'How Does the ASEAN Region Localize International Brands?’ A Multidimensional Analysis of Thai TV ads

2020 ◽  
Author(s):  
Thiti Nawapan ◽  
◽  
Remart P. Dumlao ◽  
Keyword(s):  
Social Media ◽  
Third Space ◽  
The Philippines ◽  
Southeast Asian ◽  
Cultural Representation ◽  
Multidimensional Analysis ◽  
Brand Identity ◽  
Identity Positioning ◽  
Asian Context ◽  
The Impact

In intercultural scholarship, there is a considerable number of studies that explores the impact and effect of culturally oriented social media (see Koda 2014, 2016; Mendoza 2010). Of these studies, however, there is a paucity of understanding on how social media becomes a third space of cultural representation, especially in the Southeast Asian context (Dumlao and Wattakan 2020; Feng 2009; Kalscheuer 2008). Drawing from insights connected to inter-semiosis by Kress and Van Leeuwen (1996) and SF-MDA by O’Halloran (2011), therefore, this paper explores the glocalization process and its inclination to cultural representation, and thus creating new discursive forms of identities, by looking at Thai TV ads from January 2019 to December 2019. Two Thai TV ads were purposively chosen from international beverage companies. To capture the glocalization and cultural representation, we compared these with TV ads from other countries, namely, the Philippines, and the U.S.A. Through content and multidimensional analysis, the findings suggest that commercials construct glocal identities through several factors and incidences. These incidences and factors support and provide understanding for brand identity positioning, which itself describes the intersemiosis of elements within contemporary consumer cultures. Implications of this study are discussed in the paper.

Residents’ Perception towards Hosting the 2019 Southeast Asian Games: Is the Philippines as a Developing Country Ready for Sport Tourism?

2019 ◽  
Vol 25 ◽  
pp. 1-9
Author(s):  
Reylin Maciejewski
Keyword(s):  
The Philippines ◽  
Southeast Asian ◽  
Demographic Variables ◽  
Sport Tourism ◽  
Negative Consequences ◽  
Physically Active ◽  
Income Status ◽  
Working Age ◽  
Media Preference ◽  
The Impact

Sport tourism has been identifi ed as one of the most important industries of recent years. Research about Philippine sport tourism, however, is scarce. The aim of the present investigation was to assess residents’ perception on the impact of hosting an international sports event on their community. A previously validated impact questionnaire was used in this study. The respondents were 262 (Males, n=47%; Females, n=53%) residents of the diff erent cities hosting the 2019 Southeast Asian Games (SEAG) in the Philippines. They were generally well-educated (87%), of prime working age (68%), average earners (76%), physically active (61.3%), and watched sports (51%) using mobile devices (59%). The results revealed that the respondents (81.3%) generally support the present SEAG. The majority agree that the event would signal urban development (77.8%), develop positive socio-psychological benefi ts (84%) such as civic pride but also bring about negative consequences (57.6%) such as overcrowding and traffi c congestion. There is general ambivalence about the positive outcomes outweighing the negative ones. Among the demographic variables, age (p=0.002), gender (p=0.004), income status (p=0.027) and media preference (p=0.018) have signifi cant eff ects on the respondents’ support for the event. Although there is general support for hosting the international sports event, the respondents’ general perception was marred by domestic issues related to corruption, environmental destruction and displacement of some ethnic groups.

The impact of social media on destination branding

2012 ◽  
Vol 18 (3) ◽  
pp. 197-206 ◽  
Author(s):  
Yumi Lim ◽  
Yeasun Chung ◽  
Pamela A Weaver
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Brand Identity ◽  
Destination Marketing ◽  
Marketing Organization ◽  
Destination Branding ◽  
Destination Brand ◽  
The Impact ◽  
Insight Into ◽  
Destination Marketing Organization

A one-way conversation with consumers in destination branding was pervasive when destination-marketing organizations created and generated their destination brands. However, social media has made a two-way conversation possible with consumers participating in the development of a destination brand identity/image. This study investigates consumer perception of destination brands created by consumer-generated videos and destination-marketing organization videos. The findings suggest that consumer-generated videos do not carry the same destination brand as destination marketer-generated videos. In addition, consumer-generated videos have little positive impact on a destination brand. This study provides insight into destination-branding strategies with respect to the roles that social media plays in creating destination-brand identity and image.

scholarly journals Industrial policies and government–business relations in Southeast Asia : the Case of the Philippines

2021 ◽  
Author(s):  
◽  
Nina Rodmann
Keyword(s):  
Political Economy ◽  
Industrial Development ◽  
Developmental State ◽  
The Philippines ◽  
Southeast Asian ◽  
Industrial Policies ◽  
Economic Miracle ◽  
Asian Context ◽  
Industry Sectors ◽  
Business Relations

