In the era of digital transformation, following the emergence of disruptive technologies that guided and facilitated the shift towards sharing economy, change is imperative. Imagine the very nice-looking carriages that you see in the royal weddings and compare them to the latest generation of Tesla cars. Or compare the set of skills required to fly Yakovlev Air-5 model 1931 vis-a-vis the Dassault Rafale or the F16 Fighting Falcon (Top 10 fighters, 2017). Before embarking on driving/flying the latter, regardless how competent with the former, the driver/pilot needs to acquire relevant knowledge and master a new set of skills and techniques, and learn different methods in order to be able to deal with the state-of-the-art technology.
The vibrant business environment that has become even turbulent amid the digital transformation is analogous to the rough sea with unfavourable conditions. Those who are not ahead of the game, vigilant, and aware of what they need to do in order to sail safe will have an unpleasant ending, regardless of how successful they are at present. The Titanic is just one example.