scholarly journals ONLINE FOOD PURCHASING CONSUMER BEHAVIOUR IN NORTH MACEDONIA AMID COVID-19 PANDEMIC: AN EXTENDED TAM APPROACH

2021 ◽  
Author(s):  
Kalina Trenevska Blagoeva ◽  
◽  
Marina Mijoska ◽  
Marija Trpkova-Nestorovska ◽  
◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Food Delivery ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Food Purchasing ◽  
Actual Use ◽  
Acceptance Model

The current COVID-19 pandemic has changed the world on irreversible way towards digitalization. It has changed people’s attitude and behaviour towards online shopping, leading to global e-commerce unprecedented growth. The pandemic crisis accelerated an expansion of e-commerce worldwide, but impacted it in different ways. The progress varies between developed and developing countries, as well as between different industries. The biggest increase in online shopping is evident in food and daily use products category, especially during lockdowns. Despite the cross-country difference of e-commerce growth, the e-commerce in North Macedonia has increased at high rates as a result of COVID-19 with evident increase in online food purchasing. The goal of this study is to analyse which factors affect young consumer intention to buy food online during COVID-19. In order to get insights regarding the young consumer behaviour towards online food purchasing in the country, a survey was conducted among more than 150 young people during April and May 2021. This study examines the crucial factors encouraging young consumers to use online food delivery channels on the basis of the extended Technology Acceptance Model (TAM), including the following constructs: perceived ease of use, perceived usefulness, attitude towards using, actual use and website trust. The analysis revealed that perceived usefulness, perceived ease of use, and website trust are important drivers of attitude towards online food purchasing. Attitude towards online food purchasing has the highest positive and statistically significant impact on the Intention towards online food purchase. This research provide relevant theoretical and practical implications by confirming that the above factors are critical in attitude towards online food purchasing in a developing country context.

scholarly journals Technology Acceptance as a Determinant of Online Grocery Shopping Adoption

2018 ◽  
Vol 66 (3) ◽  
pp. 737-746 ◽  
Author(s):  
Radka Bauerová ◽  
Martin Klepek
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Path Model ◽  
Grocery Shopping ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Online grocery shopping plays an important role in the current online market as the most evolving online shopping category. Despite that, consumers adopt this way of shopping quite differently across European countries. To explain such a difference, the Technology acceptance model (TAM) can be used for better understanding consumer behaviour toward habitual online shopping. This paper goes beyond and applies TAM in online grocery area based on the assumption that customers view online grocery shopping as an interaction with system respectively web page interface. The aim of the paper is to explain consumer behaviour in the domain of online grocery shopping. Structural equation modelling was chosen to determine factors influencing online grocery shopping and moreover, to find positive relationships between them. The online quantitative questionnaire was given to 480 respondents. Analysis showed a positive relationship between Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Behavioural Intention (BI). The final scheme has characteristics of simple path model with a sequence of latent constructs where PEOU has a positive effect on PU and PU consequently effects BI. Perceived Usefulness of online grocery shopping have a direct effect on Intention to buy, therefore plays a crucial role in awakening the interest in buying food online.

scholarly journals PENERAPAN TECHNOLOGY ACCEPTANCE MODEL PADA KUALITAS USER EXPERIENCE APLIKASI MULTIMEDIA COMPANY PROFILE BPJS KESEHATAN WONOSOBO

Device ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 9-14
Author(s):  
Saifu Rohman
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Experience ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Actual Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use ◽  
User Friendly

Company Profile sebuah perusahaan merupakan sebuah media yang memiliki peran yang sangat penting dalam menunjukkan eksistensinya di dalam berbagai bidang dunia bisnis. Perkembangan dunia teknologi informasi menuntut untuk selalu memberikan sesuatu yang lebih nyaman dan mengedepankan user experience. Metode TAM (Technology Acceptance Model) merupakan salah satu metode yang tepat dalam merancang dan membangun sistem yang user friendly dalam meningkatkan tingkat kepuasan pengguna pada user experience. Dengan mengimplementasikan konstruk-konstruk TAM yang meliputi PU (Perceived Usefulness), PEOU (Perceived Ease of Use), ATU (Attitude Toward Using), BITU (Behavioral Intention to Use) dan AU (Actual Use) maka dapat dipastikan akan meningkatkan tingkat kenyamanan user experience melalui interface yang baik dan sesuai dengan kebutuhan pengguna informasi.

E-Government Services Adoption

2018 ◽  
Vol 14 (3) ◽  
pp. 12-31 ◽  
Author(s):  
Isaac Kofi Mensah
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
Research Article ◽  
Actual Use ◽  
The Government ◽  
Acceptance Model

This research article explores the important elements of trust and transparency to the adoption of e-government services. The Technology Acceptance Model was used as the theoretical framework. The data capture and analyses were conducted with SPSS. The results indicate that trust in the internet was a significant predictor of both the intention to use and perceived ease of use (PEOU), but was not significant in predicting perceived usefulness (PU) and the actual use (AU) of e-government services. Trust in the government (TG) was also not significant in determining both the intention to use and PEOU of e-government services. Rather TG had a significant impact on PU and the actual use (AU) of e-government services. Furthermore, perceived transparency was a significant predictor of PU, IU, and AU of e-government services. The implications of these findings on the implementation of e-government are thoroughly discussed.

