scholarly journals Analysis on the Talent Training Strategy of International Baijiu Sommelier

2020 ◽  
Vol 7 (2) ◽  
pp. 115
Author(s):  
ZHU Wenjun
Keyword(s):  
Hard Core ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Science And Engineering ◽  
Training Strategy ◽  
Cross Cultural Communication ◽  
Chinese Characteristics ◽  
Communication Ability ◽  
Cultivation Strategy ◽  
Fluent Language

Chinese spirits (Baijiu) is one of the eight major spirits in the world, with annual output accounting for one third of the world's distilled liquor, but Baijiu sales in the international market account for only 0.76%. Baijiu, with its long history, is well known in China, but its international recognition is very limited. To share Baijiu with Chinese characteristics with the world's friends, we need a group of people who not only are familiar with the history, culture and drinking style of Chinese Baijiu, but also have the fluent language ability and certain international cross-cultural communication ability. Talent is the hard core of development; to achieve the internationalization of Chinese Baijiu depends on the training of professionals. The "International Baijiu Sommelier" program co-sponsored by Sichuan University of Science and Engineering (SUSE) and Wuliangye Group is to fill this talent vacancy. This paper focuses on the cultivation strategy of “international Baijiu sommelier”.

scholarly journals Research on the cultivation of College Students’ intercultural communicative competence based on the technology of multimedia immersion in 5G Era

2021 ◽  
Vol 251 ◽  
pp. 03076
Author(s):  
Yong Zhang
Keyword(s):  
College Students ◽  
Information Technology ◽  
Communicative Competence ◽  
Development Trend ◽  
Cultural Practice ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Intercultural Communicative Competence ◽  
Cross Cultural Communication ◽  
Communication Ability

One belt, one road initiative, China needs comprehensive talents with international vision, international working background, international finance and international economic management. In order to improve college students’ intercultural communicative competence, China attaches importance to foreign cultural exchange and comprehensively improves the cultivation of foreign communicative competence. Students’ awareness of cross-cultural communication is weak and their communicative competence is lacking. In addition to enriching students’ cross-cultural communication ability, it is urgent to cultivate students’ comprehensive language competence. The rapid changes and development of economic globalization and information technology have promoted the frequent communication between different cultures. Such a development trend also puts forward higher requirements for the talent training of university teaching at this stage. The teaching of each university pays more attention to the application ability of language knowledge and the ability of international communication and communication in the future work and social communication. In the actual teaching process, due to the lack of practical communicative situations, most of the teaching still stay in the aspects of historical and cultural background, mode of thinking, pragmatic principles, values and social norms of different nationalities, and there are few opportunities to experience the coding and decoding in actual communication, and the related obstacles and misunderstandings in the process are even more difficult to understand. Therefore, cross-cultural practice should be placed on the same important position as the cognition of language and culture knowledge. Combined with the rapid development of network information technology, the creation of optimized teaching and practice integration paradigm has become the research and development trend of cultivating cross-cultural communication ability in today’s information society.

scholarly journals The Cultivation of Cross-cultural Communication Competence in Oral English Teaching Practice

2015 ◽  
Vol 8 (12) ◽  
pp. 7 ◽  
Author(s):  
Chunyan Sun
Keyword(s):  
Teaching Practice ◽  
Communication Competence ◽  
Oral Communication ◽  
Cross Cultural ◽  
Cultural Communication ◽  
English Teaching ◽  
Cross Cultural Communication ◽  
Teaching Concept ◽  
Communication Ability ◽  
The One

<p>This paper analyzes the main problems and difficulties in current college English oral English teaching practice, illustrates the relationship between oral English teaching and cross-cultural communication competence. On the one hand, cross-cultural communication plays an essential role in oral English teaching; besides, oral English teaching promotes cross-cultural communication competence. Our oral English teaching concept should be consistent with that of the world. We should lay equal stress on cross-cultural communication competence and oral English teaching for the purpose of improving the students’ cross-cultural oral communication ability.</p>

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