scholarly journals EFFECT OF ECONOMY PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA.

2017 ◽  
Vol 2 (3) ◽  
pp. 66
Author(s):  
Perminus Kariuki Nyaga ◽  
Mr. Wilson Muema
Keyword(s):  
Pricing Strategy ◽  
Insurance Companies ◽  
Primary Data ◽  
Pricing Strategies ◽  
Descriptive Research ◽  
Research Designs ◽  
The Status ◽  
Insurance Firms ◽  
Product Costs ◽  
Positive Effect

Purpose: The objectives of the study were to establish the effect of economy pricing strategy on the profitability of insurance firms in KenyaMethodology:The descriptive research design was preferred to other research designs because it reports the status of study variables. The population of study was the 45 insurance companies operating in Kenya as at 31st December 2012. Data was drawn from a period of five (5) years that is 2008-2012. The sample of this study was 10% of the sales workforce which comprised of 900 employees from the 45 insurance companies. The sample was generated by purposively sampling two employees from each insurance company.The researcher collected primary data with the help of a questionnaire. The primary data obtained from the questionnaires was summarized and analyzed by use of descriptive and inferential statistical techniques.Results:Regression and correlation results indicated that there was a statistically significant and positive relationship between economy pricing strategies and profitability. These results implied that economy pricing has a positive effect on the profitability of insurance companiesPolicy recommendation: The study recommends that insurance companies put in place measures assess the most effective pricing strategy to reduce product costs and thus increase profitability whenever such a strategy is used.

EFFECT OF PENETRATION PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA.

2017 ◽  
Vol 2 (3) ◽  
pp. 93
Author(s):  
Perminus Kariuki Nyaga ◽  
Mr. Wilson Muema
Keyword(s):  
Pricing Strategy ◽  
Insurance Companies ◽  
Primary Data ◽  
Pricing Strategies ◽  
Descriptive Research ◽  
Research Designs ◽  
The Status ◽  
Insurance Firms ◽  
Product Costs ◽  
Positive Effect

Purpose: The objectives of the study were to establish the To determine the effect of penetration pricing strategy on the profitability of insurance firms in Kenya.Methodology:The descriptive research design was preferred to other research designs because it reports the status of study variables. The population of study was the 45 insurance companies operating in Kenya as at 31st December 2012. Data was drawn from a period of five (5) years that is 2008-2012. The sample of this study was 10% of the sales workforce which comprised of 900 employees from the 45 insurance companies. The sample was generated by purposively sampling two employees from each insurance company.The researcher collected primary data with the help of a questionnaire. The primary data obtained from the questionnaires was summarized and analyzed by use of descriptive and inferential statistical techniques.Results:Regression and correlation results indicated that there was a statistically significant and positive relationship between penetration pricing strategies and profitability. These results implied that penetration pricing has a positive effect on the profitability of insurance companies.Policy recommendation: The study recommends that insurance companies put in place measures assess the most effective pricing strategy to reduce product costs and thus increase profitability whenever such a strategy is used.

scholarly journals EFFECT OF SKIMMING PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA

2017 ◽  
Vol 2 (3) ◽  
pp. 79
Author(s):  
Perminus Kariuki Nyaga ◽  
Mr. Wilson Muema
Keyword(s):  
Positive Relationship ◽  
Pricing Strategy ◽  
Insurance Companies ◽  
Primary Data ◽  
Pricing Strategies ◽  
Descriptive Research ◽  
Research Designs ◽  
The Status ◽  
Insurance Firms ◽  
Product Costs

Purpose: The objectives of the study were to establish the effect of skimming pricing strategy on the profitability of insurance firms in Kenya.Methodology:The descriptive research design was preferred to other research designs because it reports the status of study variables. The population of study was the 45 insurance companies operating in Kenya as at 31st December 2012. Data was drawn from a period of five (5) years that is 2008-2012. The sample of this study was 10% of the sales workforce which comprised of 900 employees from the 45 insurance companies. The sample was generated by purposively sampling two employees from each insurance company.The researcher collected primary data with the help of a questionnaire. The primary data obtained from the questionnaires was summarized and analyzed by use of descriptive and inferential statistical techniques.Results:Regression and correlation results indicated that there was a statistically significant and positive relationship between skimming pricing strategies and profitability.Policy recommendation: The study recommends that insurance companies put in place measures assess the most effective pricing strategy to reduce product costs and thus increase profitability whenever such a strategy is used.

scholarly journals EFFECT OF PREMIUM PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA.

