The mediating effect of entrepreneurial marketing in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage: An empirical study in Indonesian MSMEs

Purpose This study aims to assess the mediating effect of sustainable competitive advantage (SCA) on the relationship between organisational innovativeness (OI) and performance of small- and medium-sized enterprises (SMEs) operating in Konya, Turkey. Design/methodology/approach A survey method is used to collect the necessary data for this research. A total of 264 respondents from 83 SMEs partook in the study. In choosing the sample size, both purposive sampling and simple random techniques are used. The data gathered are analysed using SPSS program and Hayes PROCESS macro v.3.4.1. Findings The results of the analyses reveal that OI has a statistically significant positive effect on SCA and firm performance (FP). Moreover, SCA is found to have a mediating effect on the relationship between OI and FP. Practical implications Policymakers and management of SMEs need to show great commitment to innovativeness and relate it to SCA to create superior customer value, thereby leading to a holistic and long-term FP. Originality/value This study brings to the fore empirical evidence on how SCA serves as a mediator between OI and FP. It also contributes to the literature by focusing on three distinct but related variables. The study makes theoretical contribution by highlighting the role of the resource-based theory in enhancing business performance and SCA through strategic internal resources and innovative activities.

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The Relationship between HRM Strategies and Sustainable Competitive Advantage: Testing the Mediating Role of Strategic Agility

Sustainability ◽

10.3390/su13095315 ◽

2021 ◽

Vol 13 (9) ◽

pp. 5315

Author(s):

Mohamed Battour ◽

Maged Barahma ◽

Mohammed Al-Awlaqi

Keyword(s):

Competitive Advantage ◽

Structural Equation ◽

Human Resources Management ◽

Business Environment ◽

Mediating Effect ◽

Sustainable Competitive Advantage ◽

Manufacturing Companies ◽

Strategic Agility ◽

The Impact ◽

The Relationship

This study aims to investigate the impact of strategic agility on the relationship between Human Resources Management (HRM) strategies and Sustainable Competitive Advantage (SCA). A total of 227 large and medium-sized manufacturing companies were surveyed and studied. Using Structural Equation Modelling (SEM), this study found a positive and direct impact of HRM strategies on SCA. The study revealed a mediating effect of strategic agility on the relationship between HRM strategies and SCA. This study provides practical guidance for Yemeni large and medium-sized manufacturing companies to maintain SCA by focusing more on strategic agility in a turbulent business environment.

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Reinterpreting excellence for sustainable competitive advantage: the role of entrepreneurial culture under information technological turbulence

Measuring Business Excellence ◽

10.1108/mbe-04-2021-0056 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Aluisius Hery Pratono

Keyword(s):

Product Development ◽

Competitive Advantage ◽

Mediating Effect ◽

Dynamic Capability ◽

Sustainable Competitive Advantage ◽

Data Set ◽

Content Type ◽

Technological Turbulence ◽

Entrepreneurial Culture

Purpose This study aims to understand the culture of excellence by examining the role of entrepreneurial culture in shaping how firms achieve sustainable competitive advantage (CA). This study takes into consideration the firms’ capability to transform the entrepreneurial culture into a sustainable CA by generating product development and adapting the information technological turbulence. Design/methodology/approach This study first gathers evidence from literature then carries out a detailed study to propose a structural equation model followed by an online survey that supports empirical evidence. This empirical test involves a data set with 782 usable responses following the 4,000 emails sent to the respondents and removed data due to the missing values. The population data are taken from the firm directory in Surabaya City that the Indonesian Ministry of Trade and Industry published. Findings There is a strong tendency that entrepreneurial culture is imperative for firms to attain sustainable CA by supporting new product development. The results show that product development provides a partial mediating effect, which indicates that entrepreneurial culture may affect the sustainable CA directly and with the product development support. This study also touches on dynamic capability by proposing a scenario approach that suggests that firms should refine the entrepreneurial culture to adapt to the information technological turbulence. Originality/value This study extends the understanding of the culture of excellence by underpinning the dynamic capability theory, which argues that entrepreneurial culture is a valuable resource, which helps firms achieve sustainable CA by promoting product development.

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The mediating effect of agility at relationship between market orientation and marketing performance

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v13i1.5835 ◽

2020 ◽

Vol 13 (1) ◽

pp. 65

Author(s):

Lutfi Nurcholis

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Mediating Effect ◽

Sustainable Competitive Advantage ◽

Marketing Performance ◽

Research Gap ◽

The Relationship ◽

A Company

<a name="_Hlk23623753"></a>Market orientation is a way for companies to focus on customers so that customers continue to buy company products. Agility is an important ability of a company to increase a sustainable competitive advantage. This study was conducted based on the decline in batik sales in Pekalongan and the existence of a research gap on the relationship between market orientation and marketing performance. This paper aims to test empirically the mediating effect of agility on the relationship between market orientation and marketing performance. Data were collected from 190 SMEs in Pekalongan. The result shows that market orientation significantly affects agility and marketing performance, and agility significantly affects marketing performance. Furthermore, agility mediates the correlation between market orientation and marketing performance. The Marketing performance of Batik SMEs can be improved by developing market orientation and agility simultaneously. The role of market orientation in improving marketing performance will be more effective if it is done indirectly through agility.

