Community Ownership of Professional Sport Teams and the Role of Social Entrepreneurship

2011 ◽  
Author(s):  
Dorothy Norris-Tirrell ◽  
Susan Tomlinson Schmidt
Keyword(s):  
Social Entrepreneurship ◽  
Professional Sport ◽  
Community Ownership ◽  
Sport Teams

CSR in sport sponsorship consumers' perceptions of a sponsoring brand's CSR

2020 ◽  
Vol 21 (2) ◽  
pp. 371-388 ◽  
Author(s):  
Apollo Demirel
Keyword(s):  
Experimental Study ◽  
Field Study ◽  
Consumer Response ◽  
Professional Sport ◽  
Socially Responsible ◽  
Sport Sponsorship ◽  
Content Type ◽  
Sport Team ◽  
Sport Teams

PurposeThe purpose of this paper is to investigate the link between sponsorship of professional sport teams and consumers' socially responsible perceptions of a sponsoring brand. More specifically, this research investigates if sponsorship of professional sport teams in itself leads consumers to perceive a sponsoring brand as socially responsible, and what factors may produce CSR perceptions and subsequent consumer response.Design/methodology/approachAn experimental study was conducted to examine the impact of sponsorship of professional sport teams on consumers' CSR perceptions of a sponsoring brand. Further, a field study was used to explore the role of sponsorship fit in generating CSR perceptions.FindingsThe results from the experimental study indicated that brand sponsorship of professional sport teams contributes to the socially responsible image of that brand, and sponsorship fit induces consumers' CSR perceptions of a sponsoring brand. Additionally, the results from the field study identified CSR perceptions as an underlying process driving the effect of sponsorship fit on consumers’ behavioral intentions toward a sponsoring brand. Lastly, the role of team identification was shown as a boundary condition shaping the effects of sponsorship fit.Practical implicationsBrands specifically seeking to create a socially responsible image, thanks to sponsoring a sport team, should consider the importance of perceived fit between their brand and the sponsored sport team as it is a key predictor of CSR perceptions.Originality/valueThis paper provides empirical evidence for the sport sponsorship and CSR perceptions link and sheds light on important predictors for consumer response.

Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality

2012 ◽  
Vol 26 (6) ◽  
pp. 463-478 ◽  
Author(s):  
Jamie Carlson ◽  
Aron O'Cass
Keyword(s):  
Service Quality ◽  
Online Survey ◽  
Critical Issue ◽  
Professional Sport ◽  
Brand Strength ◽  
Marketing Environment ◽  
Sport Team ◽  
Sport Teams ◽  
Team Brand

How professional team-based sport organizations can optimize their e-service platform and manage their brand in an increasingly multichannel marketing environment is a critical issue. This study examines how sports consumers’ (i.e., fans’) perceptions of e-service quality, brand strength, and image congruency between the sport brands’ offline image and online image affects the development of consumers’ trust in the team’s website. In addition, the study explores the role of team website trust in developing team website loyalty, as well the role of loyalty in actual purchase frequency from the teams’ website. Data were collected via an online survey of sports consumers of e-services delivered by professional sport teams. The results indicate that sport team brand strength, followed by teams website e-service quality and brand image congruency between the teams online and offline activity are significant determinants of trust in the teams’ website, with online trust strongly influencing website loyalty intentions.

Determinant factors of successful social entrepreneurship in the emerging circular economy of Lebanon: exploring the moderating role of NGOs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hani El Chaarani ◽  
Lukman Raimi
Keyword(s):  
Root Mean Square ◽  
Social Entrepreneurship ◽  
Circular Economy ◽  
Psychological Factors ◽  
Mean Square ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Determinant Factors ◽  
Fit Index