2017 ◽  
Vol 2 (3) ◽  
pp. 107
Author(s):  
Perminus Kariuki Nyaga ◽  
Mr. Wilson Muema
Keyword(s):  
Pricing Strategy ◽  
Insurance Companies ◽  
Primary Data ◽  
Pricing Strategies ◽  
Descriptive Research ◽  
Research Designs ◽  
The Status ◽  
Insurance Firms ◽  
Product Costs ◽  
Consumer's Perception

Purpose: The objectives of the study were to establish of premium pricing strategy on the profitability of insurance firms in Kenya..Methodology:The descriptive research design was preferred to other research designs because it reports the status of study variables. The population of study was the 45 insurance companies operating in Kenya as at 31st December 2012. Data was drawn from a period of five (5) years that is 2008-2012. The sample of this study was 10% of the sales workforce which comprised of 900 employees from the 45 insurance companies. The sample was generated by purposively sampling two employees from each insurance company.The researcher collected primary data with the help of a questionnaire. The primary data obtained from the questionnaires was summarized and analyzed by use of descriptive and inferential statistical techniques.Results:The descriptive statistics indicated that majority of the respondents agreed that their firm positively influenced consumer’s perception through fair pricing in setting premium prices, when using premium pricing our firm tried to reduce operation costs as much as possible and ensured they are controlled, their firm had successfully adopted effective premium pricing strategies in the recent years, their premium pricing strategy had led to more sales in their insurance products and their firm engaged professional expertise in implementation of their premium pricing strategy. Regression and correlation results indicated that there was a statistically significant and positive relationship between premium pricing strategies and profitability. These results implied that premium pricing has a positive effect on the profitability of insurance companies.Policy recommendation: The study recommends that insurance companies put in place measures assess the most effective premium pricing strategy to reduce product costs and thus increase profitability whenever such a strategy is used.

scholarly journals EFFECT OF OPTIMIZATION PRICING STRATEGY ON THE PROFITABILITY OF INSURANCE FIRMS IN KENYA.

2017 ◽  
Vol 2 (3) ◽  
pp. 119
Author(s):  
Perminus Kariuki Nyaga ◽  
Mr. Wilson Muema
Keyword(s):  
Positive Relationship ◽  
Pricing Strategy ◽  
Insurance Companies ◽  
Primary Data ◽  
Descriptive Research ◽  
Price Optimization ◽  
Research Designs ◽  
The Status ◽  
Insurance Firms ◽  
Product Costs

Purpose: The objective of the study was to establish the effect Optimization Pricing Strategy on The Profitability of Insurance Firms in Kenya.Methodology:The descriptive research design was preferred to other research designs because it reports the status of study variables. The population of study was the 45 insurance companies operating in Kenya as at 31st December 2012. Data was drawn from a period of five (5) years that is 2008-2012. The sample of this study was 10% of the sales workforce which comprised of 900 employees from the 45 insurance companies. The sample was generated by purposively sampling two employees from each insurance company.The researcher collected primary data with the help of a questionnaire. The primary data obtained from the questionnaires was summarized and analyzed by use of descriptive and inferential statistical techniques.Results:Regression and correlation results indicated that there was a statistically significant and positive relationship between price optimization strategies, strategies and profitability.Policy recommendation: The study recommends that insurance companies put in place measures assess the most effective pricing strategy to reduce product costs and thus increase profitability whenever such a strategy is used.

scholarly journals AN ANALYSIS OF THE EFFECT OF PRICING STRATEGIES ON PROFITABILITY OF INSURANCE FIRMS IN KENYA

2017 ◽  
Vol 2 (3) ◽  
pp. 44
Author(s):  
Perminus Kariuki Nyaga ◽  
Mr. Wilson Muema
Keyword(s):  
Insurance Companies ◽  
Primary Data ◽  
Pricing Strategies ◽  
Optimization Strategy ◽  
Descriptive Research ◽  
Price Optimization ◽  
Research Designs ◽  
The Status ◽  
Insurance Firms ◽  
Product Costs

