Interaction between the Emotional and Rational Aspects in Consumer Buying Process for Typical Food Products of Italy

Author(s):  
Luisa Sturiale ◽  
Alessandro Scuderi

There are many scientific contributions from different disciplines, including philosophy and psychology, which have dealt with aspects of buying behavior related to typical products. These products convey messages relating to the area of origin (in terms of culture and environment) and food security (including nutritional aspects). Recently, scientific contributions based on “neurological” investigative techniques have been developed on consumer behaviors. They have a relevant interest in the scientific community because they can be a valid instrument to understand the cognitive and emotional processes on “the preferences expressed”. This is a new theoretical approach known as “neuromarketing”. This chapter aims to analyze the cognitive and emotional choices of the consumers regards typical products of Italy. The results could be used to support specific campaigns to enhance the typical product by using a targeted communication which highlights the emotional components of the buying process.

2021 ◽  
Vol 13 (15) ◽  
pp. 8569
Author(s):  
Erin Percival Carter ◽  
Stephanie Welcomer

We examine consumer expectations about how specialty versus conventional food products affect well-being and how small, artisan producers can use that information to design better customer experiences. Drawing on recent work examining the costs and benefits of pleasure- and meaning-based consumption, we investigate whether consumer expectations that specialty products are more meaningful lead to increased desire for additional product information. We selectively sampled from the target market of interest: high-involvement consumers who regularly consume a food (cheese) in both more typical and specialty forms. The authors manipulate product type (typical versus special) within participant and measure differences in expected pleasure and meaning as well as a variety of behaviors related to and preference for additional product information. We find that these high-involvement consumers expect special food products to provide both more meaningful (hypothesized) and more pleasurable consumption experiences (not hypothesized) than typical food products. Consistent with our theory, consumer use of, search for, and preference for additional product information was greater for special products. A causal mediation analysis revealed that expectations of meaning mediate the relationship between product type and utility of product information, an effect which persists controlling for the unexpected difference in expected pleasure.


Ekonomika APK ◽  
2021 ◽  
Vol 321 (7) ◽  
pp. 16-27
Author(s):  
Mykola Pugachov ◽  
Olha Khodakivska ◽  
Oleksandr Shpykuliak ◽  
Nataliia Patyka ◽  
Olena Hryschenko

The purpose of the article is to carry out an analytical assessing the impact of the COVID-19 pandemic on the level of food security in Ukraine. Research methods. The research was based on general scientific and economic methods, the creative heritage of the founders of economic science, publications of Ukrainian and foreign scientists on the impact of quarantine restrictions related to the spread of the COVID-19 pandemic on the level of food security of the country, regulatory legal acts, data from the State Statistics Service of Ukraine, electronic resources and other sources. The monographic approach is used to analyze the dynamics of the actual consumption of agri-food products and the level of food independence for individual agri-food products. Normative and positive approaches are used to highlight real risks and threats to food security. A number of techniques of abstract-logical tools made it possible to make a scientific and applied generalization of the material presented, to formulate intermediate and final conclusions and proposals. Research results. An analytical assessing the impact of the COVID-19 pandemic on the consumption of agri-food products and the level of food independence for individual agri-food products has been carried out. It has been proven that Ukraine produces enough food to ensure healthy nutrition for citizens. It has been determined that due to the low purchasing power of the population, groups of citizens with low incomes have limited access to essential agricultural and food products. In the medium and long term, there will be a shortage of food resources and global food inflation, the situation in agricultural markets will remain unstable, and trade will continue to develop under the influence of not only competition, but also political factors. Scientific novelty. The theoretical and methodological provisions, scientific, methodological and practical approaches to determining the factors of influence of quarantine measures and the spread of COVID-19 to the level of food security of the state have been substantiated. Assessing the impact of quarantine measures and the spread of COVID-19 on food security made it possible to identify the main risks of ensuring the country's food security. Practical significance. The applied aspects of the study can be taken into account in the formation of programs for the socio-economic development of the agri-food sector of Ukraine, which will increase the effectiveness of state initiatives aimed at ensuring food security of the state and increase the country's readiness for force majeure threats. Tabl.: 7. Figs.: 3. Refs.: 17.


