scholarly journals The impact of social networking sites advertisement on consumer purchasing decision: The Mediating role of brand awareness

2020 ◽  
pp. 139-156 ◽  
Author(s):  
Reema Nofal ◽  
Cemal Calicioglu ◽  
Hasan Yousef Aljuhmani
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Brand Awareness ◽  
Purchasing Decision ◽  
Mediating Role ◽  
The Impact

scholarly journals Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity

2021 ◽  
Vol 13 (13) ◽  
pp. 7050
Author(s):  
Iftikhar Hussain ◽  
Mehrab Nazir ◽  
Saadia Bano Hashmi ◽  
Imrab Shaheen ◽  
Sabahat Akram ◽  
...  
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Self Efficacy ◽  
Mediating Effect ◽  
Entrepreneurial Intentions ◽  
Risk Propensity ◽  
Sustainable Entrepreneurship ◽  
Mediating Role ◽  
The Impact

This study investigated the impact of the use of social networking sites on university graduate students’ green sustainable entrepreneurial intentions by developing a mediating effect. This study provided a research framework using Ajzen’s theory of planned behavior and Shapero’s model to illustrate the relationship between self-efficacy and risk propensity towards green and sustainable entrepreneurial intentions. This research model posited a relationship between the use of social networking sites and green and sustainable entrepreneurship intentions with a mediating role of risk propensity and self-efficacy. The structural questionnaire was adopted, validated, and disseminated to the 300 respondents of university students. This study’s findings confirmed that there was a significant positive effect of the use of social networking sites on green and sustainable entrepreneurship intentions with the indirect impact of risk propensity and self-efficacy. These substantial outcomes have essential practices and academic implications for representatives, policy makers, and entrepreneurial institutes, such as how to direct the use of such relative niche technologies for communication and the role of the internet to promote green and sustainable entrepreneurial practices among young people.

scholarly journals Assessing the Impact of Usage of Social Networking Sites (SNSs) on Job Performance: Mediating Role of Information Overload

2019 ◽  
Vol IV (I) ◽  
pp. 150-157
Author(s):  
Muhammad Riaz ◽  
Muzaffar Ali Qureshi
Keyword(s):  
Job Performance ◽  
Social Networking ◽  
Social Networking Sites ◽  
Information Overload ◽  
Strong Relationship ◽  
Mediating Role ◽  
Managerial Implications ◽  
Telecom Sector ◽  
The Impact

Social Networking Sites (SNSs) have been playing a crucial role in influencing the overall performance of an organization and the job performance of employees. It leads to information overload that is a significant barrier for the general effectiveness of a business model. Thus, the study evaluates the role of SNSs in job performance of employees by the mediating effects of information overload in the context of telecom sector of Pakistan. The Sample of 522 was used for statistical analysis of questionnaires. The findings of the study reveal strong relationship between the usage of SNSs and job performance of employees while information overload play a mediating role. Managerial implications, limitations and directions for future studies are also discussed..

scholarly journals The impact of social networking sites on socialization and political engagement: Role of acculturation

2019 ◽  
Vol 145 ◽  
pp. 503-512 ◽  
Author(s):  
Hatice Kizgin ◽  
Ahmad Jamal ◽  
Nripendra Rana ◽  
Yogesh Dwivedi ◽  
Vishanth Weerakkody
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Political Engagement ◽  
The Impact

The Role Of Social Networking Between Knowledge Donating And Productivity Among Service Sector Employees

2021 ◽  
Vol 3 (1) ◽  
pp. 1-21
Author(s):  
Sarah Khan ◽  
Dr. Nasir Mehmood
Keyword(s):  
Social Networking ◽  
Knowledge Sharing ◽  
Structural Equation ◽  
Service Sector ◽  
Business Environment ◽  
Vital Role ◽  
Mediating Role ◽  
Networking Technologies ◽  
The Impact

