scholarly journals SEMIOTIKA PIERCE DALAM RAHASIA CINTA DAN RESONANSI INDONESIA KARYA AHMADUN YOSI HERFANDA

JURNAL PESONA ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 72-80
Author(s):  
Idawati Idawati ◽  
Edo Frandika ◽  
Saleh Fahrudin
Keyword(s):  
Figurative Language ◽  
Selection Of

AbstrakPenelitian memiliki tujuan untuk mengungkapkan makna dari puisi Ahmadun Yosi Herfanda yang berjudul Rahasia Cinta dan Resonansi Indonesia. Peneliti menggunakan Semiotika Pierce untuk mengkaji kedua puisi tersebut. Dalam kajian Semiotika Pierce fokus dalam kajiannya meliputi ikon, indeks, dan simbol. Pemilihan puisi Rahasia Cinta dan Resonansi Indonesia untuk dikaji dalam penelitian ini karena dari puisi Rahasia Cinta dan Resonansi Indonesia menggunakan pemilihan majas dan makna kiasan yang menarik dan menggunakan pilihan majas yang penuh dengan arti, sehingga kedua puisi tersebut sangat cocok untuk dikaji menggunakan kajian Semiotika Pierce. Dari hasil penelitian yang telah dilakukan, didapatkan tiga unsur Semiotika Pierce dalam kedua puisi tersebut. Ketiga unsur tersebut ialah ikon, indeks, dan simbol. Unsur Semiotika Pierce Pada puisi Rahasia Cinta yang paling dominan ialah ikon sedangkan indeks dan simbol terdapat satu. Dalam puisi Resonansi sama-sama menemukan dua analisis dalam ikon, indeks, dan simbol.Kata kunci: semiotika pierce, puisi, rahasia cinta, resonansi Indonesia AbstractThe aim of this research is to reveal the meaning of Ahmadun Yosi Herfanda's poem, entitled Secrets of Indonesian Love and Resonance. The researcher uses Pierce's Semiotics to study the two poems. In the study of Semiotics, Pierce's focus in his study includes icons, indexes, and symbols. The selection of the Indonesian Secret of Love and Resonance poetry to be studied in this study is because the Indonesian Secret of Love and Resonance poetry uses an interesting selection of figurative language and figurative meanings and uses a choice of figurative language that is full of meaning, so that the two poems are very suitable to be studied using Pierce's Semiotics study. From the results of the research that has been done, three elements of Pierce's Semiotics are found in the two poems. The three elements are icons, indexes, and symbols. Elements of Pierce's Semiotics in the poem Secret of Love, the most dominant is the icon, while the index and symbol are one. In Resonance poetry both find two analyzes in icon, index, and symbol.Keywords: Pierce's semiotics, poetry, secret of love, Indonesian resonance

scholarly journals Visual Metaphtonymy in Automobile Femvertising

2020 ◽  
Vol 18 (4) ◽  
pp. 421-439
Author(s):  
Sami Chatti
Keyword(s):  
Survey Data ◽  
Visual Imagery ◽  
Visual Rhetoric ◽  
Representative Sample ◽  
Figurative Language ◽  
Dynamic Interaction ◽  
Female Consumers ◽  
Selection Of ◽  
Metaphor And Metonymy

In a 2017 landmark reform, Saudi authorities decided to lift the ban on women driving in this conservative society. In tribute to women's newly-gained freedom to drive, major automakers turned to Twitter to launch creative femvertising campaigns that vividly articulate the female empowering motto 'driving is feminine'. Building on the eloquence of visual rhetoric, which combines the communicative force of figurative language with the expressive potential of visual imagery, automobile advertisers resorted to visual metaphtonymy to efficiently target prospective female consumers. The selection of this visual compound, which emerges from the intricate interplay between metaphor and metonymy, allows for a dynamic interaction between the highlighting function of metonymy and the mapping role of metaphoric thought to establish informed parallels between femininity and automobility. Analysis of survey data on the likeability, complexity and effectiveness of a representative sample of four digital automobile advertisements asserts the role and value of visual metaphtontonymy in automobile femvertising.

scholarly journals The Lexicon of Public Sector Reform in New Zealand 1984 - 1994

2021 ◽  
Author(s):  
◽  
Katherine Jane Quigley
Keyword(s):  
New Zealand ◽  
Public Sector ◽  
Figurative Language ◽  
Annual Reports ◽  
Future Research ◽  
Economic Changes ◽  
Revolutionary Era ◽  
The Public ◽  
Google Search ◽  
Selection Of

