scholarly journals Degrees of Freedom: Exploring Agency, Narratives, and Technological Affordances in the #TakeAKnee Controversy

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511982612 ◽  
Author(s):  
Judith E. Rosenbaum
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Degrees Of Freedom ◽  
Qualitative Content Analysis ◽  
Structuration Theory ◽  
The Social ◽  
American National Identity ◽  
Social Media Platforms ◽  
Media Narratives ◽  
Technological Affordances

This study extends current research into social media platforms as counterpublic spaces by examining how the social media narratives produced by the #TakeAKnee controversy negotiate technological affordances and existing discourses surrounding American national identity. Giddens’ Structuration Theory is used to explore the nature of user agency on social media platforms and the extent to which this agency is constrained or enabled by the interplay between the systems and structures that guide social media use. Exploratory qualitative content analysis was used to analyze and compare tweets and Instagram posts using the #TakeAKnee hashtag shared in September 2017. Results showed that narratives are dominated by four themes, freedom, unity, equality and justice, and respect and honor. Users actively employ technological affordances to create highly personalized meanings, affirming that agency operates at the intersection of reflexivity and self-efficacy.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

scholarly journals The battle to end fake news: A qualitative content analysis of Facebook announcements on how it combats disinformation

2019 ◽  
Vol 82 (1) ◽  
pp. 60-81 ◽  
Author(s):  
Petros Iosifidis ◽  
Nicholas Nicoli
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Culture Media ◽  
Qualitative Content Analysis ◽  
Digital Culture ◽  
Fake News ◽  
Digital Democracy ◽  
Descriptive Account ◽  
The World ◽  
Social Media Platforms

The recent spread of online disinformation has been profound and has played a central role in the growth of populist sentiments around the world. Facilitating its progression has been politically and economically motivated culprits who have ostensibly taken advantage of the digital freedoms available to them. At the heart of these freedoms lie social media organisations that only a few years earlier techno-optimists were identifying as catalysts of an enhanced digital democracy. In order to curtail the erosion of information, policy reform will no doubt be essential. The UK's Department of Digital, Culture, Media and Sport Disinformation and ‘fake news’ Report and Cairncross Review, and the European Commission's Report on Disinformation are three recent examples seeking to investigate how precisely such reform policy might be implemented. Just as important is how social media organisations take on more responsibility and apply self-regulating mechanisms that stifle disinformation across their platforms (something the aforementioned reports identify). Doing so will go a long way in restoring legitimacy in these significant institutions. Facebook (which includes Instagram and Whatsapp), is the largest social media organisation in the world and must primarily bear the burden of this responsibility. The purpose of this article is to offer a descriptive account of Facebook's public announcements regarding how it tackles disinformation and fake news. Based on a qualitative content analysis covering the period November 16th 2016–March 4th 2019, this article will set out some groundwork on how to hold social media platforms more accountable for how they handle disinformation.

scholarly journals Algorithmic Closeness in Mourning: Vernaculars of the Hashtag #grief on TikTok

2021 ◽  
Vol 7 (3) ◽  
pp. 205630512110423
Author(s):  
Moa Eriksson Krutrök
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Social Connections ◽  
Safe Spaces ◽  
Ranking Algorithms ◽  
Ranking Systems ◽  
The Social ◽  
Previous User ◽  
The Way

This study looks at how mourning is expressed using the hashtag #grief on the social media app TikTok using qualitative content analysis. In a dataset of 100 TikTok videos, this article explores how the TikTok ranking algorithms, which orders content based on previous user engagements, may connect people in mourning across the platform and how these platform-enabled interactions may shape grief expressions. The study shows how grief was narrated on TikTok, which sociotechnical templates (such as duets, stitches, and audios) were incorporated into such expressions, and how these expressions of grief challenged societal mourning norms. This article ends with a discussion about how different subcultural norms on TikTok are linked to the way in which ranking algorithms create social connections across the platform. This study proposes that the “algorithmic closeness” of TikTok users in grief allows them to challenge societal mourning norms in imagined safe spaces, shaped by the algorithmic ranking systems on the platform.

scholarly journals Sosiaalisen median kommenttien analyysi multimodaalisesta näkökulmasta digitaalisen journalismin ja poliittisen viestinnän tutkimuksessa

2021 ◽  
Vol 40 (3) ◽  
Author(s):  
Margareta Salonen ◽  
Elisa Kannasto ◽  
Laura Paatelainen
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Literature Review ◽  
Political Communication ◽  
Qualitative Content Analysis ◽  
Data Sets ◽  
Individual Mode ◽  
Digital Journalism ◽  
Social Media Platforms ◽  
The One

