scholarly journals Application of The Theory of Planned Behavior to Generation Z and Higher Education

2021 ◽  
Vol 10 (3) ◽  
Author(s):  
Jessica Stamp ◽  
Dionne Clemons
Keyword(s):  
Higher Education ◽  
Theory Of Planned Behavior ◽  
Public Relations ◽  
Planned Behavior ◽  
Theoretical Work ◽  
The Public ◽  
Marketing Education ◽  
Generation Z ◽  
Education Psychology ◽  
And Behavior

The research reported in the present paper focuses on the application of the public relations function of messaging to the higher education sector. The study draws on relevant perspectives from marketing, education, psychology, and the study of Generation Z. The Theory of Planned Behavior (Ajzen, 1988) serves as the conceptual framework for this research. The homepages of the top twenty small colleges and universities, identified by College Consensus, are scrutinized using Content Analyzes. The results suggest that the values and behavior of Generation Z are not fully covered on each homepage analyzed; however, there is an understanding that such messaging is needed. This review calls for further theoretical work on the implementation of the Theory of Planned Behavior and reveals considerations for the virtual future of marketing for higher education.

To cheat or not to cheat? An investigation into the ethical behaviors of generation Z

2021 ◽  
pp. 146978742110161
Author(s):  
Jacalyn Flom ◽  
Karen Green ◽  
Steven Wallace
Keyword(s):  
Higher Education ◽  
Theory Of Planned Behavior ◽  
Student Retention ◽  
Planned Behavior ◽  
Retention Rates ◽  
Ethical Practices ◽  
Ethical Behaviors ◽  
Generation Z ◽  
Current Student ◽  
Written Assignments

Cheating in higher education has numerous negative implications, including degrading program reputations, inflating student retention rates, and cultivating poor ethical practices, all of which have implications for what students do in the workplace after graduation. Therefore, by understanding the current student population, Generation Z, it is argued that faculty are better equipped to combat cheating behaviors. Grounded in the Theory of Planned Behavior and Deterrence Theory, this study examines factors that faculty can influence, in particular, assignment controls to deter cheating and types of assignments given. Generation Z students indicated that their perceptions of faculty’s use of assignment controls increased their perception of getting caught, which, in turn, decreased cheating intentions. Students were more likely to cheat on coursework over written assignments and examinations. Furthermore, assignment controls create the greatest decrease in coursework cheating. This study has important implications for those involved in minimizing cheating opportunities.

A Psychological Process of Bureaucratic Whistleblowing: Applying the Theory of Planned Behavior

2021 ◽  
pp. 027507402110033
Author(s):  
Hongseok Lee ◽  
Minsung Michael Kang ◽  
Sun Young Kim
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Psychological Process ◽  
Public Employees ◽  
The Public ◽  
Using Data

Whistleblowing is a psychological process that involves the calculation of risks and benefits. While there exists a broad range of research on whistleblowing in the public sector, previous studies have not examined its entire process due to the limited focus on either whistleblowing intention or whistleblowing behavior. This study aims to fill this gap by applying the theory of planned behavior (TPB) to the whistleblowing context. Specifically, we examine how individual beliefs about the likely consequences of whistleblowing (attitude toward whistleblowing), others’ expectations about whistleblowing (subjective norm), and the capability of blowing the whistle (perceived behavioral control) influence public employees’ actual whistleblowing by way of their intention to report wrongdoings. A series of structural equation models are tested using data from the 2010 Merit Principles Survey. The findings show that the more the employees perceive that the consequences of whistleblowing are important, the more the key referents support whistleblowing, and the more the protections for whistleblowers are available, the more likely are their intentions to disclose wrongdoings and then actually engage in whistleblowing behavior. We conduct additional analyses for internal and external whistleblowers separately and find that there are both meaningful similarities and differences between the two groups. This study provides support for the validity of TPB as a theoretical framework for better understanding and explicating the psychological process of bureaucratic whistleblowing.

scholarly journals Predicting blood donation intentions and behavior among Australian blood donors: testing an extended theory of planned behavior model

Transfusion ◽  
2009 ◽  
Vol 49 (2) ◽  
pp. 320-329 ◽  
Author(s):  
Barbara M. Masser ◽  
Katherine M. White ◽  
Melissa K. Hyde ◽  
Deborah J. Terry ◽  
Natalie G. Robinson
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Blood Donors ◽  
Blood Donation ◽  
Behavior Model ◽  
Extended Theory ◽  
And Behavior

Young adults and wine consumption a qualitative application of the theory of planned behavior