Purpose Social entrepreneurship is gradually becoming a potent driving force for economic and social development in developing countries as a result of governance deficits. The purpose of this study is to examine the determinant factors of successful social entrepreneurship in the emerging circular economy of Lebanon. The objective extends to exploring the mediating role of non-governmental organizations (NGOs) in the success of social entrepreneurship in Lebanon. Design/methodology/approach Using a cross-sectional survey design, the authors collected primary data from 389 social entrepreneurs through questionnaires in selected locations in Lebanon. The data collected were analyzed using descriptive and inferential statistics. The hypotheses were tested using linear regression and structural equation modeling (SEM) for predicting the impact of independent variable on the dependent variable. The validity, progressive and various models fits were tested using root mean square of approximation, root mean square of residuals, standard root mean square residuals, incremental fit index, fitness of the extracted and non-normal fit index. Findings The SEM estimations reveal that three main factors determine the success of social entrepreneurs in Lebanon, namely, environmental factors, psychological factors and prior experience. Moreover, the results reveal that support of NGOs positively moderates the relationships between the success of social entrepreneurship and two different variables (psychological factors and environmental factors), but failed to moderate the relationships between success of social entrepreneurship and four variables (experience, education, leadership and founding team composition). Originality/value The study contributes to the entrepreneurship and circular economy literature by explicating empirically the determinant factors of successful social entrepreneurship in Lebanon’s emerging circular economy. It also provides a fact-based social awareness on the role of local and international NGOs in supporting the social entrepreneurs in driving the idea of a circular economy. The study also validates multiple entrepreneurship theories.

scholarly journals ROLE OF SOCIAL ENTREPRENEURSHIP IN BUSINESS MANAGEMENT

2020 ◽  
Author(s):  
Ariawan ◽  
Titien Agustina
Keyword(s):  
Social Entrepreneurship ◽  
Life Stories ◽  
Business Management ◽  
The Self ◽  
Quality Analysis ◽  
Poor People ◽  
Social Entrepreneurs ◽  
Important Field ◽  
High Level

Nowadays a Social entrepreneurship is most important field in all service and public sectors. In other ways it gives all way ofthinking in a social terms like poverty and hunger. Also it is compelling life stories and it gives a progress against increasingWorld issues of poor living and sickness. This term offers the opportunities of living and money for poor people by representinghigher level of social problems. It also gives a chance of improvement by insights process of social entrepreneur’s analysis. Inthe little business these social things, usually reinvent the fact that they have to struggle for maintaining and managing sm allbusiness with comparatively other variety of business. So usually a management can be done in social entrepreneurs in rarebasis for the self fulfilment of all data, in company these issues is ahead from many years by doing isolation, these are hoppingfor complete impact in these issues for better economic growth. There are lots of challenging changes has to do to performthese management in all over World. The most important thing is done in this paper is to make a high level of quality analysis insocial entrepreneurship as on the demand of sectors. These is made so fast as it affect all others analysis like educationdepartment of tenure and recognition

Billionaires in World Politics

2020 ◽  
Author(s):  
Peter Hägel
Keyword(s):  
Social Entrepreneurship ◽  
Fossil Fuels ◽  
Structural Changes ◽  
International System ◽  
World Politics ◽  
Political Field ◽  
Individual Agency ◽  
Bill Gates ◽  
Change Mitigation

This book shows how the privatization of politics assumes a new dimension when billionaires wield power in world politics, which requires a re-thinking of individual agency in International Relations. Structural changes (globalization, neoliberalism, competition states, and global governance) have generated new opportunities for individuals to become extremely rich and to engage in politics across borders. The political agency of billionaires is being conceptualized in terms of capacities, goals, and power, which is contingent upon the specific political field a billionaire is trying to enter. Six case studies explore the power of billionaires in their pursuit of security, wealth, and esteem. The chapter on security analyzes Raj Rajaratnam’s relationship to the Tamil cause in Sri Lanka, and Sheldon Adelson's transnational electioneering in the Israel-Palestine conflict. Regarding the economy, the book studies how the Koch brothers' political protection of fossil fuels is affecting climate change mitigation, and how Rupert Murdoch's opinion-shaping is valorizing conservatism across borders. The chapter on social entrepreneurship and esteem examines the role of Bill Gates in the governance of global health and George Soros's attempts to build open societies as a 'stateless statesman'. An analytical conclusion evaluates the prior findings in order to address three major questions: Is it more appropriate to see billionaires as 'super-actors', or as a global 'super-class'? What is the relative power of billionaires within the international system? What does the power of billionaires mean for the liberal norms of legitimate political order?

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