Social Media Activism

2019 ◽  
Author(s):  
Matteo Cernison
Keyword(s):  
Social Media ◽  
Technological Evolution ◽  
Digital Activism ◽  
Media Activism ◽  
Face To Face ◽  
Geographical Scale ◽  
Social Media Platforms ◽  
Online Activism ◽  
Communication Practices ◽  
The Relationship

This book focuses on the referendums against water privatization in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution — the increased relevance of social media platforms — affected in very different ways organizations with divergent characteristics, promoting at the same time decentralized communication practices, and new ways of coordinating dispersed communities of people. Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists’ perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism.

scholarly journals Social Media Activism. Water as a Common Good

2019 ◽  
Author(s):  
Matteo Cernison
Keyword(s):  
Social Media ◽  
Common Good ◽  
Social Movement Organizations ◽  
Digital Activism ◽  
Media Activism ◽  
Geographical Scale ◽  
Social Media Platforms ◽  
Online Activism ◽  
Communication Practices ◽  
Movement Organizations

<div>What happens when hundreds of social movement organizations give life to a diffused online campaign? Focusing on the referendums against water privatization in Italy, this book explores how the activists colonized social media thanks to a very wide set of communication practices that convinced 27 million citizens to vote.</div><div><br></div><div>This book focuses on the referendums against water privatisation in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution-the increased relevance of social media platforms-affected in very different ways organisations with divergent characteristics, promoting at the same time decentralised communication practices, and new ways of coordinating dispersed communities of people.</div><div>Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists' perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism.</div><div><br></div><div><br></div>

scholarly journals Social Media Activism. Water as a Common Good

2019 ◽  
Author(s):  
Matteo Cernison
Keyword(s):  
Social Media ◽  
Common Good ◽  
Social Movement Organizations ◽  
Digital Activism ◽  
Media Activism ◽  
Geographical Scale ◽  
Social Media Platforms ◽  
Online Activism ◽  
Communication Practices ◽  
Movement Organizations

<div>What happens when hundreds of social movement organizations give life to a diffused online campaign? Focusing on the referendums against water privatization in Italy, this book explores how the activists colonized social media thanks to a very wide set of communication practices that convinced 27 million citizens to vote.</div><div><br></div><div>This book focuses on the referendums against water privatisation in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution-the increased relevance of social media platforms-affected in very different ways organisations with divergent characteristics, promoting at the same time decentralised communication practices, and new ways of coordinating dispersed communities of people.</div><div>Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists' perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism.</div><div><br></div><div><br></div>

scholarly journals Yarning circles and social media activism

2018 ◽  
Vol 169 (1) ◽  
pp. 43-53 ◽  
Author(s):  
Bronwyn Carlson ◽  
Ryan Frazer
Keyword(s):  
Social Media ◽  
Culturally Relevant ◽  
Indigenous Australians ◽  
Culturally Appropriate ◽  
Research Practices ◽  
Actual Case ◽  
Media Activism ◽  
Indigenous Activism ◽  
Online Activism ◽  
The Relationship

The practices of ‘yarning’ and ‘yarning circles’ are relatively common across groups of Indigenous Australians. This practice broadly consists of storytelling within a respectful and deeply democratic space, where each participant takes turns in speaking, and in which the direction of discussion may meander, fixate, or take divergent and creative lines of flight. The existing literature has explored the use of ‘yarning circles’ in promoting both ethical, culturally appropriate research practices and effective, culturally relevant pedagogical techniques. However, there has yet to be any work to investigate the relationship between yarning circles and Indigenous activism. This article aims to fill this gap by exploring the nexus between Indigenous online activism and yarning circles. In the first section, we outline work that has engaged in different ways with the use of yarning circles. Next, we offer our own, more political conceptualisation of ‘yarning circles’ through a reading of Paolo Freire’s work on conscientisation and, in particular, his concept of the ‘culture circle’. Finally, we draw on this new conceptualisation to explore an actual case of the use of yarning circles in political collaboration and conscientisation. Through this analysis, we discuss a number of convergent and divergent experiences shared by Indigenous activists.