2021 ◽  
Vol 3 ◽  
pp. 24-30
Author(s):  
A. E. Bedelbayeva ◽  
◽  
A. K. Sharipov ◽  
Zh. S. Dossumova ◽  
◽  
...  

The aim is to study the problems of ensuring food security of the Republic of Kazakhstan in the conditions of the Eurasian Economic Union. Methods - monographic, economic-statistical, abstract-logical. Results - it is shown that each of the EAEU member States has identified priority areas and mechanisms for sustainable development. The main economic indicators of agroindustrial complex, indicating a significant increase in the volume of agricultural production in comparison with the previous time periodare considered. The level of per capita consumption of basic food products of the Union member States has been justified, which characterizes the economic and physical availability of food and confirms a favorable situation in this area. The regions producing the largest volumes of food products in monetary terms have been identified; sectors that provide more than half of all production in the countryare identified. Despite the positive trends, problems that have a significant impact on the growth of production potential of Kazakhstanare identified. An insufficient level of consumption of certain types of products in the republic is noted. Conclusions - in order to ensure the collective food security of the EAEU member States, measures aimed to develop cooperation and integration in the AIC, to create a favorable environment for increasing the competitiveness of the industry, marketing of agricultural products and foodhave been proposed. In agricultural policy, it is important to take into account the main risks and threats to sustainable economic development: exceeding the threshold value of imports; price imbalances in goods market; shortage of qualified personnel; underdevelopment of the system of monitoring and forecasting indicators of agri-food market.


2020 ◽  
Vol 22 (1) ◽  
pp. 112-118
Author(s):  
Karina Utenkova ◽  

Introduction. The article is devoted to the problems of agricultural development as a basis for ensuring food security in Ukraine. Food security is one of the important components of economic security, which creates a basis for further progress and development of the state. Achieving food security is one of the Global Goals for Sustainable Development by 2030, set by the UN to member countries at the Summit on Sustainable Development. The purpose of the article is to reveal the problems and prospects for the development of the agricultural sector in the context of ensuring food security in Ukraine. Results. It has been determined that the contribution of agricultural production to the GDP in Ukraine is quite significant. According to the results of 2018, 89% of agricultural enterprises have received a profit. The consumption of main types of food products by the population of Ukraine is less than the scientifically substantiated norms, namely: the actual consumption of meat is 64% of the norm; milk and dairy products – 52%; eggs – 94.8%; fish – 59%; fruits, berries and grapes – 53%. At the same time, there is a steady increase in the share of agricultural products in the structure of exports (in 2019 – 44.2%). According to the Global Food Security Index, Ukraine does not have the best positions and yields not only to all European countries, but also to those countries to which it exports food. Conclusions. Ukraine occupies the 76th out of 112 positions in the 2019 Global Food Security Index. Problems that pose potential threats to food security are acute, particularly, the lack of balance in the diet of Ukrainians. Due to the products of animal origin, the caloric value of the diet is provided only by 28% at the optimal level of 55%. The share of the population’s expenditures on food products is unacceptably high: more than half of the total aggregate expenditures, which is higher than the similar indicators of the EU countries by 3-5 times. The increase in agricultural production should take place in compliance with environmental norms and international food quality standards.


2010 ◽  
Vol 10 (7) ◽  
pp. 535-543 ◽  
Author(s):  
M. Estiri ◽  
T. Hasangholi ◽  
H. Yazdani ◽  
H.J. Nejad ◽  
H. Rayej

Author(s):  
Savita Budhwar ◽  
Manali Chakraborty

Agro-wastes are one of the major sources for nutritional and therapeutic purposes along with other beneficial properties according to some ongoing studies. Yet they are not being utilized properly; instead, these wastes are being discarded in open air, causing pollution. Conservation of such natural resources is a healthy approach, and it's economic and eco-friendly. too. Novel formulated food products from these agro-wastes can be utilized as an unconventional source of nutrients and a therapeutic weapon for diseases such as diabetes, hypertension, etc. along with normal human consumption. Utilization of such agro-wastes as food products will also be useful to combat malnourished state leading to rural development and maintenance of food security in cheap prices for a healthy seeks. It also shows a possible role as antibiotics, antioxidants, anti-inflammatory agents, adsorbents, enzyme extracting sources, insulators, and food additives along with its contribution in solid state fermentation, beneficial in dairy industries.