2014 ◽  
Vol 116 (5) ◽  
pp. 832-848 ◽  
Author(s):  
Ana Patrícia Silva ◽  
Isabel Figueiredo ◽  
Tim Hogg ◽  
Miguel Sottomayor
Keyword(s):  
Young Adults ◽  
Young People ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Theoretical Framework ◽  
Subjective Norms ◽  
Content Type ◽  
Wine Consumption ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose – The aim of this study is to identify perceptions, attitudes and behavior of young adults concerning wine consumption, using the “theory of planned behavior” as a theoretical framework. Design/methodology/approach – The aim of this study is to identify perceptions, attitudes and behavior of young adults concerning wine consumption, using the “theory of planned behavior” as a theoretical framework. Findings – The major findings are that attitudes and subjective norms are, apparently, the components with most influence on behavior of young people in relation to wine consumption. For the consumers group, attitudes seem to be the most crucial component, especially the “interest in alcohol”. They drink it in special occasions for sociability and to disinhibit. Regarding the non-consumers group, the main attitude is “dislike taste”. Also the subjective norms, are very present, especially parents, society, friends and publicity, in consumers group. The non-consumers have the perception of greater parental induction to not consume wine. No significant differences were found between gender or educational system. Research limitations/implications – Concerning the results, a limited, convenience sample, was employed and this is assumedly an exploratory study. Therefore the results cannot be considered to represent a broad section of the groups studied. Still sample related, only Portuguese young adults students were studied. Social implications – This research can contribute not only for the knowledge relating to Portugal as a wine consuming environment but also to the general area of attitudes and perceptions of young people towards moderate wine consumption. As today young adults, novice or potential wine consumers will be the next generation of wine consumers, it can be beneficial for wine marketers to focus on this target population aiming at exploring further their engagement with wine. Originality/value – This research has an originally approach to wine consumption by young adults once it focus and explore the non-problematic behavior of young adults about wine consumption. The results of this study can contribute to the development of targeted advertising and publicity of the wine industry, in order to promote moderate wine consumption among young adults.

Psychosocial Predictors and Exercise Intentions and Behavior among Individuals with Spinal Cord Injury

2004 ◽  
Vol 21 (1) ◽  
pp. 71-85 ◽  
Author(s):  
Amy E. Latimer ◽  
Kathleen A. Martin Ginis ◽  
B. Catherine Craven
Keyword(s):  
Spinal Cord ◽  
Spinal Cord Injury ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Psychosocial Predictors ◽  
Exercise Interventions ◽  
Cord Injury ◽  
And Behavior

Using the theory of planned behavior as a theoretical framework, the present study examined psychosocial predictors of exercise intentions and behavior among 124 men and women with spinal cord injury. Theory of planned behavior constructs were measured using an exercise–specific questionnaire for individuals with spinal cord injury. Exercise behavior was assessed using an adapted version of the Godin Leisure Time Exercise Questionnaire. Regression analyses indicated that the theory of planned behavior had limited utility in this population. Among individuals with tetrapelgia, perceived behavioral control was the only determinant of exercise intentions and behavior. Among people with paraplegia, none of the theory of planned behavior constructs predicted exercise intentions or behavior. These results have methodological and practical implications for future research and exercise interventions, respectively.

Assessing the role of college as a sustainability communication channel

2017 ◽  
Vol 18 (7) ◽  
pp. 1060-1075 ◽  
Author(s):  
Alisa P. Lertpratchya ◽  
John C. Besley ◽  
Adam Zwickle ◽  
Bruno Takahashi ◽  
Cameron Thomas Whitley
Keyword(s):  
Higher Education ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Undergraduate Students ◽  
Environmental Sustainability ◽  
Communication Channel ◽  
Online Survey ◽  
Large Population ◽  
Education Institution ◽  
Content Type

Purpose The purpose of this study is to assess the effectiveness of higher education institution as a sustainability communication channel. The theory of planned behavior was used to examine the degree to which a student’s tenure at a large university with active and visible sustainability initiatives is associated with changes in views about sustainability and changes in reported sustainability behaviors. Design/methodology/approach This study involved a campus-wide online survey on undergraduate students at a large mid-western university. A direct measurement approach to the theory of planned behavior was used to measure changes in attitudes, normative beliefs, perceived behavioral controls and self-reported behaviors on five different environmental sustainability behaviors. Findings Overall findings support the notion that higher education institutions can be effective communication channels for sustainability issues, as students who have been in college for a longer period of time reported somewhat more positive attitudes, normative and efficacy beliefs and more sustainable behaviors. Practical implications By measuring specific components of the theory of planned behavior, this study provides insights on specific areas in which campaigns targeting college students in different college years could become more effective. Originality/value Few studies have assessed college as an effective sustainability communication channel despite the fact that it is potentially a powerful channel to reach a large population at their critical age. This study also measures specific components to sustainability behaviors by using the theory of planned behavior as a guiding framework.

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