Electronic Transformation of Local Government

2011 ◽  
Vol 7 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Teta Stamati ◽  
Drakoulis Martakos
Keyword(s):  
Local Government ◽  
Technology Acceptance ◽  
Local Governments ◽  
Success Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Critical Success ◽  
Actual Use ◽  
Acceptance Model

The paper examines the critical success factors for employees’ adoption of the unified Local Government Access Framework (LGAF), deployed for the Central Union of Municipalities and Communities of Greece. Following an extensive bibliographical survey, an initial conceptual framework (CF1) based on the Technology Acceptance Model (TAM) for LGAF adoption is proposed, which is empirically explored within sixteen Local Governments Organizations. The CF1 is revised using the structured-case approach. New concepts discovered during each research cycle revealed that LGAF adoption is a procedure of experiential judgement. The applicability of the TAM is investigated and the model is enhanced, exploring additional variables that affect perceived ease of use, perceived usefulness and actual use. A final complementary CF2 is presented and the evaluation of this model according to the data received from the case studies is discussed.

scholarly journals An Analysis of Attitude Towards Online Shopping in Pakistan Using the Technology Acceptance Model

2021 ◽  
Vol 3 (1) ◽  
pp. 27-56
Author(s):  
Usman Mohammed Nooruddin
Keyword(s):  
Technology Acceptance ◽  
Leadership Style ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Online Portal ◽  
Online Shoppers ◽  
To Come ◽  
Acceptance Model

This empirical study aims to examine the factors that Online Shopping Users exhibit which can be used to help the online shopping platforms further work on their online presence in order to make sure that all potential users stay on their platforms and most of all, are content using their platforms. Personality, Web Experiences, Perceived Usefulness, Perceived Ease of Use, Attitude were used to determine how these factors affect Online Shoppers. A survey (Google Forms) was distributed via social media and social messengers which comprised of virtually infinite respondents. The results showed that most of our respondents are not akin to finding the perceived usability or perceived ease of use of online shopping irrespective they have a certain online leadership style, or are impulsive buyers, and are also not deterred even if they are satisfied with a website or are security conscious. But if they end up finding an online system useful and user-friendly, they will definitely intend to come back to the online portal again for future purchases. This research was conducted inside Pakistan comprising respondents distributed in different cities due to the questionnaire being circulated via online mediums. Future researchers can employ the same model to conduct the same research in another country. This study proposes a framework to quantitatively analyzing the link between different aspects of Personality and different aspects of Web Experiences with Perceived Usefulness and Perceived Ease of Use, and furthermore the Attitude of the respondents towards Online Shopping Platforms.

scholarly journals ANALISIS TECHNOLOGY ACCEPTANCE MODEL APLIKASI LINKAJA

2020 ◽  
Vol 13 (3) ◽  
pp. 164
Author(s):  
Anggit Esti Irawati ◽  
Ehrmann Suhartono
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Actual Use ◽  
Acceptance Model

<p>Potensi penggunaan e-money sangat besar dan menarik perhatian sebagai cara pembayaran alternatif di seluruh dunia. Pemerintah melalui Bank Indonesia menggerakkan masyarakat untuk melakukan Gerakan Nasional Non Tunai (GNNT). Namun, hanya lapisan masyarakat tertentu yang sudah terbiasa menggunakan transaksi dengan <em>e-money</em>. Sebagian masyarakat beranggapan bahwa transaksi pembayaran menggunakan <em>e-money</em> masih terdapat banyak kekurangan. Penelitian ini bertujuan untuk menguji <em>Technology Acceptance Model</em> (TAM) yaitu <em>perceived ease of use</em> dan <em>perceived usefulness</em>, selain itu juga menambahkan <em>perceived risk</em> untuk mengetahui pengaruh terhadap <em>attitude toward using</em> dan <em>actual use</em> terhadap penggunaan aplikasi LinkAja. Metode analisis menggunakan <em>Structural Equation Modeling</em> (SEM) dengan alat analisis SmartPLS. Penelitian ini dilakukan dengan metode survei dan sampel diambil menggunakan teknik <em>purposive sampling</em> terhadap responden yang menggunakan aplikasi LinkAja di seluruh Indonesia. Responden yang diperoleh sebanyak 200 responden. Hasil penelitian menunjukkan bahwa <em>perceived ease of use</em> dan <em>perceived usefulness</em> berpengaruh positif signifikan terhadap <em>attitude toward using</em> dan <em>actual use</em>. <em>Perceived risk</em> tidak berpengaruh signifikan terhadap <em>actual use</em> aplikasi LinkAja.</p>

Adoption of Mobile Video-Call Service

2013 ◽  
pp. 49-72
Author(s):  
Ángel Hernández-García ◽  
Ángel Francisco Agudo-Peregrina ◽  
Santiago Iglesias-Pradas
Keyword(s):  
Technology Acceptance ◽  
Critical Role ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Mobile Video ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness ◽  
Actual Use ◽  
Acceptance Model