scholarly journals Digital Activism in Asia: Good, Bad, and Banal Politics Online

2020 ◽  
Vol 7 (1-2) ◽  
pp. 5-19
Author(s):  
Bart Barendregt ◽  
Florian Schneider
Keyword(s):  
Social Media ◽  
Democratic Values ◽  
Special Issue ◽  
Digital Activism ◽  
Media Activism ◽  
Political Implications ◽  
Natural Forms ◽  
Online Activism

Abstract This article introduces the special issue on ‘Digital Activism’ by exploring some of the trends in social media activism and scholarship thereof. The authors ask to what extent this literature helps us understand Asian forms of online activism, which forms of activism have relatively done well, and whether Asian activism requires its own theorizing. Most of all, it is a plea for a careful and ethnographically informed approach to digital activism. Although outwardly they look similar and use the same templates, manuals, or even similar media strategies, not all forms of online activism promote democratic values. Furthermore, we argue that much of what happens under the banner of digital activism is not necessarily politics with a capital P but, rather, consists of everyday forms of engagement, with sometimes seemingly vulgar contents and often familiar routines and natural forms, yet in their impact such ‘banal activism’ may have political implications.

scholarly journals Quantified Nostalgia: Social Media, Metrics, and Memory

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110088
Author(s):  
Benjamin N. Jacobsen ◽  
David Beer
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Qualitative Interviews ◽  
The Past ◽  
Group Data ◽  
Focus Group Data ◽  
Social Media Platforms ◽  
Memory Practices ◽  
The Relationship

As social media platforms have developed over the past decade, they are no longer simply sites for interactions and networked sociality; they also now facilitate backwards glances to previous times, moments, and events. Users’ past content is turned into definable objects that can be scored, rated, and resurfaced as “memories.” There is, then, a need to understand how metrics have come to shape digital and social media memory practices, and how the relationship between memory, data, and metrics can be further understood. This article seeks to outline some of the relations between social media, metrics, and memory. It examines how metrics shape remembrance of the past within social media. Drawing on qualitative interviews as well as focus group data, the article examines the ways in which metrics are implicated in memory making and memory practices. This article explores the effect of social media “likes” on people’s memory attachments and emotional associations with the past. The article then examines how memory features incentivize users to keep remembering through accumulation. It also examines how numerating engagements leads to a sense of competition in how the digital past is approached and experienced. Finally, the article explores the tensions that arise in quantifying people’s engagements with their memories. This article proposes the notion of quantified nostalgia in order to examine how metrics are variously performative in memory making, and how regimes of ordinary measures can figure in the engagement and reconstruction of the digital past in multiple ways.

scholarly journals Instagram Influencer Analysis for Top 5 Categories in Turkey

2021 ◽  
Vol 12 (44) ◽  
pp. 22-36
Author(s):  
Busra ERTOGRUL ◽  
Gizem KILICSIZ ◽  
Aysun BOZANTA
Keyword(s):  
Social Media ◽  
Digital Identity ◽  
Ordinary People ◽  
Daily Lives ◽  
Social Media Platforms ◽  
The Difference ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Relationship ◽  
New Jobs

Social media platforms have become an inevitable part of our daily lives. Companies that noticed the intense use of social media platforms started to use them as a marketing tool. Even ordinary people have become famous by social media and companies have been sending their products to them to try and advertise. Many people have gained a considerable amount of money in this way and today new jobs are emerged like "Youtuber" and "Instagram Influencer". Therefore, ordinary people realized the power of social media and many people started to strength their digital identity over social media. The question raising in people’s mind is that “What is the difference between the influencers and the ordinary people who have also digital identity over social media?”. This study examined Instagram influencers for five categories namely fashion, makeup, photography, travel, and fitness in Turkey. As an exploratory study, the relationship between the influencers’ average number of posts, the number of likes, the number of views, the number of comments, number of followers, and the number of following were examined. As well as the engagement rates of the followers to the influencers were calculated. In addition, the words they mostly used in the captions of the posts were examined.

