THE ROLE OF MEDIA AND POP CULTURE IN PROMOTING ASIAN LANGUAGES

Author(s):  
Kseniia Borisenko
Keyword(s):  
1982 ◽  
Vol 3 ◽  
pp. 118-136 ◽  
Author(s):  
Rajeshwari Pandharipande

The goal of this paper is to compare and contrast some discourse features of English and Marathi. The paper is divided into four parts. The introductory sections review the main theoretical approaches for discourse analysis in general and discourse in South Asian languages in particular. Some of these insights are later used in this study. The first sections of part 2 point out the role of sociocultural differences in the discourse patterns of English and Marathi. The second section of part 2 focuses on the differences in the morphological and syntactic patterns which are used as discourse strategies in Marathi and English.


2018 ◽  
Vol 8 ◽  
pp. 69-95
Author(s):  
Paweł Czajkowski ◽  
Paulina Niedopytalska

The paradox of Grey. On normative/non-normative patterns of female sexualityFifty Shades of Grey — there was much attention devoted to the books, then films and still is. This situation is due to the alleged revolutionary role of this work in discovering and transformation of feminine sexuality. The purpose of this article is to explain how the phenomenon of Grey turned out to be a marketing phenomenon and a social paradox. The „revolutionary” role of these pop-culture products has been limited to abolishing the taboos of feminine sexuality. However, it does not cor­relate with the real sexual emancipation of women who seem to desire a man’s domination in the erotic realm.


2012 ◽  
Vol 165 (3) ◽  
pp. 171-185
Author(s):  
Elżbieta NIEROBA

The starting point for the discussion are the concepts of Pierre Nora and Alison Landsberg. According to P. Nora, the passing away of eyewitnesses to history transfers the obligation to store the traces of the past onto archiving institutions (including museums). A. Landsberg, in turn, reveals the process in which the mechanisms of memory shaping in the contemporary society become dependent on the state-of-the-art technologies and pop-culture products. Museums of the Holocaust are searching for an appropriate language to talk about the Holocaust in a situation where, like other museum institutions, they have to adjust to the new expectations of the audience, and tailor their space and ways of exhibition to the current cultural conditions and new means of learning. Empirical investigations have proven that nowadays receivers do not merely expect to approach the past intellectually, but also to cross the passive boundary of observation, and desire to have sensual experience of history. From this perspective, the Auschwitz-Birkenau Memorial and Museum as a physical trace of the past, in accordance with Aleida Assmann’s concept of “a memory of place”, provides the visitors with sensual and emotional experience. In its further part, the article presents strategies for using the products of popular culture for processing and describing historical events, the ways of organizing museum space which affects the emotions and the imagination of receivers and invites them to discover history for themselves. Also, it discusses the resulting concerns about the potential trivialization of the communicated message.


2012 ◽  
Vol 2 (1) ◽  
pp. 5-6
Author(s):  
Andrej BEKEŠ

With the present issue of ALA, we are starting the second year in its new incarnation. As the paper is striving to cover the Asian languages in their multiplicity and in the multiplicity of approaches, I am glad to say that this issue offers both, in line with Roman Jakobson’s famous paraphrase “Linguista sum, linguistici nihil a me alienum puto.”Among the six papers in this issue, two papers deal with Japanese, two with Iranian langages, and one each with the language of Ṛgveda and with Arabic. Also, approaches vary from historical phonetics/phonology (paper by John KUPCHIK on the role of rendaku in Eastern Old Japanese poetry) and historical syntax (Tamara DITRICH’s discussion of coordinative particles in Ṛgveda), to typological considerations spannig diachroinc and synchronic views (Yadgar KARIMI’s analysis of the evolution of ergative in Iranian languages). Syncronic approaches comprise pragmatics (Biook BEHNAM and Salam KHALILIAQDAM’s treatment of hedging devices in Kurdish and Robert Michael BIANCHI’s account of the new hybrid language of 3arabizi), and interdisciplinary interpretation of lexis in the light of crosscultural psychology (Márton SZEMEREY’s paper comparing Japanese and Hungarian linguistic resources for expression of emotions).


