The CEO 'star athlete' analogy: the role of variable compensation in professional sport

2008 ◽  
Vol 3 (4) ◽  
pp. 358 ◽  
Author(s):  
Alan Kaplan ◽  
Norman J. O'Reilly
Keyword(s):  
Professional Sport

Autonomy, Coping Strategies and Psychological Well-Being in Young Professional Tennis Players

2013 ◽  
Vol 16 ◽  
Author(s):  
Alicia Elena Romero Carrasco ◽  
Rolando Zapata Campbell ◽  
Alejandra Letelier López ◽  
Ixa López Poblete ◽  
Alexandre García-Mas
Keyword(s):  
Coping Strategies ◽  
Well Being ◽  
Professional Sport ◽  
Spanish Version ◽  
South American ◽  
Psychological Well Being ◽  
Tennis Players ◽  
Young Professional ◽  
Professional Tennis

AbstractThis research aimed to analyze the role of Psychological Well-being factors in young professional tennis players, assigning special attention to their preferred coping strategies and perceived autonomy that specifically contribute to Psychological Well-being. The conceptual framework utilized for this study was Ryff’s Psychological Well-being multidimensional model in order to focus our understanding towards how environment demands of professional sport affect athletes Psychological Well-being. Participants were 155 male professional tennis players with a mean age of 14.61 (SD = 1.86) engaged in South American Tennis Federation tournaments. Instruments utilized were Psychological Well Being Scale EBP, Díaz et al., 2006, Sport Coping Approach Questionnary Spanish version, ACSQ-1 (Kim, Duda, Tomas, & Balaguer, 2003) and Sport Perceived Autonomy Scale, Spanish version (Balaguer, Castillo, & Duda, 2008). Our research revealed that the greater autonomy young athletes perceive while being engaged in professional sport was because of the coping strategies they utilized such as active planning, cognitive restructuring, emotional calmness and seeking of social support. Results confirmed also that the greater perceived autonomy was explaining athletes high levels of Psychological Well-being.

Investigating Sport Fan Attitudes Towards Tanking: Th e Role of Values-Based Connections

2020 ◽  
Vol 29 (4) ◽  
pp. 256-268
Author(s):  
K. Damon Aiken ◽  
Ajay Sukhdial ◽  
Richard Campbell ◽  
Aubrey Kent
Keyword(s):  
National Sample ◽  
National Basketball Association ◽  
Professional Sport ◽  
Mechanical Turk ◽  
Negative Attitudes ◽  
Sport Fan ◽  
Amazon's Mechanical Turk

While previous research has found support for the existence of tanking in professional sport, attitudinal complexities surrounding the phenomenon have yet to be investigated. This study utilized Amazon’s Mechanical Turk service to obtain a national sample of National Basketball Association (NBA) fans. The sample contained fans of all thirty NBA teams. Respondents provided data regarding their overall attitudes toward tanking as well as their underlying old school values, time-oriented values, and ethics-based values. Results indicate that fans have a relatively strong dislike for perceived tanking and that a team’s win-loss record has very little influence on fans’ generally negative attitudes. Furthermore, these attitudes appear to be guided by fan values.

Sleep and professional sports: mutual influence, problems and methods of their correction (literature review)

2020 ◽  
pp. 30-34
Author(s):  
E. A. Korabelnikova
Keyword(s):  
Mutual Influence ◽  
Scientific Information ◽  
Professional Sports ◽  
Population Group ◽  
High Energy ◽  
Professional Sport ◽  
Energy Costs ◽  
Normal Functioning ◽  
Memory And Attention

Professional sport belongs to those types of activities that are accompanied by high energy costs and requires more than a person needs on average, the amount of sleep. Sleep of professional athletes is important for restoring the brain’s energy expenditure, as well as for the normal functioning of memory and attention, and, consequently, for achieving high sports results. The article analyzes the literature devoted to the study of the role of sleep for athletes, scientific information about the representation, nature and consequences of its violations, summarizes and structures data related to the strategy for optimizing sleep in this population group.