<p>This is a study of the lexical effects on New Zealand English of the legal, social and economic changes brought about by the fourth Labour government and its successor during the decade from 1984 - 1994, during which period the New Zealand public sector was radically reformed. In order to carry out this study a corpus of approximately five million written words was compiled, consisting of three parallel sets of documents from four domains of use in the public sector. Chapter One provides the rationale for scoping the study both to this particular ten-year period and to the lexis of four particular government departments, namely The Treasury and the Ministries of Social Welfare, Health and Education. A review of previous related work in the field of lexicography, and the aims and specific research questions which motivated the study, are located at the end of this first chapter. Chapter Two explains the reasons behind the selection of three particular documents for use as data sources: the Annual Reports, the annual Corporate Plans, and the triennial Briefings to the Incoming Government. This chapter also describes the methodology used to determine words for inclusion in the glossary which is located in Appendix I. The advantages and pitfalls of the Google search method are discussed, as are the approaches taken to dealing with multiword units, proper nouns, abbreviations and words of Maori origin. The construction and arrangement of the glossary are explained here, including the basis for selection of citations. In Chapter Three an overview of each ministry's dataset is given in terms of its linguistic characteristics, and the results of the study are described. The penultimate chapter catalogues the discovery of a rich vein of figurative language throughout the documents of the New Zealand Treasury, as evidenced by varied and extended metaphors used to express economic concepts. This chapter gives a brief account of metaphor theory and discusses the methodology used for identification of metaphors in the dataset. The fifth and final chapter of this study sums up the overall findings and points the way towards useful future research in this field. A major part of this study consists of the aforementioned lexicon in Appendix I of New Zealand-specific words from these domains and their illustrative citations. This lexicon is a record of the NZE words used in a particular dataset in the public sector of New Zealand. It amounts to approximately 260 entries supported by 660 citations, which were collected via an exhaustive data search of three types of government document over one decade. These terms are not new in the sense that they first appeared in NZE during the decade of this study, but approximately two-thirds of them are new in the sense that they do not appear in any dictionary of English. This collection of terms constitutes a cultural and historical archive, which records the distinctive identity of New Zealand's public sector as it underwent a revolutionary era of profound political and economic change.</p>

scholarly journals Visual metaphtonymy in automobile femvertising

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Sami Chatti
Keyword(s):  
Survey Data ◽  
Visual Imagery ◽  
Visual Rhetoric ◽  
Representative Sample ◽  
Figurative Language ◽  
Dynamic Interaction ◽  
Female Consumers ◽  
Selection Of ◽  
Metaphor And Metonymy

Abstract In a 2017 landmark reform, Saudi authorities decided to lift the ban on women driving in this conservative society. In tribute to women’s newly-gained freedom to drive, major automakers turned to Twitter to launch creative femvertising campaigns that vividly articulate the female empowering motto ‘driving is feminine’. Building on the eloquence of visual rhetoric, which combines the communicative force of figurative language with the expressive potential of visual imagery, automobile advertisers resorted to visual metaphtonymy to efficiently target prospective female consumers. The selection of this visual compound, which emerges from the intricate interplay between metaphor and metonymy, allows for a dynamic interaction between the highlighting function of metonymy and the mapping role of metaphoric thought to establish informed parallels between femininity and automobility. Analysis of survey data on the likeability, complexity and effectiveness of a representative sample of four digital automobile advertisements asserts the role and value of visual metaphtontonymy in automobile femvertising.

scholarly journals Image of Islam and Pakistan after 9/11: Critical Discourse Analysis of Pakistani Urdu and English Newspapers

2021 ◽  
Vol VI (II) ◽  
pp. 1-11
Author(s):  
Muhammad Ahsan ◽  
Zahoor Hussain ◽  
Mohammad Arshad
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Figurative Language ◽  
Belief System ◽  
The Other ◽  
Critical Discourse ◽  
Other Hand ◽  
The Masses ◽  
And Control ◽  
Selection Of

The study examines the image of Islam and Pakistan post 9/11 scenario documented in Pakistani Urdu and English newspapers. Results are deduced by analyzing headlines while applying the CDA model projected by Fairclough (1989, 1995) with respect to vocabulary items, viewpoints, and newspapers' ideologies. The results from the study indicated that these two newspapers heavily rely on some selected lexical items to manipulate and control the belief system of the masses. It was shown from the data that Nawa-iWaqat, an Urdu newspaper, fervently utilized figurative language to influence the perception of its readers. It is seen from the analyzed data that the selection of words made by Urdu newspaper is mainly based on prejudice toward certain prominent social figures, politicians, and even toward world-renowned political figures and events. The collected data from the two newspapers and their critical discourse analysis indicated that daily 'Nawa-i-Waqt' gave abundant, sentimental coverage to the issues concerned. On the other hand, the daily 'Dawn' newspaper gave little but positive coverage to the issues of that time.