The main results from the study confirm the influence of the variables from Technology Acceptance Model –perceived ease of use and perceived usefulness– and of perceived compatibility on the adoption of this service. Although self-expressiveness was also found to be an antecedent of perceived usefulness, all other variables –personal innovativeness, subjective norm, perceived behavioral control, perceived cost, and perceived quality of service– were found to have no influence on the adoption of mobile video-calls. Other important findings are the critical role played by perceived usefulness, the existing gap between attitudes, intentions and actual use, and the role of perceived cost in the adoption of mobile video-call. Other findings and recommendations for future research are also discussed.

scholarly journals Kajian Penerimaan Pengguna Terhadap Sistem CRM di Perusahaan X Menggunakan Model TAM

2018 ◽  
Vol 5 (1) ◽  
pp. 114
Author(s):  
Muhammad Malik Hakim
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Customer Relationship Management ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Customer Relationship ◽  
Perceived Ease Of Use ◽  
Actual Use ◽  
Acceptance Model

<p class="Abstrak">Pelayanan kepada pelanggan adalah salah satu tujuan bisnis setiap perusahaan dalam upayanya memberikan kepuasan kepada para pelanggannya. Untuk mengintegrasikan seluruh kegiatan pelayanan kepada pelanggan dari semua divisi yang terkait baik langsung maupun tidak langsung, Perusahaan X sebagai perusahaan yang bergerak dalam bidang TI telah mengimplementasikan sistem CRM (<em>Customer Relationship Management</em>). Implementasi CRM tersebut bertujuan untuk mensinergikan kegiatan pelayanan kepada pelanggan agar tidak saling tumpang tindih dan dapat terkoordinasi dengan baik. Untuk mendukung kesuksesan dan keberlanjutan penggunaan sistem CRM, penelitian ini mengkaji penerimaan pengguna sistem CRM di antara semua karyawan dalam divisi terkait di dalam perusahaan yang berjumlah 141 orang, menggunakan Model TAM (<em>Technology Acceptance Model</em>) yang dimodifikasi, yaitu tanpa melibatkan variabel eksternal. Penelitian ini mengkaji penerimaan pengguna berdasarkan empat variabel penyusun Model TAM, yaitu <em>Perceived Ease Of Use</em> (PEOU), <em>Perceived Usefulness</em> (PU), <em>Behavioral Intention</em> (BI), dan <em>Actual Use</em> (AU). Studi membuktikan bahwa diperoleh pengaruh yang positif dan signifikan antara variabel – variabel penyusunnya, yaitu PEOU terhadap PU dan BI, PU terhadap BI, serta BI terhadap AU dengan nilai pengaruh masing – masing adalah 0,43; 0,67; 0,58; dan 0,77. Penelitian ini membuktikan bahwa penerimaan pengguna CRM sangat dipengaruhi oleh faktor manfaat, kemudahan, serta perilaku karyawan dalam menggunakannya.</p>

scholarly journals FAKTOR YANG MEMPENGARUHI KEPUASAN PENGGUNA SITUS BELANJA

2020 ◽  
Vol 22 (1) ◽  
pp. 18-27
Author(s):  
Yudi Wahyu Wibowo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Satisfaction ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Systems Quality ◽  
Acceptance Model

Satisfaction is one sign of the success of a product or service in this case in the form of online shopping sites. Satisfaction assessed if users feel the achievement of a goal from the user. This study aimed to analyze the influence of variables contained in an online shopping website that quality systems, quality of information, perception of usefulness, ease of use to the user satisfaction. This research used experimental methods and quantitative data in the form of a questionnaire. The results showed that the three hypotheses were rejected and 4 received. Results of the data analysis using methods DeLone and McLean combined with Technology Acceptance Model (TAM) and PLS SEM showed that the three factors that influence user satisfaction is the quality of the system, perceived ease of use and perceived usefulness.

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Angel Herrero-Crespo ◽  
Nuria Viejo-Fernández ◽  
Jesús Collado-Agudo ◽  
María José Sanzo Pérez
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Seeking ◽  
Design Methodology ◽  
Consumer Behaviour ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Acceptance Model

PurposeThis paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information seeking and acquisition.Design/methodology/approachThe fashion retailing environment is more omni-channel than ever before. The two predominant omni-channel behaviours are webrooming and showrooming. Taking as its basis the technology acceptance model (TAM) and the concept of exploratory consumer behaviour.FindingsThe results obtained from a sample of 847 apparel shoppers (462 webroomers and 385 showroomers) show that the higher perception of the usefulness and ease-of-use of omni-channel buying processes, the higher the intention to develop both webrooming and showrooming behaviours. Additionally, the perceived ease-of-use exerts an additional indirect effect on the intention of developing these omni-channel behaviours through perceived usefulness. Finally, exploratory information seeking and acquisition have a relevant influence on webrooming intentions, but not on showrooming.Originality/valueThe authors’ research contributes to the literature on consumer behaviour in the fashion sector by testing a model to explain the intentions of individuals to adopt webrooming and showrooming, incorporating different psychographic variables linked to the use of ICT and the development of an exploratory consumer behaviour.

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