scholarly journals How Does the Indonesian Government Communicate Food Security during COVID-19 Pandemic: A Social Media Analysis on Indonesia Official Twitter Account

2021 ◽  
Author(s):  
Dimas Subekti ◽  
Eko Purnomo ◽  
Lubna Salsabila ◽  
Aqil Fathani
Keyword(s):  
Social Media ◽  
Food Security ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Indonesian Government ◽  
Twitter Account

scholarly journals Marketing #WeTheNorth: Analyzing Fandom, Nationalism, and Brand Loyalty of the Toronto Raptors Basketball Team

2021 ◽  
Author(s):  
Sasha C. Ricciuti
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Research Question ◽  
Media Analysis ◽  
Social Media Analysis ◽  
The Face ◽  
Twitter Account ◽  
Research Questions ◽  
Negative Sentiment ◽  
Fan Engagement

Established as a successful marketing slogan during the 2014 NBA playoffs, the #WeTheNorth campaign became the face of branding for the Toronto Raptors franchise that enhanced brand loyalty and unified Canadian basketball fans. The following Major Research Project (MRP) explores two different research questions surrounding a social media analysis of the Toronto Raptors #WeTheNorth campaign. The first research question examines the Raptors’ fan perspective, and focuses on the connotative messages that are incorporated into the #WeTheNorth campaign to broaden the team’s message and re-vamp the team’s national identity. The second research question examines the organization’s perspective and focuses on how the Raptors brand utilizes sports nationalism in their social media efforts to support fan engagement. This paper also reinforces research from previous academic findings that include: nationalism, community, collective fandom, social media, semiotics, and branding. Using an analytics tool named Sysomos, a content analysis of the Raptors’ official Twitter account was conducted to gather primary research. One Hundred Tweets were gathered per research question, and then coded to provide insight regarding the #WeTheNorth campaign from the 2018/19 NBA regular season. Findings for the first research question reinforce national fandom, and the support fan unification via the use of the #WeTheNorth hashtag. In addition, over 35% of Tweets from fans included positive sentiment, compared to the 17% that had negative sentiment. Findings for the second research question focus on branding, semiotics, and fan engagement levels that the Toronto Raptors social media team tries to enforce. Results proved that over 60% of Tweets included some form of request for fan participation, with 17% of Tweets containing positive Tweet sentiment. Overall, as long as the #WeTheNorth campaign remains the Raptors’ primary marketing slogan the campaign should continue to reinforce national fandom and support positive online fan engagement.

scholarly journals ANALISIS KEBIJAKAN IMPOR BERAS 1 JUTA TON OLEH PEMERINTAH INDONESIA: DATA DAN ANALISIS MEDIA SOSIAL

2021 ◽  
Vol 4 (2) ◽  
pp. 474-495
Author(s):  
Zahra Mahreva Basuki ◽  
Rizky Juda Putra Hidayat ◽  
Puji Susilo Asih ◽  
Iradhad Taqwa Sihidi
Keyword(s):  
Social Media ◽  
Media Analysis ◽  
Selling Price ◽  
Social Media Analysis ◽  
Interesting Issue ◽  
Indonesian Government ◽  
Pros And Cons

The rice import plan to be carried out by the Indonesian government is a very interesting issue to discuss considering that Indonesia is known as an agricultural country. Based on data shown by BPS in 2017, around 29.76% of Indonesia's population works as farmers. This means that when rice import activities are carried out, the welfare of 31.68 million people (farmers) will experience a decline. This study aims to analyze the Indonesian government's plan to import 1 million tonnes of rice, from the perspective of the community that is broadcast on the data and analysis on social media. Meanwhile, data and social media analysis can be seen on (Twitter) obtained through Drone Emprit in the period 13-19 March 2021. The results found based on the data displayed by Drone Emprit show that the issue or plan to import 1 million tons of rice is an inviting policy. many pros and cons in society. The policy for rice imports is strongly rejected by the majority of Twitter people because farmers will enter the main harvest, which is when rice imports continue, what happens is a decrease in the selling price of rice from farmers. And as a result, the farmers will experience a lot of losses.

scholarly journals Marketing #WeTheNorth: Analyzing Fandom, Nationalism, and Brand Loyalty of the Toronto Raptors Basketball Team

2021 ◽  
Author(s):  
Sasha C. Ricciuti
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Research Question ◽  
Media Analysis ◽  
Social Media Analysis ◽  
The Face ◽  
Twitter Account ◽  
Research Questions ◽  
Negative Sentiment ◽  
Fan Engagement

