scholarly journals Introducing a Cross-Course Teaching Innovation to Enhance Group Project Performance

2017 ◽  
Author(s):  
Mark DeFanti
Keyword(s):  
Marketing Research ◽  
Marketing Plan ◽  
Integrated Marketing ◽  
Group Project ◽  
Teaching Innovation ◽  
Student Groups ◽  
Team Members ◽  
Lone Wolf ◽  
Team Projects ◽  
The Many

Marketing educators and students recognize the benefits derived from group assignments. Nonetheless, serious problems that occur frequently in student groups are diminished effort by some free-riding team members or disassociation from the group by lone wolf team members.  In a highly innovative manner, the American Marketing Association’s integrated marketing plan international competition was concurrently adopted by Principles of Marketing, Marketing Research and Advanced Advertising courses in an attempt to leverage the many benefits of team projects while minimizing their drawbacks.

Assessment of Individual Student Performance in Online Team Projects

2011 ◽  
Vol 15 (3) ◽  
Author(s):  
Jay Alden
Keyword(s):  
Student Performance ◽  
Group Process ◽  
Online Courses ◽  
Peer Assessment ◽  
Individual Student ◽  
Assessment Practice ◽  
Group Project ◽  
Team Members ◽  
Team Projects

The use of team projects has been shown to be beneficial in higher education. There is also general agreement that team efforts should be assessed and that the grading ought to represent both (1) the quality of the product developed jointly by the team as well as (2) the degree of participation and quality of contribution by each individual student involved in the group process. The latter grading requirement has posed a challenge to faculty so the question addressed in this paper is “How should individual team members in online courses be assessed for the extent and quality of their contributions to the group project?” To answer this question, four common team member evaluation practices were reviewed and compared to seven criteria representing positive attributes of an assessment practice in an online learning environment. Whereas the Peer Assessment practice received the greatest support in the literature in face-to-face courses, this study that considered the perceptions of graduate faculty and students recommended the Faculty Review practice as the default assessment

Psychological Journey of a Patient With a Ventricular Assist Device: A VAD Coordinator’s Perspective

2021 ◽  
Vol 32 (4) ◽  
pp. 443-451
Author(s):  
Karen Meehan ◽  
Sarah E. Schroeder ◽  
Shana Creighton ◽  
Colleen Labuhn
Keyword(s):  
Ventricular Assist Device ◽  
Holistic Approach ◽  
Psychosocial Assessment ◽  
Psychosocial Needs ◽  
Assist Device ◽  
Ventricular Assist ◽  
Team Members ◽  
Complex Population ◽  
Device Placement ◽  
The Many

Background A thorough psychosocial assessment is needed during the evaluation of candidacy for ventricular assist device placement to identify potential barriers that would limit success with the device. Ventricular assist device coordinators are generally involved in the psychosocial assessment of the patient, allowing them to provide a more holistic approach to ventricular assist device candidacy during discussions at multidisciplinary meetings. There is a gap in the literature describing the psychological journey of patients after ventricular assist device implantation and the challenges ventricular assist device coordinators face when caring for this complex population. Objective The psychological journey of 3 patients with a ventricular assist device was explored to determine if common themes exist and to describe the experiences faced by the ventricular assist device coordinators with each patient. Methods Three patient case scenarios are described, as are the interactions with the patients’ ventricular assist device coordinator team members. Results All 3 case scenarios demonstrate similarities of younger ages, the need of family and social support, and ventricular assist device coordinators who went beyond the call of duty to assist in the successful heart transplantation for 2 cases and the successful decommission of the ventricular assist device in another case. Conclusion The psychosocial needs of patients with a ventricular assist device and ventricular assist device coordinators require ongoing assessment because of the many physical and emotional challenges that arise during the time a patient has an implanted ventricular assist device.

