scholarly journals THE EFFECTS OF CONSUMER ETHNOCENTRISM AND CONSUMER ANIMOSITY ON THE RE-PURCHASE INTENT: THE MODERATING ROLE OF CONSUMER LOYALTY

2012 ◽  
Vol 2 (1) ◽  
pp. 1-12 ◽  
Author(s):  
M.Sukru Akdogan ◽  
Sevki Ozgener ◽  
Metin Kaplan ◽  
Aysen Coskun

With the growth of international trade and travel, consumers are increasingly confronted with foreign products and services. But some negative attitudes towards foreign products can arise from several factors such as previous or ongoing political, military, economic, or diplomatic events. Thus, both consumer ethnocentrism and consumer animosity have become important constructs in marketing. The purpose of this study is to investigate whether consumer ethnocentrism and consumer animosity affect repurchase intent towards U.S. products and whether this impact is moderated by customer loyalty. The findings of the research indicate that consumer ethnocentrism increases consumer animosity for the sampling. The present study also denotes that both consumer ethnocentrism and animosity have a negative impact on repurchase intent toward U.S. products in Turkey. According to the results of regression analyses, customer loyalty may not be an important moderating factor between consumers’ animosity and repurchase intent toward U.S. products. However, customer loyalty moderated the relationship between consumer ethnocentrism and repurchase intent toward U.S. products. Further implications for Turkish consumers in supermarkets in the province of Nevşehir are discussed. The value of future research is also acknowledged

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stacey Sharpe ◽  
Nicole Hanson

PurposeThis study examines the relationship between corporate social irresponsibility (CSI) and firm-level sales and estimates the potentially mitigating role of advertising.Design/methodology/approachTo test their hypotheses, the authors conduct an empirical investigation using a sample of 381 US firms engaging in socially irresponsible behavior.FindingsThe results of this investigation indicate that while sales are negatively impacted during the year of a CSI event, they generally recover in the year immediately following the event. In addition, advertising is shown to mitigate the negative impact of CSI on sales in both the event year and the year immediately following. The authors also consider whether differences exist between CSI firms with and without advertising. From this comparative analysis, it is observed that CSI firms which advertise tend to experience more severe declines in sales. Also, such firms tend to recover from the negative implications of CSI sooner.Originality/valueThis paper provides a novel and empirical approach to assessing the relationship between CSI events and firm-level sales while quantifying the mitigating effects of advertising. Furthermore, the unique contributions and practical findings of this research generate strong support for the significant role advertising can play in helping firms recover from CSI-based brand crisis events and help to establish a promising path for future research.


2021 ◽  
Vol 34 (1) ◽  
pp. 202-208
Author(s):  
Anh Tuan PHAM ◽  
◽  
The Kien NGUYEN ◽  
Van Anh VU ◽  
Canh Huy PHAM ◽  
...  

The main purpose of this research is to propose and test a conceptual model that clarifies the relationship between green performance of hotels and customer loyalty with the mediating role of relationship quality. The data collected from 200 homestay tourists in Moc Chau national tourism area, Son La province, Vietnam through questionnaire survey was tested by applying partial least squares wit h SmartPLS software. Analytical results showed that the higher tourists perceive the homestay green performance, the tighter the relationship quality they have towards the homestays, which in turns stimulates their loyalty behavior. The evidence also indicated that relationship quality contributes as the partial mediator in the relationship between green practice and tourist loyalty. The theoretical and managerial contribution, as well as the limitation and future research direction were also discussed in the paper.


2021 ◽  
Author(s):  
Vashisht Asrani

There is an increasing prevalence of negative attitudes toward vegans and vegetarians in North America. Religious reasons for diet might provide a buffering effect on prejudice towards these groups (MacInnis & Hodson, 2017). In the present thesis (Study 1), the role of socio-political ideology, threat perceptions and religious identity in understanding negative attitudes towards vegans and vegetarians, was investigated. Further, as imagined contact has been found to predict tolerant outgroup attitudes (Miles & Crisp, 2014), the relationship between imagined contact and attitudes towards vegans was studied (Study 2). Study 1 (n=406) and Study 2 (n=137) were both administered to undergraduate samples. In Study 1, religious identity had no buffering effect on attitudes towards vegans/vegetarians. Participants higher on ideology and threat held less favourable attitudes towards vegans and Sikh vegans/vegetarians. In Study 2, participants who imagined interacting with vegans reported liking them more (vs. control). Implications for future research are discussed.