Purpose: The purpose of this study is to examine the direct impact of knowledge donating behaviour on employees’ productivity and an indirect effect through social networking technologies. Social networking technologies play a vital role in the growth and learning of individuals and organizations in today’s competitive business environment. Recently, advancement in social networking technologies has brought a paradigm shift in the overall business environment and specific operational requirements. This study aimed to investigate the role of social networking (SN) between knowledge donating behaviour (KD) and employees’ productivity (EP). Methodology: For this purpose, data were gathered from targeted respondents belonged to the Universities and Banks located in the Northern Punjab region of Pakistan. Structural Equation Modelling technique using the SmartPLS was carried to statistically analyse the responses. Findings: The results showed that the hypothesized relationship between knowledge sharing behaviour (KSB) and employee’s productivity was significant and positively related, while social networking played a significant mediating role between this relationship. Implications: The findings provided useful insight to the managers and policymakers for planning effective use of social networking technologies to craft knowledge sharing behaviour among employees to create efficiencies and intended outcomes. Originality: The study has uniquely focused merging phenomenon of knowledge sharing behaviour in the service sector of Pakistan, specifically among academic and financial sector by exploring the impact of social networking technologies and provide valuable future direction for researchers to further extend the underlined idea in the wake of current Covid-19 Pandemic.

scholarly journals Technology: Saving and Enriching Life During COVID-19

2021 ◽  
Vol 12 ◽  
Author(s):  
Shubhra Sinha ◽  
Ankita Verma ◽  
Priyanka Tiwari
Keyword(s):  
Social Networking ◽  
Elderly People ◽  
Social Networking Sites ◽  
Senior Citizens ◽  
The Elderly ◽  
Online Data ◽  
Digital Platforms ◽  
The Past ◽  
The Impact

The pandemic of COVID-19 has arrested the life of 7.8 million people living on this earth. However, some people are more vulnerable to the risk of this deadly virus. The frailty of senior citizens put them at the top of this list. The past 6 months have not only presented a threat to their physical health but to mental health also. Although lockdown was necessary to check the spread of the coronavirus it culminated in an exponential rise in the problems of loneliness, anxiety, fear, helplessness, and depression. The present paper reviews the role of social networking sites, apps, and other digital platforms in saving and enriching the lives of the elderly, especially those who spent the lockdown alone and were devoid of a regular support system due to unavailability of transport and administrative restrictions on the movement of people. It also analyzes the efficiency of the virtual world in reducing their anxiety of being alone by connecting them with others and also make them feel empowered. The review is based on the online data collected about the insurgence in the percentage of elderly people using such platforms, recent studies analyzing the effects of the COVID 19 pandemic on senior citizens. Besides this personal telephonic discussions were conducted with some elderly people who spent their lockdown alone in their homes. The study was primarily focused on three objectives. Firstly it attempts to understand the ways in which senior citizens made use of social networking sites and various digital platforms for managing life better. Secondly, it analyses the process of adopting technology, and finally, it examined the width and depth of the impact technology created in their life and also the permanence of this change. The analysis clearly suggests an increase in the digital life of elderly people. The process moved in distinct stages from utter confusion to relative ease in using technology, thereby significantly reducing the loneliness, and bringing relatively stable change in the way they lead their life.

Social Networking Sites and Civic Participation: Analyzing the Mediating Role of Online Bridging Social Capital

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Ashmeet Kaur ◽  
H.K. Dangi
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Civic Participation ◽  
Social Issues ◽  
Bridging Social Capital ◽  
Mediating Role ◽  
Wide Range

Technological advancements have introduced creative communication media with social media being one of its kind. Since its introduction, the use of social media is rising in India providing people a better penetrating medium to share their views and ideas. These networking sites have given people a wide range of options to share views about social issues as well. Civic participation is a personal or group effort to resolve a social issue. With the onset of social media, offline civic participatory activities have made a transition to the online space as well. With the soaring influence of social media, this study aims to determine the extent to which Social Networking Sites (SNS) usage influences social capital and civic participatory behaviour. It aims to examine whether SNS use aids in the development of behavior that fosters civic participation. Further, the mediating role of online bridging social capital is analyzed in the relationship between SNS use intensity and civic participation of users. The results show the role of SNS in positively influencing online and offline civic participatory behaviour of the users with online bridging social capital acting as a mediating variable. However, the cross-sectional nature of this study constrained the ability to infer causal associations. The study concludes with recommendations and directions for future research. The different SNS can be compared to learn about their respective influence on civic participatory behavior and infer this phenomenon in an enhanced manner.

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