The Effects of Expertise and Social Status on Team Member Influence and the Moderating Roles of Intragroup Conflicts

2017 ◽  
Vol 44 (4) ◽  
pp. 745-776 ◽  
Author(s):  
Woonki Hong ◽  
Lu Zhang ◽  
Kwangwook Gang ◽  
Boreum Choi
Keyword(s):  
Social Status ◽  
Early Stage ◽  
Project Teams ◽  
Team Processes ◽  
Team Members ◽  
Expectation States ◽  
Team Projects ◽  
Expectation States Theory ◽  
Team Project ◽  
Do So

Drawing on expectation states theory and expertise utilization literature, we examine the effects of team members’ actual expertise and social status on the degree of influence they exert over team processes via perceived expertise. We also explore the conditions under which teams rely on perceived expertise versus social status in determining influence relationships in teams. To do so, we present a contingency model in which the salience of expertise and social status depends on the types of intragroup conflicts. Using multiwave survey data from 50 student project teams with 320 members at a large national research institute located in South Korea, we found that both actual expertise and social status had direct and indirect effects on member influence through perceived expertise. Furthermore, perceived expertise at the early stage of team projects is driven by social status, whereas perceived expertise at the later stage of a team project is mainly driven by actual expertise. Finally, we found that members who are being perceived as experts are more influential when task conflict is high or when relationship conflict is low. We discuss the implications of these findings for research and practice.

scholarly journals Kajian Kebutuhan Pasar untuk Penerapan Teknologi Tepat Guna Bidang Permukiman

2008 ◽  
Vol 3 (4) ◽  
pp. 280
Author(s):  
Lia Yulia Iriani ◽  
Anita Firmanti
Keyword(s):  
Marketing Research ◽  
Marketing Plan ◽  
Marketing Concept ◽  
Concept Evaluation

Pusat Litbang Permukiman yang merupakan salah satu unit di bawah Badan Litbang Departemen Pekerjaan Umum memiliki visi untuk menghasilkan teknologi perumahan permukiman yang inovatif, aplikatif, kompetitif dan bermanfaat bagi masyarakat. Untuk mencapai visi tersebut secara lebih efektif dan efisien berbagai upaya dan harus dilakukan. Salah satu bentuk upaya tersebut adalah  memahami kebutuhan masyarakat umumnya dan para pemangku kepentingan di bidang perumahan dan permukiman khususnya sebagai pemanfaat produk Pusat Litbang Permukiman. Kajian Kebutuhan Pasar untuk Penerapan Teknologi Tepat Guna Bidang Permukiman ini dilakukan karena dirasakan intrusi teknologi tepat guna yang dihasilkan oleh Pusat Litbang Permukiman kepada para penerima masih berjalan pelan. Kajian ini dilakukan melalui peningkatan kemampuan pelaksana untuk memahami teori dan aplikasi kebutuhan pasar pada umumnya seperti marketing concept evaluation, marketing research dan marketing plan. Kajian dimulai dari pemahaman terhadap isu-isu bidang permukiman serta kebijakan-kebijakan Departemen PU untuk menangani permasalahan, inventarisasi teknologi tepat guna yang telah dihasilkan oleh Pusat Litbang Permukiman serta identifikasi kebutuhan masyarakat yang kemudian dilakukan analisis dengan menggunakan instrumen-instrumen perumusan masalah, untuk mengenali permasalahan yang dominan serta usulan strategi-strategi penanganan serta prediksinya di masa depan. Hasil kajian menunjukkan bahwa dari berbagai strategi yang dapat dilakukan, sebagai peringkat pertama adalah menyusun masukan konsep kebijakan dan strategi tentang penerapan teknologi tepat guna dan tepat sasaran, serta  merumuskan permasalahan kebijakan, strategi dan program kebutuhan litbang bersama stakeholders secara sinergi, terpadu, berkelanjutan.

INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION

2021 ◽  
pp. 363-374
Author(s):  
NEDELJKO PRDIĆ ◽  
SARA KOSTIĆ
Keyword(s):  
Market Research ◽  
Social Role ◽  
Marketing Research ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Research Results ◽  
The Future ◽  
Market Approach ◽  
Agriculture Products

Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing research, we came to conclusion that integrated marketing communications may promote bazaars on the market using sinergy of different instruments. The conclusion is that IMK are much cheaper in comparison to mass comunications and ti is possible to promote bazaars on the market and stress their social role, using IMK.

NASATalk as a Discovery Learning Space

2012 ◽  
pp. 49-71
Author(s):  
Debra C. Burkey Piecka ◽  
Laurie Ruberg ◽  
Christopher Ruckman ◽  
Dynae Fullwood
Keyword(s):  
Virtual Community ◽  
Discovery Learning ◽  
Learning Space ◽  
Team Members ◽  
Education Services ◽  
Professional Development Workshop ◽  
Self Discovery ◽  
The Many ◽  
To Receive ◽  
Aerospace Education

The NASATalk online collaborative (www.nasatalk.com) gives educators a virtual place to talk about the many opportunities available from the National Aeronautics and Space Administration (NASA). NASATalk participants include K-16 educators, NASA-affiliated educators’ support staff, and others interested in advancing STEM (science, technology, engineering and math) education. This chapter examines the self-discovery learning opportunities afforded by NASATalk for a three-day professional development workshop from the perspectives of the NASATalk team members, two NASA Aerospace Education Services Project specialists, and the workshop participants. For the conference, NASATalk hosted a public collaborative named the NASA STEM Educators Workshop as well as several blogs. The analysis discusses how various needs are met for orientation and entry, learner decision making, individuated learning, intercommunications and collaboration, and original discovery in the NASATalk content collaborative. A professional virtual community emerges where educators gathered onsite to receive instruction, but they turned to NASATalk to share their ideas and experiences by posting articles, blogs, comments, multimedia, links, and other educational resources.

Developing a Grassroots Cross-Cultural Partnership to Enhance Student Experiences

2011 ◽  
pp. 183-195
Author(s):  
Iryna Pentina ◽  
Veronique Guilloux
Keyword(s):  
Real Life ◽  
Academic Preparation ◽  
Cross Cultural ◽  
Marketing Communications ◽  
Student Experiences ◽  
Integrated Marketing ◽  
Student Groups ◽  
Environmentally Sustainable ◽  
Business Colleges ◽  
Networking Technologies

Increased globalization of the world economy makes international aspects of marketing an important priority. A growing number of business colleges provide cross-cultural experiences in marketing disciplines that help students better understand other cultures while applying their academic preparation to real-life settings. Today’s students represent the first generation that has been born into the digital age, and freely use multiple technologies in preparing for classes, sharing notes, shopping, rating professors, and accomplishing multiple everyday tasks. This case discusses a class project on developing integrated marketing communications conducted by American and French cross-cultural student groups to promote environmentally-sustainable products in international markets. Modern social networking technologies were widely used both as tools for accomplishing the project, as means for presenting and displaying the results and as a medium for international marketing communications.

Trust in Virtual Multicultural Teams

2008 ◽  
pp. 1292-1308
Author(s):  
Iris C. Fischlmayr ◽  
Werner Auer-Rizzi
Keyword(s):  
Virtual Teams ◽  
Business Students ◽  
Illustrative Case ◽  
Multicultural Teams ◽  
Cultural Backgrounds ◽  
Team Members ◽  
Geographically Dispersed ◽  
Team Projects ◽  
Illustrative Case Study

This chapter analyses the phenomenon of trust with regard to its significance for virtual teams. Guided by the existing literature on trust, this chapter presents different kinds of trust and the development of trust over time. The challenges inherent to virtual multicultural teams, thus to working teams, which are geographically dispersed and communicate with the help of electronic media, raise the questions of their consequences on trust. As virtual teams are mostly used in companies operating in different countries all over the world, the different cultural backgrounds of the team members are taken into account as well. To give an example for the relevance of this issue in practice, an illustrative case study on experiences international business students have made during virtual team projects is presented.

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