2017 ◽  
Vol 9 (1) ◽  
pp. 59-78 ◽  
Author(s):  
Hari Govind Mishra ◽  
Piyush Kumar Sinha ◽  
Surabhi Koul

Purpose The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost and trust in this relationship has been explored. Design/methodology/approach Building on the literature, the authors have postulated a conceptual model and formulated relevant hypotheses. Quantitative methodology is applied with previously established. The data were collected through convenient sampling. Methods like Factor analysis, cross-tab and regression analysis have been used. Findings The findings indicate a significant relationship between customer loyalty and customer dependence. Switching cost and trust have been found to have a moderating effect over the relationship in both modern and traditional environments. Research limitations/implications The limitation is the restriction to the Jammu context. The studies have brought about the difference in attitudinal and behavioural loyalty. Future research can be carried out on the role of dependence in explaining and strengthening this relationship. Originality/value The present study provides an insight into for the customer loyalty and customer dependence in the context of modern and traditional retail formats.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samshul-Amry Abdul-Latif ◽  
Asmat-Nizam Abdul-Talib

Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services, focusing on the relationship between two ethnic groups in Malaysia. Design/methodology/approach The relationship between the constructs were analyzed using the co-variance-based structural equation modeling techniques with analysis of a moment structures version 21. Self-administered questionnaires were obtained from 325 Malay respondents in 2 Malaysian cities. Findings The results suggest that ethnic-based consumer ethnocentrism can negatively affect product judgment and product judgment can affect consumers’ willingness to buy. Two significant findings were rejected as the directions of the results were not as hypothesized. Research limitations/implications Future research could study other ethnic groups of different countries using specific ethnic related products and/or brands. Originality/value This research suggests that ethnic-based ethnocentrism and ethnic-based animosity are important factors for businesses to consider as both can affect ethnic consumers’ purchasing behavior. Depending on ethnic consumers’ perception toward a brand, a manager may face either an opportunity or a challenge.


2021 ◽  
Author(s):  
David Joachim Grüning ◽  
Anna-Lena Loose ◽  
Joachim Israel Krueger

Most research on relationship quality addresses ongoing involvements. Research on past relationships is rare. As a first step, Athenstaedt and colleagues (2020) explored attitudes toward former romantic partners in an Austrian sample of heterosexual respondents. They found that men held less negative attitudes than women. In two studies conducted in Germany and the USA, we replicate this gender difference and explore the role of three psychological predictors. Like Athenstaedt et al., we find that the degree of perceived social support before the breakup and continued friendly relations after the breakup have a positive association with ex-partner attitude. Critically, we introduce and corroborate the hypothesis that regret over having started the relationship has a negative association. However, regret also fails to mediate the association between gender and ex-partner attitude. We discuss the practical implications of these findings and note directions for future research.


2021 ◽  
Author(s):  
Vashisht Asrani

There is an increasing prevalence of negative attitudes toward vegans and vegetarians in North America. Religious reasons for diet might provide a buffering effect on prejudice towards these groups (MacInnis & Hodson, 2017). In the present thesis (Study 1), the role of socio-political ideology, threat perceptions and religious identity in understanding negative attitudes towards vegans and vegetarians, was investigated. Further, as imagined contact has been found to predict tolerant outgroup attitudes (Miles & Crisp, 2014), the relationship between imagined contact and attitudes towards vegans was studied (Study 2). Study 1 (n=406) and Study 2 (n=137) were both administered to undergraduate samples. In Study 1, religious identity had no buffering effect on attitudes towards vegans/vegetarians. Participants higher on ideology and threat held less favourable attitudes towards vegans and Sikh vegans/vegetarians. In Study 2, participants who imagined interacting with vegans reported liking them more (vs. control). Implications for future research are discussed.


2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.


2020 ◽  
Vol 4 (1) ◽  
pp. 86-102
Author(s):  
Tasnim Rehna ◽  
Rubina Hanif ◽  
Muhammad Aqeel

Background: Widespread social paradigms on which the status variances are grounded in any society, gender plays pivotal role in manifestation of mental health problems (Rutter, 2007). A hefty volume of research has addressed the issue in adults nonetheless, little is vividly known about the role of gender in adolescent psychopathology. Sample: A sample of 240 adolescents (125 boys, 115 girls) aging 12-18 years was amassed from various secondary schools of Islamabad with the approval of the Federal Directorate of Education (FDE), relevant authorities of the schools and the adolescents themselves. Instruments: Taylor Manifest Anxiety Scale (Taylor & Spence, 1953) and Children’s Negative Cognitive Errors Questionnaire (CNCEQ) by Leitenberg et al., (1986) were applied in present study. Results: Multiple regression analysis revealed that cognitive errors jointly accounted for 78% of variance in predicting anxiety among adolescents. Findings also exhibited that gender significantly moderated the relationship between cognitive errors and adolescent anxiety. Implications of the findings are discoursed for future research and clinical practice.


Author(s):  
Leana A. Bouffard ◽  
Haerim Jin

This chapter provides an overview of the literature examining the role of religion and military service in the desistance process. It also identifies outstanding issues and directions for future research. It first presents an overview of research examining the role of religion in desistance and highlights measurement issues, potential intervening mechanisms, and a consideration of faith-based programs as criminal justice policy. Next, this chapter covers the relationship between military service and offending patterns, including period effects that explain variation in the relationship, selection effects, and the incorporation of military factors in criminal justice policy and programming. The chapter concludes by highlighting general conclusions from these two bodies of research and questions to be considered in future research.


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