CSR in sport sponsorship consumers' perceptions of a sponsoring brand's CSR

2020 ◽  
Vol 21 (2) ◽  
pp. 371-388 ◽  
Author(s):  
Apollo Demirel
Keyword(s):  
Experimental Study ◽  
Field Study ◽  
Consumer Response ◽  
Professional Sport ◽  
Socially Responsible ◽  
Sport Sponsorship ◽  
Content Type ◽  
Sport Team ◽  
Sport Teams

PurposeThe purpose of this paper is to investigate the link between sponsorship of professional sport teams and consumers' socially responsible perceptions of a sponsoring brand. More specifically, this research investigates if sponsorship of professional sport teams in itself leads consumers to perceive a sponsoring brand as socially responsible, and what factors may produce CSR perceptions and subsequent consumer response.Design/methodology/approachAn experimental study was conducted to examine the impact of sponsorship of professional sport teams on consumers' CSR perceptions of a sponsoring brand. Further, a field study was used to explore the role of sponsorship fit in generating CSR perceptions.FindingsThe results from the experimental study indicated that brand sponsorship of professional sport teams contributes to the socially responsible image of that brand, and sponsorship fit induces consumers' CSR perceptions of a sponsoring brand. Additionally, the results from the field study identified CSR perceptions as an underlying process driving the effect of sponsorship fit on consumers’ behavioral intentions toward a sponsoring brand. Lastly, the role of team identification was shown as a boundary condition shaping the effects of sponsorship fit.Practical implicationsBrands specifically seeking to create a socially responsible image, thanks to sponsoring a sport team, should consider the importance of perceived fit between their brand and the sponsored sport team as it is a key predictor of CSR perceptions.Originality/valueThis paper provides empirical evidence for the sport sponsorship and CSR perceptions link and sheds light on important predictors for consumer response.

Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality

2012 ◽  
Vol 26 (6) ◽  
pp. 463-478 ◽  
Author(s):  
Jamie Carlson ◽  
Aron O'Cass
Keyword(s):  
Service Quality ◽  
Online Survey ◽  
Critical Issue ◽  
Professional Sport ◽  
Brand Strength ◽  
Marketing Environment ◽  
Sport Team ◽  
Sport Teams ◽  
Team Brand

How professional team-based sport organizations can optimize their e-service platform and manage their brand in an increasingly multichannel marketing environment is a critical issue. This study examines how sports consumers’ (i.e., fans’) perceptions of e-service quality, brand strength, and image congruency between the sport brands’ offline image and online image affects the development of consumers’ trust in the team’s website. In addition, the study explores the role of team website trust in developing team website loyalty, as well the role of loyalty in actual purchase frequency from the teams’ website. Data were collected via an online survey of sports consumers of e-services delivered by professional sport teams. The results indicate that sport team brand strength, followed by teams website e-service quality and brand image congruency between the teams online and offline activity are significant determinants of trust in the teams’ website, with online trust strongly influencing website loyalty intentions.

Puck Drop in the Pacific Northwest: Building Brand Equity for a New Professional Sport Franchise

2019 ◽  
Vol 8 (1) ◽  
pp. 18-24
Author(s):  
Melissa Davies ◽  
Michael L. Naraine ◽  
Brandon Mastromartino
Keyword(s):  
Pacific Northwest ◽  
Brand Equity ◽  
Brand Management ◽  
Professional Sport ◽  
National Hockey League ◽  
The Pacific ◽  
Color Scheme

This case asks participants to take on the role of a brand consultant, working for the fictional brand management firm, BrandNew, to advise on the branding of a new National Hockey League (NHL) franchise. The consultant will need to identify the strengths and weaknesses in the brand equity for three previous NHL expansion or relocation teams (i.e., Vegas Golden Knights, Winnipeg Jets, Carolina Hurricanes) in order to understand what goes into selecting an effective team name, color scheme, logo, mascot, and how to socially integrate into the host city market. Consultants will then make recommendations for the NHL’s next expansion team in Seattle, Washington, so as to build sustained brand equity in the Seattle market.

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