Analyzing Marketing Strategy of Milk and Dairy Products Launch Plan for New Variety of Milk

The authors conducted a survey in Nagpur to analyse the marketing strategy for liquid milk and the new product launch plan for a new variety of special milk. He has focused on marketing strategies used by major liquid milk players in the market like differentiation strategy, low pricing strategy, and focus group strategy, and we've also figured out how to break into a new market segment with a new liquid milk variety. Based on our observations, we're trying to collect information from 350 tea vendors in Nagpur. We also collected data from major milk marketing players, whose names are not to be revealed, so we have annotated A, B, C, D, E, and others. The current study focuses on emphasising the importance of a launch plan strategy for new milk and dairy products.

Measurement and Evaluation of the Efficiency and Total Productivity of Dairy Farms in Poland

The aim of the article is to measure and evaluate the economic and technical efficiency as well as the total productivity of dairy farms in Poland. The research used data from the Polish FADN. The analysis covered the years 2008–2017. The study group consisted of 730 farms. An iteration-optimization method, k-means clustering, non-parametric DEA method, and aggregated Färe–Primont indexes were used to achieve the goal. The conducted research allowed for the distinction of four types of dairy farms with different levels of economic efficiency. We prove that the costs of labor, energy, maintenance of machines and buildings, fodder, depreciation, and overheads, as well as agricultural land, affect the technical efficiency and total productivity of dairy farms. We also prove that over the analyzed years, technical efficiency decreased in all groups of dairy farms, while the Färe–Primont index of total productivity changes slightly increased. The validity of these studies and their practical significance result from the need to improve the competitiveness of dairy farms and increase their profitability. Our research fills a gap in research on measuring and evaluating the efficiency and productivity of dairy farms, and at the same time represents an original approach to the studied phenomenon. Moreover, it allows for the explanation of differences in the effectiveness of different types of dairy farms, providing useful information for the design of effective targeted policy interventions to improve the competitiveness of the Polish dairy sector. There are opportunities to improve both the technical efficiency and productivity of dairy farms in Poland. This increase will be possible thanks to the improvement of agricultural advisory services and ensuring that farmers participate in training in proper nutrition, reproduction, milk marketing and other management skills.

A Study on Performance of Dairy Sector in India

The present study was undertaken to analyse the performance of the dairy sector in India by using compound growth rate analysis and to determine the trends observed in the parameters. It was observed that the compound growth rate of the livestock population was 0.89 per cent, positive and significant from 1956 to 2019. Buffalo population has shown a positive and significant growth rate of 1.43 per cent and 0.31 per cent for cattle and 1.58 per cent for goats. In comparison to indigenous cows, exotic or crossbred cows showed a greater significant growth rate of 5.14 per cent against 1.71 per cent. There has been observed a positive and significant compound annual growth rate of 4.71 per cent to milk production and 3.26 per cent for per capita availability. Dairy cooperative societies, producer members, milk procurement and liquid milk marketing showed a positive and significant compound annual growth rate of 3.47, 2.31, 7.78 and 6.04 per cent respectively. The compound annual growth rate of exports in quantity showed a positive rate of 14.24 per cent and imports with a negative growth rate of 9.70 over the period which indicates that India is a net exporter of dairy products.

Amul's Lockdown Marketing Strategy

Mr. Michael Fernandes, creative man behind the Amul’s Butter Girl, was deep into thoughts. They just had a video conference meet with the other creative team to discuss on the upcoming strategy for promotion of Amul. The entire creative team had to meet virtually on account of the strict lockdown in the country due to the fast - spreading Covid 19 pandemic. Blue haired Amul butter girl had an enduring place on the billboards and on the hearts of the Indians. The Indians loved the Butter girl very much. Dr. Merian, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF) said that due to the current lockdown situation people would not be able to come on the streets looking at the billboards relishing the Amul advertisements for at least three months now. Or maybe more. At the same time ban on newspaper distribution would prevent the advertisements to reach homes of the Indian buyers. The major promotional media for Amul, billboards and newspapers would be useless during this lockdown period. This had set Michael worrying. He was just not getting a way out. How should he reach the minds of the Indians without Amul Butter girl advertisements on the billboard and in newspapers? How should he promote Amul brand during this lockdown condition?

Milk Market Performances and cofounding factors along Milk Value Chain in Pastoral Area: A Case of Borana Pastoralists, Borana Zone, Ethiopia

The study was conducted in Borana zone with the objectives understanding the milk market performance and challenges along the value chain. The primary data was collected from 123 households that drawn proportionally following multistage sampling based randomly selected households. Additionally, relevant information was collected from different sectors besides relevant literatures session. Similarly, Focused Group Discussions, key informant interview and visual observations were also undertaken to collect the primary data. In the course of data collection, different set of checklists were used for different group of actors to guide survey data collection, group discussions and key informant interview. The study found that input supply, natural calamity, marketing system, declining of livestock productivity, infrastructure and hygiene are among the major challenges along the dairy value chain. Above all, the dominance of value chain actors by pastoralists coupled with fragmented milk marketing system were the critical factors that stunted the milk market system in the study area. As a result, the performance of milk value chain is fragmented and distorted. Moreover, the supply of milk to the market become meager even though the milk selling practices has been flamed. Additionally, the dilution of pure drought resistant Borana cattle called “Qorti” is at its critical level of its extinction which challenge the milk production. Thus, it is important to enhance the milk marketing, encouraging milk supply and improving milk productivity.

GROWTH PROSPECTS OF DAIRY COOPERATIVES- A CASE STUDY OF KERALA COOPERATIVE MILK MARKETING FEDERATION

India is the largestmilk producer in the world and dairy cooperatives are the backbone of Indian dairy industry. In Kerala, the Kerala Cooperative Milk Marketing Federation,popularly known as Milma,has played a significant role for the development of dairy business. But in the recent years even though the Federationcontinues to mark growth,the percentage of growth has beenfar below the growth of theprivate dairy sector. The study analysed the performance of KCMMF with respect to milk pourment and sale, and of the various welfare schemes of the Federation. The study revealed that the growth in the pourment of milk was not par with the growth of thesale of milk during the period of study. Only 14 percent of the total member farmers were pouringmilk to the dairy cooperatives. Huge amount spent by the Federation for implementing welfare schemes has notcreated a positive impact on the growth of milk pourment. The Federation has to adopt certain criteria to provide such welfare benefits to attract the lost member farmers, which will definitely help the Federation to achieve the very objectives of the welfare schemes.