scholarly journals THE ROLE OF COMPETITIVE ADVANTAGE TO ENHANCE MARKETING PERFORMANCE: A STUDY ON INDONESIAN MSME BUSINESS COMMUNITY

2021 ◽  
Vol 22 (2) ◽  
pp. 147-161
Author(s):  
Dorojatun Prihandono ◽  
Angga Pandu Wijaya ◽  
Aufaa Afiffah Ainii
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Rapid Development ◽  
Business Community ◽  
Global Business ◽  
Marketing Performance ◽  
Market Opportunities ◽  
Market Needs ◽  
The Impact

The rapid development of global business requires MSMEs to understand what the market needs. The research deals with the impact of competitive advantage as a pertinent variable in enhancing marketing performance in Indonesian MSMEs businesses. In this study, continuous competitive advantage is a focal idea to keep up with today’s disruptive market in the digital era. This study examines how market orientation and entrepreneurial orientation influence marketing performance through competitive advantage in MSMEs businesses in Indonesia. The study uses path analysis and data collection obtained by using a sample from the MSME business community. The results show that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance, and competitive advantage can mediate it. For MSME, it is hoped that it can increase response to competitors' actions, open-mindedness, be proactive in responding to market opportunities, and differentiation strategies.

scholarly journals EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

2021 ◽  
Vol 19 (2) ◽  
pp. 448-458
Author(s):  
Cindera Fatikha ◽  
◽  
Mintarti Rahayu ◽  
Sumiati Sumiati ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Least Squares ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Performance Test ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Positive Effect

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

scholarly journals Keunggulan bersaing dan kinerja pemasaran : orientasi pasarˏ orientasi kewirausahaanˏ adaptasi lingkunganˏ inovasi

2020 ◽  
Vol 5 (2) ◽  
pp. 79-91
Author(s):  
Roy Wahyuningsih
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Path Analysis ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Random Sampling ◽  
Sampling Technique ◽  
Environmental Adaptation ◽  
Marketing Performance ◽  
Analyze Data

The purpose of this study was to determine the effect of market orientation, entrepreneurial orientation, environmental adaptation, innovation on competitive advantage and marketing performance in pandanus crafters in Jombang. This research uses a quantitative approach with hypothesis testing conducted using Path Analysis. The population in this study were all pandanus crafters in Jombang with a total of 1634 pandanus crafters with a sample of 128 respondents. The sampling technique used is Proportional Random Sampling. Questionnaires and tests were used in data collection techniques in this study. Researchers use Path Analysis as a tool to analyze data. Based on data analysis, it is found that 1) market orientation has a partial effect on competitive advantage. 2) Entrepreneurial orientation has a partial effect on competitive advantage. 3) Adaptation of the environment has a partial effect on competitive advantage, 4) Innovation has a partial effect on competitive advantage. 5) Market orientation partially influences marketing performance. 6) Entrepreneurial orientation has a partial effect on marketing performance. 7) Environmental adaptation has a partial effect on marketing performance. 8) Innovation has a partial effect on marketing performance. 9) competitive advantage affects the marketing performance of pandanus woven craftsmen in Jombang Regency. Keywords : competitive advantage, marketing performance.

scholarly journals KEUNGGULAN BERSAING : BERPENGARUH TERHADAP KINERJA PEMASARAN (STUDI PADA UMKM MAKANAN DAN MINUMAN DI KABUPATEN KENDAL)

2018 ◽  
Vol 11 (1) ◽  
pp. 56
Author(s):  
Delta Lexi Arbawa ◽  
Paulus Wardoyo
Keyword(s):  
Competitive Advantage ◽  
Path Analysis ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Research Problem ◽  
Learning Orientation ◽  
Analysis Tool ◽  
Competitive Advantages ◽  
Marketing Performance ◽  
Food And Beverage

<p>Permasalahan penelitian yang diusung dalam penelitian ini adalah adanya kontroversi hasil penelitian tentang pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi belajar terhadap kenerja pemasaran sehingga ditambahkannya variabel keunggulan bersaing untuk menjembatani gap tersebut. Tujuan penelitian ini adalah menganalisis pengaruh orientasi pasar, orientasi kewirausahaan dan orientasi belajar terhadap keunggulan bersaing dan  menganalisis pengaruh orientasi pasar, orientasi kewirausahaan, orientasi belajar dan keunggulan bersaing terhadap kinerja pemasaran.</p><p>Populasi dalam penelitian ini adalah seluruh pengusaha UMKM makanan dan minuman yang berada di 6 kecamatan Kabupaten Kendal yang berjumlah 485 pengusaha UMKM. Sampel yang dipergunakan dalam penelitian ini yaitu 122 responden, dengan alat analisis path analisis.</p><p>Hasil dari penelitian ini Orentasi pasar berpengaruh signifikan terhadap keunggulan bersaing. Orientasi kewirausahaan berpengaruh signifikan terhadap keunggulan bersaing. Orientasi pembelajaran tidak berpengaruh terhadap keunggulan bersaing. Orentasi pasar tidak berpengaruh terhadap kinerja pemasaran. Orientasi kewirausahaan tidak berpengaruh terhadap kinerja pemasaran. Orientasi pembelajaran berpengaruh signifikan terhadap kinerja pemasaran. Keunggulan bersaing berpengaruh signifikan terhadap kinerja pemasaran.</p><p> </p><p><em>The research problem that was carried out in this study was the controversy of research results on the effect of market orientation, entrepreneurial orientation and learning orientation on marketing performance so that the addition of competitive advantage variables to bridge the gap. The purpose of this study is to analyze the effect of market orientation, entrepreneurial orientation and learning orientation on competitive advantage and analyze the influence of market orientation, entrepreneurial orientation, learning orientation and competitive advantage on marketing performance.</em></p><p><em>The population in this study were all food and beverage MSME entrepreneurs in 6 districts of Kendal Regency, totaling 485 MSME entrepreneurs. The sample used in this study is 122 respondents, with a path analysis analysis tool.</em></p><p><em>The results of this study Market orientation has a significant effect on competitive advantage. Entrepreneurial orientation has a significant effect on competitive advantage. Learning orientation does not affect competitive advantage. Market orientation does not affect marketing performance. Entrepreneurial orientation does not affect marketing performance. Learning orientation has a significant effect on marketing performance. Competitive advantages have a significant effect on marketing performance.</em></p>

PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP PROFITABILITAS UKM DENGAN ORIENTASI PASAR SEBAGAI VARIABEL PEMEDIASI

2011 ◽  
Vol 6 (2) ◽  
pp. 99
Author(s):  
Maria Pampa Kumalaningrum
Keyword(s):  
Structural Equation Modeling ◽  
Market Orientation ◽  
Indirect Effect ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small Firms ◽  
Equation Modeling ◽  
Market Planning ◽  
Market Opportunities ◽  
Strategic Market

This study examined the effect of entrepreneurial orientation on profitability in small business mediated by market orientation. Entrepreneurial orientation reflects the degree to which firms’ growth objectives are driven bythe identification and exploitation of untapped market opportunities. Market orientation reflects the degree to which firms’ strategic market planning is driven by customer and competitor intelligence.Data was processed with Structural Equation Modeling using AMOS  program. The results showed that Entre-preneurial orientation has an direct effect onmarket orientation and indirect effect on profitability mediated by market orientation. The results suggest, at least in small firms, entrepreneurial orientation complements market orientation by instilling an opportunistic culture that impacts the firm’s profitability.Keywords:market orientation, entrepreneurial orientation, and profitability.

Proposed Framework for Research in the Triple A (Agility, Adaptability, Alignment) in Supply Chains

2011 ◽  
pp. 306-321 ◽  
Author(s):  
Ivan Arana-Solares ◽  
Jose Machuca ◽  
Rafaela Alfalla-Luque
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Competitive Advantage ◽  
Business Performance ◽  
Business Environment ◽  
Sustainable Competitive Advantage ◽  
Global Business ◽  
The Impact

In the rapidly changing global business environment, it can be seen that supply chain designs based solely on efficiency and speed do not necessarily lead to a sustainable competitive advantage. According to Lee (2004), this can only be done if supply chains are designed to incorporate the Triple A: Agility, Adaptability and Alignment. Although Lee provided some examples, to date his claim has not been empirically tested, which is essential. A number of studies have looked at the three component parts of the Triple A separately, but as yet no studies have focused on all three Triple A components concurrently, or on the impact they have on business performance. The main aim of this chapter is to determine the dimensions and factors that characterize these variables, in order to empirically test the accuracy of Lee’s claim.

Mobile Telecommunications: Two Entrepreneurs Enter Africa

2017 ◽  
pp. 1-11
Author(s):  
Benjamin Jones ◽  
Daniel Campbell
Keyword(s):  
Emerging Markets ◽  
Business Case ◽  
Business Community ◽  
Sub Saharan Africa ◽  
Business Success ◽  
List Type ◽  
Mobile Telecommunications ◽  
Global Business ◽  
Strategic Value ◽  
Market Opportunities

Winner of the 2014 EFMD competition for best African Business case.In the 1990s, two entrepreneurs made daring, early entries into mobile telecommunications in Sub-Saharan Africa, both seeing great market opportunities there. One firm, Adesemi, would ultimately go bankrupt. The other firm, Celtel, would ultimately succeed and make its founder, Mo Ibrahim, a star of the global business community. Why the difference in outcome? Emerging markets often present weak rule of law, bringing many challenges to business success—from the demand for bribes to regulatory obstacles, hold-up problems, and even civil war. This case explores strategies that can limit these critical non-market risks in foreign direct investment and entrepreneurship. Students will step into the shoes of both companies by exploring their entry strategies, wrestling with the challenges they faced, and diagnosing the reasons why a shared insight about a new business opportunity turned out to be prescient—and led to extremely different endpoints. Identify key challenges to successful entrepreneurship in emerging markets Evaluate government officials or competitors that might trigger regulatory obstacles or hold-up problems Evaluate potential allies that can help avoid these problems Assess strategies to avoid paying bribes Understand the importance of incentive alignment in directing investment success, even in the face of difficult challenges Identify and appraise the strategic value of partnerships with development agencie

Market orientation, entrepreneurial orientation and business performance among small retailers

2015 ◽  
Vol 43 (7) ◽  
pp. 580-596 ◽  
Author(s):  
Sami Kajalo ◽  
Arto Lindblom
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Marketing Capabilities ◽  
Performance Impact ◽  
Content Type ◽  
Equation Modelling ◽  
Research Findings ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm performance directly, and to what extent MO and EO are connected to performance via marketing capabilities. Design/methodology/approach – The developed conceptual model is tested using structural equation modelling (SEM) using a sample of 202 small retailers. Findings – The result of the SEM model shows that both MO and EO act as a basis for improved business performance among small retailers. However, the performance impact of MO and EO is not that straightforward. Based on the research findings, it can be argued that both MO and EO require marketing capabilities to more fully unlock their value-creating potential among small retail firms. Originality/value – This study has provided new insights regarding the impact of MO and EO on business performance in the context of small retail firms. In particular, the study has contributed to the literature by demonstrating the routes through which MO and EO impact on performance.

Sign in / Sign up

Export Citation Format

Share Document