2021 ◽  
Vol 6 ◽  
pp. 111-129
Author(s):  
Christina Wurst

An unprecedented number of memes emerged in response to the 2020 U.S. presidential elections. This article offers a thematic analysis of a corpus of memes published on Twitter between November 3, 2020 and January 20 2021 in relation to the U.S. presidential election. By further employing a qualitative discourse analysis and close readings of selected examples, this article explores the stances and intertextual references expressed in the memetic discourse. I illustrate which events users engage with, how they frame them using the elements of American pop culture, and the different functions such memes served for different publics. Central events – such as Donald Trump’s press conference in a Four Seasons Total Landscaping parking lot, Joe Biden’s victory and rumors about the Russian president Putin resigning – were commented upon both with broad references to widely popular franchises such as Star Wars and with multi-layered intertextual references to iconography of meme culture such as the Hockey mascot Gritty. Memes exaggerated events for comedic purposes, providing relief after a long time of tension, as well as possibly trivializing and distorting public perception of events. While meme activity peaked on November 6th and 7th, a singular viral meme of Bernie Sanders emerged after Joe Biden’s inauguration, illustrating a different genre of meme as a response to a different political situation in which the political figure serves a wide variety of purposes in commenting upon popular culture. Such memes served to establish a sense of community, agency, and catharsis after the anxieties many Democratic voters experienced prior to the election. These findings present the growing role of popular and fan culture to political discourse on mainstream social media platforms and their varied and highly flexible expression.


2019 ◽  
Author(s):  
Dewi Hapsari

K-pop culture in Indonesia has mushroomed among teenagers and of course it makes teenagers want to be able to communicate more closely with their idols. The role of the fans was shown through several things one of which is by playing roleplayer on Twitter. The purpose of this study is that through roleplayers fans can represent their idols according to what they expect in their daily lives through social media twitter. This study uses a qualitative method by observing case studies that examine the virtual world of roleplayers, the results of this study are fans doing roleplaying activities to fulfill the fanaticism of the idol to fulfill his desire to represent themselves and create a new virtual identity in cyberspace. The result is unwittingly this rolepayer activity also changes the personality of the culprit in the real world created by his imagination because of playing roleplayer too often, but on the other hand this roleplayer game also brings a positive impact on the culprit. with this article it is hoped that roleplayer can be more careful in representing themselves as other people in cyberspace because it will affect their personalities in the real world.


Author(s):  
Hilary Chappell ◽  
Alain Peyraube

After defining auxiliary verbs as a grammatical category in Sinitic languages, this chapter sets out to analyze the notion of modality as expressed primarily by the Chinese modal verbs. Beginning with a brief sketch of their diachronic evolution, we proceed to treat this category in each of three major Sinitic languages, namely, Standard Mandarin, Hong Kong Cantonese, and Taiwanese Southern Min (Hokkien). It is shown that the main modal verbs possess different sets of polysemy in each of the three languages. Potential verb compounds are also considered, as well as clause-final modal particles coding speaker stance, both being characteristic of East and Southeast Asian languages in general. Although Sinitic languages do not mark mood inflectionally, an important discussion regarding this category is dedicated to sentence types and the role of negation, intimately connected with the expression of the irrealis, the interrogative and the imperative in Sinitic languages.


2020 ◽  
Vol 58 (3) ◽  
pp. 7-22
Author(s):  
Ana Batrićević ◽  

With their roots set deep in the tradition of many different cultures, carrying the mark of social stigma throughout the early ages of modern prison systems development, and finally, becoming fashion accessories inseparable from modern pop culture, tattoos obtain a rather specific meaning if made behind the prison walls. There are several reasons for that: their symbolism, the roles they have inside the prison community, their relation to criminal behaviour, their impact on offender’s re-socialization and re-offending as well as the health risks they cause. Having in mind the worldwide presence of this phenomenon and its local manifestations, the authors of this paper analyse its socio-genesis, taxonomy, functions and consequences as well as potential responses aimed at mitigating the negative impacts of prison tattoos on the life, health and reintegration of offenders.


2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Putu Ratih Kumala Dewi

K-Pop has become a global phenomenon embarked by the Korean government as part of its cultural diplomacy, with the help of other elements such as K-Pop Fans. The existence of K-Pop is inseparable from its loyal fan community called fandom. This research thus aims to explore the phenomenon of K-pop fandom around the world and the role it plays in the globalization of K-Pop. The objective of this research is to examine the role of K-Pop fandom as a non-state actor in South Korea’s public diplomacy and in supporting the dissemination of K-Pop as a global culture. This research applies qualitative descriptive method where primary data are obtained through interviews with members of K-Pop fandom in Bali. In addition, secondary data will also be obtained through studying past literatures. Furthermore, this research utilizes the concept of public diplomacy and soft power. In the end, this research found that, K-Pop fandom, plays its role as a referee while the public is the receivers. As a ‘referee’, not only they act as a consumer of K-Pop, but K-Pop fandom also serve as a distributor and producer. The finding of this study is beneficial to understand the significance of non-state actors in the dissemination of ‘pop’ culture as part of public diplomacy as seen in South Korea. 


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