scholarly journals Market Orientation and Innovation: The Impact of Entrepreneurial Orientation among Traditional Snack Entrepreneurs in Sanan, Malang, Indonesia

2019 ◽  
Author(s):  
Ratih Indriyani ◽  
Widjojo Suprapto ◽  
Jessica Calista
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
The Impact

Market orientation, entrepreneurial orientation and business performance among small retailers

2015 ◽  
Vol 43 (7) ◽  
pp. 580-596 ◽  
Author(s):  
Sami Kajalo ◽  
Arto Lindblom
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Marketing Capabilities ◽  
Performance Impact ◽  
Content Type ◽  
Equation Modelling ◽  
Research Findings ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm performance directly, and to what extent MO and EO are connected to performance via marketing capabilities. Design/methodology/approach – The developed conceptual model is tested using structural equation modelling (SEM) using a sample of 202 small retailers. Findings – The result of the SEM model shows that both MO and EO act as a basis for improved business performance among small retailers. However, the performance impact of MO and EO is not that straightforward. Based on the research findings, it can be argued that both MO and EO require marketing capabilities to more fully unlock their value-creating potential among small retail firms. Originality/value – This study has provided new insights regarding the impact of MO and EO on business performance in the context of small retail firms. In particular, the study has contributed to the literature by demonstrating the routes through which MO and EO impact on performance.

scholarly journals The Impact of Market Orientation and Entrepreneurial Orientation on Firm Performance of Wholesale and Retailer SMES in Malaysia

2021 ◽  
Vol 11 (6) ◽  
Author(s):  
Ali Saleh Amer Maaodhah ◽  
Harcharanjit Singh ◽  
Zainab Mohammed Alwan Al-Juboori ◽  
Abdul Latif Bin Allah Pitchy ◽  
Iwuchukwu Ekene
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
The Impact

Entrepreneurial orientation, market orientation and opportunity exploitation in driving business performance: moderating effect of interfunctional coordination

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rose Boitumelo Mathafena ◽  
Jabulile Msimango-Galawe
Keyword(s):  
Market Orientation ◽  
South African ◽  
Entrepreneurial Orientation ◽  
Business Performance ◽  
The South ◽  
Content Type ◽  
Opportunity Exploitation ◽  
Corporate Context ◽  
The Impact ◽  
The Relationship

Purpose The study aims to investigate the extent to which interfunctional coordination (IFC) moderates the relationship between entrepreneurial orientation (EO), market orientation (MO) and organisational opportunity exploitation (OE) and business performance (BP); second, to examine the impact of EO, MO and organisational OE on the BP. Design/methodology/approach The study used a cross-sectional design approach, with the research framework tested on a sample of 203 cases of employees mostly at skilled, professional and management levels in Gauteng Province. Data was analysed through correlation, regression and moderation analysis. Findings The results indicated that EO, MO and OE account for BP. Furthermore, IFC significantly moderates only the relationship between MO and BP (financial) and OE and BP (non-financial). While the relationship between EO and BP is not significantly moderated. Practical implications The study highlights that IFC is not yet embedded in organisational practice and culture. Scaling interventions to promote IFC as a performance enabler, particularly in conjunction with the entrepreneurial, market-oriented and OE activities, is essential in the South African corporate entrepreneurial environment. Originality/value Although EO, MO and OE are widely recognised as performance enablers, very little is known about the potential moderating role of IFC towards these identified complementary strategic capabilities within the South African corporate context. The empirical research strengthens awareness about the need and criticality of IFC in improving organisational performance in emerging economies.

A Tale of Three Strategic Orientations: A Moderated-Mediation Framework of the Impact of Entrepreneurial Orientation, Market Orientation, and Learning Orientation on Firm Performance

2016 ◽  
Vol 24 (03) ◽  
pp. 313-348 ◽  
Author(s):  
Dev K. Dutta ◽  
Vishal K. Gupta ◽  
Xiujian Chen
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Moderated Mediation ◽  
Learning Orientation ◽  
Performance Effect ◽  
Strategic Orientations ◽  
Primary Finding ◽  
The Impact

In this study, we examine the ways in which three strategic orientations associated with the firm — entrepreneurial orientation (EO), market orientation (MO), and learning orientation (LO) — affect performance. We hypothesize and test a moderated-mediation framework relating these constructs using a panel dataset of large US retail firms over five years. Our primary finding is that LO mediates the impact of MO on performance and this relationship is strengthened under the moderating influence of EO. In other words, LO acts as a conduit through which the performance effect of MO arises and EO complements MO in terms of impact on performance.

scholarly journals THE ROLE OF COMPETITIVE ADVANTAGE TO ENHANCE MARKETING PERFORMANCE: A STUDY ON INDONESIAN MSME BUSINESS COMMUNITY

2021 ◽  
Vol 22 (2) ◽  
pp. 147-161
Author(s):  
Dorojatun Prihandono ◽  
Angga Pandu Wijaya ◽  
Aufaa Afiffah Ainii
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Rapid Development ◽  
Business Community ◽  
Global Business ◽  
Marketing Performance ◽  
Market Opportunities ◽  
Market Needs ◽  
The Impact

