Assessing the cognitive and communicative properties of Facebook Reactions and Likes as lightweight feedback cues

First Monday ◽  
2020 ◽  
Author(s):  
Erin M. Sumner ◽  
Rebecca A. Hayes ◽  
Caleb T. Carr ◽  
Donghee Yvette Wohn

The emergence of Facebook Reactions provides new opportunities to explore the nature of paralinguistic digital affordances (PDAs; lightweight one-click social media response cues). Guided by adaptive structuration theory and the concept of cognitive automaticity, a survey of 255 individuals aged 18–24 assessed the cognitive processes and communicative meanings associated with the provision of Facebook Reactions and Likes. Although Like and Reaction cues (excluding Angry) were all identified as more literal in meaning than not, specific results indicated: (a) Likes were perceived more faithfully than Reactions; (b) the Like and Love cues were labeled as the most faithful; and (c) Reactions were perceived as more deliberate and less automatic communicative behaviors than Likes. Collective results suggest social media platforms that offer multiple one-click response cues (e.g., Facebook) can afford different communicative opportunities than platforms with a single PDA response option, presenting challenges for future cross-platform research addressing lightweight response cues.

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110088
Author(s):  
Ioana Literat ◽  
Neta Kligler-Vilenchik

Adopting a comparative cross-platform approach, we examine youth political expression and conversation on social media, as prompted by popular culture. Tracking a common case study—the practice of building Donald Trump’s border wall within the videogame Fortnite—across three social media platforms popular with youth (YouTube, TikTok, Instagram), we ask: How do popular culture artifacts prompt youth political expression, as well as cross-cutting political talk with those holding different political views, across social media platforms? A mixed methods approach, combining quantitative and qualitative content analysis of around 6,400 comments posted on relevant artifacts, illuminates youth popular culture as a shared symbolic resource that stimulates communication within and across political differences—although, as our findings show, it is often deployed in a disparaging manner. This cross-platform analysis, grounded in contemporary youth culture and sociopolitical dynamics, enables a deeper understanding of the interplay between popular culture, cross-cutting political talk, and the role that different social media platforms play in shaping these expressive practices.


Author(s):  
Huub J.M. Ruel

Office technology projects are not a “quick and easy fix”. They often fail to meet their objectives. This is probably due to a lack of attention for the non-technical element in office technology projects. To develop this non-technical side, in this chapter we introduce the concepts of spirit and appropriation, adopted from Adaptive Structuration Theory (AST). Spirit concerns the intention of a certain technology. Advanced information technology use must be considered as a matter of appropriation. In theory, office technology carries a certain spirit, which should guide users, but this spirit can only be materialized when users work with, or appropriate, the technology. A precondition is that users have to have a clear image of this spirit. In this chapter, we report about the results of a study that show that if users of office technology find the spirit of the technology clear, they incorporate the technology better in their day-to-day tasks. Based upon these results we come up with a number of recommendations for office technology implementation and use.


2011 ◽  
pp. 1715-1729
Author(s):  
Huub Ruël

Research on Human Resource Information Systems (HRIS) implementation lacks theoretical depth and richness. For that reason this paper applies a theory to HRIS implementation developed by Gerardine DeSanctis and Marshal Scott Poole originally for studying information systems implementation, namely Adaptive Structuration Theory (AST). AST is based on Structuration Theory, a theory from sociology, and assumes that information systems and organizations are fundamentally interrelated. They influence each other mutually. In this paper concepts from AST are applied to a HRIS implementation at Dow Chemicals. The case shows how a HRIS’ philosophy through appropriation by end-users is being realized in HRIS outcomes.


2019 ◽  
Vol 5 (2) ◽  
pp. 205630511982612 ◽  
Author(s):  
Judith E. Rosenbaum

This study extends current research into social media platforms as counterpublic spaces by examining how the social media narratives produced by the #TakeAKnee controversy negotiate technological affordances and existing discourses surrounding American national identity. Giddens’ Structuration Theory is used to explore the nature of user agency on social media platforms and the extent to which this agency is constrained or enabled by the interplay between the systems and structures that guide social media use. Exploratory qualitative content analysis was used to analyze and compare tweets and Instagram posts using the #TakeAKnee hashtag shared in September 2017. Results showed that narratives are dominated by four themes, freedom, unity, equality and justice, and respect and honor. Users actively employ technological affordances to create highly personalized meanings, affirming that agency operates at the intersection of reflexivity and self-efficacy.


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