Marketing of Mango: Perceived Constraints During Normality and due to Lockdown in West Bengal

2022 ◽  
Vol 58 (1) ◽  
pp. 176-179
Author(s):  
Rakesh Roy ◽  
Suddhasuchi Das ◽  
Victor Sarkar ◽  
Bhabani Das ◽  
Adwaita Mondal ◽  
...  
Keyword(s):  
West Bengal ◽  
Marketing Channel ◽  
Small Opening ◽  
Market Rate ◽  
Marketing Network ◽  
Cooperative Marketing ◽  
Perceived Constraints

The study was undertaken to assess the perceived constraints in marketing of mango duringnormality and due to lockdown in West Bengal. In all, 90 respondents were randomlyconsidered for the study with equal proportionate of small, medium and large farmers.The perceived constraints faced and suggestions in improving the marketing of mangoeswere analyzed through Garrett ranking techniques. The study shows that the majorperceived constraints in marketing of mangoes during normality were high fluctuation inmarket price during season followed by inadequate marketing channel and exploitation bymiddlemen. But during the lockdown, the major perceived constraints were no market tosell their mangoes followed by exploitation by middlemen and small opening hours ofmarket. The suggestive measures recommended by the mango growers to improve marketingopportunities were stable market rate according to grade of mangoes followed by propermarketing channel and elimination of middlemen. The mangoes growers had not felt needfor cooperative marketing network or formation of Farmer Producer Company for itsmarketing.

scholarly journals Milk marketing under cooperative and non-cooperative marketing channels: Evidence from west Bengal

2010 ◽  
Vol 55 (187) ◽  
pp. 87-108 ◽  
Author(s):  
Debnarayan Sarker ◽  
Bikash Ghosh
Keyword(s):  
West Bengal ◽  
Marketing Channels ◽  
Fixed Cost ◽  
Price Variation ◽  
Domestic Trade ◽  
Liquid Milk ◽  
Marketing Costs ◽  
Milk Marketing ◽  
Cooperative Marketing ◽  
Marketing Margins

The present study is an attempt to empirically investigate the price spread, marketing costs, marketing margins, marketing efficiency, and profit efficiency among market middlemen under cooperative and non-cooperative marketing channels in the domestic trade market of liquid milk in West Bengal. One of the important findings of this study is that, although the inter-market (and intramarket) price variation for liquid milk under the cooperative marketing agency in not far from uniformity, and all marketing agencies under cooperative channels receive much lower abnormal profit per unit of milk as compared with non-cooperative channels, the former fails to provide much economic benefit, either to the producer or to the consumer, because of the burden of much higher fixed cost per unit of liquid milk.

scholarly journals Perceived Constraints in Mushroom Production Enterprise in West Bengal

2020 ◽  
Vol 9 (4) ◽  
pp. 1579-1583
Author(s):  
Rakesh Roy ◽  
Bankim Chandra Rudra ◽  
Debjyoti Majumder ◽  
Adwaita Mondal
Keyword(s):  
West Bengal ◽  
Mushroom Production ◽  
Perceived Constraints

scholarly journals Impact and Perceived Constraints in Adoption of Climate Resilient Technologies in Flood Prone Areas of West Bengal

2020 ◽  
Vol 9 (4) ◽  
pp. 797-806
Author(s):  
Debjyoti Majumder ◽  
Rakesh Roy ◽  
Paramita Bhowmik ◽  
Bankim Chandra Rudra ◽  
Adwaita Mondal ◽  
...  
Keyword(s):  
West Bengal ◽  
Perceived Constraints ◽  
Flood Prone Areas

scholarly journals An Integrated Bargaining Solution Analysis For Vertical Cooperative Sales Promotion Campaigns Based On The Win-Win-Win Papakonstantinidis Model

2012 ◽  
Vol 28 (3) ◽  
pp. 359 ◽  
Author(s):  
George S. Spais
Keyword(s):  
Optimal Allocation ◽  
Optimal Solution ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Sales Promotion ◽  
Bargaining Solution ◽  
Bargaining Process ◽  
Promotion Planning ◽  
Cooperative Marketing ◽  
Promotion Campaigns

Authors intention was to examine the possibility to investigate win-win-win papakonstantinidis model in order to develop an integrated bargaining solution analysis for vertical cooperative sales promotion campaigns. Based on previous theoretical extensions (Spais and Papakonstantinidis, 2011; Spais, Papakonstantinidis and Papakonstantinidis, 2009), this study presented an integrated bargaining solution analysis for cases of optimal allocation of a promotion budget in a cooperative sales promotion campaign in vertical marketing channels. This integrated bargaining solution analysis included: a) three (3) adjusted utility functions, considering the parameters of sales response budgeting method, the break-even sales analysis and the marketing channel members trade promotion goals; b) the referee solution, the optimal solution for the three players and the constraints; c) the definition of the third win in terms of a continuous sensitization process and perfect information; and d) the presentation of the potential outputs from a bargaining process regarding to the sharing of the cooperative sales promotion cost among A, B and C parties/players for different sales promotion offerings. Encouragingly, the review of the modern literature and the four (4) critical case studies of cooperative marketing programs confirmed the need for a win-win-win approach in cooperative sales promotion planning in vertical marketing channels.

scholarly journals FINANCIAL APPRAISAL OF COFFEE GROWERS AND TRADERS IN KASKI, GANDAKI PROVINCE, NEPAL

2021 ◽  
Vol 2 (1) ◽  
pp. 35-41
Author(s):  
Pravin Poudel ◽  
Ajit Khanal ◽  
Thaneshwar Bhandari
Keyword(s):  
Marketing Channel ◽  
Point Of View ◽  
Green Bean ◽  
Value Addition ◽  
Gross Margin ◽  
Financial Appraisal ◽  
Cooperative Marketing ◽  
Coffee Farming ◽  
Structured Questionnaire ◽  
Main Factor

Coffee was introduced in Nepal in 1938 A.D. After that, it has gained popularity day by day. Coffee is considered a High Value Crops from commercial point of view in Mid Hills of Nepal. The production and cultivation have increased in Nepal over the years but not up to the mark though it is profitable. The research was conducted to know about financial appraisal of coffee growers and traders in Kaski District. 40 farmers, 3 primary processors, 1 secondary processor were interviewed by using semi structured questionnaire. The result concluded that coffee business is sound and profitable in the studied area. It was indicated by Gross Margin which was found Rs 74536.25/ha., BCR was found 1.12, NPV Rs 256961.33/ha & FRR was found 29%. The number of productive plants was the main factor affecting coffee production in the study area. Furthermore, the Return to Scale value was found 0.43. As far as the marketing of the coffee majority of farmers used cooperative marketing Channel. There was value addition of Rs 78.88 from producer (Fresh cherry) to primary processor (Dry parchment), value addition of Rs 275 from primary processor (Dry parchment) to secondary processor (Green Bean), value addition of Rs 226.27 from Green Bean of secondary processor to Roasted Bean/Powder of secondary processor and finally value addition of Rs 84.03 from secondary processor (Roasted Bean/Powder) to consumer. Thus, secondary processor was most important actors of value addition condition among other coffee micro actors. The study also ranked “more income compared to cereal” as the main reason to adapt coffee farming by farmers and “infestation of insects and pests” as the major constraints of coffee farming in studied area. Study suggested that proper expansion of Coffee farming is needed in the district with the collaboration of NTCDB and Local / province government.

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