graphic elements
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Author(s):  
Tetiana Mykhailova ◽  
Olha Shandrenko

The purpose of the article is to analyze the Olympic ceremonial costume of the XVIII Winter Olympic Games "Nagano-1998" and set the components demonstratively symbolizing the national identity in the design of clothing of the Olympic ceremonial costume. Methodology. Heuristic methods in art analysis were used to solve the set tasks, namely: visual observation; description; an attempt to establish components demonstratively symbolizing national identity in the design of Olympic ceremonial costume clothing; logical generalization of the obtained results. Scientific Novelty. According to the results of the art analysis of the Olympic ceremonial costume of foreign teams participating in the competitions (USA, China, Greece) of the XVIII Winter Olympic Games "Nagano-1998", one of the determinants of artistic and informational identification of the Olympic ceremonial costume was established for the first time and its components, which demonstratively symbolize a national identity in the design of clothing. Conclusions. Art analysis of the Olympic ceremonial costume, the reflection of socio-political influences of the historical context on its formality and informational compliance with the principles enshrined in the Olympic Charter [5, p. 11–12] competitions, give us reason to establish for the first time a demonstrative symbolization of the national identity of the design of clothing of the Olympic ceremonial costume as one of the determinants of artistic and informational identification. Given the ceremonial guidelines for identity in costume, which have been followed by all teams since 1936, the most important manifestation in this period (1998) is the semiotic accent in costume. Expression of their state independence, national identity, as well as the importance and identity of their culture at the turn of the era, with the help of such demonstratively symbolizing national identity in the design of Olympic ceremonial costume components, such as 1) Construction - the formation of the suit and the material used are tectonically displayed on the figures of athletes. By designing items of clothing, a visual image is built, which allows obtaining a silhouette identifying result; 2) Sign - stylization of the sign/signs is done by applying a pattern, graphic elements, combinations of graphic elements, embroidery, and possibly other creative innovative stylizations on clothes and accessories. Signs visually identify athletes, allow you to read the underlying meanings of the semantic information content of the costume; 3) Color – appealing to the colors of the national flag and reproducing with the help of color images of well-known objects of cultural heritage are the most popular methods of identifying the country during the Olympic parade. However, when choosing a color and its outflow, its compliance with the values in the host country and the prevailing trends overtime is taken into account. 3) Color – appealing to the colors of the national flag and reproducing with the help of color images of well-known cultural heritage sites are the most popular methods of identifying the country during the Olympic parade. However, when choosing a color and shade of color, its compliance with the values in the host country and the prevailing trends of the time is taken into account. It is worth noting that the visual image that translates national identity can be obtained by combining these components in the design, both together and separately, which was found during the art analysis of the Olympic ceremonial costumes of sports teams of the United States, China, and Greece. Key words: design, costume, Olympic ceremonial costume, identity, identification, symbolization, demonstration.


2021 ◽  
Vol 2 (2) ◽  
pp. 113-128
Author(s):  
Nawang Nawang Nila

Point of Interest (center of attention) becomes important for identity on product labels for Sokaraja fried getuk packaging. On each label, Sokaraja fried getuk uses a different center of attention from one label to another. This study aims to determine the role of the center of interest in the fried getuk label. The research method used is descriptive qualitative research by extracting data from primary and secondary sources such as interviews and literature studies. Through the perspective of the theory of graphic elements and design principles as the unit of analysis for the label of getuk goreng Sukaraja. Based on data analysis, it was concluded that the Sokaraja Fried Getuk Label has the characteristics of traditional visual elements and is dominated by red. Aspects of typography tend to be serif, sans serif, and script, using symmetrical and asymmetrical compositions. Design principles such as unity, proportion, balance, rhythm, and emphasis are visual elements that are composed quite well.


Author(s):  
Yuri Kopanytsia ◽  
Olena Gizha ◽  
Oksana Nechypor ◽  
Nestan Tavartkiladze

Research and calculations of non-uniform motion are very important from a practical point of view and have certain features for different states of flow, analysis of the shape of free surface curves, as well as the design of many hydraulic structures. When considering these issues, the concepts of specific cross-sectional energy and critical depth are used. The current trend of technology development in the educational process is based on Internet communications, instant online calculations and mobile microprocessor gadgets with appropriate software. The presented experimental project of educational and methodical material with web forms of online calculation of individual tasks is a variant of the modern competitive online environment on the Internet. Further direction of development - addition of methodical video, audio and graphic elements. Analysis of web analytics will gradually simplify the interface and choose the most effective set of modern formats for teaching materials. Computer on-line calculations allow to change the initial data and to introduce elements of modeling and in-depth study of theoretical positions using one typical example in the form of a web form


2021 ◽  
Vol 12 (4) ◽  
pp. 33-38
Author(s):  
Minja Malešević ◽  
◽  
Mladen Stančić ◽  

