scholarly journals Investigating Effective Factors on the buying behavior of consumers of green food products

2021 ◽  
Vol 18 (117) ◽  
pp. 343-352
Author(s):  
Elahe Azam Rahmati ◽  
Alireza Karbasi ◽  
◽  
Keyword(s):  
Food Products ◽  
Buying Behavior ◽  
Effective Factors ◽  
Green Food

Consumer attitudes and buying behavior for green food products

2019 ◽  
Vol 121 (2) ◽  
pp. 320-332 ◽  
Author(s):  
Eunju Woo ◽  
Yeong Gug Kim
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Food Products ◽  
Equation Modeling ◽  
Future Research ◽  
Buying Behavior ◽  
Content Type ◽  
Green Food ◽  
Functional Value ◽  
Emotional Value

Purpose The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the formation of the intention to buy green food products. Design/methodology/approach This study adopted four GPVs (i.e. functional value, conditional value, social value and emotional value) and explored the relationships among GPV, attitudes and purchase intention. A total of 300 self-administered questionnaires were distributed, from which 253 usable responses were obtained. Findings The relationships between six constructs and 20 indicators were measured using structural equation modeling. All the underlying dimensions had a significant effect on consumers’ attitudes, significantly affecting their purchase intention. Originality/value Implications for future research and marketing strategies in the field of purchasing behaviors of green food products are discussed.

scholarly journals Factors that Influence Actual Buying Behavior of Organic Food Products in Indonesia

2019 ◽  
Vol 9 (1) ◽  
pp. 1931-1938
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Health Consciousness ◽  
Five Factors ◽  
Perceived Price ◽  
Socio Demographic Factors

This paper investigates the factors that influence purchasing behavior of organic food in Indonesia. Data were obtained by distributing questionnaires in April-June 2018 to 106 consumers who had bought organic food in the past. Data was analyzed using Structural Equation Modeling (SEM). This study examines the factors that influence the actual buying behavior of organic food products such as health awareness, knowledge of organic food, subjective norms, perceived price and availability. In addition, attitude towards organic food and purchase intention was also tested as a medium for these five factors to influence actual buying behavior. Socio-demographic factors were also tested to determine their influence. The results showed that health consciousness and availability affected people's behavior towards organic food. This behavior is then proven to affect purchase intention which also affects actual buying behavior. With this research, it is expected to be able to explore the interest of Indonesian people to improve health and help marketers of organic food.

scholarly journals Food Shopping Behavior: A Long Way to Prevent Food Waste

2020 ◽  
Vol 35 (1) ◽  
pp. 92 ◽  
Author(s):  
Mahestu N Krisjanti ◽  
Agnes Gracia Quita
Keyword(s):  
Young Adult ◽  
Data Collection ◽  
Food Waste ◽  
Food Packaging ◽  
Food Products ◽  
Food Preparation ◽  
Shopping Behavior ◽  
Buying Behavior ◽  
Food Shopping ◽  
Food Scarcity

<p>Food sustainability is becoming big concern these last couple years, due to the food scarcity issues in many countries.  However in contrary previous studies reported the food waste behavior is getting bigger at this moment because of over food preparation, food stocking, undesired food, and food packaging. Over all, most of these issues come from the food shopping behavior. People tend to buy more food products than what they need. Therefore, the determinant of food shopping behavior is urgently found in order to find the solution to drive people to have planned food buying behavior. This research elaborates how motivation to prevent food waste would affect food shopping behavior. The data collection through survey has been done in the young adult community. The finding indicates that having motivation to prevent food waste will contribute to well-planned food shopping behavior. Furthermore, the research also indicates that female shows higher motivation in preventing food waste as also reported in some previous studies that report similar result.</p>

Cosmetic buying behavior: examining the effective factors

2014 ◽  
Vol 24 (4) ◽  
pp. 395-410 ◽  
Author(s):  
Kayhan Tajeddini ◽  
Jeanette Nahaleh Nikdavoodi
Keyword(s):  
Buying Behavior ◽  
Effective Factors

scholarly journals Green Marketing, Ecolabel and Purchase Intention on Food Products during Covid-19

2021 ◽  
Vol 1 ◽  
Author(s):  
Nariman Aulia ◽  
Janti Gunawan ◽  
Muniroh Sumarsono
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Food Products ◽  
Daily Basis ◽  
Marketing Mix ◽  
Green Marketing ◽  
Consumer Attitude ◽  
Manufacturing Companies ◽  
Green Food ◽  
Communication Approach