2020 ◽  
Vol 17 ◽  
pp. 00240
Author(s):  
Maria Tyapkina

One of the criteria for ensuring food security is the consumption of basic food products per capita, which characterizes the level and quality of life. Food consumption is the result of the reproductive process in agriculture. The article discusses the level of self-sufficiency on the materials of the Irkutsk region, is compared with the food security criteria provided for in the Doctrine. All food products, except for potatoes, residents of the Irkutsk region consume significantly less, compared with residents of the Russian Federation. For meat, milk, egg, vegetables, consumption does not meet the rational standards recommended by the Ministry of Health for a healthy diet. A regression model of the relationship between per capita incomes of the country and milk consumption per capita is presented. The mismatch between the excessive content of fat in food, potatoes, sugar and bread in the diet and the lack of calorie intake affects the health of the population of the Irkutsk region. It is necessary to achieve the level of production of the main types of high-quality food products, enough to provide the population of the Irkutsk region and reduce food dependence.


2019 ◽  
Vol 121 (2) ◽  
pp. 320-332 ◽  
Author(s):  
Eunju Woo ◽  
Yeong Gug Kim

Purpose The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the formation of the intention to buy green food products. Design/methodology/approach This study adopted four GPVs (i.e. functional value, conditional value, social value and emotional value) and explored the relationships among GPV, attitudes and purchase intention. A total of 300 self-administered questionnaires were distributed, from which 253 usable responses were obtained. Findings The relationships between six constructs and 20 indicators were measured using structural equation modeling. All the underlying dimensions had a significant effect on consumers’ attitudes, significantly affecting their purchase intention. Originality/value Implications for future research and marketing strategies in the field of purchasing behaviors of green food products are discussed.


2018 ◽  
Vol 66 (3-4) ◽  
pp. 347-364
Author(s):  
Abha Gupta ◽  
Deepak K. Mishra

The discourse on food security in India has concentrated upon availability and accessibility of cereals, neglecting the nutritional significance of fruits, vegetables and meat food products. This article attempts to assess the food security level both quantitatively and qualitatively, and level of dietary diversity among socio-economic groups. A cross sectional survey covering 304 households selected through stratified and proportional random sampling methods was conducted in six villages of Uttar Pradesh, India in 2013–2014. Household Food Insecurity Access Scale and Dietary Diversity approach were used to indicate food security. Subjective assessment highlights that despite sufficient availability of food, most of the households were unable to eat the quality of food they preferred. Findings also show predominant concentration of diet towards cereals, milk, root and tuber food products. Muslims, scheduled caste, labourers and households with lower wealth index consumed a less diversified diet, which is statistically significant. This article provides important insights into the strength and limitations of food policy measures and underlines the need to move beyond the dominant cereal-based interventions for food security in emerging economies like India. JEL Code: Q18


Author(s):  
S. S. Tleuberdiyeva ◽  
A. B. Moldasheva ◽  
A. K. Alpysbayeva ◽  
L. V. Oleinik

The purpose of the article is to study the economic mechanisms of agricultural production growth within one country and, in particular, Kazakhstan. The growth of agricultural products in Kazakhstan and the provision of the country with food products are complex and relevant issues, which include the problems of production, the situation in the national agricultural markets, solvency and competitiveness, the annual volume of agricultural products, the increase in annual revenue, ensuring the availability of food products to consumers, laws in the regulation of the agricultural industry, etc. The potential of agriculture is correlated with the level of food security of the country. State regulation of the agro-industrial complex is aimed at ensuring food security, stability of agricultural products entering the market, creating favorable conditions for entrepreneurs, increasing the competitiveness of domestic products, as well as improving the standard of living of the population of the regions by creating favorable conditions for the development of crop production, animal husbandry, fisheries, processing of agricultural products and the food industry, veterinary-sanitary and phytosanitary security, it is aimed at providing technical equipment and other auxiliary areas of activity, social and infrastructure development on regional territory. The authors of the article emphasize that agriculture will become an important part of the agro-industrial complex. Agriculture is an industry aimed at providing the population with food and is a raw material necessary for the economic sphere. It occupies an important place not only in the agro-industrial complex, but also in the national economy of the whole country. Agriculture is the most important part of the material production industry. Agriculture provides the country with food and industry with some raw materials.


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