scholarly journals Selfies as expressively authentic identity performance

First Monday ◽  
2017 ◽  
Author(s):  
Linh Nguyen ◽  
Kim Barbour
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Theoretical Frameworks ◽  
Self Identity ◽  
Face To Face ◽  
Digital World ◽  
Online Social Media ◽  
Social Media Platforms ◽  
The Individual ◽  
The University

This paper explores whether or not our online social media persona is viewed as authentic. The selfie is a fundamental part of the structure of the online identity for young people in today’s digital world. The relationship between an individual’s self-identity in the physical face-to-face environment was analysed and compared to a carefully constructed, modified virtual representation in a selfie posted on social media platforms. Data was obtained through four focus groups at the University of Adelaide. Two key theoretical frameworks provide a basis for this study: Erving Goffman’s concept of the self as a performance, and Charles Horton Cooley’s concept of the looking glass self. In examining the focus group discussions in light of these two frameworks as well as associated literature, we conclude that the authenticity of the selfie as a way of visualising a social media persona is subjective and dependent on the individual posting a selfie. Ultimately, authenticity involves a degree of subjectivity. It was on this basis that focus group participants argued that selfies could be considered authentic expressions of identity.

scholarly journals Social Affect and Political Disagreement on Social Media

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511879772 ◽  
Author(s):  
Matthew Barnidge
Keyword(s):  
Social Media ◽  
The United States ◽  
Public Communication ◽  
Perceived Similarity ◽  
Representative Survey ◽  
Face To Face ◽  
Political Disagreement ◽  
Internet Users ◽  
Social Affect ◽  
The Relationship

The perception of political disagreement is more prevalent on social media than it is in face-to-face communication, and it may be associated with negative affect toward others. This research investigates the relationship between interpersonal evaluations (i.e., perceived similarity, liking, and closeness) and perceived political disagreement in social media versus face-to-face settings. Relying on a representative survey of adult internet users in the United States ( N = 489), the study first examines the differences between social media and face-to-face settings in terms of interpersonal evaluations and relates them to parallel differences in perceived disagreement. Results are discussed in light of important, ongoing scholarly conversations about political disagreement, tolerance toward the other side in politics, and the “affective turn” in public communication about politics.

Citizen Engagement in Local Environmental Issues

2017 ◽  
pp. 1-19
Author(s):  
Lorna Heaton ◽  
Patrícia Días da Silva
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Involvement ◽  
Environmental Issues ◽  
Citizen Engagement ◽  
Face To Face ◽  
Use Of Resources ◽  
The Media ◽  
The Relationship ◽  
Media Formats

The goal of this chapter is to draw attention to the interrelation of multiple mediatized relationships, including face-to-face interaction, in local citizen engagement around biodiversity/environmental information. The authors argue that it is possible to fruitfully theorize the relationship between public involvement and the media without focusing specifically on the type of media. Their argument is supported by three examples of participatory projects, all connected with environmental issues, and in which social media-based and face-to-face interactions are closely interrelated. This contribution highlights the local uses of social media and the Web, and shows how engagement plays out in the interaction of multiple channels for exchange and the use of resources in a variety of media formats. In particular, new media significantly alter the visibility of both local actions and of the resulting data.

Facebook Cartographies and the Mapping of Local History

2020 ◽  
Author(s):  
Jörn Seemann
Keyword(s):  
Social Media ◽  
Digital Humanities ◽  
Local History ◽  
Historical Gis ◽  
Related Data ◽  
American Midwest ◽  
Social Media Platforms ◽  
Story Maps ◽  
The Relationship ◽  
Unstructured Information

Place-related data from social media platforms are still awaiting further exploration in mapping and map-making and are useful to stimulate a debate on how to visualize cartographically this type of subjective and unstructured information. The example of a Facebook group on local history from a town in the American Midwest is used to discuss potentials and limitations of visually capturing historical events and processes. Variations of online story maps are presented as cartographic exercises of deep mapping, in order to point out the relationship between the digital humanities, historical GIS, and historical cartography. The text makes a plea for a narrative cartography of everyday life based on the experiences and values of ordinary people.

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