Marketing of Mango: Perceived Constraints During Normality and due to Lockdown in West Bengal

The study was undertaken to assess the perceived constraints in marketing of mango duringnormality and due to lockdown in West Bengal. In all, 90 respondents were randomlyconsidered for the study with equal proportionate of small, medium and large farmers.The perceived constraints faced and suggestions in improving the marketing of mangoeswere analyzed through Garrett ranking techniques. The study shows that the majorperceived constraints in marketing of mangoes during normality were high fluctuation inmarket price during season followed by inadequate marketing channel and exploitation bymiddlemen. But during the lockdown, the major perceived constraints were no market tosell their mangoes followed by exploitation by middlemen and small opening hours ofmarket. The suggestive measures recommended by the mango growers to improve marketingopportunities were stable market rate according to grade of mangoes followed by propermarketing channel and elimination of middlemen. The mangoes growers had not felt needfor cooperative marketing network or formation of Farmer Producer Company for itsmarketing.

ROA CLUJ: REKO TYPE SUSTAINABLE MARKETING NETWORK IN ROMANIA

The trend of sustainable consumption induces a change in the marketing strategies, applying a marketing type that promotes the culture of quality, and employs the principles of eco-rationality in choosing the tools of interaction with the consumers. The originally Finnish REKO (abbreviation of the Swedish “Rejäl Konsumtion”, meaning “Fair Consumption”) model of alternative food network (AFN) is a perfect example of implementing the principles of sustainable marketing. This survey focuses on ROA (Roade Online din Ardeal; Fruits/Harvest from Transylvania online), a REKO type direct marketing network, based in Cluj -Napoca, Romania. The aim of the study is to assess the chances and challenges of this type of AFN in the Romanian context. For this, we analyse the opportunities and impediments of development, and the cost and benefits of the AFN for the involved producers. The objective of the survey is to reveal the potential contribution of AFNs to sustainable production, marketing, and distribution of local products. The applied qualitative research is based on (1) an interview with a coordinator of the investigated initiative, (2) a survey among the involved producers, (3) participant observation as consumer, (4) informal discussions with the AFN stakeholders , and (5) secondary data analysis . As conclusions, we can state that Romania holds significant resources for the implementation of AFNs due to numerous favourable circumstances, such as the rising demand for qualitative local and regional products, and the willingness of consumers and producers to get involved in direct marketing networks. However, grassroot initiatives of direct marketing face administrative and legal challenges. The lack of real support of public policies, the weakly developed idea of self-government, and not firmly established in practice, confine the short food supply chains to a niche phenomenon.

Essence of the Compensation Plan in the Process of Motivation in Multi-Level Marketing (MLM). A Case Study

The objective of the article is to present the compensation plan and the possibilities resulting from cooperation with FM World. The study provides the characteristics of the market economy compensation system, especially the functions, goals and traditional compensation forms as well as the essence of the key motivation theories for organization management and the characteristics of the most important ones. The term Multi-Level Marketing (network marketing) is discussed, especially the nature of that sector, controversies and possibilities. The company, FM World, is covered, especially the information on the products distributed and services. The compensation plan and the incentive programme offer applied in the company are provided in detail. The study involved the use of a diagnostic survey. The group of respondents included 107 FM World distributors and cooperants with the Rentierzy.FM structure. The level of satisfaction of the respondents with the cooperation and the compensation plan offered are investigated; satisfaction with the incentive programmes available and the perspectives of further cooperation with the company were determined.

Stakeholder Involvement in Destination Marketing: A Network Analysis of two Destinations in Vietnam

Purpose –This paper aims to identify the stakeholders involved in tourism destination marketing networks. The involvement and collaboration of multiple individuals and organisations is widely recognised in destination marketing to promote a destination. Internal stakeholders of a destination and their collaboration are frequently studied in destination marketing research, but little attention is paid to the involvement of external stakeholders. Design/Methodology/Approach – Quantitative social network analysis is an important approach to understanding stakeholder connections and roles in tourism destinations. In this paper, this analysis was conducted using primary data collected from social network surveys in Da Nang and Hue, two local destinations in central Vietnam. Sixty-nine questionnaires were collected in Da Nang, and 60 questionnaires in Hue. The network data were each analysed separately using UCINET software. Findings – The results show the involvement of different stakeholders in marketing activities in these local destinations. Most of the marketing networks of Da Nang and Hue consist of business units. While the Da Nang marketing network focuses on critical stakeholders and fundamental business firms with strong financial resources and big brands, the Hue marketing network includes more diverse stakeholders and more significant participation of small and medium local firms. Originality of research – This research found the participation of national and international stakeholders located outside the two destinations studied in their marketing network. Their involvement was identified through their collaborative relationships with the DMOs and internal stakeholders of the two destinations to promote the destinations nationally and internationally.