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Sustainable Competitive Advantage through Entrepreneurship, Market-Oriented Culture, and Trust

Sustainability ◽

10.3390/su13073986 ◽

2021 ◽

Vol 13 (7) ◽

pp. 3986

Author(s):

Jun-Chul Ha ◽

Jun-Woo Lee ◽

Jee Young Seong

Keyword(s):

Work Engagement ◽

Risk Taking ◽

Choice Theory ◽

Business Environment ◽

Positive Influence ◽

Mediating Effect ◽

Sustainable Competitive Advantage ◽

The Relationship ◽

Positive Effect ◽

Significant Positive Influence

In a rapidly changing business environment, the entrepreneurship of top management is essential for the survival and sustainable development of the enterprise. Building on the view of the strategic choice theory, this study identifies the relationship between entrepreneurship, market-oriented culture, and work engagement. Data were collected from 493 employees regularly working in small and medium-sized firms in South Korea. The results of this study indicate: (1) entrepreneurship (consisting of innovation, proactiveness, and risk-taking) has a significant positive influence on market-oriented culture, (2) entrepreneurship positively affects work engagement, (3) market-oriented culture has a significant positive effect on work engagement, (4) the effects of innovation and proactiveness on work engagement are significant, controlling for market-oriented culture, showing the partial mediating effect of market-oriented culture on work engagement, and (5) CEO trust moderates the relationship between risk-taking and work engagement. Theoretical and practical implications are suggested.

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Impact of Strategic Management Element in Enhancing Firm's Sustainable Competitive Advantage. An Empirical Study of Nigeria's Manufacturing Sector

SSRN Electronic Journal ◽

10.2139/ssrn.2463031 ◽

2014 ◽

Author(s):

Yahaya Sani ◽

Abdel-Hafiez Ali Hassaballah

Keyword(s):

Empirical Study ◽

Strategic Management ◽

Competitive Advantage ◽

Manufacturing Sector ◽

Sustainable Competitive Advantage

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Research of Knowledge Transfer Mechanisms and Environmental Uncertaint towards Renewable Energy in Thailand

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.522-524.1850 ◽

2014 ◽

Vol 522-524 ◽

pp. 1850-1852

Author(s):

Chun Wang Tsou ◽

Pakarapong Supakarapongkul ◽

Saksit Pornjirattikal ◽

Yin Tsuo Huang

Keyword(s):

Knowledge Transfer ◽

Competitive Advantage ◽

Environmental Uncertainty ◽

Project Managers ◽

Dynamic Capability ◽

Future Research ◽

Knowledge Transfers ◽

Energy Companies ◽

The Relationship ◽

Transfer Mechanisms

This explanatory research explores the relationship among environmental uncertainty, knowledge transfers mechanisms, dynamic capability, and competitive advantage. A total of 235 project managers employed by energy companies in Thailand were invited to participate in the study. The findings indicated that (a) through knowledge transfer mechanisms, project teams could develop an energy enterprises core competence and build its competitive advantage, (b) the relationship between environmental uncertainty and knowledge transfer mechanisms is negative, and (c) dynamic capability and competitive advantage have a positive relationship. The limitations of the study regarding generalization, and recommendations for future research to replicate the study in other countries, are also included.

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Distrust And Dominance In Managing Alternative Work Arrangements: A Micro-Analytic Test Of Transaction Cost Theory

Journal of Applied Business Research (JABR) ◽

10.19030/jabr.v22i3.1422 ◽

2011 ◽

Vol 22 (3) ◽

Author(s):

Terry R. Adler ◽

Gabriel D. Isaacs ◽

Robert L. Steiner

Keyword(s):

Competitive Advantage ◽

Transaction Cost ◽

Value Creation ◽

Transaction Cost Theory ◽

Sustainable Competitive Advantage ◽

Font Size ◽

Alternative Work Arrangements ◽

Work Arrangements ◽

Alternative Work ◽

The Relationship

Organizations that successfully outsource may see better value-creation in creating a sustainable competitive advantage.  The objectives of this study were threefold:  a) provide a framework for studying the effects of perceived distrust that leads to dominance, b) analyze how opportunism parlays into the concept of dominance, and c) determine if the relationship between outsource partners varies by analyzing transaction characteristics.  Our research shows that firms should take caution to fully understand the effects that contract size has on a firm’s resources.

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The Equilateral Agility Concept as Mediating Variable in Relationship between IT-Strategy Alignment and Sustainable Competitive Advantage

Jurnal Dinamika Manajemen ◽

10.15294/jdm.v10i2.21052 ◽

2020 ◽

Vol 10 (2) ◽

pp. 240-255

Author(s):

Lutfi Nurcholis

Keyword(s):

Competitive Advantage ◽

Structural Equation ◽

Mediating Effect ◽

Equation Modeling ◽

It Strategy ◽

Sustainable Competitive Advantage ◽

Business Relationship ◽

Operational Flexibility ◽

Business Decision ◽

Strategy Alignment

This paper aims to investigate the effect of IT-strategy alignment, responsiveness, operational flexibility, and business relationship on sustainable competitive advantage and the mediating effect of responsiveness, operational flexibility, and business relationship in relationships between IT-strategy alignment and sustainable competitive advantage. Data were collected from 189 Batik SME in Pekalongan and analyzed by using Structural Equation Modeling (SEM). The result shows that IT-strategy alignment significantly affects responsiveness. Responsiveness, operational flexibility, and also business relationship significantly affect sustainable competitive advantage. Furthermore, responsiveness, operational flexibility, and business relationship mediate the correlation of IT-strategy alignment and sustainable competitive advantage. Responsiveness, operational flexibility, and business relationship have the confidence and value that puts customers on every business decision. It encourages Batik SME to improve the sustainable competitive advantage based on the customers’ expectations. IT-strategy alignment is essential to enhance responsiveness, operational flexibility, and business to gain a sustainable competitive advantage. That IT-strategy alignment can improve the sustainable competitive advantage of the Batik SME.

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