In contrast to Japan and the “dragon economies,” the Philippines has not been able to partake in the “Asian Economic Miracle.” In short, the Philippines does not classify as a developmental state which exercises strategic industrial policies as traced in Japan, South Korea, Taiwan and Singapore. In fact, even its Southeast Asian neighbors Malaysia, Thailand and Indonesia had economically outdone the Philippines by the 1980s even though their prospects were much worse than those of the Philippines in the 1950s. And while the Philippine economy has been experiencing an upsurge in recent years, it is still significantly lagging behind regional standards—especially with regard to industrial development. From a political economy perspective, it is of key interest in how far the Philippine state has been contributing to this subpar development. In order to explore the ongoing Philippine development dilemma, the study thus offers a comprehensive analysis of the Philippines’ industrial policies, based on distinct government–business relations and patterns of social embeddedness. In addition to assessing the Philippines’ industrial policies and their embeddedness in general, two of the Philippines’ main export industry sectors—textile/garments and electronics—are examined. In this manner, the study contributes to the analysis of the political economy of economic development in the Philippines and provides insights on the prospects and limits of industrial policy in the Southeast Asian context.

scholarly journals Impact of Influencer Marketing on Consumer Purchase Behavior during the Pandemic

2021 ◽  
Vol 9 (4) ◽  
Keyword(s):  
Social Media ◽  
Sample Size ◽  
Brand Identity ◽  
Purchase Behavior ◽  
Research Survey ◽  
New Form ◽  
Traditional Marketing ◽  
The Impact

Social Media has turned from our regular photos and thought dumping platform to a marketing space mainly led by influencers. Influencers, the ones who influence, hold a firm grasp on people all over social media through their content, views, thoughts, and uniqueness that they have to offer. These influencers are known to impact people especially the younger generations. We can mark them as a new form of marketing that works beyond traditional marketing and is not limited to just selling a product but broadens the horizon to building a brand identity and creating a trustful relation between the audience, the brand, and the influencer. As the number of people who use social media grow, so grows the number of influencers and so does the number of companies choosing to use influencer marketing. The scope is big, the audience is endless and the influencers are professionals at creating engaging marketing content that is a long-term investment for any company big or small. The aim of this paper is to bring to light the recent uproar of Influencer Marketing on social media during the pandemic and how it has had an impact on companies and on the audience’s purchase behavior. The data for this paper has been taken through a small research survey that has also been done on a sample size of 50 consumers to study the impact of influencer marketing on their purchase behavior and decisions. All data used is particular to the pandemic and hence data post-2020 to now has been used.

scholarly journals Core health-components, contextual factors and program elements of community-based interventions in Southeast Asia – a realist synthesis regarding hypertension and diabetes

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Zinzi E. Pardoel ◽  
Sijmen A. Reijneveld ◽  
Robert Lensink ◽  
Vitri Widyaningsih ◽  
Ari Probandari ◽  
...  
Keyword(s):  
Southeast Asia ◽  
Contextual Factors ◽  
Southeast Asian ◽  
Cochrane Library ◽  
Lifestyle Advice ◽  
Community Based Interventions ◽  
Community Based ◽  
Health Related ◽  
Asian Context ◽  
The Impact

Abstract Background In Southeast Asia, diabetes and hypertension are on the rise and have become major causes of death. Community-based interventions can achieve the required behavioural change for better prevention. The aims of this review are 1) to assess the core health-components of community-based interventions and 2) to assess which contextual factors and program elements affect their impact in Southeast Asia. Methods A realist review was conducted, combining empirical evidence with theoretical understanding. Documents published between 2009 and 2019 were systematically searched in PubMed/Medline, Web of Science, Cochrane Library, Google Scholar and PsycINFO and local databases. Documents were included if they reported on community-based interventions aimed at hypertension and/or diabetes in Southeast Asian context; and had a health-related outcome; and/or described contextual factors and/or program elements. Results We retrieved 67 scientific documents and 12 grey literature documents. We identified twelve core health-components: community health workers, family support, educational activities, comprehensive programs, physical exercise, telehealth, peer support, empowerment, activities to achieve self-efficacy, lifestyle advice, activities aimed at establishing trust, and storytelling. In addition, we found ten contextual factors and program elements that may affect the impact: implementation problems, organized in groups, cultural sensitivity, synergy, access, family health/worker support, gender, involvement of stakeholders, and referral and education services when giving lifestyle advice. Conclusions We identified a considerable number of core health-components, contextual influences and program elements of community-based interventions to improve diabetes and hypertension prevention. The main innovative outcomes were, that telehealth can substitute primary healthcare in rural areas, storytelling is a useful context-adaptable component, and comprehensive interventions can improve health-related outcomes. This extends the understanding of promising core health-components, including which elements and in what Southeast Asian context.

scholarly journals Perceived Role of Social Media in the Vocabulary Development of University Students

