scholarly journals A dimensão retórica e a dimensão discursiva no design gráfico | The rhetorical dimension and the discursive dimension in graphic design

2020 ◽  
Vol 17 (1) ◽  
pp. 170-183
Author(s):  
Bianca Mendes Rati ◽  
Marcos Namba Beccari
Keyword(s):  
Graphic Design ◽  
Rhetorical Dimension ◽  
Discursive Approach

O objetivo deste artigo é explorar diferenças e construir pontes entre a dimensão retórica e a dimensão discursiva (na perspectiva foucaultiana) no design gráfico. A ideia é justapor uma abordagem já comum e outra pouco utilizada na área, e assim buscar entender suas finalidades. Para isso, fez-se uma breve introdução aos conceitos principais de ambas dimensões e suas aplicações. Após isso, realizou-se uma análise de três artefatos (peça publicitária, pictogramas e infográfico) considerando as perspectivas apresentadas e seus critérios. Conclui-se que a abordagem discursiva difere da retórica pois não se concentra apenas nos aspectos semânticos das linguagens e sim, propõe que o discurso, para Foucault, regula as conotações e denotações consideradas possíveis.*****The purpose of this article is to explore differences and build bridges between the rhetorical dimension and the discursive dimension (in a Foucaultian perspective) in graphic design. The idea is to juxtapose an already common approach to another little used in the area, and thus seek to understand its purposes. For this, a brief introduction to the main concepts of both dimensions and their applications was made. After that, an analysis of three artifacts (advertising piece, pictograms and infographic) was performed considering the presented perspectives and their criteria. We conclude that the discursive approach differs from rhetoric because it focuses not only on the semantic aspects of languages but rather proposes that, under the Foucault's bias, discourse regulates the connotations and denotations considered possible.

Klein with Lacan: A Study on the Reception of Lacanian Ideas in Uruguay and Its Effects on Clinical Practices (1955–82)

2020 ◽  
Vol 22 (3) ◽  
pp. 341-361
Author(s):  
Gonzalo Grau-Pérez ◽  
J. Guillermo Milán
Keyword(s):  
Clinical Practice ◽  
Clinical Material ◽  
Clinical Practices ◽  
Before And After ◽  
The Difference ◽  
The 1960S ◽  
The Relationship ◽  
Discursive Approach ◽  
The Way ◽  
Clinical Cases

In Uruguay, Lacanian ideas arrived in the 1960s, into a context of Kleinian hegemony. Adopting a discursive approach, this study researched the initial reception of these ideas and its effects on clinical practices. We gathered a corpus of discursive data from clinical cases and theoretical-doctrinal articles (from the 1960s, 1970s and 1980s). In order to examine the effects of Lacanian ideas, we analysed the difference in the way of interpreting the clinical material before and after Lacan's reception. The results of this research illuminate some epistemological problems of psychoanalysis, especially the relationship between theory and clinical practice.

ANALISIS VISUAL PADA SAMPUL DEPAN MAJALAH DESAIN GRAFIS “CONCEPT” EDISI ULTAH PERDANA (Sebuah Kajian Semiotika)

DeKaVe ◽  
2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Prayanto WH
Keyword(s):  
Graphic Design ◽  
Roland Barthes ◽  
Specific Design ◽  
Design Work ◽  
Design Elements ◽  
Semiotic Approach ◽  
Short Time ◽  
Content Information ◽  
Magazine Cover

Magazine is one of the forms of mass media that has fungsikomunikasi to convey information to mass audiences. The cover is an important element because it is through cover / cover one can guess the contents of the magazine, as well as further interested to know further information contained therein. On a magazine cover consists of drawings and writings are arranged in such a way that looks interesting and has meaning Press publications, especially magazines, today's not enough just to rely on the quality of news or manuscript, although verbal aspect is very important. It must be recognized that the visual aspects (design) as the cover / envelope has crucial role to capture the prospective reader. For the cover of a magazine is a window that shows the content information, can be either a text or photographs, illustrations, and design elements. The function of a magazine cover is to attract, dazzle prospective readers, by way influence the thoughts flow in a short time. So it's no wonder much current the magazine publisher who made the cover of such a way as to attract the attention of prospective readers. Thus the task of designers to magazine cover to create designs that attract the attention of the reader becomes increasingly severe. This study tries to analyze a visual on the front cover Magazine Graphic Design 'Concept' birthday inaugural edition by using the Roland Barthes' semiotic approach. As Roland Barthes (1984), any simple "design work (magazine cover)" continue to play in management of the sign. So that will generate a message (image) specific. Design cover, usually contains the elements of the sign in the form of objects, context of the environment, people or other beings who provide meaning to objects, and text (of writing) that reinforce the meaning.Keyword: cover, magazine Concept, semiotics

Peculiarities of the national Ukrainian culture in the artistic design of the publications of Kharkov cooperative publishing house «Rukh»

2019 ◽  
Author(s):  
Надія Подоляка
Keyword(s):  
Graphic Design ◽  
Publishing House ◽  
Soviet Power ◽  
Theoretical Methods ◽  
Black And White ◽  
Teaching Aids ◽  
History Of ◽  
Graphic Elements ◽  
Visual Materials ◽  
Artistic Product

The purpose of the article is to investigate the peculiarities of the national Ukrainian culture in the artistic design of the editions of the Kharkov cooperative publishing house «Rukh». Research methods: Empirical-theoretical methods of analysis, synthesis, deduction are used. From the theoretical methods, a description and interpretation is applied. The use of these methods made it possible to prove that the publications of the Kharkov cooperative publishing house «Rukh» are a highly cultured artistic product, shrouded in the aura of the traditions of Ukrainian culture. It is proved that in the 20-ies. XX century. around the «Rukh» united a circle of like-minded writers, critics, editors, illustrators. Book covers were made by M. Samokish, S. Borovoy, V. Krichevsky. It is established that in the graphic design of the editions the editors used font ensembles, decorative elements and other visual materials created by the most prominent representatives of the artistic circles, in which the Ukrainian tradition is traced. In the design of covers used a variety of frames, ornaments of vegetable origin, stylized with letters. At the same time, minimalism of forms, compositions in a black and white version was quite common. Attention is focused on the works of the famous graphs of the era of the Ukrainian revival, created by the order of the Kharkiv cooperative publishing house «Rukh». The features of the national Ukrainian culture in the artistic design of publications are analyzed. Illustrations, graphic elements, style of execution and technique of the Ukrainian artists cooperating with the publishing house are characterized. The study significantly expands the view on publishing at the stage of the formation of Soviet power. The results can be used to write textbooks and teaching aids on cultural studies, the history of publishing and the history of Ukraine.

Coronavirus-19, une pandémie à gestion complexe et multidimensionnelle: À travers le monde, les structures formelles de légitimation et de diffusion des savoirs en matière de santé, dos au mur.

2020 ◽  
Vol 1 ◽  
pp. 28-40
Author(s):  
Kalum Muray ◽  
Elena Hunt ◽  
Yvonne St-Denis
Keyword(s):  
Logical Framework ◽  
Discursive Approach

Epistemologically, this article analyzes the textual discourse associated with the dynamics of the context of Covid-19. Given that the multiplicity of the discourse escapes the discursive approach, the authors attempt to provide a reflective logical framework by way of anticipating the potential consequences of this imbroglio in the more responsible fight against the Coronavirus-19 pandemic.

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