The rapid development of global business requires MSMEs to understand what the market needs. The research deals with the impact of competitive advantage as a pertinent variable in enhancing marketing performance in Indonesian MSMEs businesses. In this study, continuous competitive advantage is a focal idea to keep up with today’s disruptive market in the digital era. This study examines how market orientation and entrepreneurial orientation influence marketing performance through competitive advantage in MSMEs businesses in Indonesia. The study uses path analysis and data collection obtained by using a sample from the MSME business community. The results show that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance, and competitive advantage can mediate it. For MSME, it is hoped that it can increase response to competitors' actions, open-mindedness, be proactive in responding to market opportunities, and differentiation strategies.

scholarly journals Moderating Role of Access to Finance on Entrepreneurial Orientation, Market Orientation, Learning Orientation and SMEs Performance of Gem and Jewelry Industry in Thailand

2017 ◽  
Vol 3 (1) ◽  
pp. 109-120
Author(s):  
Mohd Noor Mohd Shariff ◽  
Nifaosan Raden Ahmad ◽  
Muhammad Haroon Hafeez
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Primary Data ◽  
Learning Orientation ◽  
Clear Understanding ◽  
Access To Finance ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose: This study aims to propose a model that depicts the moderating effect of access to finance on the relationship between entrepreneurial orientation, market orientation, learning orientation and SMEs performance. Design/Methodology/Approach: This study adopts a survey research design by collecting primary data from the respondents due to the study involves collecting data directly from SME owner-managers in order to determine the moderating role of access to finance on the relationship between entrepreneurial orientation, market orientation, learning orientation and SMEs Performance.  Findings: This study will provide a clear understanding of the impact of entrepreneurial orientation, market orientation, learning orientation on firm performance in the area of strategic management and entrepreneurship.    Implications/Originality/Value: The findings will be beneficial to owner-managers of SMEs to understand the key factors that should be encouraged and avoided in improving business performance.

scholarly journals Pengaruh Orientasi Pasar Terhadap Kinerja Konveksi Tekstil Jakarta Barat Dengan Orientasi Kewirausahaan Sebagai Variabel Mediasi

2020 ◽  
Vol 2 (2) ◽  
pp. 569
Author(s):  
Caroline Susanto ◽  
Lydiawati Soelaiman
Keyword(s):  
Data Analysis ◽  
Market Orientation ◽  
Significant Influence ◽  
Entrepreneurial Orientation ◽  
Research Data ◽  
Moderating Effect ◽  
The Impact

This research was conducted to determine and understand the impact of market orientation on the performance of textile convection in West Jakarta, mediated by entrepreneurial orientation. This study uses a questionnaire as a tool to collect data needed in research. 42 respondents participated in this research, data analysis using PLS-SEM method using SmartPLS Software version 3.0. Based on the result of data analysis, it was found that market orientation is a significant influence on entrepreneurial orientation, entrepreneurial orientation is a significant effect on performance, but market orientation doesn’t significantly influence performance, and entrepreneurial orientation has a moderating effect on the impact of market orientation on performance. Penelitian ini dilakukan untuk mengetahui dan memahami dampak orientasi pasar terhadap kinerja konveksi tekstil di Jakarta Barat, yang dimediasi oleh orientasi kewirausahaan. Penelitian ini menggunakan kuesioner sebagai alat untuk mengumpulkan data yang dibutuhkan dalam penelitian. 42 responden berpartisipasi dalam penelitian ini, analisis data menggunakan metode PLS-SEM menggunakan SmartPLS Software versi 3.0. Berdasarkan hasil analisis data, ditemukan bahwa orientasi pasar berpengaruh signifikan terhadap orientasi wirausaha, orientasi wirausaha berpengaruh signifikan terhadap kinerja, tetapi orientasi pasar tidak berpengaruh signifikan terhadap kinerja, dan orientasi wirausaha memiliki pengaruh moderasi pada dampak orientasi pasar terhadap kinerja.

The Impact of Market Orientation, Entrepreneurial Orientation, and Relationship Orientation on the International Performance of SMEs

2022 ◽  
pp. 203-221
Author(s):  
Kabiru Sa'ad Sa'id
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Strategic Orientation ◽  
Three Dimensions ◽  
Future Research ◽  
International Performance ◽  
Relationship Orientation ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

The relationship between strategic orientation and SME international performance is empirically inadequate, specifically in a developing country. This study focuses on the effect of three dimensions of strategic orientation, namely market orientation, entrepreneurial orientation, and relationship orientation on the international performance of SMEs applying the theory of resource-based view. The study is quantitative and uses the data collected from 296 managers of SMEs operating an international business in Nigeria. The authors revealed that entrepreneurial orientation, relationship orientation have a positive effect on firm international performance. On the other hand, market orientation has no significant impact on a firm international performance. The authors explain the managerial contribution of study findings and provide future research suggestions.

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