Societal discussions flow on social media platforms that are studied by researchers in multiple ways and through various kinds of data sets that are extracted from them. In the studies of these discussions, multimodality unravels the semiotic modes that are communication resources through which meanings are socially and culturally created and expressed. In addition, the viewpoint of affordances can be used for viewing the functions of social media platforms and their discussions. Furthermore, this review was conducted to better understand how social media comments are researched from the perspective of multimodality in the context of digital journalism and political communication. A systematic literature review and qualitative content analysis were used as methods. The review discovered that the studies under review were not that high in multimodality and that text as an individual mode was the most common one. Furthermore, Twitter was the most researched platform and the one where the use of modes was more thoroughly explained.

Framing the Global Youth Climate Movement: A Qualitative Content Analysis of Greta Thunberg’s Moral, Hopeful, and Motivational Framing on Instagram

2021 ◽  
pp. 194016122110556
Author(s):  
Amanda L. Molder ◽  
Alexandra Lakind ◽  
Zoe E. Clemmons ◽  
Kaiping Chen
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Communication Strategy ◽  
Future Generations ◽  
First Year ◽  
Unique Case ◽  
Emotional Appeal ◽  
Social Media Platforms

Climate change is a critical global problem that requires immediate action to mitigate its effects. In recent years, youth climate activists have mobilized worldwide protests to demand action, using social media platforms to communicate and broadcast their message. This study examines Greta Thunberg's rise to global prominence through an analysis of her first year and a half of Instagram posts from June 2018 to January 2020, including visual and textual elements. First, we explore how climate change is communicated on social media by youth activists, and then examine these concepts through the unique case of Thunberg’s Instagram. Then, through qualitative content analysis, this study elucidates her communication strategy by applying the concept of framing to unpack how she frames climate change as a moral and ethical issue, uses an emotional appeal of hope, and visually frames motivational collective action to mobilize her audience. Finally, we discuss the implications of our findings to explore the complexities of communicating climate change through social media and how Thunberg's activism on Instagram may provide an example for future generations.

scholarly journals A Study on celebrity cosmetic brand content analysis and social media engagement: The case of Fenty Beauty’s product

2018 ◽  
Vol 20 (1) ◽  
pp. 73-86
Author(s):  
Anishametra A/P Saravanan ◽  
Wardatul Hayat Adnan
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Identity Theory ◽  
Qualitative Content Analysis ◽  
Process Analysis ◽  
Cosmetic Industry ◽  
The Social ◽  
Rapid Changes ◽  
Social Media Engagement ◽  
Marketing Tool

The cosmetic industry has seen an explosive growth in the past few years. Although many beauty conglomerates are leading the forefront of the global cosmetics industry, the beauty standards by them set are usually Eurocentric in nature. However, rapid changes with Fenty Beauty first appearance in cosmetic industry. The brand took the world by storm when they introduced an idea that resonated with a large community of makeup enthusiasts. Despite being in its infancy stage, the brand has made plenty of ripples to change the industry for the better through its inclusivity approach. The present study aims to gain a greater understanding on the brand’s social media engagement with their followers on Instagram, Twitter, Facebook and YouTube as well as classifying the brand’s followers according to the social identity theory. Qualitative content analysis was applied in the present study to gain a better understanding of Fenty Beauty’s social media engagement efforts with their followers. The coding scheme implemented is adopted of Bales’ Interaction Process Analysis (IPA) Model to study how followers of the brand react to social media posts made by Fenty Beauty. The findings of the present study will be useful to the cosmetic industry as it will proof the potential of social media as a powerful marketing tool. The findings of the present research will be beneficial to companies in the cosmetic industry and marketing practitioners provides an insight as to what motivates online users to engage and interact with a brand.