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Dr. Mee Jay A. Domingo ◽  
Harvey John Tolentino Aguillon
Keyword(s):  
Social Media ◽  
University Students ◽  
Language Learning ◽  
Teaching And Learning ◽  
Online Survey ◽  
Vocabulary Development ◽  
The Philippines ◽  
Ease Of Use ◽  
The Impact

In the academe, stakeholders are starting to acknowledge the impact of social media in the teaching and learning process. Aware of this, the researchers conducted this study to determine the role of social media in the language learning experiences of students. Specifically, it identified the social media profile of the students and the platforms’ perceived use and advantages to vocabulary development. In realizing its objectives, the study employed a descriptive research design that involved 83 university students from a state university in the Philippines. Respondents answered an online survey questionnaire, which was tried out first to potential respondents before its actual use. The researchers used descriptive statistics to make sense of the data gathered. Results show that the students have high social media engagement as manifested by the number of social media accounts that they created for themselves (the majority have two or more accounts) and the number of hours that they spend a day online (majority are online for at least three hours a day). All the respondents use Facebook.com, making it the most commonly used social media platform among them. In addition, the study found that students perceive social media as contributory and effective applications for the enhancement of language and vocabulary skills due to the media’s accessibility, universality, ease of use, multimodality, general appeal, and its role in lowering communication anxieties. With these findings, educators are encouraged to explore the possibility of using social media platforms, preferably Facebook, as instructional media, specifically for the teaching of vocabulary. 

A Southeast Asian Perspective on the Role for the Sociology of Generations in Building a Global Youth Studies

2021 ◽  
Author(s):  
Dan Woodman ◽  
Clarence M. Batan ◽  
Oki Rahadianto Sutopo
Keyword(s):  
Social Change ◽  
Life Course ◽  
Rapid Change ◽  
Intergenerational Relationships ◽  
The Philippines ◽  
Southeast Asian ◽  
Constant State ◽  
The Life Course ◽  
The Impact ◽  
Global Sociology

This chapter interrogates and develops one of the major conceptual traditions for thinking about social change as it intersects with youth and the life course: the sociology of generations. Grounded in an overview of how the notion of generations is used in two Southeast Asian contexts, Indonesia and the Philippines, it develops an alternative concept of generation, emphasizing intergenerational relationships, the impact of youth on the life course, the continuing impact of history and the refiguring of long-standing inequalities in the context of rapid change. An orientation to generations is limited if it is only used to illustrate change across groups within countries, but not new connections across borders. However, the opposite is also a limitation, too easily slipping into claims of a homogenous global generation. A global sociology of generations needs simultaneously to be aware of these differences and similarities that are in a constant state of flux.

The potency of digital media: group chats and mediated scandals in the Philippines

2021 ◽  
pp. 1329878X2198895
Author(s):  
Jozon A Lorenzana
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Case Studies ◽  
Digital Communication ◽  
The Philippines ◽  
Ordinary People ◽  
Public Figures ◽  
Everyday Politics ◽  
The Impact ◽  
Media Group

With widespread use of digital media, public figures and ordinary people easily become involved in scandals. Social media leaks and mobs illustrate how digital media figure into scandals in the context of everyday politics. The occurrence of scandals on digital media prompts questions on emerging dynamics and potentials of digital communication. Using case studies from the Philippines, this study identifies and examines digital media affordances and how they enable mediated scandals. Findings indicate that digital media facilitate the process and intensify the impact of scandals, particularly the effects of public condemnation. However, under certain conditions, digital media enable parties to counter allegations and mobilise support. The article reflects on the possibilities and potency of digital media in everyday politics of reputation.

scholarly journals The Vampires Our Age Deserves: 21st Century Forms of Ancient Evil

2018 ◽  
Vol 17 (1) ◽  
Author(s):  
Michael James Joyce
Keyword(s):  
Social Media ◽  
Southeast Asia ◽  
21St Century ◽  
The Philippines ◽  
Southeast Asian ◽  
Malay Peninsula ◽  
Organ Trafficking ◽  
Modern Times

Traditionally, the peoples of Southeast Asia have held beliefs in numerous forms of vampires often crossed with ghosts or other spirits, such as Pontianak of the Malay Peninsula, Phi Krasue and Phi Pop of Thailand and the Aswang and Manananggal of the Philippines. These have been theorised as manifestations of fears and repressed aspects of life, including, previously, of dangers that lurk in the wilds surrounding villages. In modern times rumours of and belief in vampires persist and have moved to cities, but these tales are also joined by a more modern bloodsucker, the organ harvester. Poorly-sourced stories of dubious veracity circulate on Facebook feeds, warning parents to keep a close eye on their children lest they are snatched away and killed for their organs. This paper examines parallels between traditional vampire legends of Southeast Asia and current rumours of organ trafficking targeting children, and delves into some of the anxieties fuelling the contemporary stories, anxieties that ultimately spring from the region’s fraught reaction to Neoliberalism.Keywords: Vampires, Southeast Asian vampires, Organ trafficking, Social media, Mythology, Neoliberalism

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