The Covid-19 Pandemy has increased consumer’s awareness of the health issues and what they eat on a daily basis. Within the fast-moving consumer goods (FMCG) category, ecolabel is used to differentiate environmental friendly food and conventional food. However, not all of the healthy products are having ecolabel. This might happened because consumers do not know about the product, the price does not fit with their budget, the promotion does not reach the consumers and many other reasons. During the Covid-19 Pandemy, food manufacturing companies may need to adjust the massage to meet their targetted market. Therefore, this study examines how green marketing, ecolabel and Covid-19 pandemic relate to consumer’s purchase intention of food products. What aspects are they considering? An online survey was conducted in May – June 2020, involving 349 valid respondents, from 34 provinces in Indonesia. This study found that green marketing mix is positively associated with consumer attitude. Interestingly, only green products and green promotion are positively associated with the green marketing mix. Green price and green place are not significantly related to the green marketing mix. Furthermore, ecolabel and Covid-19 pandemic are positively associated with consumers’attitude. This consumers attitude is then positively associated with green food products’ buying intention. The findings of this study imply the need for food producers to allocate attention to food labelling, through good products and promotion. As of Covid-19 pandemic, this study found that the respondents will continue their healthy habit to protect themselves against health issue in the future. This offers positive signals to producers and marketing communication to develop a better communication approach for consumers.

Interaction between the Emotional and Rational Aspects in Consumer Buying Process for Typical Food Products of Italy

2017 ◽  
pp. 142-162 ◽  
Author(s):  
Luisa Sturiale ◽  
Alessandro Scuderi
Keyword(s):  
Food Security ◽  
Theoretical Approach ◽  
Scientific Community ◽  
Food Products ◽  
Buying Behavior ◽  
Consumer Behaviors ◽  
Emotional Processes ◽  
Valid Instrument ◽  
Typical Food ◽  
Investigative Techniques

There are many scientific contributions from different disciplines, including philosophy and psychology, which have dealt with aspects of buying behavior related to typical products. These products convey messages relating to the area of origin (in terms of culture and environment) and food security (including nutritional aspects). Recently, scientific contributions based on “neurological” investigative techniques have been developed on consumer behaviors. They have a relevant interest in the scientific community because they can be a valid instrument to understand the cognitive and emotional processes on “the preferences expressed”. This is a new theoretical approach known as “neuromarketing”. This chapter aims to analyze the cognitive and emotional choices of the consumers regards typical products of Italy. The results could be used to support specific campaigns to enhance the typical product by using a targeted communication which highlights the emotional components of the buying process.

Does the consumers’ buying behavior differ for vegetarian and non-vegetarian food products?

2015 ◽  
Vol 117 (8) ◽  
pp. 1998-2016 ◽  
Author(s):  
Niraj Kumar ◽  
Sanjeev Kapoor
Keyword(s):  
Dominant Role ◽  
Food Products ◽  
Marketing Strategies ◽  
Food Culture ◽  
Future Research ◽  
Distribution Factor ◽  
Buying Behavior ◽  
Content Type ◽  
Credence Attributes ◽  
Food Retailers

Purpose – The purpose of this paper is to identify and compare the factors which affect the consumers’ buying behavior of vegetarian and non-vegetarian food products in an emerging middle-size market. The paper also compares the preferences of the consumers for various food products and their respective market attributes. Design/methodology/approach – A total of 282 households of two middle-sized cities of India were personally surveyed with a structured questionnaire. Simple statistical analysis such as frequency distribution, factor analysis and analysis of variance, and logit regression were carried out to infer the required information. Findings – The results indicate that consumers consume more of vegetarian product than that of non-vegetarian products. Most of the consumers were interested in seeing and verifying the products of both of the categories before buying. Age and income of the consumers play important role in influencing their buying behavior for vegetarian food products, but not that of non-vegetarian food products. It was found that credence attributes of products, and market attributes play a dominant role in influencing the consumers’ behavior for both vegetarian and non-vegetarian food products. Packaged branded products were not popular in both the food categories. Research limitations/implications – The localized nature of this study limits the scope of wider generalization. Future research could use larger samples spread across all regions having different food culture. Practical implications – The findings of the study will be of help to food retailers who are interested to know whether the consumers’ buying process for these two categories of food products is more or less same or different in nature. This would help them to customize their product-specific marketing strategies as per the customers’ preferences and requirements. Originality/value – The paper gives a comparative insight on consumers’ behavior toward both vegetarian and non-vegetarian food. It provides specific reasons for having different or similar marketing strategies for two categories of food.

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