Purpose: The objectives of the study were to establish the effect of economy, skimming, penetration and premium pricing strategies on the profitability of insurance firms in Kenya.Methodology:The descriptive research design was preferred to other research designs because it reports the status of study variables. The population of study was the 45 insurance companies operating in Kenya as at 31st December 2012. Data was drawn from a period of five (5) years that is 2008-2012. The sample of this study was 10% of the sales workforce which comprised of 900 employees from the 45 insurance companies. The sample was generated by purposively sampling two employees from each insurance company.The researcher collected primary data with the help of a questionnaire. The primary data obtained from the questionnaires was summarized and analyzed by use of descriptive and inferential statistical techniques.Results:Regression and correlation results indicated that there was a statistically significant and positive relationship between economy pricing, skimming pricing, penetration pricing, premium pricing, price optimization strategies, strategies and profitability. Results show that economy pricing, skimming pricing, penetration pricing, premium pricing, price optimization strategies have a positive effect on the profitability of insurance companies. The correlation between profitability and penetration, premium and price optimization strategies was strong and positive. The regression results indicate that the variables; economy pricing, penetration pricing, premium pricing, price optimization strategy and skimming pricing were satisfactorily explaining profitability.Policy recommendation: The study recommends that insurance companies put in place measures assess the most effective pricing strategy to reduce product costs and thus increase profitability whenever such a strategy is used.

scholarly journals Exploring the role of inspirational motivation to institutions of higher learning

2021 ◽  
Vol 10 (4) ◽  
pp. 455-466
Author(s):  
Janet Muthimi ◽  
James Kilika ◽  
Godfrey Kinyua
Keyword(s):  
Academic Performance ◽  
Higher Learning ◽  
Primary Data ◽  
Descriptive Research ◽  
Institutions Of Higher Learning ◽  
Inspirational Motivation ◽  
Research Designs ◽  
Start Ups ◽  
Positive Effect

Organizations are experiencing increased challenges due to changed environmental circumstances that threaten their survival including institutions of higher learning. There is therefore a growing concern for universities to be strategically aligned so as to meet the growing challenges of the societies in which they operate by creating ecosystems that drive industrialization through the generation of new knowledge, technology transfer and support of new start-ups. Additionally, concerns have been raised as regards the quality and relevance of services offered by the universities in Kenya. Owing to these limitations, there is a need for the higher education sector to consider inspirational motivation practices between the leaders and their followers so as to enhance performance. This study, therefore, sought to establish the effect of inspirational motivation on the academic performance of selected universities in Kenya. The study was anchored on transformational leadership theory. Positivism research philosophy was adopted where explanatory and descriptive research designs were used for guiding the collection and analysis of data. Primary data was collected from deans of schools and chairmen of departments in the selected universities. The study established a significant positive effect of inspirational motivation on academic performance of universities at p<0.05; t=8.057 and hence concluded that inspirational motivation positively affects university academic performance of selected universities in Kenya.

Poor Claims Settlement And Demand For Insurance Policies In Nigeria

2021 ◽  
Vol 8 (4) ◽  
pp. 53-64
Author(s):  
Omowumi Ayoni Momoh ◽  
Oyefemi Ismail O. Oyetunji
Keyword(s):  
Insurance Industry ◽  
Insurance Companies ◽  
Primary Data ◽  
Demand For Insurance ◽  
Insurance Policies ◽  
Chi Squared ◽  
Insurance Firms ◽  
And Control ◽  
Structured Questionnaire

This study investigates the poor claims settlement and demand for insurance policies in Nigeria to provide empirical evidence which would assist not only the insurance companies but also the policymakers by using these findings to design future insurance services and policies that can be geared towards promoting insurance market development. The population focused in the study included few licensed insurance firms in Nigeria. This is due to the fact that they dominate and control the larger interest in the market share. Primary data was used for this study through well-structured questionnaire. Chi- squared statistics and correlation with the tabulated contingency table on the basis of an assumptions were employed. The results show that poor claim settlement has significant effect on demand for Insurance policies in Nigeria and that there is long term and significant relationship between poor claim settlement and demand for insurance policies in Nigeria. The study therefore, recommends that insurance industry should be redefined through appropriate Acts, introducing competitions and innovations in the services so as to compete effectively and meet consumer needs by dealing with changing expectations of policyholders so as to ensure that satisfaction of all the parties are guaranteed.