STRATEGI MENINGKATKAN DAYA SAING USAHA PT.X MELALUI RENCANA PEMBANGUNAN UNIT STONE CRUSHER BARU DI WILAYAH KABUPATEN PURWOREJO JAWA TENGAH

The smooth supply of broken stone will greatly affect and even determine the speed and accuracy of the completion of a project. The availability of large stones or blondos as raw material to produce broken stones must be guaranteed availability, for this reason it is very important to have a quarry or land containing blondos to maintain the continuity of raw material supply for the stone crusher business. Purworejo Regency has potential in terms of sand and stone mining. Most of the land consists of rock with a percentage of approximately 60% of the total area of Purworejo Regency. The type of raw material that is owned is andesite with a deposit of mining rock which can be exploited for mining for more than 20 years. Because of that potential, it is very important for PT. X to conduct a strategy analysis before constructing a new stone crusher unit. An appropriate business development strategy is needed. The purpose of this research is to create a business development strategy of PT.X by using the SWOT and TOPSIS methods. Based on the alternatives of the SWOT matrix obtained 8 strategies to develop the company and selected strategic priorities with TOPSIS found that market opportunities are very wide open and immediately expand the marketing network with a maximum value of 1.

STRATEGI PENGEMBANGAN PADI ORGANIK DI KABUPATEN MINAHASA TENGGARA (DEVELOPMENT STRATEGIES OF ORGANIC RICE IN SOUTHEAST MINAHASA DISTRICT

The purpose of this study is to formulate the right strategy to develop organic rice in Molompar Dua Utara Village. This study was conducted in November 2019 to March 2020. The data collection method used was a survey method. The data used in this study was primary dan secondary data. The primary data were obtained through direct interview with 11 respondents using a questionnaire, and the secondary data was obtained from the Agriculture Department of Southeast Minahasa Regency. The result of this study shows the right strategy for the development of Agrobiz Mitra’s organic rice is growth oriented strategy, including: maintaining product certification through the use of quality organic seeds and fertilizers, avoiding products from chemical contamination to maintain consumer safety. Furthermore, expanding the marketing network by holding special markets, collaborating with the Government in setting prices for organic farming products, expanding bussiness by improving brand awareness to expand marketing network. On the other hand, experienced farmer engage in the socialization of organic rice farming.

PENGEMBANGAN PRODUK KOPI HERBAL OLAHAN DESA INKLUSIF GUNA MENINGKATKAN KESEJAHTERAAN KAUM DISABILITAS DI DESA BEDALI LAWANG KABUPATEN MALANG

ABSTRAKPengembangan produk kopi herbal merupakan bagian dari pemberdayaan masyarakat dalam bentuk kegiatan produktif yang bertujuan untuk melatih masyarakat disabilitas untuk menghasilkan produk kopi herbal yaitu kopi koerja yang diharapkan memberikan dampak pada peningkatan kesejahteraan masyarakat. Metode pelaksanaan yang dilakukan adalah dengan sosialisasi program, pengadaan mesin dan pengadaan bahan penunjang, pelatihan pengolahan produk kopi herbal, dan pelatihan pemasaran strategi produk. Kegiatan ini diikuti oleh kelompok sasaran yaitu masyarakat disabilitas yang tergabung dalam organisasi difabel Lingkar Sosial Omah Difabel dengan peserta sebanyak 10 orang. Pelatihan ini sangat dirasakan manfaatnya oleh para peserta pelatihan anggota disabilitas seperti kemudahan pengoperasian alat produksi, rebranding produk, dan peningkatan jaringan pemasaran produk. Kata kunci: kopi herbal; masyarakat disabilitas; desa inklusif. ABSTRACTThe development of herbal coffee products is part of community empowerment in the form of productive activities that aim to train people with disabilities to produce herbal coffee products namely koerja coffee which is expected to have an impact on improving people's well-being. The implementation method is by socializing the program, procurement of machinery and procurement of supporting materials, training in processing herbal coffee products, and marketing training of product strategies. This activity was attended by a target group, namely people with disabilities who belonged to the Omah Difabel Social Circle disability organization with 10 participants. This training is strongly felt by the participants of disability member training such as ease of operation of production tools, product rebranding, and improvement of product marketing network Keywords: herbal coffee; people with disabilities; inclusive villages.