Established as a successful marketing slogan during the 2014 NBA playoffs, the #WeTheNorth campaign became the face of branding for the Toronto Raptors franchise that enhanced brand loyalty and unified Canadian basketball fans. The following Major Research Project (MRP) explores two different research questions surrounding a social media analysis of the Toronto Raptors #WeTheNorth campaign. The first research question examines the Raptors’ fan perspective, and focuses on the connotative messages that are incorporated into the #WeTheNorth campaign to broaden the team’s message and re-vamp the team’s national identity. The second research question examines the organization’s perspective and focuses on how the Raptors brand utilizes sports nationalism in their social media efforts to support fan engagement. This paper also reinforces research from previous academic findings that include: nationalism, community, collective fandom, social media, semiotics, and branding. Using an analytics tool named Sysomos, a content analysis of the Raptors’ official Twitter account was conducted to gather primary research. One Hundred Tweets were gathered per research question, and then coded to provide insight regarding the #WeTheNorth campaign from the 2018/19 NBA regular season. Findings for the first research question reinforce national fandom, and the support fan unification via the use of the #WeTheNorth hashtag. In addition, over 35% of Tweets from fans included positive sentiment, compared to the 17% that had negative sentiment. Findings for the second research question focus on branding, semiotics, and fan engagement levels that the Toronto Raptors social media team tries to enforce. Results proved that over 60% of Tweets included some form of request for fan participation, with 17% of Tweets containing positive Tweet sentiment. Overall, as long as the #WeTheNorth campaign remains the Raptors’ primary marketing slogan the campaign should continue to reinforce national fandom and support positive online fan engagement.

A Study on the Festival Attributes of Gwangju Biennale Using the Social Media Analysis

2017 ◽  
Vol 29 (4) ◽  
pp. 125-151
Author(s):  
Sung-Mun Jung ◽  
Yeo-Woon Ju ◽  
Chi-Ok Oh
Keyword(s):  
Social Media ◽  
Media Analysis ◽  
Social Media Analysis ◽  
The Social

Is JUUL marketing to kids on social media? Analysis of JUUL Twitter Followers� Age (Preprint)

2018 ◽  
Author(s):  
Annice Kim ◽  
Robert Chew ◽  
Michael Wenger ◽  
Margaret Cress ◽  
Thomas Bukowski ◽  
...  
Keyword(s):  
Social Media ◽  
Application Programming Interface ◽  
Media Analysis ◽  
Prediction Algorithm ◽  
Social Media Networks ◽  
Verification Methods ◽  
Twitter Account ◽  
Application Programming ◽  
Age Verification ◽  
Age Category

BACKGROUND JUUL is an electronic nicotine delivery system (ENDS) resembling a USB device that has become rapidly popular among youth. Recent studies suggest that social media may be contributing to its popularity. JUUL company claims their products are targeted for adult current smokers but recent surveillance suggests youth may be exposed to JUUL products online. To date, there has been little attention on restricting youth exposure to age restricted products on social media. OBJECTIVE The objective of this study was to utilize a computational age prediction algorithm to determine the extent to which underage youth are being exposed to JUUL’s marketing practices on Twitter. METHODS We examined all of @JUULvapor’s Twitter followers in April 2018. For followers with a public account, we obtained their metadata and last 200 tweets using the Twitter application programming interface. We ran a series of classification models to predict whether the account following @JUULvapor was an underage youth or an adult. RESULTS Out of 9,077 individuals following @JUULvapor Twitter account, a three-age category model predicted that 44.9% are 13 to 17 years old (N=4,078), 43.6% are 18 to 24 years old (N=3,957), and 11.5% are 25 years old or older (N=1,042); and a two-age category model predicted that 80.6% (N=7,313) are under 21 years old. CONCLUSIONS Despite a disclaimer that followers must be of legal age to purchase tobacco products, the majority of JUUL followers on Twitter are under age. This suggests that ENDS brands and social media networks need to implement more stringent age-verification methods to protect youth from age-restricted content.

scholarly journals A Tale of Two Disasters

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 694-694
Author(s):  
Tammy Mermelstein
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Interest Group ◽  
Media Analysis ◽  
Ice Storm ◽  
Social Media Analysis ◽  
Individual Survival ◽  
Social Media Platforms

Abstract Preparing for or experiencing a disaster is never easy, but how leaders communicate with older adults can ease a situation or make it exponentially worse. This case study describes two disasters in the same city: Hurricane Harvey and the 2018 Houston Texas Ice Storm and the variation in messaging provided to and regarding older adults. For example, during Hurricane Harvey, the primary pre-disaster message was self-preparedness. During the storm, messages were also about individual survival. Statements such as “do not [climb into your attic] unless you have an ax or means to break through,” generated additional fear for older adults and loved ones. Yet, when an ice storm paralyzed Houston a few months later, public messaging had a strong “check on your elderly neighbors” component. This talk will explore how messaging for these events impacted older adults through traditional and social media analysis, and describe how social media platforms assisted people with rescue and recovery. Part of a symposium sponsored by Disasters and Older Adults Interest Group.

scholarly journals Investigating transportation research based on social media analysis: a systematic mapping review

2021 ◽  
Author(s):  
Tasnim M. A. Zayet ◽  
Maizatul Akmar Ismail ◽  
Kasturi Dewi Varathan ◽  
Rafidah M. D. Noor ◽  
Hui Na Chua ◽  
...  
Keyword(s):  
Social Media ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Systematic Mapping ◽  
Mapping Review ◽  
Transportation Research ◽  
Systematic Mapping Review
Sign in / Sign up

Export Citation Format

Share Document