scholarly journals Measurement of Brand Awareness and Brand Loyalty of Goldstar Shoes

2020 ◽  
Vol 21 (1) ◽  
pp. 5-12
Author(s):  
Kailash Patendra Amatya
Keyword(s):  
Research Design ◽  
Brand Loyalty ◽  
Study Data ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Primary Data ◽  
Purchase Decision ◽  
Design Data ◽  
Customer Base ◽  
Descriptive Research

The purpose of this study is to measure the degree of brand awareness and brand loyalty of Goldstar shoes among Nepalese consumers. The study has adopted descriptive research design. Data in the study are collected from primary data. A total of 70 respondents participated in this study. Data were analyzed using various tools such as tables and figures to draw the conclusion. The findings show that majority of consumers are aware about Goldstar shoes and associate them with durability, comfort and price attributes. However, this familiarity is not able to influence the purchase decision of consumers. The manufacturers should manufacturer footwear in various designs and styles using better materials that ensure comfort and durability to consumers along with maintaining reasonable pricing strategy to have a strong customer base loyalty.

scholarly journals PENGARUH KEPUASAN, KEPERCAYAAN, DAN KOMITMEN TERHADAP LOYALITAS KONSUMEN TELEKOMUNIKASI

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Arnold Japutra
Keyword(s):  
Key Words ◽  
Cross Sectional Study ◽  
Primary Data ◽  
Sectional Study ◽  
Cross Sectional ◽  
Probability Sampling ◽  
Descriptive Research ◽  
Quantitative Descriptive ◽  
Positive Effect

<p>This research is quantitative descriptive research with cross sectional study. The primary data is obtained from students of a university located in Jakarta Barat. The method of sampling is non probability sampling and the technique is judgmental sampling. The sample consisted of 300 respondent. The result of this research shows that there is a positive effect satisfaction to trust, there is a positive effect on trust to commitment, there is a positive effect commitment to loyalty, there is a positive effect satisfaction to loyalty and there is a positive effect trust to loyalty.</p><p> </p><p>Key Words- Satisfaction, Trust, Commitment, Loyalty</p>

THE RELATIONSHIP BETWEEN INVESTMENT STRATEGIES AND PROFITABILITY IN THE INSURANCE INDUSTRY IN KENYA

2017 ◽  
Vol 2 (5) ◽  
pp. 51
Author(s):  
Roseline Njeri Iregi ◽  
Joshua Okeyo
Keyword(s):  
Insurance Industry ◽  
Secondary Data ◽  
Insurance Companies ◽  
Primary Data ◽  
Investment Strategies ◽  
International Equity ◽  
Passive Strategies ◽  
Insurance Firms ◽  
Descriptive Survey ◽  
The Relationship

Purpose: The Study sought to find the relationship between investment strategies and profitability in the insurance industry in KenyaMethodology: The study adopted a descriptive survey research design.This study used both primary data from the respondents of the research instruments and the secondary data available from the financial statements. The study took 50% of the population as the sample size. This yielded 22 insurance companies. Both qualitative and quantitative data was collected using a questionnaire that consisted of both open ended and close ended questions. Data was analyzed using Statistical Package for Social Sciences (SPSS) and results presented in frequency tables to show how the responses for the various questions posed to the respondents.Results: Results indicated that there is a positive and significant relationship between investment strategies and profitability, ROA and ROE of insurance companies. Specifically, it was revealed that passive strategies are more superior to active strategies as they enhance profitability. The results imply that insurance firms invest in local stocks, international equity, cash equivalents, bonds and investment in associates and subsidiaries in an effort to diversify.Unique contribution to theory, practice and policy: The study recommends that insurance firms should continue investing in local stocks, international equity, cash equivalents, bonds and investment in associates and subsidiaries in an effort to diversify their portfolio. It is also recommended that insurance firms should reduce their holdings in real estate to safeguard their liquidity. The study recommends that insurance firms should use passive strategies as opposed to active strategies as this would enhance their profitability. Passive strategies are less costly compared to the active strategies. 

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