Many recent research has focused on graphic design and shape of the packaging, and their effects on the customer's decision-making process as two separate categories. Since the shape of the packaging along with the graphic design plays an important role in the visual appearance of the packaging and attracts the customer's attention, the main objective of this research was to find out which packaging shapes and graphic elements customers find most attractive, as well as to understand the general opinion of customers about the influence of packaging aesthetics on their decision-making process when purchasing a product. Methodology of this research was conducted in two stages, from which the first one included creating three different graphic design solutions combined with three shape categories, and three variations of added value, for the same food packaging. The second part of the research covered an online questionnaire, in which a group of 50 people participated. This questionnaire focused on three variables: graphic design of the packaging, packaging shape and it’s added value. These variables were evaluated using the Likert scale. Through the questionnaire, participants were asked to answer general questions about the impact of the packaging visual appearance and added value, on their decision-making process when buying a product, as well as to choose the most appealing packaging between the given options. The research results showed that customers preferred non-standard packaging shapes and simple graphic design, as well as packaging with added value. The results of this research prove that the aesthetics of packaging has an impact on the customer's perception of a product, which means that packaging plays an important role in product marketing.


2021 ◽  
Vol 881 (1) ◽  
pp. 012006
Author(s):  
T Muekthong

Abstract The Namtok Sai Khao National Park is one of the well-recognized national parks in Thailand’s southern region, accommodating both Thai and foreign visitors. Therefore, providing accurate and adequate information is essential to tourists and will enhance their travel experience. Signage is an essential tool to communicate information, rules and even reflect the appearance of the park. Data was gathered using two main methods: 1) visual content analysis of existing park signage; and, 2) and an on-site survey aimed at assessing user experience. Analysis of this data served as the basis for the development of a set of design guidelines aimed at improving the signage by restructuring the graphic elements and system and including greater support for foreign language visitors.


2021 ◽  
Vol 10 (8) ◽  
pp. 569 ◽  
Author(s):  
Meng-Cong Zheng ◽  
Yao-Wei Liu

Route maps, common in public transportation systems, refer to thematic maps drawn according to topological concepts. To simplify complex route information, a transport network is represented using primary graphic elements. First used in 1931 with topological concepts, the octilinear design has influenced the compositions of traffic route maps to this day. The current study involved cognitive mapping research on a representative route map in Taiwan: the Metro Taipei Route Map. Through two task experiments, this study analyzed users’ cognitive behavior when using the route map and alternative route map representations. The results indicated that the route map composed of all curves resulted in higher user performance than maps using a hybrid system and the conventional octilinear system. The route map based on the hybrid system, which included a route in the shape of a perfect circle, was highly evaluated and subjectively preferred by the users. Thus, the addition of appropriate curves in route maps is beneficial for improving usability, cognitive memory, and subjective evaluation. Finally, adding travel time information to a route map effectively enhances users’ decision-making during route planning.


2021 ◽  
pp. 1-27
Author(s):  
Katarzyna Mikulska

Abstract In this article I argue that the graphic images of the gods in the divinatory codices are composed of signs of different semantic values which encode particular properties. All of them contribute to creating the identity of the god. However, these graphic elements are not only shared by different deities, but even differ between representations of the same god. Analyzing the graphic images of Xipe Totec, one of the best-studied deities and one of the oldest in Mesoamerica, I elaborate a hypothesis that the images of the gods in the divinatory codices were perceived by their authors as a mosaic of different properties, which at the same time were dynamic. Consequently, there was not even one “prototypical” representation of a single god, since possibly the identity of a god was defined precisely when composing his/her image with particular graphic signs, thus crystallizing some of his/her multiple properties, important at this precise moment.


2021 ◽  
Vol 8 (3) ◽  
pp. 60-73
Author(s):  
Hülya YAVUZ ÖDEN

Design elements such as typography, illustration, and photography used in graphic design can also be used indoors on surfaces and reinforcement elements. Original designs support the creation of the identity of the place. It is of great importance to use visual arts in the space. One of the areas of design that greatly affects people in the illustration. Whatever the content of the illustration, it can include different visual styles that can be expressed artistically. The art of illustration can express difficult concepts quickly. For this reason, illustrations are used in different techniques. Thus, it can be used to create unique designs that can reveal the difference of the brand. The uniqueness of the illustration used in the interior design is also effective in the formation of space's own identity. Illustrations that are uniquely designed based on the user's wishes should be used. Instead of fashionable design trends, the application of the appropriate forms to the concept of the space ensures the creation of the original space. The research aims to examine the use of graphic elements used in interior design, which is one of the factors that affect the formation of children's identity, on space surfaces. Qualitative methods were used as a method, and a literature review was made on graphic design and space design for children. The analyzed examples are limited to the use of typography and illustration on the walls and reinforcement element surfaces in the interior design of the children's room. The application images in the personal archive were used. Besides, internet resources were searched and the samples of the children's room were examined.


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