scholarly journals COMPONENTS OF MARKETING INFORMATION AND COMMUNICATION TECHNOLOGIES

2020 ◽  
Vol 6 (2) ◽  
pp. 59-66
Author(s):  
Marianna Konopliannykova ◽  
2018 ◽  
Vol 44 ◽  
pp. 00049
Author(s):  
Alex Krasnov ◽  
Valentin Nikonorov ◽  
Marina Yanenko

Marketing innovations in the digital economy are considered as the most important factor for the further digital economy growth. The main trends for development of the information and communication technologies market are studied. The basic types of innovations are analyzed. An algorithm for generation of competitive innovative marketing strategies is proposed. A business strategy that takes into account the digital technologies development is supplemented by a number of innovative components. The main lines for generation of a digital platform for marketing activities transformation with subsequent disclosure of the content of each line are indicated. The digital platform design for the marketing activities transformation is developed. There are three cornerstones of this platform are arrangement of interaction with consumers in the digital environment; improvement of digital methods for processing marketing information; automation of planning and implementation of marketing activities. The marketing complex specifics in the digital economy are specified and supplemented.


Author(s):  
Rahmi Sartika Fitri ◽  
Kasman Rukun ◽  
Nurindah Dwiyani

The development of information and communication technologies now provides new opportunities for businesses to increase revenue and expand the marketing area. Example is the use of e-commerce. The implementation of e-commerce is one good way to deal with the existing trade competition. So the marketing information system design is a solution for Mujahidah Computer to overcome marketing problems. The system design is described in three stages diagram of Unified Modeling Language (UML). These stages are context diagram, use case diagrams, and activity diagrams. This system uses PHP programming language with Codeigniter framework and MySQL as the database. This information system will be facilitated with online sales to expand the marketing targets and provides information about the Mujahidah Computer a means of promotion. This system will also provide the comment form so that users can provide a response to the system.Keywords: Information System, E-commerce, Codeigniter


2018 ◽  
Vol 1 (2) ◽  
pp. 156-165 ◽  
Author(s):  
Linda Linda ◽  
Ida Ri'aeni

Abstract   The objective of this research is to find out the use of Whatsapp Messenger as a mobile media to learn writing in EFL classes.Several researchers have attempted to prove applicability of mobile learning as modern ways of teaching and learning (Naismith, 2004:115). Moreover, applying portable technologies have been demanded by most of the modern learners who oftentimes are forced to study anywhere, and anytime, for example, at work, in the bus or at weekends (Evans, 2008:115).The research was motivated by the students’ difficulties in writing. The sample of this research was three classes of first grade students of English Department of Unswagati. The instrument of this research was questionnaire sheet. Data from questionnaire sheet was analyzed based on the frequency students’ answers and then was calculated and interpreted into percentages. The result shows WhatsApp Messenger attracts the students interest and also the students have positive responses towards the using ofWhatsAppMessenger. In applying WhatsApp group, the writer concluded that, learning using WhatsApp group has effective to develop their creativity in writing skill. On the other hand, the result from the questionnaire sheet indicated that almost of students is active in learning to writing recount text. Students can learn out of the classroom. Beside WhatsApp can be used privately, it can be used for students’ education. The students can use their gadget positively for their ability in learning English. The students can improve their knowledge in learning ICTs (Information and Communication Technologies). Keyword: WhatsApp Messenger,EFL writing, Instructional Media, ICTs (Information and Communication Technologies).


Author(s):  
Tomas Brusell

When modern technology permeates every corner of life, there are ignited more and more hopes among the disabled to be compensated for the loss of mobility and participation in normal life, and with Information and Communication Technologies (ICT), Exoskeleton Technologies and truly hands free technologies (HMI), it's possible for the disabled to be included in the social and pedagogic spheres, especially via computers and smartphones with social media apps and digital instruments for Augmented Reality (AR) .In this paper a nouvel HMI technology is presented with relevance for the inclusion of disabled in every day life with specific focus on the future development of "smart cities" and "smart homes".


2017 ◽  
Vol 23 (1) ◽  
pp. 3-8
Author(s):  
R. P. BAIN ◽  
D. P. RAI ◽  
SIDDARTH NAYAK

If we want to convert our rural population into knowledge driven, progressive, self sufficient, self reliant, sustainable society, the role of Information and Communication Technologies (ICT’s) cannot be ignored. Timely availability information is considered as most important factor in Indian agriculture. At present ICT is the technology of this millennium. Transferring the developed technology to all end users is time-consuming and tiresome task and is often not completed due to paucity of resources and lack of manpower. In India, agriculture and rural development has gained significantly from ICT due to its widespread extension and adoption. In this era of internet, ICT is committed to provide real, timely accurate authentic information to the farmers and rural peoples.


2017 ◽  
Vol 3 (3) ◽  
pp. 9-29
Author(s):  
Juan Llamas-Rodriguez

Borders and bodies are increasingly regulated by data-capturing mechanisms spread across the world through information and communication technologies. This article traces the features and implications of such a border-body datalogical entanglement through the figure of the drug mule. It analyzes government documents and recorded case studies to argue that this figure emerges from an assemblage of cultural narratives, legal structures, human labor, technical practices, and biological processes. The datalogical drug mule is already implicated in a struggle over what, and how, data is meaningful and actionable. Investigating this figure allows us to begin disentangling the data-driven mechanisms that constitute modern borders and bodies while at the same time accounting for analog continuities in contemporary practices of border security.


Author(s):  
Hristo Terziev

Internet of Things is a new world for connecting object space in the real world with virtual space in a computer environment. To build IoT as an effective service platform, end users need to trust the system. With the growing quantity of information and communication technologies, the need to ensure information security and improve data security is increasing. One of the potential solutions for this are steganographic methods. Steganography based on the least significant bit (LSB) is a popular and widely used method in the spatial domain.


MedienJournal ◽  
2017 ◽  
Vol 26 (3) ◽  
pp. 14-32 ◽  
Author(s):  
Ursula Maier-Rabler

This paper aims to make a contribution toward an improvement of European e-policy practice. lt is inspired by the conviction that successfuJ e-policy strategies can lead to ba­lanced chances for all members in certain societies to aquire the absolutely indispensable capabilities for decision-making in the context of Information and Communication Technologies (ICTs). Following the path of the development of e-policy papers it has to be stated that many goals have not yet been achieved. The techno-deterministic concepts 'access' and 'usage' seem not to reach far enough to get people really involved andin­formed. Many more aspects have tobe considered in order to create a clirnate for inno­vation where different choices made by different individuals according to their different social, economic or cuJtural backgrounds do not lead automatically to the well known either or not, connected or not-connected, haves or have-nots, but to a variety of pat­terns of involvement. In this paper, we argue for different e-policy strategies according to cultural aspects in certain societies. And hereby we will focus on the cultural aspects of information itself, on the notion of information in different information cultures. lt also seems important to mention at this stage that we believe that getting all members of society involved in the ICT-innovation process in order to provide the basis for in­formed decisions by each individual member is the most important task of e-policy.


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