinger ◽  
Elisa Beselt
Keyword(s):  
Undergraduate Students ◽  
Sport Management ◽  
Sport Organizations ◽  
Event Management ◽  
Event Staff ◽  
Marketing Information ◽  
Sport Events ◽  
The Right ◽  
International Sport ◽  
The City

This case focuses on the sponsorship sales aspect of the 2013 International Triathlon Union World Duathlon Championships in Ottawa, Ontario, Canada. The case outlines the process of acquiring the right to host the event and creating/implementing a sponsorship sales strategy for the event. The case provides background on the sport of duathlon and the city of Ottawa’s capacity to host an international sport event of this level. This case recognizes that securing sponsorship is a major challenge that many small sport organizations and sport events face. Strategies are presented to show how these sport organizations can actively promote their offerings to overcome this challenge. Intended for graduate and undergraduate students in sport management, event management, and marketing, information for this case was obtained from interviews with event staff, secondary research, and documentation provided by the event organizing committee. It will be necessary for students to use critical thinking to provide feedback to the organizing committee about how they can target and acquire sponsors for the 2013 International Triathlon Union World Duathlon Championships.

International Sport Management

2012 ◽  
Vol 17 (4) ◽  
pp. 364-366
Author(s):  
Mahfoud Amara
Keyword(s):  
Sport Management ◽  
International Sport
Sign in / Sign up

Export Citation Format

Share Document