Religious Narrative in Turkey

2021 ◽  
pp. 198-236
Author(s):  
Okan Karakoca ◽  
Engin Sarı
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Opinion Leaders ◽  
Muslim Identity ◽  
Religious Issues ◽  
The Social ◽  
Religious Narrative ◽  
Social Media Platforms ◽  
Similarities And Differences

This chapter examined how religious opinion leaders guide people on religious issues and inform them how they should live shape the social segments they address. According to this review, four religious opinion leaders were selected, and their profiles on social media platforms were put into content analysis. As a result of the analysis, the forms of conservatism represented by religious opinion leaders were determined, and the characteristics of the Muslim identity they had built were determined. In this context, the similarities and differences of the identities revealed have been deduced. In this way, data was collected that could be used in other studies on religious opinion leaders.

scholarly journals Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram

2020 ◽  
Vol 22 (10) ◽  
pp. 1823-1830
Author(s):  
Linnea I Laestadius ◽  
Megan M Wahl ◽  
Julia Vassey ◽  
Young Ik Cho
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Marketing Strategies ◽  
Media Environment ◽  
The Social ◽  
Before And After ◽  
Social Media Platforms ◽  
Promotional Strategies ◽  
The Impact ◽  
The U.S

Abstract Introduction Effective August 2018, the U.S. Food and Drug Administration (FDA) required that nicotine addiction warnings be placed on ads for nicotine containing e-liquids. As per FDA comments, this provision pertains to visual ads communicated via social media, raising questions about compliance within the large e-liquid promotion community on Instagram. Aims and Methods This study examines use of warnings on promotional Instagram posts before and after provisions took effect on August 10, 2018. Netlytic was used to gather a sample of 500 promotional #eliquid and #ejuice posts from: May 2017, October 2017, March 2018, August 2018, and September 2018. The 1500 prewarning and 1000 postwarning posts were coded using content analysis. Changes in products and marketing strategies were also considered. Post volume was tracked monthly between May 2017 and February 2020. Results In the prewarning period, nicotine warning statements were absent on all posts. Following August 10, 2018, FDA compliant warnings were present on 13.6% of posts. Among US-based posts, 36.4% used the warnings, with warnings more common on posts made by e-liquid brands (52.3%) and posts promoting e-liquids with nicotine (40.0%). Promotional strategies and products did not significantly change. The share of posts made by US Instagram users decreased by 11%, although total post volume continued to grow. Conclusions Many e-liquid promotion posts on Instagram remained noncompliant with nicotine warnings after FDA provisions took effect. The large volume of international users also limited the impact of FDA-mandated warnings on the social media environment. Implications Further guidance and enforcement are needed to ensure that US e-liquid marketers on visual social media platforms adhere to current provisions, particularly for individual social media users who are sponsored by industry. The inherently global span of social media also indicates the importance of a shared approach to marketing regulations. Further work is needed to assess enforcement strategies viable for the social media environment.

scholarly journals How Chilean Journalists Use Social Media: Digital Transformation and New Forms of Visibility and Identity Creation

2021 ◽  
Vol 24 (2) ◽  
pp. 1-26
Author(s):  
Claudia Mellado Ruiz ◽  
Auska Ovando
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Digital Transformation ◽  
Activity Levels ◽  
Identity Creation ◽  
The Social ◽  
Level Of Use ◽  
National Media ◽  
Social Media Platforms ◽  
The Media

Based on the content analysis of 1,400 Twitter and Instagram accounts, this study identified the social media profiles of 792 Chilean journalists from national media outlets to describe their visibility and activity levels and how they construct their identities. Our results show that although Chilean journalists have a solid digital presence, they use social media platforms differently, deploying various identity creation strategies and new journalistic roles. Our findings also address the media outlets’ influence on Chilean journalists’ profiles, level of use, and the identities emerging from their social media accounts.

scholarly journals Penyalahgunaan Media Sosial Sebagai Alat Propaganda

2019 ◽  
Vol 10 (1) ◽  
pp. 69-76
Author(s):  
Rety Palupi
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Hate Speech ◽  
Qualitative Content Analysis ◽  
The Political ◽  
The Public ◽  
Political World ◽  
Digital Era ◽  
The Social ◽  
The Government

Changes in the communication of information continue to occur along with the advancement of technology in the digital era. Nowadays everyone can work as a journalist even though he or she has never learned the basics of journalism. The public also frequently receive information or news that raise the eyebrows — ranging from disaster threats to information about the political world. The finding of this research is that often information that circulates in the hands of Warganet is a hoax and even hate speech, despite the government efforts to reduce the spread of hoax and hate speech. With this paper, the author aims at disclosing the propaganda elements in the hoax and hate speech in the social media as in the digital era the social media is the most vulnerable in spreading of hoax news and hate speech. By utilising qualitative content analysis, the author discusses five hoax news and hate speeches which are dissected using nine propaganda practices. The conclusion obtained by the author is that the hoax news and hate speech comprise of elements of exaggeration, rhetoric, recognition and influence on a variety of parties, as well as prejudices supplemented by emotions. 

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