scholarly journals The Figurative Language in the Poetic Diction of Masuri S.N. and A. Samad Said: A Comparison

2014 ◽  
Vol 27 (1) ◽  
pp. 178-195
Author(s):  
Rahimah A. Hamid ◽  
Keyword(s):  
Comparative Research ◽  
Figurative Language ◽  
Specific Language ◽  
Careful Choice ◽  
Metaphorical Language ◽  
Poetic Diction ◽  
Meaning Selection ◽  
Selection Of

The beauty of a poem depends on the poet’s selection of diction to express his heart’s content. Diction is a careful assortment of the beautiful and concise words to express various matters by the poet’s mixture. The collection of words in poems is based on the relations to its meaning, sound harmony, and word sequences in a specific language manner that are crafted. The selection of diction is heavily correlated to the figurative language; an analogical language that is portrayed by the poet to beautify, heighten a certain effect and give rise to a particular connotation in his poems. A careful choice of diction by emphasizing on the use of figurative or metaphorical language will make a poem delightful, and it also endows it multiple layers of meaning. Selection of words and figurative language will be used as an approach to scrutinize the works of two famous writers from Malaysia and Singapore; who are A. Samad Said and Masuri SN. A comparative research on their poems has been carried out to see the strength and weaknesses of diction selection and the use of figurative language in their poems. Keywords: diction, figurative, effect, connotation, beauty

scholarly journals Axiological dominants of the rhetorical ideal of modern students in the texts of presidential speeches

2021 ◽  
pp. 34-44
Author(s):  
Ol'ga Aleksandrovna Mashkovich
Keyword(s):  
Speech Acts ◽  
Figurative Language ◽  
Young Generation ◽  
Parts Of Speech ◽  
The Status ◽  
Rhetorical Questions ◽  
Vladimir Putin ◽  
Colloquial Speech ◽  
Selection Of

&nbsp; The object of this research is the rhetorical ideal of modern students, while the subject is the means of verbalization of axiological dominants of the rhetorical ideal of modern students. The goal consists in determination of the system of means of explication of value-speech dominants of the rhetorical ideal of Russian students in the texts of public speeches of the President of the Russian Federation Vladimir Putin, recognized by youth as a successful speaker. The article employs the methods of questionnaire and linguo-axiological interpretation. Special attention is given to the description of the communicative and speech values of modern students formed in the conditions of informatization and globalization of the society, emergence of new communication platforms, which were determined in the course of questionnaire. The analysis of the President's texts revealed the system of means of verbalization of axiological dominants of modern students. It is established that the manifestation of respect for the interlocutor is explicated through the speech act of greeting, etiquette formulas, and selection of particular topics. The axiological dominant of naturalness is explicated on the lexical level, elements of colloquial speech, precedent statements, and figurative language. Inversion serves as the syntactic means of expressing naturalness. Truth is verbalized by means of argumentation. For persuasion effect, the texts of V. Putin contain modal-axiological lexicon and tactic of accentuating the semantic parts of speech. The leading means of dialogueness are targeting and authorization, question and answer forms, rhetorical questions, generalization and concretization techniques, etiquette formulas of welcoming and greetings, complimentary speech acts. The acquired results indicate that the status V. Putin as an effective speaker in communication consciousness of young generation is determined by the use of textual means that verbalize axiological dominants relevant for modern students. &nbsp;

scholarly journals GAYA BAHASA DALAM PENGGALAN NOVEL PUDARNYA PESONA CLEOPATRA KARYA HABIBURRAHMAN EL-ZHIRAZY

2017 ◽  
Vol 14 (2) ◽  
pp. 285
Author(s):  
Qurratul A’ini
Keyword(s):  
Figurative Language ◽  
Literary Work ◽  
The Novel ◽  
Egyptian Women ◽  
Selection Of

This literary work analyzes the novel by Habiburrahman El-zhirazy entitled "Clearing the Fade of Cleopatra" that tells a figure who was obsessed with the beauty of Egyptian women. The desire was vanished because the character was mated by her parents. Using a stylistic approach, this study examined how dictions and the existing majesties in the novel fragments were applied. The source of data was a fragment of the novel "Clearing the Fade of Cleopatra", and the data were the lingual units in terms of words, phrases, clauses and sentences that contained thf figurative languages. The study revealed that in selecting the dictions the writer used Arabic, English and Javanese. The selection of diction is certainly not separated from the author's background. The figurative language included hyperbole, metaphor, paradox, allegory and personification. The  hyperbolic was used more frequently than other figurative  languages. 

scholarly journals The Lexicon of Public Sector Reform in New Zealand 1984 - 1994

