scholarly journals Exploring Sheila Keegan’s World of Commercial Qualitative Research

Author(s):  
Ronald Chenail

The world of commercial qualitative research reflects an emergent and exciting area of contemporary qualitative research which might not be all that familiar to academic qualitative researchers. Traditionally mentored in an oral and experiential fashion, the next generation of market qualitative researchers are benefiting from new books such as Sheila Keegan’s Qualitative Research: Good Decision Making through Understanding People, Cultures and Markets to learn how to address their clients’ needs for gaining insights into their customers’ perspectives. Academic-oriented qualitative researchers can also benefit from Keegan’s insights into this similar but different realm of qualitative inquiry.

2020 ◽  
Vol 29 (2) ◽  
pp. 134-142
Author(s):  
Anggita Rachmanantya ◽  
Sari Wahyuni ◽  
Andi Nurrohman ◽  
Anansya Ralia ◽  
Aniek Martono

Leaders are very important for organizations and businesses. The various characters of leaders can determine the success of an organization due to their role and responsibility for planning, organizing, and decision-making of organizational strategies to achieve their goals. One of the leaders whose characteristic is quite interesting and possibly become our role models is Larry Page, a co-founder of Google Inc. The researchers used qualitative research methods by descriptive research in explaining Larry Page style of leadership in leading Google Inc. Result of this study shows that Larry Page has a very open and equal way of leading, making him a democratic and transformational leader for an instance Larry believe in crazy ideas of their employees since he believes that insane ideas could change the world whereas not all the leaders can trust their subordinate. To hear the ideas, Larry always encourages his subordinate to speak up at every opportunity and instantly give them constructive feedback.


2019 ◽  
Vol 26 (8-9) ◽  
pp. 1122-1130 ◽  
Author(s):  
Ryan Evely Gildersleeve ◽  
Kelly W. Guyotte

Neither inside, nor outside. Between art and non-art. Visual artist, Marcel Duchamp’s readymade art installations of the early 20th century mapped a space of between-ness, of liminality, through previously drawn boundaries in the art world. In this article, we put forth readymade methodology as a liminal approach to (post)qualitative research. Drawing from Duchamp’s readymade art installations, we situate dominant methodological practices as collections of ready-made techniques and technologies for interpreting the world (research as instrumentation); such processes, we argue, are distinct from readymade inquiry (research as immanent and multiplicitous). Readymade methodology disorients knowings and illustrates lines of flight produced from inversions of taken-for-granted technical application of research methods. In this article, we think methodology differently, not limiting ourselves to the constraints/comforts of conventional qualitative methodology. Just as Duchamp interrogated the in-between of art and everyday life, readymade methodology flourishes in/with the potentiality of twisted liminal spaces in (post)qualitative inquiry.


Author(s):  
Alexandra Nowakowski

More than a book about conducting qualitative research, Johnny Saldaña in Thinking Qualitatively: Methods of Mind asks readers to think “highdeeply,” so they organize their thinking about how to live their best lives through the process of qualitative inquiry. To do so, Saldaña transforms the concept of person-centered qualitative inquiry into a concrete entity with structured exercises and practical examples. Saldaña contributions with this work all center on the process of conscious qualitative reflection as a tool for synthetic understanding of the world around us.


2018 ◽  
Vol 11 (3) ◽  
pp. 251-255 ◽  
Author(s):  
Kathryn Roulston ◽  
Kakali Bhattacharya

Teachers of qualitative research tasked with conveying the complexity and diversity of paradigmatic difference to novice researchers face challenges, including how to convey complexity without misrepresenting topics, facilitating respectful and ethical dialogue among students, and finding sufficient time within the curriculum to examine multiple paradigms. This special issue presents articles that consider how teachers of qualitative inquiry envision and enact the teaching of qualitative research from a Big Tent perspective. These authors’ explorations of ways to pursue work with/across/within/against differences in worldviews and practices assume that this knowledge is critical for the preparation of the next generation of qualitative researchers who will engage in complex topics of inquiry that contribute to policy development and building just and equitable societies, as well as making theoretical and methodological advances.


2021 ◽  
Vol 14 (3) ◽  
pp. 375-382
Author(s):  
Marisa de Andrade ◽  
Nini Fang ◽  
Fiona Murray ◽  
Edgar Rodríguez-Dorans ◽  
Rosie Stenhouse ◽  
...  

This is the second of two part-issues on qualitative inquiry as activism. The first focused upon activism and/in the academy (academic work, academic cultures, academic practices, etc.), and this second focuses upon activism in the processes of research itself and activism beyond the academy, in the world. Drawing upon Butler’s claim that we are always already, from the outset, ‘given over’ to the human, non-human and more-than-human other, we argue for qualitative research to do what it can to make the future different, better, more ethical.


2021 ◽  
pp. 194084472110126
Author(s):  
Jennifer R. Wolgemuth ◽  
Travis M. Marn ◽  
Tim Barko ◽  
Marcus B. Weaver-Hightower

How can (post-)qualitative inquiry do justice in uncertain times? Post-qualitative inquiry, in its embrace of radical uncertainty, held promise for ethical and political responsibility in an entangled, hardly knowable world. Lately, we (authors) are doubtful of that promise. For over a year, through in-person and Zoom conversations, before and during the global pandemic, punctuated by weekly protests of a resurging Black Lives Matter movement, we reckoned with our hopes, doubts, dreams, and disappointments of justice in qualitative and post-qualitative inquiry. We reconstituted our dialogue in this paper around the topics most pressing to us: coming to justice, being wary of idols and ideology, and deciding what matters in post-qualitative inquiry. We came to the uneasy conclusion that, with no one to blame yet everyone responsible, the veneer of justice is peeling away from post-qualitative inquiry; that post-qualitative inquiry has, largely against its will, become a stable, divisive, and totalizing methodology; and that post-qualitative inquiry’s radical uncertainty has created the enabling conditions of indifference, apathy, and triviality. We urge (post-)qualitative inquirers to keep talking about justice and to balance a desire for post-theory with the responsibility for praxis, action, and decision-making.


Author(s):  
Ronald Chenail

Qualitative researchers and those with qualitative inquiry skills are finding tremendous employment opportunities in the world of technology design and development. Because of their abilities to observe and understand the experiences of end users in human-computer interactions, these researchers are helping companies using Contextual Design to create the next generation of products with the users clearly in mind. In Human-Computer Interaction: Development Process, the new edited book by Andrew Sears and Julie Jacko, the authors describe an array of models and methods incorporating qualitative research concepts and procedures that are being used in technology today and can have great potential tomorrow for qualitative researchers working in fields and settings outside of business and technology.


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