2021 ◽  
Author(s):  
◽  
Katherine Jane Quigley
Keyword(s):  
New Zealand ◽  
Public Sector ◽  
Figurative Language ◽  
Annual Reports ◽  
Future Research ◽  
Economic Changes ◽  
Revolutionary Era ◽  
The Public ◽  
Google Search ◽  
Selection Of

<p>This is a study of the lexical effects on New Zealand English of the legal, social and economic changes brought about by the fourth Labour government and its successor during the decade from 1984 - 1994, during which period the New Zealand public sector was radically reformed. In order to carry out this study a corpus of approximately five million written words was compiled, consisting of three parallel sets of documents from four domains of use in the public sector. Chapter One provides the rationale for scoping the study both to this particular ten-year period and to the lexis of four particular government departments, namely The Treasury and the Ministries of Social Welfare, Health and Education. A review of previous related work in the field of lexicography, and the aims and specific research questions which motivated the study, are located at the end of this first chapter. Chapter Two explains the reasons behind the selection of three particular documents for use as data sources: the Annual Reports, the annual Corporate Plans, and the triennial Briefings to the Incoming Government. This chapter also describes the methodology used to determine words for inclusion in the glossary which is located in Appendix I. The advantages and pitfalls of the Google search method are discussed, as are the approaches taken to dealing with multiword units, proper nouns, abbreviations and words of Maori origin. The construction and arrangement of the glossary are explained here, including the basis for selection of citations. In Chapter Three an overview of each ministry's dataset is given in terms of its linguistic characteristics, and the results of the study are described. The penultimate chapter catalogues the discovery of a rich vein of figurative language throughout the documents of the New Zealand Treasury, as evidenced by varied and extended metaphors used to express economic concepts. This chapter gives a brief account of metaphor theory and discusses the methodology used for identification of metaphors in the dataset. The fifth and final chapter of this study sums up the overall findings and points the way towards useful future research in this field. A major part of this study consists of the aforementioned lexicon in Appendix I of New Zealand-specific words from these domains and their illustrative citations. This lexicon is a record of the NZE words used in a particular dataset in the public sector of New Zealand. It amounts to approximately 260 entries supported by 660 citations, which were collected via an exhaustive data search of three types of government document over one decade. These terms are not new in the sense that they first appeared in NZE during the decade of this study, but approximately two-thirds of them are new in the sense that they do not appear in any dictionary of English. This collection of terms constitutes a cultural and historical archive, which records the distinctive identity of New Zealand's public sector as it underwent a revolutionary era of profound political and economic change.</p>

Cognitive gadgets and cognitive priors

2019 ◽  
Vol 42 ◽  
Author(s):  
Gian Domenico Iannetti ◽  
Giorgio Vallortigara
Keyword(s):  
Cognitive Neuroscience ◽  
Selection Of

Abstract Some of the foundations of Heyes’ radical reasoning seem to be based on a fractional selection of available evidence. Using an ethological perspective, we argue against Heyes’ rapid dismissal of innate cognitive instincts. Heyes’ use of fMRI studies of literacy to claim that culture assembles pieces of mental technology seems an example of incorrect reverse inferences and overlap theories pervasive in cognitive neuroscience.

Note on Selection of Coordinate Systems for Geodynamics

1975 ◽  
Vol 26 ◽  
pp. 395-407
Author(s):  
S. Henriksen
Keyword(s):  
Sea Level ◽  
The Other ◽  
Coordinate Systems ◽  
Mean Sea Level ◽  
The Earth ◽  
The One ◽  
Static Systems ◽  
Selection Of

The first question to be answered, in seeking coordinate systems for geodynamics, is: what is geodynamics? The answer is, of course, that geodynamics is that part of geophysics which is concerned with movements of the Earth, as opposed to geostatics which is the physics of the stationary Earth. But as far as we know, there is no stationary Earth – epur sic monere. So geodynamics is actually coextensive with geophysics, and coordinate systems suitable for the one should be suitable for the other. At the present time, there are not many coordinate systems, if any, that can be identified with a static Earth. Certainly the only coordinate of aeronomic (atmospheric) interest is the height, and this is usually either as geodynamic height or as pressure. In oceanology, the most important coordinate is depth, and this, like heights in the atmosphere, is expressed as metric depth from mean sea level, as geodynamic depth, or as pressure. Only for the earth do we find “static” systems in use, ana even here there is real question as to whether the systems are dynamic or static. So it would seem that our answer to the question, of what kind, of coordinate systems are we seeking, must be that we are looking for the same systems as are used in geophysics, and these systems are dynamic in nature already – that is, their definition involvestime.

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